How to Use AI in Small Business: Ideas and Practical Applications

At this point, using AI in small business has become a mandatory requirement. There is just no other way to gain a competitive advantage. The level of competition in every industry is skyrocketing, so you must cut your costs and optimize every possible process. This is precisely what AI can do for small businesses, and we’ll tell you how today.

How many companies consider using AI in small business

Using AI in Small Business: Practical Tips from Professionals

Leveraging AI tools can be troublesome for many SMBs because they need help figuring out where to start. Devtorium offers a range of AI software development services, and our developers have expertise in implementing AI into various systems. In this post, they will demystify AI for small businesses, providing insights and examples of successful AI usage.

Bear in mind, that the majority of businesses are either already using or consider implementing AI solutions already. Take a look at stats in the graphs to see what position your company matches currently.

Let’s start with a few general tips to consider when using AI in small business:

  • Start small
    First, you should begin with only targeted AI applications that align with your business goals and resources. For example, if you have an e-commerce site, add a chatbot to enhance customer experience.
  • Data quality matters
    For AI to work accurately, you must be sure that training data is clean and relevant. It’s crucial for minimizing the risk of bias in AI outcomes.
  • Monitor your ROI
    Your BA must analyze all AI projects’ return on investment (ROI) to ensure they deliver value to your business.
  • Collaborate with experts
    Partner with AI specialists or consultants to navigate complex implementation challenges.
Interest in using AI for small business

Real-World Implementations of AI in Small Business

Improving Customer Experience

Adding an AI chatbot to your website or service is the best AI innovation to start with. This virtual assistant can solve many tasks, from answering users’ frequently asked questions to assisting with product recommendations based on their behavior. Moreover, chatbots can learn and adapt over time. Therefore, their accuracy and efficiency in handling customer queries will improve.

Virtual assistants can cut the workload of your human support staff. In turn, they will have time to focus on more complex tasks. Besides, these AI solutions can gather valuable data on customer interactions. Use them as an analytics tool to learn about your audience and make better-targeted business decisions. For example, you can identify trends, understand customer needs, and improve your services overall.

To start using such a chatbot, small businesses can try services like Dialogflow by that uses Google  Al. You can also try to make your own chatbot with LangChain. If you want to go to the next level, check out our case of what a voice bot can do.

Supply Chain Management

Some fantastic ways of using AI in small business that deals with logistics include:

  • Optimizing delivery routes optimization
  • Reducing transportation costs
  • Cutting down on delivery times
  • Increasing logistics efficiency

Also, you can use AI to evaluate supplier performance and manage relationships, ensuring the best terms and reliability. AI-driven supply chain management systems leverage advanced algorithms to analyze vast amounts of data and make real-time decisions that enhance operational efficiency.

AI can also enhance predictive maintenance in logistics. This is done by using data from IoT sensors to anticipate equipment failures and schedule proactive repairs. With this tech, you can minimize downtime and improve your business’s overall reliability.

Moreover, AI-powered demand forecasting models help anticipate customer needs more accurately. Therefore, businesses can adjust production schedules and inventory levels accordingly. By optimizing these processes, AI contributes to cost reduction and enhances the agility of supply chain operations.

Using AI for small businesss: Predictive analytics and security.

Predictive Analytics

One of the best ways to use AI in small business is implementing predictive analytics to analyze your past data and identify patterns. These tools enable you to forecast sales trends, which can make a crucial difference in achieving success.

Efficient use of predictive analytics can help you come up with effective strategies and prevent rash decisions. Furthermore, predictive analytics can optimize inventory management by forecasting demand and caution about overstock or stockouts.

In addition, these AI systems can analyze sales data to identify seasonal trends and customer behavior patterns. You can utilize tools like Salesforce Einstein Analytics to anticipate market shifts.

Visual content

You should consider using AI in small business marketing, especially if you don’t have a dedicated marketing team. Creating and optimizing visual content can be easy using tools like Midjourney or Photoshop’s integrated AI, creating and optimizing visual content can be easy.

For example, some tools today can personalize marketing materials based on user data, creating tailored experiences that appeal more deeply to the target audience. In addition, using generative AI can save time, money, and effort.

Integrating AI into visual content strategies helps businesses stay ahead of the competition by consistently delivering visually compelling content. These tools can streamline the design process by providing instant enhancements and creative ideas, allowing teams to focus on more strategic tasks.

Cybersecurity

One area where small businesses aren’t using enough AI is cybersecurity. You should definitely make this your priority, as data breaches are a major threat today. Implement AI-powered cybersecurity solutions to detect and mitigate potential threats in real-time. For instance, predictive threat intelligence enables AI to analyze patterns and trends in cyber attack data, forecasting where and how future attacks might occur. Using AI for small business in this particular sphere enables them to strengthen their defenses preemptively.

On other levels, AI enhances email security by detecting phishing attempts and malware-laden messages. This will significantly reduce the risk of successful social engineering attacks. Additionally, AI assists in post-incident analysis, providing valuable insights to understand the nature and scope of breaches, and informing future prevention strategies. This cycle of learning and making changes based on new data ensures that AI-powered cybersecurity solutions remain effective against an ever-changing threat landscape. 

Conclusion: how to best start using AI in small business.

Bottom Line: How to Use AI in Small Business to Get Top Value for Money

To sum it up, small businesses can and should use AI systems to automate processes, make data-driven decisions, and achieve desirable growth. As AI continues to evolve and become more accessible, embracing this technology will be essential for staying ahead of the curve. However, it is challenging to adopt AI for your needs without technical expertise and business analysis. If you want to get maximum benefit from any AI tools or even customize some of them to fit your business needs, set up a free consultation with our experts today.

How to Hire an Offshore Outsourcing Software Development Company

Outsourcing software development offers a range of benefits to businesses of any size. The main advantage of this method is flexibility as outsourcing gives you access to a huge pool of talent. However, as much as it could help you, entrusting your product development to offshore specialists could also cause problems. The secret to success here is to hire a reliable outsourcing development company you can trust. This guide will help you with this by pointing out the most important factors to consider when choosing this service.

Benefits of outsourcing software development.

Advantages of Outsourcing Software Development

Before we get into the ‘how’, you need to understand whether outsourcing is the right choice for your business in general. An in-house team means you have more control of the workflow at every level. However, building your own team is guaranteed to be more expensive.

