Author: Volodymyr Marynenko

Data Science Services: Introducing CRISP_DM

Posted on by Volodymyr Marynenko

Data science services are fast becoming the most in-demand type of business service. It’s because business owners understand that it’s impossible to succeed in modern extremely competitive markets without having an extra edge. Data analytics is the most effective way to get that edge. But it’s also important to understand that it’s a highly complex subject. So, any company that wants to get valuable insights needs to know exactly how data mining and analytics work.

Modern data science services are based on a methodology called CRISP_DM, which stands for a cross-industry standard process for data mining. It’s a cycle of processes that allows data analytics professionals to set and achieve goals. This process can be ongoing, continuously circling back to the first step and setting new goals as the project grows.

Data Science Services Breakdown: CRISP_DM Methodology

Business Understanding

The primary task of the data professional at this stage is to define exact project goals. The goal is to develop a deep understanding of the client’s needs and requirements. Business understanding goes hand in hand with project planning.

This step is crucial because building a strong foundation of business understanding is imperative before you start data mining. The process goes like this:

  1. Understand the client’s business objectives and how they can be achieved.
  2. Perform a thorough assessment of the situation by analyzing available resources, requirements, risks, contingencies, costs, and benefits.
  3. Define exact goals for the data mining process that correlate with the project goals.
  4. Create a detailed plan that describes each phase of the project and lists all necessary tools and technologies.

Data Understanding

The data understanding phase enhances the previous by defining the data sets needed to accomplish the client’s business goals. Data scientists need to complete four tasks at this stage.

  1. Collecting initial data and loading it into analytics tools.
  2. Examining the data and documenting its properties as required.
  3. Exploring the data: query, visualize, and determine relationships between separate pieces of data.
  4. Verifying the data quality and documenting it.

Data Preparation

Data preparation is the most time-consuming task in the entirety of data science services. It takes up about 80% of the data professional’s time working on a project. The quality of preparation is the crucial factor that defines analytics accuracy. This stage consists of five tasks:

  1. Choosing data sets that need to be used and documenting reasons for these choices.
  2. Cleaning the data: correcting, imputing, or removing erroneous values.
  3. Constructing data by deriving new useful attributes.
  4. Integrating data by combining multiple data sets from different sources.
  5. Formatting or reformatting data as necessary.

CRISP DM methodology applied in data science services.

Modeling

Surprisingly, data modeling often takes the least amount of time among data science services. However, it can’t be completed without the lengthy preparation of the previous step. During this stage, data scientists create and assess models until they find the one that’s ‘good enough’. However, the entire CRISP_DM process must go through several iterations so the end model is ‘the best that could be’.

The modeling process consists of four steps:

  1. Choosing modeling techniques, for example, which algorithms to use.
  2. Creating a test design for modeling.
  3. Building models.
  4. Assessing each model and comparing them against each other based on test design domain knowledge and success criteria that are set at the beginning.

Evaluation

The evaluation stage is similar to the model assessment step of the previous stage. However, the evaluation goes deeper and considers not the technical aspects of the model but how it meets the business’ needs. The evaluation consists of three integral steps:

  1. Evaluating the model results based on business success criteria defined in project requirements.
  2. Reviewing the work to make sure nothing was missed. The findings are summarized, corrected if necessary, and documented.
  3. Making decisions about the following steps based on the collected data. There are three choices: deployment, further iteration, or initiating new projects.

Deployment

The project requirements define the exact process of deployment. It can differ greatly from generating a report to establishing a repeatable data mining process. At this stage, the customer must be able to access and use the model’s results. To that end, data science service providers must complete several steps:

  1. Create and document a deployment plan.
  2. Develop a plan for model monitoring and maintenance, depending on project requirements.
  3. Develop a final report that summarizes the entire project and includes a presentation of data mining results.
  4. Review the whole project, determining what went well and what could have gone better to develop plans for future improvements.

How Data Science Services Help Businesses

The primary purpose of data science services is to help the decision-making process of the business. Different types of data analytics can provide a variety of predictions that clients can use for development and growth. It’s also invaluable for risk assessment and decisions about expanding to new markets.

Data analytics works best when combining AI’s ability to process vast masses of information and human intelligence that can see the best ways to implement data mining results. If you want to find out how this works and what value your business can get from analytics, contact our data science team for a free consultation!

Marquètte: How AI Content Writing Software Works

Posted on by Volodymyr Marynenko

We live in an age when AI content writing software is becoming an everyday tool for businesses and content creators. But like all innovative tech, an AI-powered platform that generates content can be a mystery for the average person.

In this post, we unveil the secrets of AI writing and explain how to use Marquètte, an AI SaaS platform that can be a game-changer for content marketing.

What Does AI Content Writing Software Really Do?

An AI-powered platform that generates content doesn’t write it like a human author. For example, a human working on an article will make an outline, conduct research, write a draft, and edit it. However, artificial intelligence that’s generating an article works like this:

  1. The user enters an inquiry. In the case of Marquètte, it’s a question you want the machine to answer.
  2. The AI searches enormous databases for information about the requested topic.
  3. Then, AI processes selected data and applies NLP technology to generate a text that will answer your question.

In addition, you need to understand that with every step, the AI learns how to be better at creating texts. Already, over 50% of respondents can’t see any difference between content created by humans or AI. Verify it yourself by signing up for a 7-day Free Trial and generating your own texts with Marquètte.

Marquètte AI content writing software interface.

How to Use Marquètte AI-Powered Platform

Generating content using the Marquètte AI SaaS platform is extremely easy. The AI works fast, so you can create several posts within a day, even if you edit some of them. But some AI-generated answers can be published on your blog or social media accounts directly.

The whole process goes like this:

  • Sign up.
    Use the Free Trial to explore the platform for 7 days and test its features. In addition, you don’t need to enter your credit card information for the trial, so everything is 100% risk-free.
  • Take a look at the account Home page.
    If you don’t know what to write about, the Home page is your place of inspiration. There are unique pages for different industries that give you some information about the latest trends. Take any fact that catches your attention and ask the AI for details.
  • Ask your question.
    First, the machine will analyze it to see if it meets the platform’s requirements. Please note that questions construed as illegal or promoting violence will be rejected. You can resubmit your question if it’s blocked. And if you think that there is some mistake, please contact support.
  • Make use of the provided answer.
    Once the AI content writing software does its job, it will provide you with a versatile piece of content. There is a short answer that you can use as a social media post immediately. There is also a long-form answer that goes into detail about the topic. You can use that for a blog post, article, or even as basic research for an essay. Moreover, there’s additional information that explains some of the points mentioned in the main answer. Finally, there are suggested questions that will help you dive deeper into the topic.

AI content writing software Marquètte answer example.

What AI Content Writing Software Can’t Do

Of course, it’s crucial to remember that while AI learns and becomes a bit better with every use, it can’t compare to the human mind. Our creativity and vision are way beyond what machines can achieve. Therefore, there are certain limitations to what AI content writing software can do.

  • It can’t personalize texts.
    For example, if you use an AI-powered platform to enhance content marketing, you’ll have to edit texts and add information about your brand. You might also need to add a few paragraphs to connect general information provided by the AI to your company’s product or service.
  • It might make mistakes.
    No matter how advanced NLP technology has become, AI might not understand the natural language perfectly. That’s why it’s important to use an AI SaaS platform that accounts for such possible issues. For example, Marquètte will return your used credits if the answer is unsatisfactory so that you can ask another question.
  • It can’t create advanced structured pieces of writing.
    AI content writing software has mastered the basic essay structure. It means that it can create texts that have an introduction, body, and conclusion. And that’s perfectly enough for marketing content like blog articles and forum or social media posts. However, at the moment, AI isn’t so advanced that it can create complex pieces of content with a set structure. For example, it can generate a simple narrative essay, but it can’t write an argumentative essay that must have a clear thesis and argument with counter-arguments in separate paragraphs.

