Devtorium SaaS Development Company Gained New Achievement from SuperbCompanies

As a SaaS development company, Devtorium has been working on our proprietary AI-powered platform Marquètte. We’ve been fascinated by the incredible opportunities the marketing software industry presents. So Marquètte is a product that aims to make top-grade marketing services more accessible to everyone. Now we can say that our efforts have been recognized. SuperbCompanies.com, a trusted portal that lists the best IT & marketing companies, included Devtorium in its Top Mobile App Marketing Companies rating for 2022.

We are very proud that Marquètte and Devtorium got this acknowledgment from a highly reputed IT ranking portal.

Devtorium keeps growing and expanding the list of services we offer beyond custom software product development. At the moment, our team includes highly qualified professionals that specialize in the following:

  • Custom Software Development
  • MVP/Product Development
  • Low-Code & No-Code
  • Cloud Migration Consulting
  • Software QA Testing & Automation
  • UI/UX Design
  • Data Science
  • Information Security Services
  • Mobile App Development
  • eCommerce                  
  • SaaS Development

We are working on expanding this list and, of course, developing Marquètte further. At the moment, this is a piece of AI content writing software that can help both professional copywriters and businesses that can’t afford to hire a full-time writer for their content marketing.

However, our plan as a SaaS development company includes expanding this platform to become an intelligent assistant to a business owner or entrepreneur. In the future. Marquètte will help conduct research, generate content, and make business decisions by offering data-powered opinions from AI.

How SaaS Development Company Devtorium Got on SuperbCompanies.com

SuperbCompanies is a service that helps clients find the best providers of IT services worldwide. Professionals working for SuperbCompanies have over ten years of experience, and they spend their days collecting, processing, and analyzing information about various IT service providers.

Their research is extensive as they study every service the company provides. It means that, for example, if the company offers custom mobile app development and UI/UX design, they will investigate both of these services separately. This way, SuperbCompanies can provide customers with the most accurate information about every IT business in their database.

They evaluate IT companies based on such factors as:

  • Quality
  • Market presence
  • Reliability
  • Experience
  • Portfolio
  • Professionalism
  • Customer service
  • Awards
  • Fair pricing
  • Proven customer feedback

Most importantly, SuperbCompanies only the companies that show a high and consistent growth rate. In addition, the research is ongoing, so information is reviewed and updated monthly.

Marquètte currently is Devtorium’s foremost marketing app, but we have plans for many more. We are proud to be recognized by SuperbCompanies. We hope to see more of our services in their Top rankings soon!

Why Invest in Fintech Software Development

Investing in fintech software development may be your shortest way to becoming a millionaire, as this market is growing by roughly 20% a year.

Are you wondering whether the global economic crisis will affect this growth? Or what type of fintech products is the best to invest in?

Today we are answering these and other questions regarding custom fintech solutions.

Fintech Software Development Benefits: Based on Industry Overview

According to data from Adroit Research, the size of the global fintech market has already exceeded $110 billion. It’s expected to be almost $700 billion by 2030 at the rate it’s growing. For business-minded people, that’s all the motivation needed to get into that market as soon as possible.

Of course, not all predictions turn out to be true. Moreover, some skeptics might notice (rightly so!) that the global economy is falling into a recession and that financial markets are volatile. In light of this, such a growth prediction seems too good to be true, right?

You are right. All these factors will definitely affect fintech, as well as every other market. However, some undeniable facts explain why fintech is necessary and will keep growing in demand. Therefore, even if the industry might not extend to $700 billion in a decade, it has an excellent chance of making it to $600 billion. Here’s why:

  • Fintech solutions help businesses reduce costs.
    It’s no secret that cost reduction is a priority for businesses in the current economic circumstances. Some types of fintech software can help manage funds more efficiently and cut costs in different areas of the company’s work. In fact, this specific direction of fintech software development is the most promising for investors.
  • Fintech software can improve risk management.
    Another way to save and safeguard funds for businesses and investors is through specialized fintech products that rely on data and predictive analytics. These custom fintech solutions can advise on the best decisions in volatile currency, crypto, and stock markets.
  • Fintech can facilitate and speed up many business processes.
    Fintech applications development for in-house use can produce solutions that will improve operational efficiency and promote automation.

Types of fintech software development you can invest in.