Meanwhile, outsourcing offers the following benefits:

  • Access to versatile tech talent
    When outsourcing software development you have access to all talent worldwide. Therefore, you can definitely find the exact combination of skills and tech expertise required to build your ideal product. For example, you can build an AI development team containing experts who specialize in AI training combined with expert developers who can build the system to their specifications.
  • Shorter time-to-market
    As you aren’t limited in tech expertise and don’t need to spend time recruiting and talent on your own, the product development journey will be shorter. Even if you need to recruit additional experts during the development process, the Devtorium IT recruiting service will do this for you. Therefore, you get to release your product faster and with minimal disruptions.
  • Easy scalability
    Having complete control of an in-house team also reduces its flexibility for scaling. However, when you are outsourcing software development, scaling won’t be an issue. Note that this is true both for up and downscaling. The size of your team will always correspond to your current needs and budget.
  • Quick team expansion
    Note that you don’t have to outsource the entire development project. In fact, you can often achieve better results by choosing IT outstaffing services. In this case, you will enhance your in-house team with additional tech expertise by recruiting offshore specialists. This is a great option for scalability and increasing your product functionality by hiring experts in highly specific areas.
Tips on how to find an offshore software development company.

How to Hire an Outsourcing Software Development Company: Step-by-Step

  1. Outline your requirements
    First of all, you need to have a clear idea of what you want to achieve with your product. In order to choose an outsourcing software development company you need to understand what sort of technical expertise you require. Note that you don’t have to create a complete plan of technical features for the product. However, it will be best to research your prospective competitors and make a list of features you want to have. This way, you will be able to narrow down the pool of outsourcing candidates. For example, you can look for someone with expertise in fintech development, or creating insurance platforms, etc.
  2. Research offshore outsourcing companies
    You can use reputable platforms, such as Clutch, to collect information about various offshore outsourcing companies. A reliable provider will have all the essential information on their website. There you can learn about the services they offer and take a look at the case studies portfolio to get some idea of the company’s expertise.
  3. Conduct an interview and get a proposal
    The next step is to contact the company and set up a meeting where you can discuss your project. You can arrange a free meeting with the Devtorium team anytime. During this meeting, we will collect your requirements and talk about details in order to understand how we can bring your ideas to life. Then, we will provide you with some estimates and a proposal. When ‘shopping’ for a 
  4. Start collaboration with the outsourcing software development company
    Once we settle on the proposal, we can start collaborating to meet your goals and deadlines. Devtorium Project Managers will establish the lines of communication and set up the workflow to ensure that the project stays within the budget and delivery times outlined in the contract.
Best countries for outsourcing software development.

Best Destinations for IT Outsourcing Today

The first task that lies before you when looking for an outsourcing software development company is to choose a country. This shouldn’t be too difficult as there are reports that allow you to understand where exactly the IT outsourcing industry is the strongest. Moreover, you can find out average rates and see which destinations offer the best cost-to-value ratio for the client.

  • Ukraine
    Despite the war currently going on in the country, Ukraine remains the top IT outsourcing destination in Eastern Europe. The revenue generated by this industry has been steadily growing over the last decade and russia’s invasion didn’t impede this growth. According to Statista, the IT outsourcing industry is set to generate $1.7 billion in revenue in 2023 and double that within the next five years.
  • Poland
    Poland has the largest workforce of development professionals in Europe (about 500 000). About 40% of these professionals work in the IT outsourcing industry. Polish software development vendors provide highly skilled labor at a reasonable rate.
  • India
    India is one of the most popular software development outsourcing destinations due to the affordability and abundance of developers. The country has a huge pool of STEM graduates with about 2.5 million added every year.
  • Brazil
    Brazil is the top IT outsourcing destination in Latin America. It’s particularly appealing to US businesses because there are very few issues with time zones. The country heavily supports the IT outsourcing industry through favorable legislation and promotion of technical professions within its education system.

Hiring an outsourcing software development company can be a game-changer for your business. So, don’t hesitate, and take the first step right now!

What Is the Best Website Building Platform for Small Business?

The biggest challenge in choosing the best website building platform for small business today is that there are just too many of them. No doubt, when you visit the websites of different builders, you’ll see claims that they are the best and an impressive list of features used to prove it. Indeed, the truth of the matter is that many of these platforms are excellent. So, a business owner who is not an experienced tech professional working with websites might get confused fast.

Today, we’d like to bring some clarity to this issue. Devtorium has built dozens of websites for various industries, ranging from travel to eCommerce to derivatives trading. This experience gives our developers a perspective that enables them to help every client choose a website building platform best suited to their unique needs.

Below is a list compiled by our web development experts who share their top 5 website builders. These platforms are flexible and affordable, which makes them a great fit for small businesses.

Best website building platform for small business: WordPress, WIX, Shopify, Bubble, Webflow.

Best Website Building Platform for Small Business: Top 5

WordPress (+ WooCommerce)

WordPress is the number one website-building platform today. Over 43% of all websites on the internet run on WP. Despite the complex customization system, WordPress is the most flexible website builder you can find. If you wish to be in charge of the site and want to add unique functionalities and features, this is the choice for you. In fact, the Devtorium website is built on WordPress, so you can see exactly what our developers can do with this platform.

Moreover, small businesses specializing in online sales can easily create a WordPress store using a specialized plugin, WooCommerce. It’s one of the best eCommerce platforms today, and it allows you to run a store easily.

WordPress benefits:

  • WP is a powerful content management system (CMS) that is free to use. You must pay only for a hosting company and domain names.
  • WordPress is an open-source platform. Therefore, you can create a site with unique functionalities even with a small budget.
  • This platform has a vast library of add-ons and plugins (over 60,000). Having unlimited access to various extensions (free and premium) makes this builder the most flexible for adding features and designs.
  • There are thousands of themes and templates (free and premium). Therefore, you can create a beautiful site even without hiring a UI/UX designer.

AI capabilities:

WordPress offers multiple AI plugins that can diversify and boost website performance. They can perform various functions, including content creation, virtual assistance, security, and more.

Bubble

Bubble is our favorite no-code platform. Users created 2.3M+ apps on it, and the platform raised $10.3 billion in funding. Bubble has a robust and, most importantly, scalable infrastructure. Therefore, it’s perfect for entrepreneurs building MVPs and also serves as a great website building platform for small business.