Indeed, AI technology is very far from being all-powerful, which is definitely a good thing. However, even as it is now, artificial intelligence can greatly benefit your business.

In Conclusion: Who Can Benefit from Using Marquètte AI SaaS Platform

The number of uses AI content writing software might have if one applies it creatively is sure to surprise you. First of all, Marquètte can become an essential helper for small businesses and marketing agencies. Its ability to generate quality content gives businesses a powerful marketing tool. Basically, they can maintain an interesting blog and fill their social media accounts with fresh relevant posts even without having a professional content writer on staff.

Marketing agencies and content writers can use Marquètte to speed up their work. Higher productivity gives them time to explore new opportunities and focus on professional growth.

Students and just the average person can use Marquètte as a tool to help in their research of new subjects. Playing around with it can be great fun, and the subscription costs only $19.95 a month.

Ecommerce Website Development Tips: How to Make Your Shop Attractive

Posted on by Volodymyr Marynenko

There are millions of online stores today, which is why eCommerce website development is so hard. Now anyone can make a store using simple and even free platforms. However, attracting buyers to such a run-of-the-mill shop is nearly impossible. The buyers of today are looking for cool designs, fantastic user experience, and features that take online shopping to the next level.

To have a store like that, you’ll need to not only invest in end-to-end eCommerce solution development. You must also understand what makes online shops attractive and use these tools when designing your own.

Choose the Best Ecommerce Website Development Platform 

Unless you are developing an end-to-end eCommerce solution from scratch, you will need to choose an existing platform. The right choice of an eCommerce platform is key to building an attractive store that will bring you money.

In large part, the platform will define store design and overall usability. It will also affect SEO and other types of optimizations you need to attract traffic. In addition, remember that some platforms might have limited opportunities for integrating third-party solutions. Therefore, you must research available plugins and extensions when comparing different options.

First, you should define what you want your eCommerce website to be. Then, find a platform that can realize your designs. Moreover, consider scalability and flexibility. Will you be able to change and grow your store in response to the increasing demand?

Remember that having the website crash during a surge in traffic, for example, due to holiday sales, might ruin your entire business.

Invest in Top-Notch Security

Nothing is as vital as customer security for online businesses. Therefore, you must hire an eCommerce website development company with cybersecurity expertise. The attractiveness of your store will grow if you can prove to consumers that their data and money are 100% safe.

To do this, you need an end-to-end eCommerce solution audited and tested by experts. They will identify all potential weaknesses, so you can cover them and make your business an online fortress.

Moreover, a part of eCommerce platform development should include planning for maintenance and updates. Keeping your store updated on every level will help protect it from rapidly evolving cyber threats.

Have your website protected by specialized software and certified experts. These certificates on your homepage will make people trust your brand. The eCommerce industry is already losing over $20 billion due to fraud. Investing in top-notch security is investing in your future.

Integrate AI in Your ECommerce Website Development

Today, if you choose AI-driven software development, you will undoubtedly get a huge advantage in your niche. Developers can use AI technology to streamline their workflows and increase the quality of some services. For example, QA testing benefits greatly from implementing AI-powered solutions.

Regarding eCommerce website development, artificial intelligence can be used both to speed up the process and enhance user experience. The easiest way to implement AI in an eCommerce business is to add a chatbot to your website. You can use it to improve customer service and reduce the costs of outsourcing a call center.

However, today’s eCommerce platform development allows incorporating multiple chatbots with different functions. For example, you can create an assistant that offers buyers style suggestions. Another idea is to make a helper for choosing sizes. This way, you will enhance the user experience and reduce costs associated with order returns.

Ecommerce website development tips: the importance of UI/UX design.

Focus on Attractive Responsive UI/UX Design

ECommerce website development should always prioritize UI/UX design. The site is your only medium of interaction with consumers. Therefore, your goal must be to make it beautiful and comfortable to use, so people enjoy spending time there. The ease of use and intuitiveness affect sales directly. However, they are also the factors that your eCommerce platform development capabilities can limit.

Therefore, hiring a development company with a team of talented and experienced designers is imperative. These professionals should be able to advise how to provide your customers with a high level of user experience.

In addition, be sure to explore multiple online shops yourself. Note that you should look beyond your competitors. Browse different eCommerce websites and take notes of the features and designs you like most. Then, discuss them with your team to see whether you can implement these ideas for your store. 

It should be an ongoing process when working on an end-to-end eCommerce solution. This way, you’ll be able to update the store regularly to keep up with the UI/UX design trends.

Write Really Good Product Descriptions

Indeed, people don’t spend much time reading on the Internet these days. However, nothing can diminish the value of a good product description. This small piece of content is a tool that can help you motivate visitors to actually make a purchase.

Most importantly, the description gives you room to make your store stand out. You might have a dozen competitors that sell the same or similar products. However, by creating captivating descriptions, you can make people choose your store above others.

But bear in mind that product descriptions need to be not only fun and engaging. Also, they must be highly informative and offer all essential details about your product. Additional interesting facts and tips on how to use the product are also welcome.

In addition, product descriptions are your SEO tool. They must contain relevant keywords to help your Google ranking and attract organic traffic.

As you can see, product descriptions are precious indeed. That’s why you should have them written by a professional. However, even small businesses that can’t afford a full-time content writer have a solution today. You can use an AI content generation platform to help you write exciting texts about your products.

In Conclusion: The Key to Outstanding ECommerce Website Development

ECommerce website development can be challenging because competition in this industry is insane. So creating a store that will provide a great user experience and stand out among competitors is difficult. But it’s not impossible.

All you need is an experienced and creative development team. Of course, the people you hire must be top-grade professionals. But also, they need to be able to understand your vision and offer their own original ideas on how to make your shop outshine everyone else’s.

Looking for a team like that? Contact us and schedule a meeting.

See what we can offer with your own eyes!

How AI Can Be Used in Fraud Detection Software

Posted on by Volodymyr Marynenko

It’s a well-known fact that the cost of data breaches is going into trillions by now, and fraud detection software can be the thing that saves your specific business from being a part of that dreadful statistic. That alone is sure to be an excellent motivation for investing in this type of cyber security solution.

However, as a company with ample expertise in fraud detection software development, we advise taking your plans a step further. Adding AI technology to these solutions can make a huge difference. Already, AI-powered tools are used at the highest level, including monitoring government fraud in the US. Therefore, businesses that will implement this technology sooner have a higher chance of becoming leaders of their niches tomorrow.

How AI Is Used in Fraud Detection Software

Artificial intelligence has far greater analytical and processing capabilities compared to humans. Of course, it’s not to say that AI is ‘smarter’ than a human. However, it can process large amounts of data much faster.

Implementing these capabilities of AI in fraud detection software development allows businesses to get solutions that can:

  • Detect anomalies.
    AI can effectively identify anomalies caused by fraudulent behaviors. Moreover, it can learn to detect patterns that do not yet exist. It means that AI protections of this kind can adapt to future threats.
  • Predict behaviors.
    Furthermore, AI can analyze current behaviors to predict patterns. Then, a breach of such a pattern will trigger an alert of possible fraud. For example, a change in password or logging in from a different location can be causes for concern. Finally, note that AI-powered fraud detection software will learn and therefore improve with each case.
  • Create fraud scores.
    Analyzing the data from fraudulent cases enables the AI to create scores that it can use to flag, approve, or reject future transactions. In addition, the scores will be updated automatically, so machine learning will continue making the software more accurate.
  • Identify customers fast.
    KYC (know your customer) technology powered by AI makes customer identification both faster and more secure. It’s particularly effective when applied in facial recognition tech due to AI-driven computer vision.

