UI/UX design Archives

Devtorium UI/UX Design Services: What We Can Do for You

Posted on February 6, 2024February 6, 2024 by mkoftielieva

Surprisingly, the majority of people have very little idea of what exactly is included in the UI/UX design services they purchase from specialized providers like Devtorium. Of course, in the end, you get the design of the app or other materials you’ve requested. However, this type of service is much more expansive and covers many processes, from market research to branding.

Today, we’d like to explain what’s included in a comprehensive design package using Devtorium UI/UX design services as an example. From the post below, you’ll learn what UI/UX and graphic designers can do for you and how you can use their services to help your business at any stage of development.

Devtorium UI/UX Design Services: How We Create Web Designs

Our designers start with research to create a stunning, visually appealing, user-friendly design. In fact, the stage during which the UI/UX designer creates the visuals usually takes less time than preparation. The quality of work you put in during the research and planning stages determines whether your product can deliver a superb customer experience.

No one can argue that design affects user retention. Therefore, it’s one of the crucial success factors in our world of information overload. In order to deliver outstanding UI/UX design services, the Devtorium team takes the following steps.

How Devtorium UI/UX design services work.

Digital and website discovery (General User needs research)

Our team starts the design process by conducting discovery sessions. At this time, we gather requirements and brainstorm ideas to understand the underlying purpose behind your digital goals. These sessions allow us to clearly outline the client’s needs and help align our strategies with your objectives.

During this stage, we perform:

Competitor research
Field research
User personas and user stories study

Digital and website strategy (Information Architecture)

We start designing solutions once we thoroughly understand the client’s goals and challenges. At this stage of Devtorium’s UI/UX design services, our team will create wireframes and customer journey maps. This way, we can define the high-level structure of screen layouts, flow, behavior, and organization. These outputs visually represent our proposed solutions and help us envision how the identified problems can be addressed effectively.

Our primary goal is to lay out content and functionality on each page strategically. We aim to maximize usability and user experience. To achieve this, we first build informational architecture:

Organise, structure, and label content, functions, and features
Choose between different design patterns for content layout
Use design patterns for content
Map out website and content
Plan site navigation

After the architecture is complete, we create wireframes that the client can effectively use when attracting investors.

Digital and website design development (User interface prototyping)

With the website architecture complete, we can provide the rest of the innovative UI/UX design services and branding package. Depending on the client’s requirements, we can build a visual brand style from scratch or use their existing one. During this stage, we use tools like style tiles, mood boards, and prototyping to facilitate the process.

Devtorium’s design services also include graphic design, which covers the creation of:

Brand and identity
Logo
Marketing collateral

When working within the premise of our UI/UX design services, we can also leverage video and photos to enhance the website’s reach and engagement.

Why invest in UI/UX design services from Devtorium.

Why It Pays to Invest in Creative UI/UX Design Services

We live in an era where everything is lightning fast, and you only have one chance to make an impression. Your product can be extraordinary and offer hundreds of solid benefits. However, if you can’t capture the client’s attention enough to slow down and learn about it, you’ll lose them.

According to research published in the Behaviour and Information Technology Journal, you have only 0.05 seconds to make a favorable first impression. 50 milliseconds is all it takes to form an impression in the brain of a modern information-overloaded person. If that impression isn’t enough to capture their interest to pursue further study of your product, your chances of conversion are slim.

That’s how important great design is, and if you want people to keep using your products, you must provide a stellar user experience. It really is that simple today. Therefore, above all else, you must never skimp on making your product as user-friendly, intuitive, and attractive as possible. If you want to make your product that way, contact us for a free consultation!

If you are interested in more design topics, check out some of our other posts:

How to Use Photoshop AI Generative Fill

Posted on December 21, 2023December 21, 2023 by mkoftielieva

Photoshop AI Generative Fill, recently introduced as a beta version by Adobe, is truly an incredible tool. Even as limited as it is now, it makes the work of designers and photographers much easier. Moreover, Generative Fill has a high potential to change the image editing industry. In this post, Devtorium`s designers will explain the features of Photoshop AI and show off some of its applications in graphic design services.

What is Photoshop AI Generative Fill?

Generative Fill is an AI solution that can generate or remove parts of an image with minimal effort from the user. In simple terms, it works like this, you select an area of an image and AI can produce realistic textures, patterns, and details that perfectly integrate into the rest of the picture.

The step-by-step process goes like this:

First, you select an area within your image where you want to add content.
Next, you provide text prompts (commands).
After this, Photoshop AI analyzes your prompts and the surrounding image content.
Following the analysis, Generative Fill generates new pixels that match the style, lighting, texture, and details based on your input.
Finally, you receive several updated image preview options and can choose the best one.

Note that Photoshop AI beta is available to all paid Adobe Photoshop subscribers. All you need to do as a registered user is to download and install the solution from the official website.

Our graphic designer, Khrystyna Byelova, has already tried using Photoshop AI Generative Fill when working on photo editing for our social media posts. Take a look at the amazing results it can produce. You can see the prompts she used in the image below.

Photoshop AI Generative Fill use case with prompts

How Generative Fill Benefits Designers

The main benefit of using Photoshop AI is that it saves designers a lot of time, which is usually spent on image editing. AI assistance offers some additional benefits as well:

Contextual image generation that matches the original (objects and backgrounds)
Multiple style options, including textures, patterns, lighting, and details
Layers support for non-destructive editing
Customization: you control the adjustment settings, like Color Adaptation, Rotation Adaptation, and Scale
Faster iteration by generating dozens of variations

Bottom Line: How to Implement Benefits of Photoshop AI for Your Business

If you are a graphic designer or a photographer, you can greatly speed up your work using Generative Fill. However, it’s not only professionals who work with visuals who can benefit from it. Content generated with Photoshop AI can be used across industries ranging from eCommerce to advertising.

The technology is still relatively new, but it continues to improve at a rapid pace. The potential use cases seem endless, whether filling gaps in product images or generating graphical assets for ad campaign concepts. If you want to know how to boost your own business using this tool, contact us for a free consultation. To learn more about the use of AI in design, check out this article about prompt engineering for Midjourney.