Fintech Software Development: Types and Ideas

To better understand whether fintech software development is worth investing your money in, you should know what exactly you can create. Below is a list of popular technologies that exist right now. However, if you have an original idea, it might turn into a goldmine.

  • Digital banking.
    Regular banks are trustworthy, but most of their transactions take too long. Digital banking uses various fintech approaches to solve this problem and make transactions secure, instantaneous, and affordable. Note that this type of fintech applications development includes not only digital banks but different variations of payment processing systems.
  • Cryptocurrency.
    Crypto is all the rage now, so custom fintech solutions that make use of this payment technology are getting more popular.
  • Accounting solutions.
    Small businesses and private entrepreneurs are the primary consumers of accounting apps. However, some high-level solutions can be attractive for enterprises as well. This type of fintech covers billing, payroll, invoicing, and other accounting software. In some ways, ERP solutions can also fall into this category, but their functionality is wider.
  • InsureTech.
    Fintech solutions that deal with insurance policies, pensions, and other similar payments are used to process applications and data. This software can make such services more personalized, fair, and reliable. Service providers can also use it for more effective data and document management. For example, insuretech can match doctors with patients, etc.
  • Lending and debt management apps.
    This type of fintech can help find the best loans. However, another idea for such fintech software development is to help people become more financially savvy and manage their personal or business debt.

If you are looking for more inspiration about apps you can invest in, check out our post about AI-powered app ideas.

In Conclusion: Who Should Invest in Fintech Software Development

Even with an untrained eye, it’s easy to see that fintech software development has a lot of investment potential right now. These solutions are versatile, and the demand for high-quality multifunctional cross-platform products is growing.

The niche is filling up with solutions fast, but there is still room for higher-quality specialized products. So if this is the kind of software you want to invest in, set up a free consultation with our developers and let’s talk!

25 Innovative Ideas for AI Mobile App Development for Startups

Do you think that AI mobile app development is a thing of the future? Well, you are wrong because this ‘future’ has been around for a while. In fact, those who strive to get ahead of the curve have launched dozens of AI-powered mobile apps already.

Admittedly, some of them are pretty bad and have minimal functionality. But they are raking up hefty sums for their owners regardless of any shortcomings. Moreover, the niche is filling up with competition rapidly.

So, what does it mean for you?

It means that if you want to make it in any market today, employing custom mobile app development services is a must. Therefore, a stellar application idea is your key to success.

Check out our list of the hottest ideas we built with the help of our AI-powered research tool Marquètte.

AI Mobile App Development & Other Great App Ideas for You

Mobile application development solutions available today allow one to create some truly incredible things. However, if you want to start a successful business with your app, you need to consider many things.

The mobile app development industry is highly lucrative, in general. Moreover, it’s growing even more so as the level of smartphone penetration increases. Already, nearly 6.6 billion people on the planet have smartphones. Within the next few years, it’s expected that everyone will have one. In addition, custom mobile app development services are evolving rapidly. Therefore, the number and functionality of apps that can fulfill a wide range of needs are also growing. However, this niche is still nascent, which means you can achieve great results if you launch a fantastic solution.

That said, before you can dive into end-to-end application development, you need to come up with a great app idea.

In order to do that, you’ll need to research the market and learn what’s already there. Then, if your idea is unique, your next step is understanding your target audience. Finally, you need to answer the question of whether people actually need the thing you want to offer.

In case there are apps similar to your idea available already, do not despair! You can still rock in this particular niche.

The first thing you have to do is to study those solutions. Focus on customer reviews and see what users complain about. Then, make a list of pros and cons for each of your potential competitors’ products. Finally, expand your idea to create a blueprint of an app that will stand out and have none of the issues others have.

But if you are struggling to come up with original ideas, look below. We’ve prepared a list of apps sure to be in high demand.

AI Mobile App Development for Fitness & Health

fitness apps work-from-home, carpool, using AI mobile app development for mental health treatment

  •  AI-Based fitness app for WFH

The experience of major lockdowns was enough for about 97% of workers to state that they don’t want to return to the office full-time. So, WFH (work from home) is becoming the norm in our world. However, there are quite a few issues associated with it. One of those is that people might not get enough exercise. Helping them remain healthy while working from home is a fantastic way to apply mobile app development solutions. You have a lot of room for creativity here. For example, you can combine a calorie calculator with a fitness app that offers workout guidelines and a built-in personal assistant to provide healthy lifestyle tips.