Particular applications of AI in fraud detection software can vary depending on customer requirements. However, as a rule, this technology is used to detect, flag, and investigate inconsistencies and potentially fraudulent actions. Then, the quality of your custom software development team’s skills will determine how well your business responds to these threats.

Remember that this software is also used to reduce false-positive alerts, which helps you save money further.

Benefits of AI in fraud detection software development.

Benefits of Using AI in Fraud Detection Software

Implementing AI technology in fraud monitoring software development does not only increase opportunities of what the solution can do. Depending on how the developers use AI, they can grow your business’s benefits.

  • Faster detection.
    Detecting threats earlier allows you to minimize losses associated with the fraud. Note that AI-powered software also identifies these dangers more efficiently. So, in the end, you are able to save the maximum amount of money. Moreover, you can build a reputation as a reliable and trustworthy business.
  • Increased accuracy.
    Accurate identification of threats does not only help you neutralize them effectively. Most importantly for business, it allows you to avoid complaints and issues caused by false-positive calls. So, your customers won’t get frustrated for their accounts being blocked and reported by mistake.
  • Better prediction.
    Nothing does predictive analytics better than AI today. Therefore, even if you have a team of outstanding analysts working for your company, augmenting their work with AI will improve results. Also, using fraud detection software for this enables you to work faster. It means that your experts can spend more time on high-priority tasks that require human intervention.
  • Cost-efficiency.
    It’s true that custom AI-powered fraud monitoring software development is a significant investment. However, considering the money you can save through fraud prevention, this investment is sure to be worth it. In addition, your business is guaranteed to increase revenue due to offering customers a higher level of protection.
  • Better classification.
    Classifying threats is incredibly important to ensure accuracy and overall efficiency in fighting fraud.
  • Easier scalability.
    Fraud detection software developed by an outstanding team can grow with your business organically. Therefore, you won’t waste time or incur a loss because it can’t keep up with your growing demands.

Bottom Line: Should You Invest in Fraud Monitoring Software Development?

Contrary to popular belief, it’s not only financial businesses that will benefit from using fraud detection software. Of course, businesses that specialize in security need to create such solutions. They often do this by outsourcing such tasks to Devtorium, an ISO-certified company. Also, any enterprise-level business selling paid services to customers can offer this extra level of protection. Finally, government and non-profit organizations that work with personal data require such cyberdefenses.

Simply put, if frauds can get to your customers, it’s your duty to protect them. Therefore, creating a custom solution is an investment that will surely pay off in the long run. To find out what AI-powered fraud detection software can do for your business in particular, contact us today! Our expert team will analyze your business and come up with a plan that will fit any budget.

Penetration Testing Types Explained

Posted on by Volodymyr Marynenko

If you wonder whether investing in information security and penetration testing is worth it, consider that cybercrime is expected to cost $10.5 trillion by 2025. So, top-notch cybersecurity is invaluable if you want to minimize the risk of losing a massive part of your business money. Your IT infrastructure will require extensive testing to create an efficient information security system.

During penetration testing, auditors simulate all kinds of attacks. Therefore, they use different approaches depending on the level of information available to the expert. To make the conditions close to real life, testers might not have any ‘insider’ info, like any external hacker. Using this criterion, experts distinguish three main approaches to pen tests: black, white, and gray box.

What is white box penetration testing.

White Box Penetration Testing

White box pen testing is when the tester has access to complete information about the source code and environment. Basically, the pen testing team knows all there is to know about the system. Therefore, they can perform a most comprehensive study of its weaknesses. This analysis includes assessing areas such as code quality or system design.

Other names for white box testing include internal penetration testing or clear/glass box testing. The names indicate that this audit aims to study the entire system in-depth. Such a comprehensive analysis is rather expensive. Each area of the whole security infrastructure must be tested thoroughly. Therefore, on average, white box penetration testing can take two or three weeks.

Black box penetration testing explained.

Black Box Penetration Testing

Black box, otherwise called external penetration testing, is an approach used to simulate an attack from outside. The tester has very little, if any, information about the system. This approach allows running tests in a setting closest to a real-life hacker attack.

The cost of these penetration tests can vary greatly depending on the business’s IT infrastructure and requirements. However, it’s important to note that black box penetration testing can take as many as six weeks. In addition, these audits require extensive planning and creating a detailed report on how to address all system vulnerabilities.

The attack can be complex, and the tester will use all possible means to break into the system. To perform a quality black box audit, testers must have specialist experience. Look for certified professionals only.

What is gray box penetration testing?

Gray Box Penetration Testing

Gray box penetration testing is a mix of black and white. First, the tester has partial information and access to the system. From there, they will use a wide range of techniques and tools to break into it. One common gray pen testing scheme is giving the tester standard user privileges.

Note that for this approach the customer might request a specific set of conditions. For example, trying to get access to the application source code from the position of a registered user account.

Due to this methodology, gray penetration testing is more precisely targeted. So, the customer might use their budget most efficiently. In addition, this testing allows the creation of particular recommendations on how to get rid of the identified vulnerabilities.

Types of penetration testing.

Penetration Testing Types, Tools, and Methods

White, black, and gray are approaches that cybersecurity experts use during an audit. Those approaches are realized through a set of pen tests that can be divided into types based on targeted areas.

Network service testing

Network service penetration testing analyzes the infrastructure of the network to find vulnerabilities that can be exploited. This type of testing studies servers, firewalls, routers, printers, switches, workstations, etc. The purpose of this test is protection against the most common threats that target networks. Those include:

  • Router attacks
  • DNS attacks (zone transfer attacks and switching/routing attacks)
  • Firewall misconfiguration or bypass
  • FTP/SMTP attacks
  • SSH attacks
  • Database attacks
  • Proxy server attacks
  • Man In The Middle (MITM)
  • Unnecessary open ports

Network services are critical for any business. Therefore, it’s imperative to ensure your absolute security in this area.

Application testing

Apps can perform a multitude of tasks, both within the business and for its interactions with customers. However, they also serve as inherent security weaknesses, especially web-based apps. Therefore, penetration testing of each app becomes a necessity.

This type of testing will use a wide range of methods to try breaking the application from every entry point. Therefore, these tests must be highly targeted and detailed to ensure no weakness is missed. In the end, the team of auditors should provide a detailed report. It must list all the vulnerabilities and rate them by the threat level. Also, they must offer solutions for each issue.

Wireless network testing

Wireless penetration testing focuses specifically on the WiFi part of the business’s IT infrastructure. Today this testing covers not only laptops, smartphones, and tablets but also all connected IoT devices. Note that this type of audit should be performed on-site.

Important points to consider during this type of pen testing include:

  • Identifying every single entry point.
  • Analyzing the level of encryption at each point.
  • Assessment of the systems used for monitoring for possible unauthorized users.
  • Studying the network configuration.
  • Evaluating current protection measures.
  • Checking if all entry points use the WPA protocol.

Social engineering

Social engineering pen testing looks into the possibility of an outside agent using different methods to trick sensitive information out of the users. For example, one such threat is cons that aim to persuade you to give up bank login information. Bear in mind that most cyberattacks use social engineering at some point in their schemes.