Bubble benefits:

  • Bubble.io is one of the most scalable no-code platforms. It’s easy to update and maintain your Bubble website. 
  • The drag-and-drop design saves you time and money. You can design custom web apps from scratch without the limitations of preset templates. 
  • The platform handles hosting, so there are no hard limits on the number of users or data storage.
  • Bubble web development is compatible with all browsers and operating systems.

AI capabilities:

You can integrate AI in Bubble.io and optimize the website how way you want. It’s compatible with top trending technologies, including OpenAI and ChatGPT.

Webflow

Webflow is a no-code development platform that’s already used by 200,000+ organizations and businesses. Moreover, Webflow highly customizable. This website building platform for small business is a good option for design-oriented customers who wish to style the site precisely the way they want.

Webflow benefits:

  • Due to advanced design features, you can create complex rich animations, parallax scrolling, and a variety of micro-interactions. 
  • Webflow comes with a built-in Content Management System (CMS). Therefore, you can effectively manage and modify all your content with this tool.
  • The platform offers an extensive list of SEO tools and optimization options.
  • Webflow has a huge library of integrations, including app integration and automation, content marketing solutions, analytics, and targeting tools.

AI capability:

Webflow was planning to develop an integrated AI feature that would assist platform users. However, as of now, they only allow for the integration of third-party AI tools. You can learn more about Webflow’s plans for AI development from their blog.

Tips for choosing the best website building platform.

Shopify

Shopify is a website building platform for small business that specializes in online sales. As eCommerce goes, it’s hard to find a more comprehensive solution. Devtorium developers worked with Shopify extensively and they are very happy with the platform’s functionality, stability, and security. This all-in-one platform powers 10% of total US eCommerce sites. As Shopify offers unlimited storage and no product limit, you can scale from small to big online stores. This website builder works best for businesses that want to launch an online store really fast.

Shopify benefits:

  • The platform’s advanced functionality enables you to manage your online store easily. Shopify offers everything from marketing and payment tools to secure transactions and shipping options support.
  • You can use Shopify to sell online or in-person. The platform supports multiple outlets, including web, mobile, social media, online marketplaces, pop-ups, in-person events, retail locations, and brick-and-mortar stores.
  • Shopify is completely cloud-based and hosted. Therefore, you don’t have to worry about issues like web hosting, security, caching, etc.
  • Shopify has a 24/7 support team. It’s one of the few eCommerce platforms offering 24-hour customer service via email, live chat, and phone.

AI capabilities:

Shopify recently introduced a new AI tool called Shopify Magic. This proprietary solution helps users generate product descriptions for their shops. However, bear in mind that Shopify Magic’s suggestions may not be 100% on target. It’s a common weakness of all AI content generators.

Wix

Wix is a website building platform powering over 10.8 million sites. It has quite a few limitations in site management and design. However, this platform is well-suited for small businesses, consultants, bloggers, and entrepreneurs.

Wix benefits:

  • Wix provides access to its own web hosting and domain names (free and paid).
  • There is a built-in SEO tool. Therefore, you can improve the site’s ranking effectively.
  • Wix considers website safety and security. For example, all their websites have an SSL certificate and are automatically backed up.
  • Wix offers 24/7 customer support services for all paid plans.

AI capabilities:

Wix has artificial design intelligence (Wix ADI) that can assist you in designing a beautiful website. However, this feature is only available for some types of projects (portfolios, yoga sites, etc.). If your project fits the AI’s requirements, it will create images and content. In addition, it will connect your social media, create a contact form, or pick a suitable design for your audience.

Bottom Line: How to Pick the Best Website Building Platform?

The process of choosing the best platform and building a website using it can be rather straightforward and easy. As a business owner, you just need to take the following steps:

  1. Make a list of the things you want your website to have and do. It will be easier if you do some extra research. For example, you can look at what your competitors’ sites are like. Also, you can add some ideas of the things you enjoyed on various pages while browsing the Internet.
  2. Contact the Devtorium team and arrange a free consultation at a time convenient for you.
  3. Share your list of requirements with us. Devtorium developers, analysts, and designers will quickly come up with suggestions and estimates. Next, we’ll provide an offer with different options that will highlight different perks of specific platforms that you can benefit from while staying within budget.
  4. Pick the offer that you like most, and our dev team will do the rest. You’ll have your website up and running in no time!

How to Use Generative AI in Real-Life Business

Generative AI is the buzzword of today. Everyone must have tried using at least one of the available solutions by now. ChatGPT alone has over 100 million users, and Midjourney isn’t too far behind. However, if you are a business owner looking to boost your services or workflow with tech innovation, your main question should be, ‘how to use generative AI in my business?’

We are here to answer this question today. Devtorium offers a wide range of AI software development services, and our solution engineers have expertise with different types of AI frameworks. According to our experts, the only limitation when implementing AI into business is your creativity. Generative AI uses are indeed quite specific. However, using your imagination, you can make these instruments help with many everyday tasks.

How to use generative AI for business.

Step 1: Choose the Type of Generative AI Applications You Need

Generative AI is a technology that trains using specific datasets, and, based on that training, it learns to generate various types of other datasets. Simply put, developers input massive databases that the AI processes and learns. Then, it creates different types of content based on the information it consumed.

It’s also important to note that generative AI applications are today’s top tech trend. They’ve been on a steep rise since 2020 and, according to Gartner, reached the ‘Peak of Inflated Expectations’ in 2022. ChatGPT made this technology truly mainstream as it introduced AI to the mass market. Every person with a computer and internet access could use ChatGPT and get some answers from it. This showed people without connections to software development that AI technology is real and that generative AI uses are endless.

The quick popularization of other AI tools pushed this technology forward faster because, as mentioned before, it learns when it works with data. Therefore, AI improves with every task it completes.

When you consider how to use generative AI in your business, you need to start by researching the types of these tools. The most basic way to separate generative AI into types is by the kind of output content they produce. However, remember that some AI solutions are highly complex and can generate various content.

  • Text generation
  • Code generation
  • Video generation
  • Image generation
  • Sound generation
  • Research and explanation

The last type refers to generative AI uses in research where such tools can process, simplify, and summarize complex texts. For example, you can use Elicit or Enago Read for these purposes. Other popular generative AI apps are ChatGPT, DALL-E, Bard, DALL-E, and Midjourney, which create different content based on user-given prompts or dialogue.

Generative AI tools and their types.