  • AI personal trainer app

Another idea is to make an advanced AI-based app that will act as a personal trainer. It will have to develop workouts based on the user’s constitution, lifestyle, etc. This app can use the data collected by smart devices, like fitness bracelets. In addition, it can use a video feed to assess your form and advise how to correct your pose and exert force. More importantly, it can provide feedback by analyzing your performance. It can be beneficial for regular users and as software for professional athletes.

AI mobile app development AR healthcare apps, vet help apps, live commerce

  • AR and VR-powered mental healthcare apps

AR and VR tech can be used not only for entertainment purposes. The capabilities of this technology are immense, especially when combined with AI and leading medical experts. Already there are VR solutions that help people suffering from severe PTSD and other mental health issues. AR technology also can be used for mental treatments and overall health monitoring. All in all, if you want your app to truly make the world a better place, combine your efforts with medical researchers. You might create a product that will literally save lives.

  • Telemedicine apps for vets

Speaking of life-saving apps, telemedicine is hardly new. Multiple solutions of this type already make healthcare services more accessible in many countries. However, veterinary medicine is lagging behind. And you might be the one to change that. Think about how you can use AI mobile app development services to help vets reach patients in remote rural areas. Even launching a chatbot that offers basic veterinary advice can make a massive difference for people and animals.

  •  AI-based emotion-tracking apps

If you want to create something that will help people, consider using AI mobile app development services to make an emotion-tracking solution. You can use current fitness trackers as a base for your product. But think about how you can use AI tech and possibly create more advanced sensors to track emotions. This solution can be invaluable for mental health monitoring and therapy apps. It can also be a great help to people who struggle with a variety of psychological and physical disorders. Study research and current technology in the healthcare industry and talk to doctors and scientists who work with tech innovations. You might be able to create incredible things together. Most importantly, these apps have the potential to save lives and improve the quality of life for people with chronic illnesses.

AI mobile app development idea face animation apps

AI Mobile App Development for Fun

  • AI-based geo-tracking app

One way to implement the power of an AI mobile app development team is to create an AI-powered geo-tracking app for travelers. Basically, this app will be the user’s virtual guide. First, it will use geo-tracking technology and AI-powered data analytics to find businesses and exciting sights in the area based on the user’s request. Then, it will essentially generate a route and itinerary for the trip.

  • AI face animator apps

Face animator apps can be a source of endless fun. These solutions enable users to avatarify any image. And when combined with good custom mobile app development services, such a product can become very entertaining. You can help people animate pictures of their friends or celebrities and create unique memes, clips, etc. But be sure to consult a top-notch legal expert to protect you from any issues and lawsuits.

  • AR games

If your main goal for dabbling into custom mobile app development services is to get some profit fast, AR games might be the best choice. This niche exploded with Pokemon Go’s launch, which became a sensation overnight. Years down the road, this game is still extremely popular and growing. It inspired dozens of similar products, but none have managed to topple the Pokemon champion. So now might be your chance!

voice-only chat app, fitness apps, eLearning, AI mobile app development for online learning

  • 3D avatars for social apps

Speaking of animated avatars, if making AI-driven moving pictures of real people isn’t your thing, consider applying this idea to 3D models. Making 3D animated avatars for social media and messaging apps is an interesting choice. It’s also an excellent opportunity for AI mobile app development. You can make these avatars to really show emotion, which is a fantastic feature for messaging. In addition, consider creating your own messaging app with this type of avatar embedded by default. But be sure to make them customizable to some extent to make them more fun for users. Personalization rules the day now!

  •  Live video streaming apps

Live streaming video is more popular than ever. But live-streaming platforms, even the giant Twitch, are having problems with both streamers and audiences. Therefore, even though there are dozens of video streaming solutions available, this niche is hot. So, combining your creativity and custom mobile app development services might help you create the next big hit. However, you’ll need to focus on market research first. This way, you can identify weaknesses in the existing solutions. Only then you’ll be able to create an app with the potential to become a huge success.

  •  Voice-only messenger apps

People often choose to use voice-operated devices, whether it’s out of a desire for convenience or disability. Now, imagine what a hit a 100% voice-based messenger app could be. Of course, you’ll need the assistance of an excellent AI mobile app development company to make this idea a reality. However, if you manage to create a truly efficient and bug-free solution, you might become the next Mark Zuckerberg. In addition, remember that smartphone technology evolves fast as well. So, the things that these devices can do in the future will expand the number of innovative solutions you can create for them.