Penetration testers use the following simulated attacks and tricks to run this audit:

  • Gifts
  • Phishing
  • Pre-texting
  • Smishing
  • Name dropping
  • Vishing
  • Imposters
  • Dumpster-diving
  • Eavesdropping

Client-side penetration testing

Finding any weaknesses in client-side apps is a must to identify specifically targeted cyberattacks. This type of testing is used to fight against threats like:

  • Malware infections
  • HTML injections
  • Cross-site scripting attacks
  • Hijacked forms
  • Clickjack attacks
  • Open redirections
  • Cross-origin resource sharing (CORS)

Red team & blue team

Red and blue team penetration testing audits the system using two different types of simulations. Red teams focus on offensive defense. It means that they simulate external attacks. Meanwhile, blue teams are pure defense. Therefore, they clash with the red teams, and each side tries to find weaknesses in the other.

The testing environment is completely controlled. However, it’s as close as you can get to an attack from real hackers. As a result, it can provide valuable insights and help design an effective cyber security infrastructure.

Mobile penetration testing

Penetration testing specialists will use manual and automated testing tools to find weaknesses specifically in mobile apps. Those are always high-risk. Also, they often use multiple third-party software integrations. Therefore, the number of possible weaknesses increases.

Extensive penetration testing will enable auditors to find any vulnerabilities and issues with:

  • Authentication
  • Authorization
  • Cryptography
  • Session management

In Conclusion: Which Testing Type Does Your Business Need?

There can be no doubt that penetration testing is essential if you want to ensure the security of your business in the digital age. However, as you’ve seen, information security testing can be highly varied. Therefore, the most efficient way to provide your business with the best defenses is to consult an experienced cyber security services company.

Expert auditors will be able to assess your business’s current cybersecurity infrastructure and needs. Then, they can use this information to develop a plan that will give you the maximum level of protection for any budget. If that is your goal, contact us and make an appointment with Devtorium information security experts anytime!

How AI Content Writing Software Can Benefit Small Business

Posted on by Volodymyr Marynenko

Any online business that wants to succeed today must attract organic traffic in droves. An essential part of the process that will allow you to do it is posting tons of fresh, exciting content daily. But the services of content writers can be pretty expensive, so a solution was needed. That’s how AI content writing software came to be. This type of AI-powered solution is relatively new, but due to the enormous demand, it’s developing rapidly.

If you run a small business that needs high-quality content regularly, this post will explain whether a content-generating AI SaaS platform is for you.

Who Needs AI Content Writing Software

Any business with a ‘live’ website or just social media accounts can benefit from using an AI-powered platform for content generation. It’s because to stay active on different online platforms, you must post lots of content often. Preferably you should strive for a daily post on social media and at least a weekly blog article. Also, don’t forget things like Facebook ads, email newsletters, and new pages on the site.

Hiring a full-time content writer is well above the budget for any small and even the majority of medium businesses. Another option is to order content at UpWork or a similar platform. However, a 700-word blog article from a decent writer can cost around $70. It’ll be a few hundred from a top-rated professional. Such an investment can be viable sometimes but definitely not something you should add to your regular expenses log.

Despite the costs, the importance of content is growing for online businesses. Moreover, requirements for the quality of those texts are constantly increasing.

AI content writing software was born out of the demand for affordable quality content that can be created fast. This industry is exceptionally well-suited to implementing fast-developing AI technologies. So, the results these solutions can produce today are awe-inspiring. The result of their work might not be able to replace a human content writer completely. However, they can provide small and medium online businesses with a massive part of the raw content material they need.

What AI Content Writing Software Can and Cannot Do

How AI content writing software looks like and works.

Benefits of using an AI SaaS platform for content generation

Saving time and money. These are the most important benefits of using an AI-powered platform for content generation. The most notable thing about it is that it can create an article in a few minutes max. Meanwhile, even a highly experienced and skilled content writer will need at least an hour to research and write a basic blog post of 400+ words.

To see how it works, you can look at our AI content generation platform Marquètte. You log into your account and get to see a homepage that already has some info on recent industry trends. So, even if you don’t know what to write about, you can get some ideas right away.

Then, you ask the engine a question and it provides you with an AI-generated text in a couple of minutes. Of course, the text itself is already fit to use in different types of posts for a blog or social media. But suppose you are aiming for a sizeable informative article. In that case, you can look at the Additional Info section included in the answer to help you ask further questions on the subject.

The whole process shouldn’t take you more than 10 minutes.

Meanwhile, you can use your precious work time to focus on other important marketing and business tasks. 

If you wonder about the quality of texts generated by AI content writing software, you’ll be happy to know that over 60% of people can’t even spot the difference between human and AI works. Therefore, AI can be a fantastic help for your content marketing strategy and not only that. And the subscription costs only $19.95 compared to the minimum of $1 per word for a content writer.

Limitations of an AI-powered platform for content writing

For all that a content writing AI SaaS platform is amazing, it cannot completely replace a human expert. For a small business using it for marketing, this means that you will need to hire a content writer from time to time. However, you can only do it for sophisticated tasks, like filling your main website pages with content or creating specialized marketing materials and presentations.

Meanwhile, you can use an AI-powered platform for the majority of your content marketing needs, including:

  • Blog posts
  • Social media posts
  • Emails
  • Forum marketing

However, you’ll need to do some editing on those texts sometimes. But that’s a minor task that doesn’t require you to be a professional writer. For example, you might need to cut some text out of the piece generated by AI to make it small enough for a Facebook post. Or you can break it down into a series of posts.

You might also need to add some paragraphs to tie the AI-generated text to your brand. For instance, you might add specific paragraphs describing your services or products.

Bottom Line: Should You Invest in an AI-Powered Platform for Content Writing?

If you want to enjoy the benefits of content marketing without spending hundreds of dollars on a content writer every month, investing in an AI-powered platform for content generation is worth it. AI-driven software development is evolving rapidly, so the technology that is already impressive is getting better every day.

It means that a small business can get a big boost for a relatively small investment. Also, you will be able to cut down your time on creating content and focus on other things, like SEO or conversion.

Do you want to try it out? Get a free trial of Marquètte now and see for yourself!

UX/UI Design Services: What’s the Difference?

Posted on by Volodymyr Marynenko

UX/UI design services are both an organic part of the software product development process. The difference between them is that Ui and UX consider ‘design’ from different points of view. User experience(UX) deals with the app’s functionality to ensure that users can interact with it smoothly. Meanwhile, the user interface(UI) deals with the visual representation of the app. So, it’s responsible for what the user sees during their experience.

However, the most important thing to understand is that while there are clear differences between UX/UI design services, they are so closely connected that one cannot exist without the other.

For example, think of it like this, the plumbing system and pipes in your house make up a part of its UX. However, the faucets are the UI. And that’s where you get to choose whether you want them to be the most basic efficient model or something aesthetically pleasing.

It’s making the right choices in both UX and UI designs that will determine the success of your product. Failing at either will be equally destructive.

UX in application design

What Is UX in Application Design?

Simply put, UX design is the embodiment of the user’s interaction with the app. Don Norman, the man who coined the term User Experience, explained it as a “cohesive, integrated set of experiences” and recommended to consider every single stage of product interaction when developing UX. It means going from the original intention to the final reflection on using the product.

Every experience of interacting with the product, from first use to maintenance, must fit and work together cohesively. A UX designer is the person who builds those experiences. So, their main goal is to ensure that every interaction is easy and smooth. But even more important is to fit all those interactions together just right. As a result, the product as a whole must become intuitive.

From the moment they first open it, the user must be able to achieve their goal quickly and efficiently. Note that it doesn’t matter what the exact goal is. It must be equally easy for the user to open an account, make a purchase, find a FAQ page, or contact customer support. Most importantly, the user should be able to easily manage all that even when they open the application for the first time.