Introduction to AI Prompt Engineering for Midjourney

Posted on July 7, 2023August 30, 2023 by mkoftielieva

AI tools blew up the internet and changed our world almost overnight. However, one thing that most users learn just as fast is that AI prompt engineering is a challenging task. You can ask ChatGPT almost anything, and it will understand and offer some answers. But if you want to make AI generate a specific type of complicated text, you’re in for a struggle. It’s even harder when generating images, even with an AI platform as advanced and ‘experienced’ as Midjourney.

Devtorium teams are actively exploring the capabilities of artificial intelligence technologies. As part of this project, our UI/UX designers tested Midjourney thoroughly to understand the limits of this AI service and find the best ways to apply it in their work. Today, they share some insights about AI prompt engineering that they managed to get while studying AI-powered image generation platforms.

Before AI Prompt Engineering: How to Start Using Midjourney

Using Midjourney is quite simple, but it’s not as straightforward as simply downloading an app and entering a prompt. First of all, you need to have a Discord account. Once you set that up, you’re going to use Discord to access Midjourney. Start by joining its channel.

Midjourney takes care of its users by offering a very detailed and easy-to-understand set of docs. There you’ll find step-by-step instructions on how to:

Set up and use a Discord account
Join the Midjourney community
Generate images using commands
Learn various commands and parameters
Subscribe and manage your subscription
Upscale generated images

If you are having any issues, the community of Midjourney users is vast and quite friendly. Therefore, you should be able to get answers to any question fast.

At the moment, a monthly subscription to Midjourney costs $10 for a Basic Plan, $30 for Standard, and $60 for Pro. You can cut the cost when buying an annual subscription. Also, remember that the platform subscription will run out faster depending on the number of images you generate. Therefore, mastering the art of AI prompt generation will actually save you money as you’ll get accurate images faster.

AI Prompt Engineering Tips for Midjourney

Now that you’ve set everything up, it’s time to generate images. So, you enter the command /imagine and enter your prompt. That’s where the fun starts because the prompt’s detail level and word order define the image you get. Note that the order of words and modifiers in the description matters quite a bit. So, if you want to be understood by AI, you must learn to speak its language.

That said, regardless of how advanced or well-structured your prompt is, you will always get an image. Moreover, the prompt structure isn’t fixed. It means that even if you switch some parts around, you’ll be able to get a beautiful and accurate image. However, as the Devtorium design team discovered, some structures just work better.

Here’s what they suggest using as a standard reference:

[Scene description]. [Modifiers], [Artist or style inspiration], [Technical specifications]

Now, let’s look at those parts and how to make the most out of this formula.

Scene Description

That one’s relatively easy. Your first step in AI prompt engineering is to make a short description of exactly what you want to see. For example, if you want to generate an image featuring pancakes dusted with sugar and surrounded by blueberries with a white background, that’s your scene description.

The most important thing to remember here is that when generating an image, start with a general description, adding specific details after it.

When generating an image with Midjourney, always start with a general description. Then, add details to make it more specific.

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Modifiers

In essence, modifiers are the specifications that explain the machine what you want to achieve. It means that they are the most crucial element during AI prompt engineering. Your selection of modifiers will define the details of your image, so be precise but not overly descriptive.

Here are some general tips specific to Midjourney modifiers:

Put the words in brackets () if you want the AI to pay more attention to this specific detail. You can also use double brackets (()) to highlight the most important elements that AI must pay attention to.
Use modifiers to describe important image details such as lighting, style, mood, or specific image elements.
You can use a structure modifier:1.4 to draw the attention of AI to a specific element. It means that the machine will process it with a 140% value instead of all other words with a default value of 100%.

Types of Modifiers for AI Prompt Engineering

Type of art: digital painting, watercolor, concept art, portrait, full body, etc.
Style: epic realistic, fantasy, intricate, vivid, harmonious, lifelike, fantastic grotesque, architectural, balanced, cinematic, hyperrealistic, sophisticated, etc.
Lighting: warm lights, cinematic lighting, iridescent gold, dramatic lighting, dark, etc.
Detail complexity: intricate detail, photorealistic, realistic, emphasis on detail, etc.
Background description: complex background, color background, flowering landscape, etc.
Character description: appearance details (hairstyle, coloring, etc.), character action or pose.
Visual effects: art styles (oil painting, charcoal, etc.), photography style (bokeh, Adobe Lightroom, Photolab, etc.), 3D effects (Unreal Engine, Volumetric DTX, etc.), general (medieval, muted colors, pastels, impressionism, Bauhaus cubism, etc.)
Technical specifications: micro-details, 4K UHD image, RAW photo, extremely detailed CG Unity 8K wallpaper, etc.

Artist or Style Inspiration

This is also a type of modifier for AI prompt engineering. However, adding this specific element will affect the image greatly, so we thought it deserves a separate mention. Simply put, you can make Midjourney generate an image that will imitate your chosen artist’s style in great detail.

AI’s database is extensive so it can do equally good similes of classical painters and contemporary digital artists.

When you select an art style for this modifier, AI will use the works of top artists in this niche as a reference.

How to Learn AI Prompt Engineering from AI

As this topic is trending today, you can find an AI prompt engineering course on almost any education platform. However, the best way to learn is to ask AI itself. It’s easy to do when generating images through Midjourney because it has a command /describe.

When you use this command, you upload an image onto the platform, and AI will describe it for you. Studying the word patterns it uses will allow you to understand the way AI thinks. So, you can use such descriptions as a reference when making your own prompts.

However, you need to remember that artificial intelligence technology is only in the early stages of development. Therefore, if you use the same prompt that AI generates through /describe, you might get some very fun results.

AI Prompt Engineering Limitations: Why We Still Need Human Designers

AI tech available to every user today can do some incredible things. However, it doesn’t mean that designers and artists will be out of work soon. In fact, knowing how well they work with AI is now one of the qualities of a reliable UI/UX design company. This technology is developing fast, but it has quite a few limitations. Starting to work on AI prompt engineering makes them very clear.

First of all, there are quite a few things that AI doesn’t understand. Nuances of meanings and personalized speech patterns are beyond it.

Simply put, if you take two people and have them describe the same image, they might give you two very different texts. It’s because we are guided by our perception, which is defined by our own experiences. So, where one person sees a stunning mountain landscape, someone else might see a desolate clump of rocks.

AI takes all prompts quite literally, so sometimes it’s very hard to make it generate exactly the type of image you want.

Moreover, artificial intelligence struggles with the negatives. So, your number one tip for AI prompt engineering is to never use exclusions. For example, avoid saying ‘the man doesn’t have an arm’. Instead, choose ‘a one-armed man’.