AI Mobile App Development for Learning & Working with Information

AI mobile app development ideas for working with information

  •  AI-based news apps

Integrating AI into a news app can produce spectacular results. It can help personalize the news feed for users managing the flow of information we are all surrounded by. Such an app can be an invaluable aid for executives. It’s because they must be on top of all global news to make decisions that affect their corporations and thousands of people’s lives.

  •  AI-powered language learning apps

Creating a language learning solution is one of the most excellent applications of AI mobile app development. Artificial intelligence technology is a fantastic tool because AI can customize the existing program. It means that the app can be personalized for the user based on their progress. Furthermore, the AI will assess your performance and offer exercises and tasks that will help the user achieve the best results.

  •  AI-driven weather forecast app

Accurate weather forecasts seem to be a thing of legend. Legends that AI can help make a reality. Already forecasters are using machine learning technology in their work. However, there is still a big empty niche for reliable weather forecasting apps for travelers.

  •  eLearning apps

The eLearning industry has been growing fast, even before the pandemic. However, the lockdown period propelled it further. As of now, the US eLearning sector is predicted to grow by nearly $13 billion by 2024. Learning from home also remains a significant concern as there is a risk of more lockdowns in the future. All in all now is the time to start developing various eLearning solutions. Using AI mobile app development will be excellent for versatile educational apps as AI can help reduce teachers’ workload. Such apps can grade work or teach specific skills.

  •  Virtual classrooms

Another idea to explore with AI mobile app development is creating a virtual classroom app. In this case, your main goal will be to make sure that online interactions of the class are as efficient as they could be offline. However, if you think about it, you can see how sharing a virtual classroom can be even more convenient. In particular, think of all the opportunities for media sharing and use that the Internet offers. In addition, a clever application of this kind might help schools that don’t have the budget for advanced gadgets in physical classrooms.

  •  Virtual assistant apps

The true potential of AI mobile app development can be realized through the creation of virtual assistant apps. You have plenty of routes to explore in this niche. You can stick with simple everyday tasks and develop a solution that will help people with them. For example, create a basic technology guide for those who aren’t tech-savvy. Think about what people struggle with in their daily lives and how the current capabilities of AI can assist them.

  •  Content generation & research app

Students need to write essays and research many different topics. So an AI-powered platform that can help with research and content generation is sure to be a hit. But, of course, AI cannot write as well as a human. So, any essay generated by tech needs to be edited thoroughly. However, it can certainly find, process, and manage information much better than any student. So, overall, an AI mobile app development can produce a fantastic essay-writing aid.

  •  AI-powered data extraction apps

One more way to use AI mobile app development is to create a solution that will extract data from various sources. Then, the AI will process this data to offer actionable insights to the user. The complexity of the tasks can vary from answering basic questions about fashion to building business growth strategies. But bear in mind that this product won’t be easy to make. Machine learning takes time and resources to actually learn to the point where an AI works flawlessly. Unfortunately, it also takes a lot of resources. Therefore, be prepared that this is going to be a massive project that requires investors.

AI Mobile App Development for Business & More

AI mobile app development for business, HR, and logistics.

  •  AI-driven chatbot apps

Chatbots are the most popular application of AI mobile app development today. It’s because they have dozens of uses for business. Moreover, you can still invent many useful applications of AI-powered chatbot apps. They can teach, guide, and above all, provide customer service. These apps aren’t new, but the niche still needs better technology, more advanced options, and better “intelligence” components.

  •  AI logistics optimization

Geo-tracking AI mobile app development can have an excellent implementation for logistics. This solution can help businesses analyze traffic and build the most efficient routes. It can also collect and process relevant data to assess profitability and develop better logistics strategies for business growth. The result is improved operational efficiency. Note that transportation businesses and enterprises can use this app. But it’s also a good idea for mobile app development for startups. Such a startup would be able to provide analytics and advisory services to those same enterprises.