It’s no less critical to make sure that people genuinely enjoy using the product. That’s also a part of user experience design. And in order to create a product like that, the UX/UI design company must do some quality research.

What a UX designer must know to create a great product

The focus of UX design is the user. Therefore, designers must understand their target audience extremely well. For this, designers will need to rely on:

  • User personas.
    The project must have clearly defined user personas, fictional representations of future users. The user persona must provide a detailed profile. It includes age, gender, nationality, interests, profession, education level, marital status, etc. Basically, the more precise the user persona is, the easier it will be for UX/UI design services to create a product those people will love.
  • Focus groups.
    Focus groups are people that fit your user personas that you can interact with to find out their attitudes, interests, issues, etc. The point is to use them to get to know real people’s needs beyond your persona profiles.
  • User interviews & surveys.
    Conducting short interviews or using surveys with real users is the best way to learn how well the UX design performs.

In order to produce the best user experience, the designer should embrace some basic principles:

  • Start with research.
    Your design must solve people’s problems. Therefore, you need to get to know the real people the product will serve.
  • Show and tell.
    A UX/UI design services provider must be in constant contact with people showing off the design and getting feedback. This process should be interactive as UX design must be updated based on that data.
  • Rely on empathy.
    The designer must be empathetic with the people they are creating for. They need to feel and understand users to create the best user experience.
  • Forego biases.
    The designer must be objective and purposefully clear any biases and assumptions about people.
  • Design for inclusivity.
    Any app design should be accessible to everyone.

UI in application design.

What is UI for a Web Application?

UI, user interface, is what the user sees when interacting with a product. Those interfaces can be extremely versatile in design. However, they come in only a few types. The most common of those are:

  • Command-line interface.
    Professionals mostly use those as they really aren’t easy to use for a layperson, nor are they aesthetically appealing.
  • Graphic interface.
    There are many kinds of Graphical User Interfaces (GUI) that are highly versatile. In fact, they are so many that we’ll be sure to make a separate article on GUIs. These interfaces allow users to interact with an app using different visual elements. And it’s only the designer’s imagination is the limit to what those visual components can be.
  • Voice-controlled interface.
    All smart assistants you use in daily life are VUIs. They are getting trendy now. So, it’s a good idea for every software product to consider at least some measure of voice control functionality.
  • Gesture-based interface.
    Remember the holographic interfaces Tony Stark uses? They are a futuristic take on gesture-based interfaces. At the moment, this technology is used in VR games. But it’s developing rapidly and we hope we’ll be close to the IronMan technology level soon 😉

Top principles of a UI design company

User Interface design definitely needs to be visually attractive. However, to create an interface that people enjoy interacting with, the designer must keep in mind the following principles:

  • Clarity.
    Clarity must be the driving force in UX/UI design services as a whole. It’s what the designer must think about to make an intuitive interface. The main task of a designer is to make an interface that’s so clear and ‘obvious’ that a user can interact with it without prior knowledge of the app. Note that this means that not only must the app design be intuitive. But also all important elements, for example, buttons, must be easily visible.
  • Familiarity.
    One of the most effective ways to make UI intuitive is using elements that people are familiar with. That’s why a designer needs to research top trending apps, even those not in their customer’s niche.
  • Flexibility.
    Flexibility is one of the key principles for UX/UI design services in general. In the context of UI, flexible design is the one that will work equally well for any situation and device. It’s also about the ease of use. For beginner users, the flexible design will enable fast learning. For experts, the design must offer shortcuts and other ways to achieve their objectives quickly.
  • User control.
    The user must feel in control of the interface. This entails clearly marking every step of user interaction with the app. Also, you must provide “emergency outs” for users who make a mistake. For example, one such safeguard is a pop-up that verifies whether the user is sure they want to delete their account.
  • Hierarchy.
    All visual elements in the interface must be arranged in order of importance.
  • Negative space.
    UI design elements must not be crammed one atop the other.

Are UX/UI design services equally important?

Are UX/UI Design Services Equally Important?

Can an app have only UI or only UX?

First of all, you must understand that there cannot be UX without UI design services. These are two sides of the same coin. Thatєs why the profession itself is called UI/UX design. User experience and interface through which the user ‘gets’ that experience are intricately connected. Therefore, UX/UI design services are equally important for any software product.

In order for your product to be successful, it must both provide a great experience and have a great design. Bear in mind that providing a top-quality user experience is necessary not only to increase conversion and customer loyalty. Studying app stats will also help you understand customer journeys better. So, you’ll be able to make meaningful and efficient updates to improve the performance of the app and your business as a whole.

How to Choose the Best UX/UI Design Company for Your Project?

The first step to choosing a provider of UX/UI design services is to study their portfolio. If you like the visual style of the team, and they have experience in creating the type of apps you plan to make, set up a meeting.

During interaction with the UX/UI design company you’ll need to determine:

  • Are these people good in communication?
    Make sure that you are able to communicate your vision and the designers can visualize them exactly as you want.
  • Do they show good teamwork?
    If you get your app developed in one place, make sure that the designers are a part of a well-adjusted team that can effectively work together.
  • Are they good as solving problems and thinking ‘outside the box’?
    Issues are unavoidable in any project. A reliable custom mobile application development team must be able to solve them fast.
  • Do these people have solid work ethics and values?
    The company should share its values and prove it is trustworthy and client-oriented in everything.

Looking for a fantastic creative UI/UX design team? Contact us! At Devtorium, we can help you with any stage of the project, be it only design or developing an end-to-end solution from scratch!

Hire the best UX/UI design services company!

Ultimate ECommerce Website Development Guide

Posted on by Volodymyr Marynenko

The world of online shopping is insanely competitive now. So, eCommerce website development has become true art. You need to hire outstanding experts in multiple areas to create a site that will stand out and give your business a chance at success.

Bear in mind that creating an excellent eCommerce site is complicated, despite 500-word step-by-step guides that tell you otherwise. An online store that can attract people and nurture customer loyalty is a complex machine produced and maintained by highly-skilled professionals. This guide explains how to build one for a business with any budget.

How to Choose an ECommerce Website Development Company

Decide whether you need an end-to-end eCommerce solution

First of all, you need to decide whether you need an end-to-end eCommerce solution development or if you are going to build a website based on an open-source eCommerce platform. Of course, the main deciding factor here is the scale of the project you plan. If you want to launch a versatile marketplace for multiple businesses, you should look into eCommerce platform development from the start.

However, launching on an existing platform like Shopify or Magento can be the best choice for the majority of businesses. Even if you plan to offer thousands of products from the get-go, these platforms can support it.

Basically, it would be best to discuss your business plan with expert developers. Then, they can advise which is the better route for eCommerce website development based on your business plan.

There are three most common ways to go about creating an eCommerce website:

  • Build an eCommerce solution from scratch or using open-source software.
  • Customize a SaaS eCommerce platform to suit your needs.
  • MACH architecture.
    MACH stands for Microservices, API-first, Cloud-native, and Headless. This architecture is the best option for businesses planning to scale and grow fast. Compared to monolithic solutions, they are much more flexible. Moreover, this type of eCommerce business will be able to add and remove various features as needed without bringing down the whole system.

Understand and compare eCommerce developers’ strengths

Every developer, no matter how great their skill, has a specialization. The same goes for a custom software development company. It means that when choosing a development team, you need to do a lot of research. Take a look at the developers’ case studies and make your own assessment. Study customer reviews if they are available. Also, take a look at the company’s ranking on websites like Clutch.

However, you should also remember that many software development projects are under NDAs. Therefore, the developers might not be able to show off their complete portfolio. That’s why you should also arrange an interview to make your assessment.