This limitation in understanding human speech is also the reason why prompts must be structured. When we describe something, we are mostly driven by emotions. However, AI always uses logic and math. The order of words you choose will affect how important it considers the details you list. It’s truly that simple.

However, as Devtorium designers commented while working on AI prompt engineering for Midjourney, the model learns extremely fast. So, we might all live to see when it becomes advanced enough to understand and translate into code even the most complex human emotions and fantasies.

Core UI Design Principles Every Client Should Know

Posted on March 29, 2023August 30, 2023 by mkoftielieva

As a client ordering any UX and UI design services, you need to understand that while personal views on aesthetics matter, designers must not rely on them alone. Professionals adhere to the core UI design principles to create a final product that’s both usable and attractive. Simply put, those principles exist to ensure that users love any solution or website you launch.

Keep reading to learn what those core principles are and some special secrets of the trade shared by Devtorium’s UX/UI design team.

Core UI Design Principles Explained

Focus on the User

The user must be the center point of all UX and UI design. It means that every step of the way designer’s first thought must be, ‘what will be most convenient for the user?’

A good interface doesn’t confuse or distract from the goal of the product. Essentially, all UI design principles focus on making the interface easy and pleasant for people to interact with. A person who opens the app for the first time must be able to find exactly what they need without any guides or additional training. Using it must feel natural, so having the user as a focus of the design is an absolute must.

Another critical factor is that the user must feel in control when using the app. Therefore, UX and UI design must be created in a way that’s easy to master fast. The user should feel confident in their ability to find and do what they need, so the interface must be intuitive.

Moreover, user-focused UI design must allow for mistakes. For example, it means that all actions must be reversible. In addition, any important steps must literally come with a warning.

Clarity

Clarity is one of the essential UI design principles today. Never forget that any interface’s purpose is to enable the user to interact with an app. Therefore, they must be able to clearly see what they need to do in order to achieve their goals.

Simply put, clarity of the interface determines whether people using your app are able to do this at all. Poorly designed UI makes it impossible for people to understand what your application does.

However, it’s also important to remember that no specific clarity standard exists. Actually, it will differ significantly depending on the purpose of the app. For example, if you are designing an eCommerce app for a large marketplace, you’ll have to include complicated catalogs with multiple categories and sub-categories. Meanwhile, a basic note-taking app will be much simpler and ‘clearer’. Therefore, as a client, you’ll need to work closely with the UI/UX design services team to create a clear and understandable interface for your target audience.

Consistency

Keep everything consistent! It’s not only one of the main UI design principles but the golden rule of design as a whole. Consistency makes your app more aesthetically pleasing and easier to use and understand. Also, it’s necessary for effective branding throughout all your channels.

In addition, you need to remember that not only your design must be consistent with the brand’s style. You also need to make it consistent with symbols and terms used in various real-life situations. For example, as an eCommerce business, you might want to stand out and make your shopping cart appear in some unique way, discarding the traditional cart or basket design and even renaming the feature.

If you are expecting the result to be that your clients will appreciate how unique your brand is, you will be bitterly disappointed. There might be a few who will genuinely appreciate it. However, most shoppers will simply leave your website fast because they couldn’t find the cart within a few seconds.

So, always remember to be clear and consistent in all your messages!

Simplicity and Minimalism

Simplicity and minimalism go hand in hand with clarity as leading UI design principles today. Classics are there for a reason, and that reason is that they are recognizable, understandable, and work exceptionally well. So, use that power to create UX/UI design that truly appeals to your audience.

In our world of information overload, minimalism has become equivalent to clarity. So, whether you like the style personally or not, it’s imperative to use it for any app interface design. Otherwise, your product’s chances of success are slim.

Feedback

UX and UI design must be interactive in a way that it must provide feedback to the user. Your UI copy will be responsible for that. So, design extends beyond graphics. The quality of the UI/UX copywriter’s work is no less important for making your app easy to use and understand.

A good user interface will provide prompts and feedback for every action to help users make decisions and master the app.

Accessibility

We are building an inclusive world, so accessibility is one of the core UI design principles today. However, not everyone is the same, and it’s the designer’s job to account for all types of user differences. It’s hard work to research and create an interface that will be equally comfortable for different people.

Adaptable and flexible interfaces that the user can adjust to their preferences are the main future trend. Also, remember that accessibility requirements will differ depending on the type of user interface.

Bottom Line: Always Prioritize UI Design Principles

It’s true that design is a matter of personal taste and preference. However, if you want your software product to be successful, you must consider the main UX and UI design principles. This way, you can ensure that the app is easy to use.

Keep these principles in mind when choosing a UI design company. In fact, the designers you consider hiring must know and adhere to these principles in their work. So, be sure to discuss this during the interview.

Types of User Interfaces: Tips for Hiring a UI Design Company

Posted on March 3, 2023August 30, 2023 by mkoftielieva

If you plan to create any kind of app or software product in general, you will need to work with a UI design company. Of course, it may not be called this exact way because designers usually work with UI and UX simultaneously. Moreover, a custom software development company will most likely have a design team. Therefore, you’ll just dive into the most interesting question immediately. And that question is, what kind of user interface do you want to have?

Technology is evolving, and we’ve now moved on from the point where graphical interfaces were your only option. Keep reading to learn what alternatives you have now. Also, remember that consumers are hunting for the best UI/UX experience today. Therefore, investing in a creative and well-optimized interface is sure to help you get ahead even in a highly competitive market.

Before You Hire a UI Design Company: What Is UI?

Before we start listing trending UI types, let’s see if you understand what UI is and the difference between UI and UX design services. In essence, UI includes everything the user interacts with to navigate information within the device. For example, for a computer program, this will include:

Desktop appearances
Computer mouse
Keyboard
Clickable buttons
Text entry fields
Texts
Sliders
Screen layouts
Transitions between screens
Interface animations

So, if you thought that a UI/UX designer only thinks about making your app look pretty, you’ve severely underestimated the work they have to put in when creating a friendly user interface. Moreover, you also need to consider that UI development goes beyond design. A lot of technical work is involved in making your app genuinely user-friendly and attractive.

Meanwhile, UX design is an integral part of this process because it ensures that the user interface is easy and intuitive to interact with.