Step 2: Generative AI Application in Real-Life Situations

Types of these tools seemingly make it obvious how to use generative AI. However, are you sure you’ve thought of all the ways this can be implemented in business?

Here’s a list of some ideas for you to consider:

  • Text content creation can be used to make marketing materials, blog posts, advertisements, and even work emails for some situations. For example, if you don’t have a talent for creative writing, generative AI tools like ChatGPT can help you write proposals, congratulatory emails, and even feedback.
  • You can use generative AI to edit texts as well. The tool can help you improve grammar and style or make some translations. However, it’s admittedly not perfect in translations, so be careful with how you use that output.
  • When you need to make guides or other helpful documentation for your customers, you can use AI generators to simplify technical texts. So, you’ll create posts and papers that are easy even for non-professionals to understand.
  • Image and video generators can also be used in marketing. You can create everything from a brand logo to a complete set of marketing materials used in ads, banners, blog posts, and even website designs.
  • In other generative AI uses, 3D models can be implemented in manufacturing and used to aid business planning.
  • Architects can use generative AI applications to create and analyze existing designs.
  • If needed, you can use Midjourney and similar tools to create illustrations for your content.
  • Sound generation can be applied to create tunes for social media or for your personal artwork, as well as advertisements and presentations.
  • Text generators, like GPT-4, are part of responsive chatbots and other automated reply solutions. For example, you can program these tools to send automatic email replies.
  • Sound generation solutions can work with speech in different ways. One of them is speech-to-text, which will allow you to create records of lectures or important meetings.
AI applications in customer service.

AI Uses for Onboarding and Customer Service

Currently, the main areas of generative AI applications are employee onboarding and customer service. That’s because a chatbot is the most popular AI instrument used in business today. However, generative AI uses allow you to expand on those implementations, further boosting their efficiency.

Some ideas on how to use generative AI in onboarding and customer service include:

  • Creating educational courses using video and speech generation technologies.
  • Personalizing customer journey experiences.
  • Creating a support service for navigating the company or website.
  • Creating a service to collect and process complaints, using AI capabilities to allow the tool to resolve some common issues.
  • Developing a content recommendation system for customers to help boost sales.
How to use generative AI to boost your business.

Bottom Line: Who Needs Generative AI Apps Today?

This is only a short list of the most basic AI uses one can come up with today. If you are serious about improving your business’ productivity with this technology, you should book a free consultation and discuss your case with our AI solution developers.

AI applications are so versatile that they can benefit any business today. All you need is a bit of creativity and a lot of technical expertise. We have both and can help you achieve the best results with custom AI solution development services. These can be tailored to your budget and needs. Most importantly, they can grow with your business, offering continuous improvement and optimization.

What Are Data Science Services?

Data rules the world today, and data science services can be a true game-changer for any business. However, few business owners realize the potential and versatility of data science as a service. It’s regrettable, especially for SMBs and startups, which can benefit tremendously from the insight derived from big data.

Today we’ll try to remedy this situation and expand on the subject of why now is the time for data analytics. We’ll start by explaining how some basic data science consulting services can help businesses thrive in competitive and volatile markets.

Data Science Services Explained

Data science services: mining, processing, and data analytics

Data Mining, Processing & Visualization

The first among data analytics consulting services is data mining. Simply put, the team will find a way to extract all the information you require from any source. This type of service is highly versatile because the type of data that businesses need to process might vary considerably. For example, in one of our cases, data scientists had to develop a method and solution to extract patient information from multiple sources, including healthcare system records and even doctors’ handwritten notes.

Then, the collected data will be translated into some universal format and processed. Depending on the volume, the team might require substantial resources to complete these tasks. Using the help of NLP (Natural Language Processing) tools is quite common when processing and analyzing data.

Data science visualization services allow the client to get the data presented in a manner they can easily use for business. For example, an eCommerce business can get detailed reports on sales dynamics during a specific period. Based on this report, the client will be able to understand exactly how people choose to spend money on their website. Therefore, they will be able to come up with more efficient offers to boost sales.

Predictive Analytics, Forecasting, Risk Management & Optimization

Big Data analytics is a type of service that can benefit any business because it’s your way to get information about the market. Therefore, it enables you to make well-informed decisions that will provide better results.

Data science services allow you to use the tremendous storage of valuable insights that is the Big Data to make accurate predictions to build your business strategy. Predictive analytics works by building NLP models that analyze specific types of situations on the market, identify patterns, and make forecasts based on them.

Data science services that involve forecasting can provide a highly accurate future development model. For a business, such prediction can help reduce risks and prepare for those that are unavailable. In addition, predictive data analytics models can be used as a strong argument for investors.

Another way to implement data science services is to have the team provide an optimization plan for your business. Then, they will use a combination of data mining, processing, analysis, and forecasting to develop a set of custom-tailored recommendations for your business.

The best thing is that such recommendations are based on actual data and existing patterns. Therefore, your company won’t waste money on changes that won’t have a positive impact in the long run. When you rely on data science services, all results are based on hard evidence, so risks are minimal.

Data science services powered by AI: predictive modeling in data analytics.

NLP, Computer Vision, AI & Machine Learning

Are you wondering how exactly data scientists do the analytics and prediction part of their work? The answer is they use AI to assist them in these processes. The exact technology they use varies based on the task. For example, a data science team can build a very primitive NLP model to ‘mine’ information matching specific parameters from a particular database.

However, they can also use the same technology on a grander scale to build a more complicated model to analyze specific patterns, like market growth trends. Then, another model will process that data and make a forecast based on those patterns accounting for additional factors.

AI technologies are developing rapidly, and so are data science services. Therefore, the scope of insights you can derive from this service increases, giving you new business opportunities.

Another exciting type of AI-based service a data science team can offer is utilizing computer vision technology. Like NLP models derive information from textual data, computer vision extracts information from the visuals. The most common application for this tech now is the facial recognition feature used by multiple gadgets. However, on a larger scope, this technology can be used to prevent crime, analyze a stream of video footage, or monitor specific areas for emergencies.

What Businesses Need Data Science Services?

Applications of AI and data science services are endless. So, regardless of size, every business can benefit from using these services on any level. Therefore, the main factors to consider are your budget and goals.

First, determine what it is that you’d like to achieve at this stage. Do you want to cut costs? Optimize business processes to increase productivity? Enter a new market? Launch an innovative startup? Expand the capabilities of your existing product? Enhance your business strategy?

