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If you think that your app can succeed without a great mobile user interface design, think again.
Just during the last quarter there were 27.6 billion app downloads from Google Play Store and 8.1 billion from Apple App Store. What it means for you is that the level of competition in this field is insane. The quality of your UX/UI design services will have a massive impact on your chances to stand out from that crowd.
And to make a great UI design, you need to understand exactly what it is and what it consists of. Keep reading to learn all the most important things about mobile UI design services.
Mobile User Interface Design: Components
Many people mistakenly believe that mobile user interface design is only about how an app looks. However, the truth is that it’s much more about how the app works than the aesthetics. But, of course, the appearance of the application’s interface is also a factor that UI designers consider.
So, the color and shape of buttons are as much about UI design as whether any buttons should be there at all. It means that UX/UI design services are many and complex. Also, they are intricately intertwined. It means there can be no one without the other.
However, there are some critical distinctions between UX and UI. The mobile user interface design covers:
- User’s interaction with the app.
It includes layouts, the flow of the app, and every element through which the user interacts with the app. The main goal here would be to make all these interactions as easy and intuitive as possible. Also, UX/UI design services are closely connected to marketing. It’s because the location and even colors of buttons, CTAs, etc. all affect the user’s desire to buy/click the element. Therefore, they influence the conversions and app engagement level greatly.
- Application’s aesthetic.
Mobile user interface design helps you invoke an emotional response in the user. Colors affect emotions, and so do layouts. Making your app easy to navigate exactly to the points you want the users to go to is crucial. There are many arguments about whether elaborate or minimalistic interfaces get the best emotional response. However, no one can argue that invoking positive feelings and associations is the goal of any UI design. The style should be determined by your target audience’s preferences.
UX/UI Design Services for Mobile Apps: What’s the Difference?
One could say that UX is an inseparable part of UI design. However, UX, meaning User Experience, focuses on optimizing the app in order to make it pleasant and easy to use. This is the part of application design that’s responsible for completing a variety of functional tasks. Meanwhile, UI deals with the presentation of these functions to the user.
Both UX & UI design services are integral parts of custom mobile app development. They simply come into play during different stages of this process.
Top Tips for Fantastic Mobile User Interface Design
Mobile UI designs are incredibly versatile, which you can quickly see by browsing any App Store. Therefore, it’s impossible to say that there is one ultimate formula for an outstanding UI.
You also need to understand that the purpose of the application drives the UI design. It means that enterprise app design can differ significantly from a mobile game interface or a small cafe’s app.
Design is also a large factor in determining the cost of custom mobile app development services. But you can do many different things to ensure your design is effective and beautiful regardless of the budget. The following tips will help you.
Keep it simple
Navigating your app must be straightforward. Therefore, making it supremely easy for the user to understand and actually use is the priority of UX/UI design services.
Moreover, the app should have as few distractions as possible. In terms of mobile user interface design, it means not overusing visual elements, such as fonts. In fact, you should use few fonts and only one or two major elements on a single screen. For example, this could be a banner and a CTA button.
Your goal is to ensure maximum usability and boost the emotional impact made by each visual element.
Make it consistent
When thinking about UX/UI design services, you have got to think at a scale. In the best-case scenario, you must have a consistent design across your entire brand. It means you need to use the same colors, fonts, graphic styles, etc., for the mobile user interface design, website design, your merch, and printed marketing materials.
Make your brand style consistent to increase your visibility. But most importantly, this consistency helps boost customer loyalty. People must know that whenever they see something similar, they are dealing with the brand they trust and love.
To that end, it’s imperative that you research your target audience well before developing the brand design. It’ll help you find out your audience’s interests and preferences. Then, use them for inspiration to make your brand image more relatable.
Stick to familiar images and shapes
It’s human nature to look for familiar in the unknown. So, even if your app is unique, your mobile user interface design should include familiar elements to help people understand and navigate it.
The shape of icons and colors, in particular, should adhere to common standards. Actually, it will be good for you because it allows using many free libraries in your UX/UI design services. Therefore, the overall cost goes down without compromising the quality.
Make it interactive
Interactivity is a colossal hit in UX/UI design services, in general. Therefore, making your app as interactive as you can is always a good idea. Not only does interactivity make an app look cooler. But it also eases navigation further.
On a side note, using a variety of colors is essential for interactive elements. However, you need to make sure that these colors are part of your brand’s color scheme. In addition to that, remember not to use too many of them. Making your app too colorful can make it look cluttered and harder on the eye. Vision comfort is an important consideration. People won’t be able to use your app for long if it makes their eyes hurt.
Find a balance between image quality and loading speed
Mobile user interface design must be attractive. Therefore, using top-quality, high-resolution graphics is a must. But you also need to make an app that loads and works fast. It means you need to find a UI/UX design services provider that can make your app fast and beautiful at the same time.
This is where developers and designers have to work close together to bring the best possible result. That’s why it’s imperative to hire an experienced team that knows how to tackle any challenge in custom mobile application development.
User feedback & support
Your mobile user interface design must also include features that will enable you to collect user feedback and offer support. These are both must-haves because they do not only increase your audience’s satisfaction with the product. They also show that you care about people and want to create a genuinely user-centered design.
Also, the data that comes through these sources will help you immensely. You will be able to identify the weaknesses in your app and fix them fast. But most importantly, you’ll know what your users want. Therefore, you can launch updates that will make your app even more desirable.
Bottom Line: Value of UX/UI Design Services in Mobile App Development
The importance of mobile user interface design for the success of your app is so huge it’s impossible to measure. Therefore, you need to invest in the best design you can get. Furthermore, it must be developed after a detailed audience analysis that will show you how to make the best impression on these people. Finally, you need to hire an app development company that can create a great UI/UX design and ensure smooth app performance. Contact us for top-quality UI/UX and mobile application development services!