For a very long time, software products only relied on graphical user interfaces due to technological limitations. However, now you have the freedom to use top-notch tech to make your solutions more interactive. In addition, IoT and smart assistants, like Alexa or Siri, have become the norm today. According to TechJury, about 64 billion IoT devices will be in use worldwide by 2025. So, developing a more advanced UI type is guaranteed to be a good investment.

Types of User Interfaces: Things to Discuss With Your UI Design Company

Graphical User Interface (GUI)

Graphical user interfaces are the most popular and some of the simplest available today. You interact with them daily by clicking on any icon, whether with a mouse or your finger on a touchscreen. These interfaces are best used for multitasking (when the user runs several apps at a time) or for complex programs.

GUIs are the standard go-to that every UI design company will focus on first. In the majority of cases, any other tech additions will be built upon after completing the graphical component of your solution.

The main advantages of a GUI include the following:

Attractive design
Very user-friendly
Easy to use and navigate
Absence of challenging commands
Understandable for people without a background in tech

However, GUIs are not perfect. First of all, they can be slow and require a lot of RAM to run (for advanced versions). In some cases, the user might require extensive additional hardware to run some graphical interfaces. For example, think of last-gen video games.

Voice-Controlled Interfaces are taking over the world! Missing out on this now might make it impossible to remain competitive

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Voice-Controlled Interface (VUI)

How often do you talk to Alexa? Or Siri? Or how reliant are you on your Google Assistant? If you use any of those, you’ve probably noticed that they become an integral part of your daily life so easily that you don’t even see it. However, removing them now will make everything so much harder, right?

Voice-controlled user interfaces are not a big part of a regular UI design company’s services. Therefore, you’ll need to search for specialized developers to launch a product like that. Moreover, creating such software from scratch will require a significant investment. However, you can definitely consider integrating functionality that will connect your software product to one or all of the existing voice interfaces.

Voice-controlled interfaces are becoming more popular, and this trend will undoubtedly grow. They enable users to interact with their devices more efficiently, which is necessary in the hectic modern world. In addition, the teaching capabilities of VUI solutions are unparalleled.

Benefits of VUIs include:

Anyone can use them easily, no matter their level of tech proficiency
Easy integration with multiple devices
Translations make them available globally
Enables easy human-like interaction with your tech

However, before you plan to create a VUI for your product, remember that the number of commands that can be integrated with it now is small. This technology is still developing, so tech issues and limitations might exist. Also, while translations are excellent, there are only a few of those now.

Natural Language Interface

Natural Language Processing (NLP) and Natural Language Understanding (NLU) technologies have been evolving for a while. They are an inseparable part of the AI development process. Devtorium is a company experienced in working with this technology as we’ve designed and launched an AI-powered platform Marquètte. Natural Language Interfaces (NLI) are designed for this tech as they enable the user to communicate with computers using human language.

After ChatGPT had gone viral, interest in NLI increased greatly. Many businesses are now looking for ways to integrate this tech into their product. So, if you plan on creating any type of software, you definitely should consider expanding beyond a regular UI design company’s services. In essence, a chatbot of some kind is a must-have for business right now.

The main benefits of an NLI include:

Incredibly varied and numerous application possibilities
Great level of personalization for user-tech communication
Ability to create a realistic interaction, especially with voice generators
Can enhance existing software products
Context-sensitive responses that are getting more precise

The only significant drawback of VUIs is that they are now challenging to program. However, this technology is evolving rapidly, so we are sure to see fast growth in AI. The hardware needed to run this tech is also expensive. So, resources will also be an issue, unless you rely entirely on third-party products.

#ChatGPT has gone viral. Can you afford to NOT have a chatbot for your business today?

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Final Things to Consider Before Hiring a UI Design Company

In this article, we focused only on UI types that someone interested in developing an innovative software product can use to boost their business plan. However, many other types are used daily, for example, the command line interface that developers often use or menu-based interfaces you interact with when using ATM machines and the like.

There are also advanced technologies that never managed to become popular for some reason, like gesture-based interfaces. Those holographic screens looked so cool in sci-fi movies and when Tony Stark was using them, but current tech doesn’t allow making them a viable option.

That said, we live in times when tech is evolving lightning fast. So, investing in cutting-edge interfaces is a smart move. You might not even notice how they turn from cutting-edge to an everyday staple feature. Therefore, it’s best to be ahead!

In order to do this, you should focus on hiring not merely a UI design company but experienced developers that can help you create a versatile solution. In this case, you’ll be able to develop a product with several interfaces to ensure a wider reach. Expand your target audience to stand out from your competitors.

Do you want to learn how to do this within your current budget? Set up a meeting with our team!

How to See That a UI/UX Design Company Is Really Good

Posted on November 3, 2022February 9, 2023 by mkoftielieva

It might seem that choosing a UI/UX design company is straightforward. You just look at their portfolio, and if you like something, you hire them, right? That should be real simple.

However, as it usually is in life, hiring a truly reliable and talented UI/UX design services company isn’t quite that easy.

A portfolio is a significant factor in this process, but it’s not the only thing that marks a great designer. In fact, did you know that to be a high-class professional, a web designer must possess some very specific character traits? Only a few of them have to do with creative talent.

Any UI/UX design services provider must have those qualities in some measure. So if you want to hire a team that can help your business achieve outstanding results, keep reading to learn what you should be looking for.

5 Qualities to Look For in a UI/UX Design Company

An individual UI/UX designer should know their business instruments, such as Figma, Illustrator, and so on. In addition, they have to be creative and understand the trends in UI/UX design. But aside from these professional requirements, they need some personal qualities to fit into this job.

Optimism
Tenacity
Adaptability
Emotional intelligence
Curiosity
Empathy
Passion

These are character traits that UI/UX designers need to understand their clients and ‘see’ and share their vision.

Let’s be honest, this kind of creative job can be emotionally draining. So, tenacity, resilience, and adaptability are all qualities that will help the professional to do their job well. They have to emphasize with the client, so they can see the project ‘through their eyes’.

And on a larger scale, a UI/UX design company should also have these traits. However, in this case, the qualities to look for in UI/UX design services providers sound a bit different.

Strong work ethic

Having a strong work ethic for a UI/UX design company means being ready to understand and solve the client’s problems no matter how hard the challenge might seem. Sometimes design discussions are wrought with conflict. Moreover, some people might not be responsible enough to consistently complete their work on time and maintain the desired quality.