When doing your research, make a list of every developer’s strengths. Then, think about what you want from your website and see whether they can deliver the results you want.

Must-have features for eCommerce website development

Must-Have Features for an End-to-End ECommerce Solution

When planning the eCommerce website development process, you need to outline your customer lifecycle in detail. Use the data to determine what features your online store should have. Consider the following guidelines to make these decisions:

  • Make a generalized list of eCommerce store features. Doing some competitor research will be a great help here.
  • Make a list of your personal must-have features for the store. For example, this can be business-specific features like tax or international shipping rates calculators.
  • Prioritize every feature in those lists from 1 to 5.
  • Discuss the costs of adding each feature with your eCommerce application development company.
  • Make your final decision and build plans for upgrades and expansion.

Bear in mind that some features might heavily affect eCommerce website development costs. Therefore, your budget will be a deciding factor in your plans. However, some features are absolute must-haves for any modern eCommerce business.

Responsive web design

In 2022 if you aren’t doing it mobile-first, you are doing it wrong. The number of people who prefer mobile shopping is growing exponentially every year. In addition, today, you can’t really have a high Google ranking if your website isn’t mobile-friendly.

Therefore, the responsive design must be the basis of any eCommerce website development in 2022 and beyond. But you also need to understand that nowadays you have many options to be mobile-friendly.

The good news is that all leading eCommerce platforms offer responsive design capabilities. Therefore, your developer shouldn’t have any issues optimizing your shop for multiple devices if you are using them. 

However, your approach can be different if you plan to launch an enterprise-level business and want to do your eCommerce platform development from scratch. In this case, you should talk with your development team about making a mobile eCommerce app. It can be a more cost-efficient idea in the long run.

SEO capabilities (+CMS)

Any eCommerce business must attract organic traffic in droves. Therefore, you need to consider SEO at the early stages of eCommerce website development. Your site must be designed for the highest level of optimization. Moreover, it must have specialized SEO capabilities that will allow you to improve the site with time.

For example, you need to think about how you will add content to the website. Better SEO requires renewing product pages and adding new pages, like blog articles or informative pages about the business. In addition, these new pages must have optimized templates to make it easier for you to boost the website fast.

Speaking of content, an eCommerce website should have a CMS (content management system) to make working with it more manageable. It allows you to handle and store all dynamic content with ease. Most importantly, a CMS allows you to make quick changes that will be immediately and automatically implemented across the website.

Loading speed

The bounce rate grows with every extra second your website takes to load. So nearly 100% of people who come to your website will leave it if it takes as little as six seconds to load. That’s how much speed matters.

Since online shops must offer rich visual content to increase conversion, clever eCommerce website development is essential. The team working on your site must have the experience and skills to optimize it to the max. This kind of optimization might require quite a bit of back-end work. So, make sure that the developers have expertise in this area.

Moreover, website loading speed is a Google ranking factor. Therefore, it is a part of the website SEO that must be integrated at the level of design.

Product management system

What can be worse than placing an order for an item you want, marked ‘in stock’, and then getting an email that the product isn’t really in stock? Everyone has undoubtedly experienced this kind of frustration. Did you return to that store after such an experience?

In the age of extreme competition that we live in, such mistakes are deadly for an eCommerce business. Therefore, it’s imperative to build an effective product management system while developing your store. It must make it easy for you to:

  • Add new products
  • Automatically update and manage the inventory
  • Edit product pages
  • Realize promotions and discount codes

Payments and checkout

It’s essential for eCommerce website development to integrate multiple payment gateways from the start. Nowadays, diversity is critical for global businesses. Every buyer seeks convenience. If you aren’t offering all the popular payment types in your region, you’ll lose clients.

ECommerce website development for businesses that target multiple countries will be more complex. It’s because the payment gateways must support multiple currencies and have a converter feature.

Moreover, the entire checkout process must be streamlined to the max. It’s essential because a quick and efficient payment process often motivates people to buy more. Therefore, you must make your payment and checkout as short as possible so people can complete a purchase in a few clicks.

Meanwhile, your eCommerce application development company must ensure the security remains top-notch. It means facilitating the checkout process must not affect the security measures of the payment processing provider. Trusted providers would have a set of requirements for integrating them into an eCommerce shop. Your developers will have to study them carefully to ensure full compliance.

Integrations

Even if you are doing an eCommerce platform development from scratch, it will require some integrations with third-party software. Therefore, your website must have capabilities for integrating solutions and plugins you might require. Bear in mind that you need to think ahead when planning this. Your need for integrations might increase as your business grows.

When using an existing eCommerce platform, your developers must ensure that integrations with various solutions are possible. Unfortunately, not all platforms are equal in this, so you have to pick the one that will work with every solution you want to use.

Moreover, maintaining the cohesiveness of all integrations is an essential task for the developers who will manage your website. Remember that every plugin update risks adding vulnerabilities or even crashing the entire system.

Security

PCI compliance, as well as top-notch cybersecurity, are essential requirements during eCommerce website development. These sites handle a lot of sensitive information, including credit card details. Therefore, they have to be above reproach. Moreover, meeting various specialized compliance criteria is a must to be allowed to process payments.

Your development team must understand that and know how to make your store safe. Breaking any of these requirements might result in not only in loss of trust from your customers, but also in hefty penalties. You might even lose the right to accept payments.

Moreover, you need to understand that threats evolve rapidly in the digital space. Therefore, your development team must be able to provide you with a dynamic information security system that will help keep up the safety of your business.

eCommerce website development process step-by-step

ECommerce Website Development Step by Step

Define your product offering range

The first thing to do when planning an online store is to decide what you will sell. How you make this decision is up to you. It can be a passion-driven choice, or you can study the market to find the most promising niches. However, you must outline at least the initial product offering range.

Once you do this, you will be able to decide on product categories and make a draft of your future website map. It will also be helpful to study your prospective competitors’ sites and find issues they have. Your own website must fill in those holes, thus offering customers a better shopping experience.

Set business goals

Your eCommerce website development should be preceded by creating a clear business plan. It means that you must start by setting exact goals and metrics for your business.

First of all, outline the goals:

  • Is your primary goal to build a direct-to-consumer online-only business?
  • Do you want to expand your B2C business with B2B capabilities, or vice versa, using eCommerce?
  • Do you need to grow your existing brick-and-mortar business by bringing it online?

The metrics you should consider during eCommerce website development include

  • Business growth.
    Decide how exactly you will measure it, for example, through weekly/monthly/quarterly sales and revenues, ROI, etc.
  • Local and international sales.
    Decide from the start whether you plan on selling globally, as this will affect the features your eCommerce website must have.
  • Customer Lifetime Value.
    Decide how you will measure and plan to grow CLV at the business planning stage.
  • Sales.
    Think about how many products you need to sell to turn in a profit and how you expect these sales to grow over time.

Define your target audience for eCommerce website development

Whether your business plan is B2B or B2C will help define the website structure and design. However, you also need to research your target audience in-depth. You need to know what these people like and dislike in everyday lives, not only concerning your specific niche. This way, you’ll be able to provide them with a better shopping experience.

Never forget that you can find inspiration in the most unlikely of places. Also, if you target a specific generation, like Gen-Z, you need to understand their preferences in tech. This will help you decide on website functionality and various features that must be included at launch.

Outline the desired shopping experience

You need to plan the exact shopping experience step by step. First, take note of every action your customers will take to make a purchase. Then, think about how to make the process as smooth as possible.

Remember that every extra action reduces the chance of a conversion. Therefore, you must aim to make the user experience straightforward and smooth.