  •  Live commerce apps

One of the more profitable ways to use mobile application development solutions is to get on with the live commerce trend. It’s currently on the rise, riding the coattails of the great eCommerce boom brought by the pandemic. The idea of live commerce is to make the online shopping experience as ‘live’ as possible. You can play around with this idea when working on end-to-end application development. For example, you can create an app that will work from the seller’s side. Basically, it will add a feature to interact with the sales assistant in a brick-a-mortar store through a video chat of some kind. But you can also start working from the buyer’s angle. Try to create a solution that will allow people to explore the stores in real time while sitting comfortably at home. The potential in this niche is vast, so be creative!

  •  Warranty organizer/management apps

There are about 10 electronic devices in an average household today. This number is constantly growing as tech becomes more affordable. And each of these devices, as well as any gadgets people are also using, has a warranty. Keeping track of all the warranties one has can be pretty tricky. But it’s necessary as using this service can save people hundreds of dollars. Therefore, using mobile app development solutions to create an efficient warranty management app can turn into a highly profitable idea. Consider partnering with companies that offer extended warranty services. You might develop some great offers together and become a sensation in this niche. In fact, it might be possible to make this business a global success.

  •  Carpool apps

The success of Uber might be impossible to beat. And there are plenty of other businesses using a similar model now. However, carpooling is not yet well-developed as an organized business. So, this is your chance. AI mobile app development will be most helpful here. You can implement the power of AI to find the best matches and manage large volumes of requests. All in all, the success of this business will depend on the quality of software your enterprise mobile app development company can deliver. Be sure to consult some logistics experts about developing a plan for this kind of app. You will also need to consider the demand for carpools. In fact, think about starting small and developing an app for your local community/school/college/etc.

  •  AI-powered HR & recruiting apps

HR specialists and recruiters have to do a lot of mind-numbing routine tasks in their work. Sorting through surveys and reports, as well as analyzing CVs and job applications, are highly time-consuming tasks. AI can handle them better and much fast. In addition, AI mobile app development, when applied to HR, can eliminate all bias and human errors. So, this kind of app can boost Human Resources and Recruiting departments’ productivity on every level.

AI mobile app development ideas for startups.

AI Mobile App Development Challenges & How to Overcome Them

End-to-end application development is no easy task, and coming up with an awesome idea is just the first step. The success of the following steps will depend on your collaboration with a mobile app development company. Therefore, it’s crucial to find a dev team that will be able to understand your vision and work in tune with you.

The main challenges of AI mobile app development for startups are the lack of funds and technical limitations. Therefore, your priority is to find a team with the technical expertise to create the exact thing you need. That’s why looking for people with years of experience and skills gained from working on diverse projects is essential. This kind of people will be able to offer insights on how your idea can be improved and expanded to create an even greater product.

Regarding the budget, it’s important to understand your limitations. But you also need to look for financing opportunities. For example, start with creating a limited version of your ideal app. Then, take it to investors with a proposal.

It will be easier to make potential investors interested in your product when you have an actual product to show off. Moreover, you can launch this app as an alpha version so it can start generating income.

Note that you can even launch it as a free version, which will still work for you. This way, your app will generate awareness, and you can start working on digital marketing for your app.

Meanwhile, your development team should also be able to help. At Devtorium, we always offer our clients several plans to maximize the cost-efficiency of their mobile application development solutions. The trick here is to be willing to do the work needed to create maximum value for every dollar. If you are interested to learn more, contact us anytime!

6 Types of AI Solutions for Business to Use Today

AI solutions for business are becoming more popular by the day. As a whole, artificial intelligence is slowly making its way to all spheres of our lives. AI opens many doors to options and possibilities that no one could imagine a few years ago.

As a business owner, keeping up with the latest technologies is crucial, especially if they can affect you directly. With that in mind, we want to discuss what artificial intelligence can do for your business.

Now is your chance to use incredible opportunities that come with AI and get one step ahead of your competition.

Run Customer Support with AI Solutions for Business

The path to happy customers includes giving them all the information they need when they need it. This requires making top-grade customer support a part of your business strategy.

The most common customer support channels include:

  • Email support
  • Website forms
  • Call center
  • Live chat

AI solutions for business open another option – an AI-powered chatbot. It’s one of the popular AI-powered apps for companies that don’t have enough employees to support live chat. A chatbot will ask relevant questions and provide necessary information to your clients. However, it’s essential to include other means of contact if the chatbot doesn’t answer a customer’s question.