Once you’ve chosen one or several objectives, book a meeting to discuss data science consulting services. A team of experts will analyze your business and request and develop a list of services that will help achieve your goals.

Contact us and set up a free meeting today!

AI Speaks About How to Use an AI Chatbot for Business

Devtorim’s AI-powered platform Marquètte is getting better at generating interesting articles you can use for blogs and even for self-education. Today we used one of the new marketing templates to have AI share ideas on using an AI chatbot for business. Check out what it had to say below.

Ideas on How to Use an AI Chatbot for Business in AI’s Own Words

In today’s digital world, businesses increasingly turn to artificial intelligence (AI) chatbots to automate customer service and enhance customer engagement. AI chatbots have the potential to save time and money while providing a more personalized customer experience. In this blog post, we’ll explore how to use an AI chatbot for business, the benefits of using an AI chatbot, examples of successful AI chatbot implementations, challenges of using an AI chatbot, best practices for deploying an AI chatbot, and how to measure the success of an AI chatbot.

AI shares its ideas on how to use an AI chatbot for business today.

How to Use an AI Chatbot to Automate Customer Service

AI chatbots can be used to automate customer service tasks such as:

  • Answering frequently asked questions
  • Providing product information
  • Helping customers with their orders

They can also be used to respond quickly to customer inquiries and provide personalized recommendations based on customer data. By using an AI chatbot, businesses can save time and money while improving customer satisfaction.

Benefits of Using an AI Chatbot for Customer Engagement

AI chatbots can help businesses to provide personalized service. For example, they can answer customer questions 24/7 and provide automated support.

In addition, AI chatbots can collect customer data and improve customer engagement through targeted messages. AI chatbots can save time and money by automating everyday customer service tasks.

Examples of Successful Uses of an AI Chatbot

AI chatbots can be used for a variety of business needs. For instance, the Bank of America uses an AI chatbot to help customers with account inquiries and transactions.

There is also Sephora, a company that leverages AI to power an in-app virtual assistant that helps shoppers find the right products.

Moreover, Domino’s Pizza has created an AI chatbot to take orders and provide personalized recommendations.

Challenges of Using an AI Chatbot for Business

Implementing an AI chatbot for a business can be a challenging process. Designing, developing, and deploying a chatbot requires a lot of time and resources.

Additionally, businesses must consider the cost of hosting and managing the chatbot and other associated expenses. Finally, it may take some time before companies realize their chatbot’s full potential.

Should you use an AI chatbot for business?

Best Practices for Deploying a Chatbot

Deploying an AI chatbot can be a great way to improve customer service. However, it’s important to ensure that the chatbot is designed to meet the customer base’s needs and that it is properly integrated into the existing customer service infrastructure.

Moreover, providing customer service agents with the necessary training to manage conversations with the AI chatbot is crucial. Finally, you also need ways to monitor customer service interactions for quality assurance purposes.

How to Measure the Success of an AI Chatbot

Measuring the success of an AI chatbot depends on the goals you have set. For example, you can measure the number of interactions, user satisfaction and conversion rates, or time on task. Additionally, you can use surveys and feedback forms to gain insights into the user experience.

Final Thoughts: Should You Start Using an AI Chatbot for Business?

AI chatbots can be invaluable for businesses looking to automate customer service and improve customer engagement. While there are potential challenges in implementing an AI chatbot, with the right strategies and best practices in place, businesses can maximize the success of their chatbot. In addition, deploying an AI chatbot is a great way to increase customer satisfaction while reducing customer service costs.

So, those were thoughts directly from AI. What do you say? Do you agree with these opinions and ideas? Will you start using an AI chatbot for your own business?

If you are ready to take this step, set up a free meeting with our development team!

For more thoughts on AI also see:

 

Core UI Design Principles Every Client Should Know

As a client ordering any UX and UI design services, you need to understand that while personal views on aesthetics matter, designers must not rely on them alone. Professionals adhere to the core UI design principles to create a final product that’s both usable and attractive. Simply put, those principles exist to ensure that users love any solution or website you launch.

Keep reading to learn what those core principles are and some special secrets of the trade shared by Devtorium’s UX/UI design team.

Core UI Design Principles Explained

Focus on the User

The user must be the center point of all UX and UI design. It means that every step of the way designer’s first thought must be, ‘what will be most convenient for the user?’

A good interface doesn’t confuse or distract from the goal of the product. Essentially, all UI design principles focus on making the interface easy and pleasant for people to interact with. A person who opens the app for the first time must be able to find exactly what they need without any guides or additional training. Using it must feel natural, so having the user as a focus of the design is an absolute must.

Another critical factor is that the user must feel in control when using the app. Therefore, UX and UI design must be created in a way that’s easy to master fast. The user should feel confident in their ability to find and do what they need, so the interface must be intuitive.

Moreover, user-focused UI design must allow for mistakes. For example, it means that all actions must be reversible. In addition, any important steps must literally come with a warning.

Main UI design principles that make apps beautiful and functional.

Clarity

Clarity is one of the essential UI design principles today. Never forget that any interface’s purpose is to enable the user to interact with an app. Therefore, they must be able to clearly see what they need to do in order to achieve their goals.

Simply put, clarity of the interface determines whether people using your app are able to do this at all. Poorly designed UI makes it impossible for people to understand what your application does.

However, it’s also important to remember that no specific clarity standard exists. Actually, it will differ significantly depending on the purpose of the app. For example, if you are designing an eCommerce app for a large marketplace, you’ll have to include complicated catalogs with multiple categories and sub-categories. Meanwhile, a basic note-taking app will be much simpler and ‘clearer’. Therefore, as a client, you’ll need to work closely with the UI/UX design services team to create a clear and understandable interface for your target audience.

Consistency

Keep everything consistent! It’s not only one of the main UI design principles but the golden rule of design as a whole. Consistency makes your app more aesthetically pleasing and easier to use and understand. Also, it’s necessary for effective branding throughout all your channels.

In addition, you need to remember that not only your design must be consistent with the brand’s style. You also need to make it consistent with symbols and terms used in various real-life situations. For example, as an eCommerce business, you might want to stand out and make your shopping cart appear in some unique way, discarding the traditional cart or basket design and even renaming the feature.