Some ideas to consider:

  • What filters do you need to include in the website search?
  • Can you provide a one-page checkout?
  • Do you need to integrate a product comparison feature?
  • How will you realize the function of discounts, coupons,  and promo codes?

Consider eCommerce platform development options

If you plan to build an end-to-end eCommerce solution, you must make a considerable investment. However, today you don’t have to do this from the start. There are dozens of eCommerce platforms that allow you to set up any kind of shop. This will reduce the workload on developers. Therefore, you will be able to use your budget more efficiently.

Many of the top-grade platforms allow for scalability. So, you will be able to scale up your shop with ease. Meanwhile, as your business progresses to the next level, you can start the development of an end-to-end eCommerce solution.

Many of the top platforms have multiple plugins that make it easy to add any features you need. However, not all these platforms are the same. Therefore, you should research their capabilities carefully. Talk to your developers, as they should be able to offer advice on which platform is best suited to your business goals. Today’s most popular options are Shopify, Magento, BigCommerce, and WooCommerce. Each of them has some important pros and cons. Therefore, you should choose what meets your specific needs best.

Define the procedure to add new products

The process of adding and editing products must be supremely easy for you. Therefore, discuss this with developers in detail and make sure you resolve any issues regarding:

  • Syncing the inventory across all sales channels you have.
  • Adding high-res product images and videos without bringing down the website loading speed.
  • Ease of adding and editing structured product descriptions with SEO elements.

Most importantly, the process has to be set up in such a way that you can add products without involving developers. It means that not only does the process need to be simple. It’s also crucial to set it up so that it won’t bring down the website if you make a simple mistake.

Integrate payment and shipping

It’s a vitally important step in eCommerce website development. Even if you are using an eCommerce platform to build your shop, using the services of an experienced developer is a must. The expert will be able to set up the payment gateways and checkout, so everything runs smoothly.

You will need to offer multiple payment options. So, the developer will have to ensure that they are secure and reliable. The task will be more complicated for businesses that target an international audience. In this case, you will need more diverse payment gateways. Also, consider integrating a specialized bookkeeping solution to help you keep track of your finances and generate reports.

When dealing with international payments, you also need to research the regions carefully. Despite what some providers claim, some e-wallets and digital payment services are banned in specific regions. So, you need to make sure that the payment gateways you choose are actually supported by the areas where your audience resides. Moreover, make sure that the transaction fees they offer are reasonable.

Develop and implement a content strategy

You must have a content strategy ready before getting to actual eCommerce website development. It’s because the site will be much better when it’s built with actual content instead of fillers.

Note that the content strategy is vital for eCommerce. It’s because the content is a parge part of SEO. In turn, SEO is key to attracting organic traffic, which is the primary source of income for online stores.

Your content strategy must cover the following:

  • Establishing a consistent brand voice
  • Creating a structure for informative, captivating, and search engine optimized product descriptions
  • Creating additional information pages about your brand’s history, products, materials, mission, vision, etc.
  • Adding a blog for continuous SEO improvements
  • Integrating social media into the website

Remember that content is not only text. All the images, videos, GIFs, and graphics on the site also count as content. Therefore, you need to keep all of them in the same style and quality.

Moreover, all content must be fresh and relevant. So, you must make sure that there is a way for you to update and add new pages easily. Whether you are building an end-to-end eCommerce solution or a small website, you must make it so that content can be updated without involving a developer.

Final stage of eCommerce website development

Test and launch the website

Finally, you are ready to take the most important final steps with all that done. First, your eCommerce website must undergo thorough QA testing. There are different types of quality assurance testing that will be used. Your developers should be able to perform it or advise how to best go about it.

You can use this simple checklist for testing your website personally:

  • Check all CTAs and other buttons
  • Check all the forms
  • Test the checkout process in every possible way
  • Double-check every payment processing option you offer
  • Go over product categories and descriptions to make sure everything is in its proper place
  • Check every image and video to ensure their quality matches
  • Check every link
  • Go over the inventory to make sure everything is right
  • Test the coupons/promo codes feature
  • Test the shipping settings

When every test is complete, and you are sure that the website runs smoothly, you can launch!

But remember that you’ll need to do quite a bit of marketing pre-launch to make sure that people come to the Big Day. In fact, you should start marketing your business and building your brand while your eCommerce website is still in development.

Bottom Line: The Long Road to ECommerce Website Development

Creating an eCommerce website that is sure to rock is a task that takes a special kind of skill. It also requires a team that’s expert not only in development but also in business analysis, project management, cybersecurity, and marketing.

When you have all these experts working together, your online shop is guaranteed to be successful. Contact us if you want to see how it works!

Devtorium as a Cyber Security Services Company

Posted on by Volodymyr Marynenko

When we established the Devtorium Group of Companies, we aimed for versatility. Today we are introducing Devtorium as a cyber security services company. We understand the value of data protection in the modern world. Therefore, we strive to provide our customers with the best information security audit and management services.

The Devtorium cyber security consulting team uses the PDCA model to help our customers build the most effective defenses. It means that our certified experts can:

  • Plan.
    Create an ISMS (Information Security Management System) that includes risk management and assets identification.
  • Do.
    Implement and operate the new ISMS.
  • Check.
    Monitor and analyze the ISMS constantly.
  • Act.
    Maintain the ISMS and improve it continuously to protect from emerging threats.

At Devtorium, we deliver full-cycle software product development and maintenance services. To this end, we hold various certifications and are authorized to provide a wide range of information security services. Read the post below to learn what we can do to give your business and data the maximum level of protection.

Devtorium: Cyber Security Services Company with ISO Certification 27001:2013

Morebis Inc. (morebis.net), a part of the Devtorium Group of companies, holds the ISO/IEC 27001:2013 ISMS security certificate. Morebis and Devtorium merged in September 2021, and we have been proud of this deal ever since.

The Morebis Inc. software development team is exceptionally talented and experienced. And now, the Devtorium information security department can provide a higher level of cyber security consulting services to enterprises and other types of businesses.

The ISO certification 27001:2013 enables our team to ‘share’ this certification with customers. So, our clients can boost their credibility by using the certificate icon on their pages as an authorized cyber security services company is auditing them.

We are also eligible to participate in international tenders as this certification is proof of the Devtorium information security audit team’s top-rated skills. 

Devtorium Information Security Audit

As a cyber security services company, Devtorium can perform a comprehensive audit of your systems. During this procedure, we are going to analyze the entire system to identify weaknesses in the areas of:

  • Physical protection
  • Software security
  • ISMS standards compliance

By the end of the audit, our experts will be able to guide you in how to bring your company’s security up to the highest standards.

Black Box Assessment

One of the services we offer our customers is Black Box Security Audit. This type of audit works by emulating an external attack to see how the system responds to real-life threats. It’s no secret that cybercriminals are growing bolder by the day. Therefore, the level of threat from attackers and their ingenuity is increasing.

Black Box Audit is an effective response to those threats. Our team developed a unique set of tools that we can use to emulate a wide range of attacks. Moreover, we keep improving it to stay ahead of the emerging threats.

This type of information security audit helps highlight the weaknesses in the client’s existing security system. Also, it enables us to view the potential impact of an attack on the business.

Black Box Assessment is essential because it shows how your protections respond to an attack from a source that doesn’t know anything about the company’s IT structure. Therefore, it helps identify a greater number of system vulnerabilities. As a result of this audit, we are able to develop more robust security solutions for our clients.

Password Audit

We so often take passwords for granted these days. However, it’s crucial to remember that they remain one of the biggest weaknesses of any security system. As a cyber security services company, we make it our business to ensure that our clients use the most efficient password creation and storage methods.