Therefore, during the interview, the client needs to discuss things like ‘what’s your protocol for implementing design changes?’. Talking about such things and studying the company’s reviews will help you understand whether the team’s work ethic is good. You should also check out services like Clutch to get more feedback about the company’s services.

High level of UI/UX design company professionalism

No amount of creative talent can offset the lack of professional training for a UI/UX designer. Therefore, you always need to find out what skills the designers have.

Ask about the tools the company uses for work. A skilled UI/UX designer should be a master of multiple solutions.

For wireframes and prototypes, and mockups:

Figma
Sketch
InVision studio
Adobe XD
Axure
Proto.io
Framer
Marvel
Miro
FlowMapp
Balsamiq

For graphic assets, illustrations, and icons:

Adobe Photoshop
Adobe Illustrator

In addition, for documentation and presentations:

Google suite (Sheets, Docs, Slides)
Microsoft Office package (Excel, Word, PowerPoint)

Inquire about seeing samples of the professional’s work in some of these solutions.

Proactivity in everything

The best UI/UX design company should proactively communicate with the client. Let’s face it, the client isn’t a professional and might not know the latest trends and best practices. So, the designers should offer their ideas with examples and explanations of why precisely this way is the best for business.

Well-developed in problem solving

Many unexpected problems can occur with UI/UX design services. That’s why designers must work closely both with the client and developers. They should be proactive in finding solutions or the best way to visualize the ones provided by the development team.

Great at communication

Communication is a crucial skill for designers. In fact, soft skills outweigh hard skills in this profession. As a client, you should talk to the designer and evaluate whether your communication is indeed effective.

Does the designer understand your vision?
Can you discuss changes or complaints constructively?
Does the team understand the ideas you want to communicate the way you need them to?
Can you, from your side, understand the designer’s vision and reasoning behind it?

Finding a person that you really enjoy communicating with can be challenging. However, it’s always best to find the UI/UX design services company you just ‘click’ with.

Bottom Line: How to Hire the Best UI/UX Design Company

It might be surprising for some, but communication is the best way to hire a UI/UX design company. Of course, you should look at the designers’ portfolios and inquire about their experience working with your niche.

However, a truly great designer’s strength is thinking outside the box of niche-imposed cliches. So, having experience with multiple industries is a benefit instead of a drawback.

It’s communication that will show whether the company truly has your business’s best interests in mind and whether the team can and will bring your vision to life.

Let’s start with communication! Contact us to schedule a free consultation.

Ecommerce Website Development Tips: How to Make Your Shop Attractive

Posted on July 6, 2022August 31, 2023 by mkoftielieva

There are millions of online stores today, which is why eCommerce website development is so hard. Now anyone can make a store using simple and even free platforms. However, attracting buyers to such a run-of-the-mill shop is nearly impossible. The buyers of today are looking for cool designs, fantastic user experience, and features that take online shopping to the next level.

To have a store like that, you’ll need to not only invest in end-to-end eCommerce solution development. You must also understand what makes online shops attractive and use these tools when designing your own.

Choose the Best Ecommerce Website Development Platform

Unless you are developing an end-to-end eCommerce solution from scratch, you will need to choose an existing platform. The right choice of an eCommerce platform is key to building an attractive store that will bring you money.

In large part, the platform will define store design and overall usability. It will also affect SEO and other types of optimizations you need to attract traffic. In addition, remember that some platforms might have limited opportunities for integrating third-party solutions. Therefore, you must research available plugins and extensions when comparing different options.

First, you should define what you want your eCommerce website to be. Then, find a platform that can realize your designs. Moreover, consider scalability and flexibility. Will you be able to change and grow your store in response to the increasing demand?

Remember that having the website crash during a surge in traffic, for example, due to holiday sales, might ruin your entire business.

Invest in Top-Notch Security

Nothing is as vital as customer security for online businesses. Therefore, you must hire an eCommerce website development company with cybersecurity expertise. The attractiveness of your store will grow if you can prove to consumers that their data and money are 100% safe.

To do this, you need an end-to-end eCommerce solution audited and tested by experts. They will identify all potential weaknesses, so you can cover them and make your business an online fortress.

Moreover, a part of eCommerce platform development should include planning for maintenance and updates. Keeping your store updated on every level will help protect it from rapidly evolving cyber threats.

Have your website protected by specialized software and certified experts. These certificates on your homepage will make people trust your brand. The eCommerce industry is already losing over $20 billion due to fraud. Investing in top-notch security is investing in your future.

Integrate AI in Your ECommerce Website Development

Today, if you choose AI-driven software development, you will undoubtedly get a huge advantage in your niche. Developers can use AI technology to streamline their workflows and increase the quality of some services. For example, QA testing benefits greatly from implementing AI-powered solutions.

Regarding eCommerce website development, artificial intelligence can be used both to speed up the process and enhance user experience. The easiest way to implement AI in an eCommerce business is to add a chatbot to your website. You can use it to improve customer service and reduce the costs of outsourcing a call center.

However, today’s eCommerce platform development allows incorporating multiple chatbots with different functions. For example, you can create an assistant that offers buyers style suggestions. Another idea is to make a helper for choosing sizes. This way, you will enhance the user experience and reduce costs associated with order returns.

Focus on Attractive Responsive UI/UX Design

ECommerce website development should always prioritize UI/UX design. The site is your only medium of interaction with consumers. Therefore, your goal must be to make it beautiful and comfortable to use, so people enjoy spending time there. The ease of use and intuitiveness affect sales directly. However, they are also the factors that your eCommerce platform development capabilities can limit.

Therefore, hiring a development company with a team of talented and experienced designers is imperative. These professionals should be able to advise how to provide your customers with a high level of user experience.

In addition, be sure to explore multiple online shops yourself. Note that you should look beyond your competitors. Browse different eCommerce websites and take notes of the features and designs you like most. Then, discuss them with your team to see whether you can implement these ideas for your store.

It should be an ongoing process when working on an end-to-end eCommerce solution. This way, you’ll be able to update the store regularly to keep up with the UI/UX design trends.

Write Really Good Product Descriptions

Indeed, people don’t spend much time reading on the Internet these days. However, nothing can diminish the value of a good product description. This small piece of content is a tool that can help you motivate visitors to actually make a purchase.