If you are expecting the result to be that your clients will appreciate how unique your brand is, you will be bitterly disappointed. There might be a few who will genuinely appreciate it. However, most shoppers will simply leave your website fast because they couldn’t find the cart within a few seconds.

So, always remember to be clear and consistent in all your messages!

Ease opf navigation is one of core UI design principles.

Simplicity and Minimalism

Simplicity and minimalism go hand in hand with clarity as leading UI design principles today. Classics are there for a reason, and that reason is that they are recognizable, understandable, and work exceptionally well. So, use that power to create UX/UI design that truly appeals to your audience.

In our world of information overload, minimalism has become equivalent to clarity. So, whether you like the style personally or not, it’s imperative to use it for any app interface design. Otherwise, your product’s chances of success are slim.

Feedback

UX and UI design must be interactive in a way that it must provide feedback to the user. Your UI copy will be responsible for that. So, design extends beyond graphics. The quality of the UI/UX copywriter’s work is no less important for making your app easy to use and understand.

A good user interface will provide prompts and feedback for every action to help users make decisions and master the app.

Accessibility

We are building an inclusive world, so accessibility is one of the core UI design principles today. However, not everyone is the same, and it’s the designer’s job to account for all types of user differences. It’s hard work to research and create an interface that will be equally comfortable for different people.

Adaptable and flexible interfaces that the user can adjust to their preferences are the main future trend. Also, remember that accessibility requirements will differ depending on the type of user interface.

Bottom Line: Always Prioritize UI Design Principles

It’s true that design is a matter of personal taste and preference. However, if you want your software product to be successful, you must consider the main UX and UI design principles. This way, you can ensure that the app is easy to use.

Keep these principles in mind when choosing a UI design company. In fact, the designers you consider hiring must know and adhere to these principles in their work. So, be sure to discuss this during the interview.

Types of User Interfaces: Tips for Hiring a UI Design Company

If you plan to create any kind of app or software product in general, you will need to work with a UI design company. Of course, it may not be called this exact way because designers usually work with UI and UX simultaneously. Moreover, a custom software development company will most likely have a design team. Therefore, you’ll just dive into the most interesting question immediately. And that question is, what kind of user interface do you want to have?

Technology is evolving, and we’ve now moved on from the point where graphical interfaces were your only option. Keep reading to learn what alternatives you have now. Also, remember that consumers are hunting for the best UI/UX experience today. Therefore, investing in a creative and well-optimized interface is sure to help you get ahead even in a highly competitive market.

Before You Hire a UI Design Company: What Is UI?

Before we start listing trending UI types, let’s see if you understand what UI is and the difference between UI and UX design services. In essence, UI includes everything the user interacts with to navigate information within the device. For example, for a computer program, this will include:

  • Desktop appearances
  • Computer mouse
  • Keyboard
  • Clickable buttons
  • Text entry fields
  • Texts
  • Sliders
  • Screen layouts
  • Transitions between screens
  • Interface animations

So, if you thought that a UI/UX designer only thinks about making your app look pretty, you’ve severely underestimated the work they have to put in when creating a friendly user interface. Moreover, you also need to consider that UI development goes beyond design. A lot of technical work is involved in making your app genuinely user-friendly and attractive.

Meanwhile, UX design is an integral part of this process because it ensures that the user interface is easy and intuitive to interact with.

For a very long time, software products only relied on graphical user interfaces due to technological limitations. However, now you have the freedom to use top-notch tech to make your solutions more interactive. In addition, IoT and smart assistants, like Alexa or Siri, have become the norm today. According to TechJury, about 64 billion IoT devices will be in use worldwide by 2025. So, developing a more advanced UI type is guaranteed to be a good investment.

Types of User Interfaces: Things to Discuss With Your UI Design Company

Graphical User Interface: what to know when hiring a UI design company

Graphical User Interface (GUI)

Graphical user interfaces are the most popular and some of the simplest available today. You interact with them daily by clicking on any icon, whether with a mouse or your finger on a touchscreen. These interfaces are best used for multitasking (when the user runs several apps at a time) or for complex programs.

GUIs are the standard go-to that every UI design company will focus on first. In the majority of cases, any other tech additions will be built upon after completing the graphical component of your solution.

The main advantages of a GUI include the following:

  • Attractive design
  • Very user-friendly
  • Easy to use and navigate
  • Absence of challenging commands
  • Understandable for people without a background in tech

However, GUIs are not perfect. First of all, they can be slow and require a lot of RAM to run (for advanced versions). In some cases, the user might require extensive additional hardware to run some graphical interfaces. For example, think of last-gen video games.

Voice-Controlled Interfaces are taking over the world! Missing out on this now might make it impossible to remain competitive

Voice-Controlled Interface (VUI)

How often do you talk to Alexa? Or Siri? Or how reliant are you on your Google Assistant? If you use any of those, you’ve probably noticed that they become an integral part of your daily life so easily that you don’t even see it. However, removing them now will make everything so much harder, right?

Voice-controlled user interfaces are not a big part of a regular UI design company’s services. Therefore, you’ll need to search for specialized developers to launch a product like that. Moreover, creating such software from scratch will require a significant investment. However, you can definitely consider integrating functionality that will connect your software product to one or all of the existing voice interfaces.

Voice-controlled interfaces are becoming more popular, and this trend will undoubtedly grow. They enable users to interact with their devices more efficiently, which is necessary in the hectic modern world. In addition, the teaching capabilities of VUI solutions are unparalleled.

Benefits of VUIs include:

  • Anyone can use them easily, no matter their level of tech proficiency
  • Easy integration with multiple devices
  • Translations make them available globally
  • Enables easy human-like interaction with your tech

However, before you plan to create a VUI for your product, remember that the number of commands that can be integrated with it now is small. This technology is still developing, so tech issues and limitations might exist. Also, while translations are excellent, there are only a few of those now.

How to design a great interface? Ask your UI design company

Natural Language Interface

Natural Language Processing (NLP) and Natural Language Understanding (NLU) technologies have been evolving for a while. They are an inseparable part of the AI development process. Devtorium is a company experienced in working with this technology as we’ve designed and launched an AI-powered platform Marquètte. Natural Language Interfaces (NLI) are designed for this tech as they enable the user to communicate with computers using human language.

After ChatGPT had gone viral, interest in NLI increased greatly. Many businesses are now looking for ways to integrate this tech into their product. So, if you plan on creating any type of software, you definitely should consider expanding beyond a regular UI design company’s services. In essence, a chatbot of some kind is a must-have for business right now.