Devtorium will do everything possible within the realm of modern technology to close this route of attack on your data.

Cyber security services company: penetration testing types

Penetration Testing Provided by the Devtorium Cyber Security Services Company

Our cyber security consulting services also include conducting full-range penetration testing of the client’s system. This includes:

  • Network service penetration testing
  • Web application penetration testing
  • Client-side penetration testing
  • Wireless network penetration testing
  • Social engineering
  • Red team & blue team
  • Mobile penetration testing

A comprehensive information security audit from Devtorium goes as follows:

  1. Performing load testing and audit on all of the company’s systems to identify vulnerabilities and risk zones.
  2. Simulating an attack.
  3. Finding a weak link in the control systems and modeling an attack.
  4. Simulating an adversary.
    The simulated adversary will follow two possible routes. Number one is an internal attack, for example, a physical attack on the company infrastructure. Another option is acting through employees through bribery, intimidation, extortion, etc. The other way for a simulated adversary to choose is an external attack. It means emulating possible email hacks, network penetration attacks, etc.
  5. Developing a list of recommendations depending on the results of tests and audits.

Once these steps are complete, we can build and maintain a highly reliable ISMS for every client.

Devtorium Cyber Security Consulting and Application Assessment

A part of our cyber security consulting services focuses on web application assessment. Web apps often store a lot of sensitive data, but they can be highly vulnerable to attacks. That’s why they require extensive manual testing in order to develop the best protection.

After performing these tests, we would be able to advise how to increase the security maturity of the app. In addition, we will offer solutions to limit its inherent security weaknesses.

We use various methods to identify vulnerabilities during our web app information security audit. We try to find weaknesses at every stage of the application life cycle: design, development, deployment, upgrading, and maintenance. In addition, we study possible app design defects that can turn into vulnerabilities over time.

Our ultimate goal is to find, fix, and, most importantly, prevent weaknesses. Looking into the future is what we do at Devtorium. Our motto is to future-proof our customers’ businesses to help them succeed in today’s volatile economic conditions.

If you want to ensure that your company’s cyber security performs to the highest standards, contact us and set up a consultation now!

What Is AI-Driven Software Development?

Posted on by Volodymyr Marynenko

Making things better, faster, and leaner, that’s what AI-driven software development is all about. Integrating AI into software products can help any business achieve incredible results. So, investing in an artificial intelligence software development company has become a trend among business leaders of today. If you consider taking your business to the next level, keep reading to learn how AI can boost your profits.

What Is AI-Driven Software Development?

Simply put, AI-driven software development is a method of adding AI to the software. The result creates an AI-powered platform or app that can be extremely efficient. AI-based tools are highly versatile as there are multiple applications for this technology.

Most often, these solutions are used for automation or to speed up research and analysis. In essence, an AI can do many of the things that a human data analyst can do. However, it processes data at extremely high speeds. In addition, it reduces the risk of human error.

The human expert is needed to make conclusions from the analysis. However, the bulk of gathering, processing, and sorting data can be done by a machine. And this type of AI-powered platform can be used in a great number of ways.

In addition, the machine learning technology that powers AI enables it to improve with every use. Therefore, all AI-based tools continuously grow more efficient, bringing more and more benefits to the user.

An artificial intelligence software development company can do both: use AI technology in the development process and create tools that use this tech.

During software development, AI can be applied at nearly every level:

  • Understanding and refining requirements.
    Outlining and defining requirements for a project is a part of a business analyst’s work in the IT industry. AI can be applied at this stage for automating manual tasks as well as gathering and processing information. The analyst can use this data to come up with a better list of requirements for the project.
  • Design of the app.
    AI can assist with ensuring the accuracy of the app design. A specialized AI-powered platform can facilitate the work of designers and enable them to work faster.
  • Development of the application.
    The actual development is long and hard work that requires a lot of effort from human experts. However, there are some coding tasks that can be automated. It’s a great way to reduce redundancy and speed up the development process.
  • QA testing.
    QA software testing automation powered by AI can achieve outstanding results. AI can catch a greater number of mistakes and test the solution much faster. Human intervention is necessary but assisted by AI the overall productivity of a QA expert increases greatly.

Examples of AI-Driven Software Development in 2022

Personal Assistants

The majority of people now use AI without even thinking about how it’s actually an AI. We mean the use of personal assistants integrated into almost all smartphones and smart-tech. Siri, Google Assistant, and Alexa are the most popular among them. With every update, they offer a better and broader scope of services.

These assistants are versatile and can do everything from being your personal butler to running a smart home.

AI-powered platform Marquette as an example of AI-driven software development services

AI Content Generation Software

Content is becoming an ever more prevalent ‘currency’ in the modern world powered by information. Therefore, businesses that want to succeed in the digital space must consistently produce tons of fresh content. It’s hard and expensive work. However, AI-driven software development is offering ways to facilitate it.

Today, you can use an AI content generator, like Rytr or WriteSonic, that will produce texts of varying lengths. Depending on the solution and your subscription level, the levels of the texts will differ. They can range from average blog posts to short targeted messages that can be used as ads, for example.

Another type of an AI-powered platform that can be used for content marketing is Marquètte. Unlike a simple content generator, this product provides the user with information on any topic. Basically, you ask a question and Marquètte delivers an opinion on the matter drawn from the vast database of knowledge that AI can access.

This information can be used as inspiration for content writing or even as a social media post. It can provide you with answers to use on Quora and various forums as a part of your marketing strategy. Moreover, it can simply provide valuable insights that will help you understand a topic or make better business decisions.

Healthcare Apps

AI-driven software development is extremely valuable for the healthcare industry. Variations of the same personal assistants we use daily can literally save people’s lives. There are monitoring apps powered by AI that keep track of a patient’s vitals.

There are apps like Covera Health that reduce the instances of misdiagnosis by combining databases and offering a more detailed list of symptoms. Apps like Well by Chapel Hill, NC, provide people with medical guidance to improve their quality of life. There are also multiple chatbot assistants that help people access healthcare services from remote places.

Healthcare institutions, like the Massachusetts General Hospital, are investing in research and AI-driven software development to come up with unique diagnostic and treatment opportunities.

There are also apps that help manage one’s mental health. For example, Youper offers guidance in meditation and a chatbot to help relieve emotional stress.

Study Apps

An AI-powered platform can become a great learning aid as it itself learns while you are using it. This advantage has been realized in many AI-augmented study apps. For example, there is Socratic, which aids students who learn math, literature, science, and a few other subjects. The app processes images and provides explanations. So, a student only needs to take a picture to learn more about any subject.

AI-driven software development is also useful for language learners. There are apps like Elsa that help understand and learn languages dynamically. Some of them also offer translations in real-time. So, they help travelers as well.

In Conclusion: What Is the Future of AI-Driven Software Development?

The future of AI-powered apps is certainly bright. It’s crucial to understand that the list above is only a drop in the ocean of AI applications. Today you can find an AI-powered platform for marketing, self-driving cars, robotized factories, and many other tech made with the help of AI. Moreover, the number of these products is growing daily.

As it stands, a business that really wants to get the most out of technology today should be using the power of AI. But the question is how do you do this most efficiently?

The answer is simple, you talk to an artificial intelligence software development company about your business. From there on, our experts will be able to help you create a product that will bring the greatest value to your company. There is always a way to boost cost-efficiency and productivity for any business. We are here to help you achieve this!

We are a team of 200+ qualified software engineers, business analysts, data scientists, project managers, and UI/UX designers. All our professionals hold specialized certifications in their niches and have expertise in complex projects for a variety of industries.

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