Most importantly, the description gives you room to make your store stand out. You might have a dozen competitors that sell the same or similar products. However, by creating captivating descriptions, you can make people choose your store above others.

But bear in mind that product descriptions need to be not only fun and engaging. Also, they must be highly informative and offer all essential details about your product. Additional interesting facts and tips on how to use the product are also welcome.

In addition, product descriptions are your SEO tool. They must contain relevant keywords to help your Google ranking and attract organic traffic.

As you can see, product descriptions are precious indeed. That’s why you should have them written by a professional. However, even small businesses that can’t afford a full-time content writer have a solution today. You can use an AI content generation platform to help you write exciting texts about your products.

In Conclusion: The Key to Outstanding ECommerce Website Development

ECommerce website development can be challenging because competition in this industry is insane. So creating a store that will provide a great user experience and stand out among competitors is difficult. But it’s not impossible.

All you need is an experienced and creative development team. Of course, the people you hire must be top-grade professionals. But also, they need to be able to understand your vision and offer their own original ideas on how to make your shop outshine everyone else’s.

Looking for a team like that? Contact us and schedule a meeting.

See what we can offer with your own eyes!

UX/UI Design Services: What’s the Difference?

Posted on June 10, 2022August 31, 2023 by mkoftielieva

UX/UI design services are both an organic part of the software product development process. The difference between them is that Ui and UX consider ‘design’ from different points of view. User experience(UX) deals with the app’s functionality to ensure that users can interact with it smoothly. Meanwhile, the user interface(UI) deals with the visual representation of the app. So, it’s responsible for what the user sees during their experience.

However, the most important thing to understand is that while there are clear differences between UX/UI design services, they are so closely connected that one cannot exist without the other.

For example, think of it like this, the plumbing system and pipes in your house make up a part of its UX. However, the faucets are the UI. And that’s where you get to choose whether you want them to be the most basic efficient model or something aesthetically pleasing.

It’s making the right choices in both UX and UI designs that will determine the success of your product. Failing at either will be equally destructive.

What Is UX in Application Design?

Simply put, UX design is the embodiment of the user’s interaction with the app. Don Norman, the man who coined the term User Experience, explained it as a “cohesive, integrated set of experiences” and recommended to consider every single stage of product interaction when developing UX. It means going from the original intention to the final reflection on using the product.

Every experience of interacting with the product, from first use to maintenance, must fit and work together cohesively. A UX designer is the person who builds those experiences. So, their main goal is to ensure that every interaction is easy and smooth. But even more important is to fit all those interactions together just right. As a result, the product as a whole must become intuitive.

From the moment they first open it, the user must be able to achieve their goal quickly and efficiently. Note that it doesn’t matter what the exact goal is. It must be equally easy for the user to open an account, make a purchase, find a FAQ page, or contact customer support. Most importantly, the user should be able to easily manage all that even when they open the application for the first time.

It’s no less critical to make sure that people genuinely enjoy using the product. That’s also a part of user experience design. And in order to create a product like that, the UX/UI design company must do some quality research.

What a UX designer must know to create a great product

The focus of UX design is the user. Therefore, designers must understand their target audience extremely well. For this, designers will need to rely on:

User personas.
The project must have clearly defined user personas, fictional representations of future users. The user persona must provide a detailed profile. It includes age, gender, nationality, interests, profession, education level, marital status, etc. Basically, the more precise the user persona is, the easier it will be for UX/UI design services to create a product those people will love.

Focus groups.
Focus groups are people that fit your user personas that you can interact with to find out their attitudes, interests, issues, etc. The point is to use them to get to know real people’s needs beyond your persona profiles.

User interviews & surveys.
Conducting short interviews or using surveys with real users is the best way to learn how well the UX design performs.

In order to produce the best user experience, the designer should embrace some basic principles:

Start with research.
Your design must solve people’s problems. Therefore, you need to get to know the real people the product will serve.
Show and tell.
A UX/UI design services provider must be in constant contact with people showing off the design and getting feedback. This process should be interactive as UX design must be updated based on that data.
Rely on empathy.
The designer must be empathetic with the people they are creating for. They need to feel and understand users to create the best user experience.
Forego biases.
The designer must be objective and purposefully clear any biases and assumptions about people.
Design for inclusivity.
Any app design should be accessible to everyone.

What is UI for a Web Application?

UI, user interface, is what the user sees when interacting with a product. Those interfaces can be extremely versatile in design. However, they come in only a few types. The most common of those are:

Command-line interface.
Professionals mostly use those as they really aren’t easy to use for a layperson, nor are they aesthetically appealing.
Graphic interface.
There are many kinds of Graphical User Interfaces (GUI) that are highly versatile. In fact, they are so many that we’ll be sure to make a separate article on GUIs. These interfaces allow users to interact with an app using different visual elements. And it’s only the designer’s imagination is the limit to what those visual components can be.
Voice-controlled interface.
All smart assistants you use in daily life are VUIs. They are getting trendy now. So, it’s a good idea for every software product to consider at least some measure of voice control functionality.
Gesture-based interface.
Remember the holographic interfaces Tony Stark uses? They are a futuristic take on gesture-based interfaces. At the moment, this technology is used in VR games. But it’s developing rapidly and we hope we’ll be close to the IronMan technology level soon 😉

Top principles of a UI design company

User Interface design definitely needs to be visually attractive. However, to create an interface that people enjoy interacting with, the designer must keep in mind the following principles:

Clarity.
Clarity must be the driving force in UX/UI design services as a whole. It’s what the designer must think about to make an intuitive interface. The main task of a designer is to make an interface that’s so clear and ‘obvious’ that a user can interact with it without prior knowledge of the app. Note that this means that not only must the app design be intuitive. But also all important elements, for example, buttons, must be easily visible.
Familiarity.
One of the most effective ways to make UI intuitive is using elements that people are familiar with. That’s why a designer needs to research top trending apps, even those not in their customer’s niche.
Flexibility.
Flexibility is one of the key principles for UX/UI design services in general. In the context of UI, flexible design is the one that will work equally well for any situation and device. It’s also about the ease of use. For beginner users, the flexible design will enable fast learning. For experts, the design must offer shortcuts and other ways to achieve their objectives quickly.
User control.
The user must feel in control of the interface. This entails clearly marking every step of user interaction with the app. Also, you must provide “emergency outs” for users who make a mistake. For example, one such safeguard is a pop-up that verifies whether the user is sure they want to delete their account.
Hierarchy.
All visual elements in the interface must be arranged in order of importance.
Negative space.
UI design elements must not be crammed one atop the other.