The main benefits of an NLI include:

  • Incredibly varied and numerous application possibilities
  • Great level of personalization for user-tech communication
  • Ability to create a realistic interaction, especially with voice generators
  • Can enhance existing software products
  • Context-sensitive responses that are getting more precise

The only significant drawback of VUIs is that they are now challenging to program. However, this technology is evolving rapidly, so we are sure to see fast growth in AI. The hardware needed to run this tech is also expensive. So, resources will also be an issue, unless you rely entirely on third-party products.

#ChatGPT has gone viral. Can you afford to NOT have a chatbot for your business today?

Final Things to Consider Before Hiring a UI Design Company

In this article, we focused only on UI types that someone interested in developing an innovative software product can use to boost their business plan. However, many other types are used daily, for example, the command line interface that developers often use or menu-based interfaces you interact with when using ATM machines and the like.

There are also advanced technologies that never managed to become popular for some reason, like gesture-based interfaces. Those holographic screens looked so cool in sci-fi movies and when Tony Stark was using them, but current tech doesn’t allow making them a viable option.

That said, we live in times when tech is evolving lightning fast. So, investing in cutting-edge interfaces is a smart move. You might not even notice how they turn from cutting-edge to an everyday staple feature. Therefore, it’s best to be ahead!

In order to do this, you should focus on hiring not merely a UI design company but experienced developers that can help you create a versatile solution. In this case, you’ll be able to develop a product with several interfaces to ensure a wider reach. Expand your target audience to stand out from your competitors.

Do you want to learn how to do this within your current budget? Set up a meeting with our team!

How to Choose a Tech Stack for AI-Driven SaaS Development

AI-driven SaaS development is one of the best investments ever because this tech trend is scorching hot. According to SpendDesk research, an average public SaaS company is now worth around $27 billion. Moreover, it’s estimated that 85% of all business applications will be SaaS-based by 2025. Undoubtedly, in a couple more years, software as a service will replace all other types.

If you need more motivation to invest in SaaS platform development, consider the following numbers:

  • Gartner estimates that cloud spending will amount to 45% of all enterprise IT spending by 2026.
  • The SaaS industry value is over $172 billion and constantly growing, says Exploding Topics.
  • Private European investment in SaaS is growing by 3.2, year over year, claims Paddle. However, the US remains the leader among SaaS companies and investors.

This list could go on, but there is only one conclusion, SaaS development services are gold right now. So, it pays to get onto that train as soon as possible.

If you decide to use this incredible opportunity and create a SaaS product, you need to look for a company with a tech stack for it. In case this is your first time, here are a few tips on choosing a tech stack for AI-driven SaaS development. We’ll also suggest the best technologies for these projects.

what is the best back-end technology for AI-driven SaaS development?

What to Consider When Choosing a Tech Stack for AI-Driven SaaS Development?

First of all, you must understand what drives the choice of a tech stack for any software development project. Five crucial factors will dictate your decision regarding technologies.

  • Scalability.
    Modern technology changes extremely fast, and your project will grow fast as well if it’s successful. Therefore, you must choose systems that allow continuous evolution and growth and integrate new features with minimal disruption.
  • Time-to-market.
    How fast can you release the product on the market? The answer is always as quickly as possible’. Even if it’s not the final version, the product should start making money and pay for itself early. In addition, launching an MVP will provide you with invaluable user feedback. Use it to make improvements in later product versions. However, remember that it will grow and change constantly.
  • Learning curve.
    It might happen that you need to change developers after launching your product. Therefore, you should consider the learning curve of the technology used for it. Think about how much time the new team will need to understand the project and start doing their job. Moreover, the tech stack will determine how hard it is for you even to find a new team. So, it’s always best to use widespread technologies.
  • Code maintainability.
    Think long-term and consider how your code can be maintained over time. For this, you need to consider whether the programming language you choose has an active community with strong support. In addition, make sure that code isn’t overly complicated. Again, this will become necessary if you need to change your AI-driven SaaS development company.
  • Support.
    Future product support is another thing to take into account when planning long-term. Overall, it’s best to choose technologies that have existed for a while and remain strong.

AI-Driven SaaS Development Tech Stack: Best Back-End Choices

The basis of your entire AI SaaS product starts with back-end development. It’s the foundation of your application, so you must ensure it’s as strong as possible. Therefore, no matter how innovative your AI-driven SaaS development idea is, it’s best to build the foundation on time-tested reliable technologies.

The best SaaS development choices for back-end tech include:

  • .NET (C#)
  • Node.js
  • PHP
  • Python

Each choice will enable you to create a reliable and adaptable application. Moreover, these technologies are quite popular. Therefore, you shouldn’t have any issues changing developers or adding new people to your team as the product grows.

Speaking of growth, all these technologies allow for efficient scalability. So you’ll be able to improve and add new features fast.

There is no single best choice among these programming languages. This particular decision should be based on your product’s functionality and budget. Discuss this matter with experienced developers as they can advise on which choice will benefit the project most.

Best front-end technolgies for AI-driven SaaS development.

Best Front-End Technologies for SaaS Platform Development

JavaScript reigns supreme when it comes to AI-driven SaaS development. It’s hard to believe, but less than five years ago, about 95% of all websites used JavaScript. Therefore, there is no better choice for your SaaS development in the front-end department. In fact, one of the top back-end options we mentioned above is Node.js, a JavaScript runtime environment for back-end development.

In regards to the front-end department, the best choices are all JavaSript frameworks:

  • React
  • Angular
  • Vue.js

You’ll need to get expert opinions and think long-term when choosing between them. It’s essential to have some idea of the changes you wish to implement to expand the product in the future. These technologies vary in flexibility, and adding specific features down the line might be more challenging for some of them. So, plan your moves ahead and think big. Even if you never implement the changes you plan at the beginning, you’ll be sure there is room for them.

Remember that rewriting your product in a new language later can be prohibitively expensive. Moreover, it might take you off the market for a while.

Start Your AI-Driven SaaS Development Project Right Now!

As you can see, the whole process of choosing a tech stack for AI-driven SaaS development seems a straightforward process. The best choices are indeed few, and they are well-known. It means you can easily research every programming language and framework to learn its strengths and weaknesses.