Are UX/UI Design Services Equally Important?

Can an app have only UI or only UX?

First of all, you must understand that there cannot be UX without UI design services. These are two sides of the same coin. Thatєs why the profession itself is called UI/UX design. User experience and interface through which the user ‘gets’ that experience are intricately connected. Therefore, UX/UI design services are equally important for any software product.

In order for your product to be successful, it must both provide a great experience and have a great design. Bear in mind that providing a top-quality user experience is necessary not only to increase conversion and customer loyalty. Studying app stats will also help you understand customer journeys better. So, you’ll be able to make meaningful and efficient updates to improve the performance of the app and your business as a whole.

How to Choose the Best UX/UI Design Company for Your Project?

The first step to choosing a provider of UX/UI design services is to study their portfolio. If you like the visual style of the team, and they have experience in creating the type of apps you plan to make, set up a meeting.

During interaction with the UX/UI design company you’ll need to determine:

Are these people good in communication?
Make sure that you are able to communicate your vision and the designers can visualize them exactly as you want.
Do they show good teamwork?
If you get your app developed in one place, make sure that the designers are a part of a well-adjusted team that can effectively work together.
Are they good as solving problems and thinking ‘outside the box’?
Issues are unavoidable in any project. A reliable custom mobile application development team must be able to solve them fast.
Do these people have solid work ethics and values?
The company should share its values and prove it is trustworthy and client-oriented in everything.

Looking for a fantastic creative UI/UX design team? Contact us! At Devtorium, we can help you with any stage of the project, be it only design or developing an end-to-end solution from scratch!

What Is Mobile User Interface Design?

Posted on November 17, 2021August 30, 2023 by mkoftielieva

If you think that your app can succeed without a great mobile user interface design, think again.

Just during the last quarter there were 27.6 billion app downloads from Google Play Store and 8.1 billion from Apple App Store. What it means for you is that the level of competition in this field is insane. The quality of your UX/UI design services will have a massive impact on your chances to stand out from that crowd.

And to make a great UI design, you need to understand exactly what it is and what it consists of. Keep reading to learn all the most important things about mobile UI design services.

Mobile User Interface Design: Components

Many people mistakenly believe that mobile user interface design is only about how an app looks. However, the truth is that it’s much more about how the app works than the aesthetics. But, of course, the appearance of the application’s interface is also a factor that UI designers consider.

So, the color and shape of buttons are as much about UI design as whether any buttons should be there at all. It means that UX/UI design services are many and complex. Also, they are intricately intertwined. It means there can be no one without the other.

However, there are some critical distinctions between UX and UI. The mobile user interface design covers:

User’s interaction with the app.
It includes layouts, the flow of the app, and every element through which the user interacts with the app. The main goal here would be to make all these interactions as easy and intuitive as possible. Also, UX/UI design services are closely connected to marketing. It’s because the location and even colors of buttons, CTAs, etc. all affect the user’s desire to buy/click the element. Therefore, they influence the conversions and app engagement level greatly.
Application’s aesthetic.
Mobile user interface design helps you invoke an emotional response in the user. Colors affect emotions, and so do layouts. Making your app easy to navigate exactly to the points you want the users to go to is crucial. There are many arguments about whether elaborate or minimalistic interfaces get the best emotional response. However, no one can argue that invoking positive feelings and associations is the goal of any UI design. The style should be determined by your target audience’s preferences.

UX/UI Design Services for Mobile Apps: What’s the Difference?

One could say that UX is an inseparable part of UI design. However, UX, meaning User Experience, focuses on optimizing the app in order to make it pleasant and easy to use. This is the part of application design that’s responsible for completing a variety of functional tasks. Meanwhile, UI deals with the presentation of these functions to the user.

Both UX & UI design services are integral parts of custom mobile app development. They simply come into play during different stages of this process.

Top Tips for Fantastic Mobile User Interface Design

Mobile UI designs are incredibly versatile, which you can quickly see by browsing any App Store. Therefore, it’s impossible to say that there is one ultimate formula for an outstanding UI.

You also need to understand that the purpose of the application drives the UI design. It means that enterprise app design can differ significantly from a mobile game interface or a small cafe’s app.

Design is also a large factor in determining the cost of custom mobile app development services. But you can do many different things to ensure your design is effective and beautiful regardless of the budget. The following tips will help you.

Keep it simple

Navigating your app must be straightforward. Therefore, making it supremely easy for the user to understand and actually use is the priority of UX/UI design services.

Moreover, the app should have as few distractions as possible. In terms of mobile user interface design, it means not overusing visual elements, such as fonts. In fact, you should use few fonts and only one or two major elements on a single screen. For example, this could be a banner and a CTA button.

Your goal is to ensure maximum usability and boost the emotional impact made by each visual element.

Make it consistent

When thinking about UX/UI design services, you have got to think at a scale. In the best-case scenario, you must have a consistent design across your entire brand. It means you need to use the same colors, fonts, graphic styles, etc., for the mobile user interface design, website design, your merch, and printed marketing materials.

Make your brand style consistent to increase your visibility. But most importantly, this consistency helps boost customer loyalty. People must know that whenever they see something similar, they are dealing with the brand they trust and love.

To that end, it’s imperative that you research your target audience well before developing the brand design. It’ll help you find out your audience’s interests and preferences. Then, use them for inspiration to make your brand image more relatable.

Stick to familiar images and shapes

It’s human nature to look for familiar in the unknown. So, even if your app is unique, your mobile user interface design should include familiar elements to help people understand and navigate it.

The shape of icons and colors, in particular, should adhere to common standards. Actually, it will be good for you because it allows using many free libraries in your UX/UI design services. Therefore, the overall cost goes down without compromising the quality.

Make it interactive

Interactivity is a colossal hit in UX/UI design services, in general. Therefore, making your app as interactive as you can is always a good idea. Not only does interactivity make an app look cooler. But it also eases navigation further.

On a side note, using a variety of colors is essential for interactive elements. However, you need to make sure that these colors are part of your brand’s color scheme. In addition to that, remember not to use too many of them. Making your app too colorful can make it look cluttered and harder on the eye. Vision comfort is an important consideration. People won’t be able to use your app for long if it makes their eyes hurt.

Find a balance between image quality and loading speed

Mobile user interface design must be attractive. Therefore, using top-quality, high-resolution graphics is a must. But you also need to make an app that loads and works fast. It means you need to find a UI/UX design services provider that can make your app fast and beautiful at the same time.

This is where developers and designers have to work close together to bring the best possible result. That’s why it’s imperative to hire an experienced team that knows how to tackle any challenge in custom mobile application development.

User feedback & support

Your mobile user interface design must also include features that will enable you to collect user feedback and offer support. These are both must-haves because they do not only increase your audience’s satisfaction with the product. They also show that you care about people and want to create a genuinely user-centered design.

Also, the data that comes through these sources will help you immensely. You will be able to identify the weaknesses in your app and fix them fast. But most importantly, you’ll know what your users want. Therefore, you can launch updates that will make your app even more desirable.

Bottom Line: Value of UX/UI Design Services in Mobile App Development

The importance of mobile user interface design for the success of your app is so huge it’s impossible to measure. Therefore, you need to invest in the best design you can get. Furthermore, it must be developed after a detailed audience analysis that will show you how to make the best impression on these people. Finally, you need to hire an app development company that can create a great UI/UX design and ensure smooth app performance. Contact us for top-quality UI/UX and mobile application development services!

What Are Enterprise Web Design and Development Services?

Posted on October 20, 2021August 30, 2023 by mkoftielieva

Think web design and development services for enterprises are too expensive? Or do you believe your website is good enough as it is, even if it hasn’t been updated for a couple of years? Or, perhaps, web design is just lower on your priorities list?

Well, answering yes to any of those questions might be one of the greatest mistakes a leader can make today. Whether you run a non-profit or a billion-dollar startup, an enterprise web development company can make a huge difference. The power lies on the Internet today. The quality, optimization, and visual appeal of your website will decide whether you succeed or fail there.

Why Do Enterprises Need Web Design and Development Services?

There are many reasons to hire an enterprise web development company. Of course, many of them are related to marketing. Enterprises are big organizations and businesses, and they need their promotion to be top-notch. Therefore, no enterprise today can do without an outstanding website and, perhaps, even an app.

Bear in mind that not only big corporations and manufacturing businesses use enterprise web design and development services. In addition, this type of site development is used by various government agencies, non-profit organizations, financial institutions, political and public organizations, etc.

Also, it’s essential to understand that these entities do not only require a different level of design. In addition, the back-end development of such websites and applications also has specific requirements.

Moreover, enterprise-level organizations and businesses can use web design and development services not only for consumer-oriented sites and apps. These institutions usually have multiple departments and complicated inner structures. Also, they work with a large number of diverse customers and suppliers. Therefore, managing the inner workings of these organizations is a highly complicated task. An experienced enterprise web development company can create tools that will facilitate these tasks and automate multiple processes.

Because the tasks and processes within the enterprise are extremely versatile, the website might require multiple integrations. Therefore, an enterprise web development company must be able to accommodate all these tools. Moreover, the developers must leave room to add more as they become needed.

Processes and tools that need to be integrated into an enterprise web platform most commonly include:

Search engine optimization
Website traffic analytics
Communication channels customers can use
Order processing and management
Inventory management
Content publishing and editing tools (for video and other media files and a blog)

Some enterprises might additionally require specialized custom software integrations.

How to Implement Web Design and Development Services for an Enterprise

Both an enterprise web development company and the organization itself will have to do a lot of work to create a website platform. First of all, it’s necessary to conduct detailed research. The developer must understand the structure and inner communication processes of the business. Also, it’s vital to set exact goals that the new website platform must achieve.

During this research stage, one needs to analyze the current website’s traffic, security, and overall performance. Then, research competitor websites for weaknesses and functionality. In addition, the enterprise might conduct some internal surveys to outline features that should be included in the platform.

Once goals are set, the platform’s creation will consist of the following web design and development services:

Creating a site map
Content reorganization
Creating a database
Data migration
Identifying and fixing any broken links
Developing UI/UX design
Analyzing and setting up custom dashboards
Creating a responsive design

It will be wise to consider a full rebranding when using web design and development services. This way, the final product will be able to deliver maximum value to the enterprise.

It’s essential to have cohesive branding through all media. However, the company or organization’s website is its core. Therefore, it should dictate the style across all other marketing channels.

Importance of Content Strategy for Your New Web Design

Content is the lifeblood of any website today. One can say that the quality of your content will hugely impact the success of your business online. Therefore, it’s vital to develop a detailed content strategy before implementing web design and development services. The type and quality of content need to be considered when creating the design.

Moreover, content needs to be updated frequently. Therefore, the website design must be flexible and allow for quick and easy changes.

Content-wise, any enterprise-level website should have multiple media galleries, several videos, a blog, and, possibly, a podcast gallery. UI/UX designers need to plan how to embed these elements into pages for achieving the most potent visual impact. In the meantime, developers also need to find a way to ensure that the website runs at top speed. It means that the number of media elements on it must not impact loading times.

How to Choose an Enterprise Web Development Company

When hiring a provider of web design and development services you must consider the experience first. Check out the company’s case studies and design portfolios to see what they are capable of. When doing this assessment, you need to look for the following:

Developers with the skills and capabilities to develop a web platform big and complex enough to fit your enterprise’s needs.
Designers with a sense of style and vision that agrees with your brand.
An enterprise web development company that can guarantee it will deliver top value for your money.

Remember that a good website platform can do a lot for your business. In particular, It will significantly improve SEO and raise your online visibility. It’ll drive traffic and help achieve enterprise goals, be they generating awareness or boosting sales. A well-designed website will also increase conversions and improve customer loyalty. Note that the quality of content will be a major deciding factor here. Therefore, you need to think about hiring a web design and development services provider as well as a marketing team.

In Conclusion: Does Your Enterprise Need Web Design and Development Services?

The answer to this question is always a resounding yes! Hiring an enterprise web development company is a fantastic idea for any organization or business that wants to improve its performance and get higher visibility online. Regardless of if it’s an internal company site that enhances communication and task management or a customer-oriented website. You have got to be sure it’s the best it could possibly be.

In this age of competition, being able to stand out with the help of an incredible design and provide a top experience due to the smooth running of the website is essential for every enterprise. If those are your goals, contact our team for a consultation on how to make it happen!