However, making the actual choice isn’t that easy. This decision can have a massive impact on your project’s success. Therefore, you must consider it very carefully.

It would be best to consult an experienced SaaS development company first. Find people you can trust and explain your ideas to them. If your research led you to something, share this with the developers. For example, you can say why you think .NET is the best choice compared to Node.js. Then, let experienced developers share their ‘insider knowledge’ of the framework. These negotiations should result in you making the best possible choice for your future project.

Want to see how this works? Schedule a free consultation with our team right now!

Devtorium has years of experience in SaaS products for various industries. Moreover, we’ve recently launched our own AI-powered SaaS platform, Marquètte, used for content generation. As a result, we can analyze your idea and devise several plans to bring it to life, considering your budget and long-term goals.

AI Chatbot Development: What a Chatbot Can Do

As you must know, GPT Chat has recently gone way beyond viral and unlocked new levels of popularity, so AI chatbot development has become the hottest trend. So, if you want to get on this trend before it’s too late, you need to hurry, as new AI-powered services are popping up overnight. In fact, even Devtorium launched an AI content generator, Marquètte.

All this means two things:

  • You need to invest in chatbot development as soon as possible to launch your product before the competition gets too intense.
  • Devtorium developers have a lot of experience in AI-powered software development, which we can put to good use to realize your ideas.

So, you know why invest in chatbot development services and who can do it for you. Therefore, the main question is, what kind of custom chatbot service do you want to launch?

AI chatbot development goes well beyond simple chatbots we are used to relying on as shopping assistants. This technology advances fast, and this kind of tool can complete many versatile and complex tasks now. In this article, we’ll share some ideas on what a chatbot can do today. Use it for inspiration or research when working on your AI-powered business plan.

AI Chatbot Development Ideas for Business: What Chatbots Can Do

AI chatbot development for customer service.

Chatbot Development for Customer Support

The most common use of chatbots today is, of course, creating visual assistants to make customer support more affordable. According to Gartner research, chatbots will become the primary customer service provider over the next five years. Moreover, about 74% of internet users prefer interacting with a chatbot when looking for answers to simple questions. Other studies also show that AI-powered assistants can reach the level of experienced sales professionals. Therefore, they can help your business quite effectively.

Additionally, chatbots can perform a wide range of tasks in their customer service role.

  • Answering questions.
    The best use of a chatbot is to give customers 24/7 support that can answer the most common questions. There might be some advanced issues that a machine can’t handle, but those can be rerouted to your human experts.
  • Processing customer inquiries.
    AI chatbot development can create an assistant that will integrate into the process of your interaction with the customers. AI can collect data and process it transferring inquiries to different business departments or even answering some of them automatically.
  • Finding, inventory checking, and recommending products.
    A great help for eCommerce businesses are chatbots that can lead the customer when they want to find a product fast. The AI can then check the inventory in real-time and recommend a replacement or additional products.
  • Processing return and exchange requests.
    AI chatbot development allows you to automate the return/exchange process completely, thus reducing the risk of human error. You’ll get a boost in customer experience and satisfaction out of it.
  • Tracking order shipments.
    Allow your customers to track their orders with an AI assistant.
  • Collecting and processing feedback.
    Chatbot development can produce a solution that will collect feedback more effectively through personalized requests. Moreover, it can immediately process the data.

AI chatbot development for marketing your business.

AI Chatbot Development for Marketing

There are many ways to use AI-powered platforms for marketing. The main purpose of these tools is to cut costs and increase the efficiency of information processing and analysis. In addition, you can teach your AI assistant to cross-sell, upsell, and downsell, to increase business revenue. Some ideas for marketing chatbot development include:

  • Lead generation.
    There can’t be too many ways to generate leads. So if you have a chance to use a chatbot for it, do this!
  • Second-net lead generation.
    What did we just say about ‘never too many lead generation routes’? If you aren’t using a chatbot as a primary lead gen contact, set it up as the second-net step so it can engage customers who ignored the initial lead generation form.
  • Pricing explanation.
    Pricing pages can be complicated for many users, especially if the service has a multiple-tier subscription system. Adding a chatbot at this stage will combine marketing, support, and sales efforts into a solution that will guide the customer to the subscription that suits them best.
  • Unobtrusive and engaging product promotion.
    AI chatbot development allows you to create an assistant that will be a witty and fun conversation partner for your customers. As an added feature, it can also promote your products as an organic part of the conversation instead of a self-promotion advertisement.
  • Powering up funnel marketing.
    You can include a chatbot to assist you and increase customer engagement at every level of your marketing funnel.
  • Assistance with quizzes, promotions, and contests.
    Chatbots can help you implement and process data collected by many popular marketing tools, like quizzes and contests. They can also help run promotions by engaging customers.

How to use AI chatbot development for sales.

AI Chatbot Development for Sales

Now, let’s be honest, a chatbot is not yet able to sell something as well as an experienced human sales professional. Moreover, the majority of people prefer interacting with humans, especially when discussing more complex topics. However, AI chatbot development can facilitate your sales process as a whole by assisting at several stages.

  • Offering product demos and showcasing them.
    A chatbot can help increase conversions and boost page visitor engagement by offering and running an attractive showcase of the product. It can be personalized for different target audience segments for better conversion chances.
  • AI-powered personal shopping assistant.
    The popularity of personal shoppers speaks for itself. AI can handle this task extremely well, especially with its capabilities for data processing and personalization. It may not sell directly, but it will help customers choose products, as well as cross-sell.
  • Providing quotes and estimates.
    Integrating AI chatbot development with your databases and business tools can create a bot capable of giving precise quotes and promoting your products at the same time. It’s a great opportunity for growth and conversion.
  • Connecting sales and customer support.
    Offering sales assistance, product promotion, and customer support in one place is a sure win with the customers. Create a chatbot that will help your visitors in every way and switch automatically to guide the user to conversion. AI is advanced enough to do it. You just need a custom product development team that can unlock its potential for you.

AI chatbot development helps every business.

Bottom Line: Chatbot Development Is for Everyone

The simple truth is that every business today can benefit from investing in a chatbot development company. The potential in this industry is limitless. You can use the bot to assist your own business from within or to engage your customers. The only limits here are your imagination and current technology level. However, the latter is growing fast.

We’ll stop here today. However, in the future, expect to see more articles about applying chatbots in different industries, including healthcare and fintech.

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