AI-Powered Platform for Marketing and Content Generation

Blogging is one of the best strategies for attracting customers to your website. Everyone needs free information, and articles are the best way to provide it. Furthermore, through blogging, you also have a chance to educate your readers.

Even though this strategy is efficient, finding quality writers is not the easiest thing to do. Writing requires maintaining constant discipline and inspiration. If you have been running your blog for a long time, you might need help with both.

We now have an AI-powered platform for creating content. It’s a fantastic application of AI solutions for business. It allows you to speed up your research by providing ideas and mockups of relevant content. It can be helpful to startups, freelance writers, marketing agencies, and small, medium, and enterprise-level companies.

AI Solutions for Business SEO Boost

There’s an additional benefit of the AI content generator mentioned in the previous section. Besides providing new writing ideas, it balances SEO with quality content. Even though both categories are different, managing to get them on the same level is crucial.

Doing SEO audits and content optimization is always a struggle. It requires lots of time and hard work, but it is a crucial step.

An AI content generator can be used for creating text that you can further optimize with keywords for search engines. This is massive because it can also reduce the time necessary for SEO research.

AI solutions for business you can use in real life.

AI Recognition Solutions

Another fantastic implementation of artificial intelligence is AI-based recognition software. Using computer vision technology, AI can recognize images, objects, and even faces. It’s the next level in the security industry and other sectors like administration, design, etc.

With facial recognition software, you can improve the security of your company building by installing cameras at entrances. In addition, the software keeps track of employees that come and go and can pull up their profiles whenever you need them.

Today, apps can recognize text input and convert it into an image. While this is a nightmare for web and graphic designers, it is one of the fantastic AI solutions for business. This technology helps companies save money on web design and use AI to generate logos or banners for marketing.

AI Solutions for Business in the IoT Sphere

IoT, or the Internet of Things, is a network that connects physical objects with sensors and software. It allows us to bring almost everything in our space online. 

IoT technology improves operations management, cost-effectiveness, and many other business aspects. With the integration of AI, the IoT network can be fully controlled by software. As a result, business automation improves drastically. Moreover, IoT enables you to cut production and management costs.

In addition, IoT affects data management and analysis. For example, you can use the network to collect information and analyze your business performance on a new level.

AI Solutions for Business Recruitment and HR

Another area in which AI has a significant influence is Human Resources management. It is the best way to modernize the recruitment process and improve business operations in the HR and Payroll departments. Even though both departments are crucial for any line of business, they are often neglected regarding technological improvements.  It can change by implementing AI solutions for business.

For example, AI can improve the quality of the hiring process. It can analyze candidates’ CVs and provide suggestions for the best matches.

It also can play a significant role in the existing employees’ performance assessment. This tech will calculate the efficiency and productivity of all employees. You can use this data to motivate and guide them to better results.

On top of that, AI saves time for HR professionals. Performance assessment usually demands a lot of manual work. By using AI, your HR team can do their jobs much faster. In addition, it reduces human error.

Finally, a considerable advantage of AI is that it removes unprejudiced decisions. This smart software is fueled by logic and always delivers the best results without playing favorites.

Bottom Line: AI Solutions for Business Explained

The examples we provided are just a few of the most valuable AI solutions for business. There are many other things artificial intelligence can do. Now that you understand the benefits and the need for AI, it is vital to figure out the best way to use it for your company’s needs. The future in successful business operations lies here. Keep in mind that your competitors are moving in the same direction. With that in mind, do not wait long to implement AI into your business processes, and always watch out for new software. Start today so that you can take the top spot in the future! Best of luck!

IT Security Services: Tips for Keeping Your Workplace Safe Online

If IT security services aren’t one of the leading chapters in your budget, you’re making an enormous mistake. TechTarget aggregated some cyber security statistics that one is guaranteed to lose sleep over. For example, the predicted cost of cybercrime is estimated to reach $10.5 trillion by 2025. The number of security attacks grew by 31% in 2020-2021, and it keeps increasing. Moreover, it takes data security teams almost a year (287 days on average) to detect the breach.

Now, consider that data and imagine how much your business can lose to a serious cyber attack.

Is it too terrifying to even think about?

That’s why investing in a reliable cyber security services company is a must. However, there are also some easy steps you can take to increase information security in the workplace right now.

Build Strong Defenses Relying on Trusted IT Security Services

All personal gadgets, company laptops, or any other tech that can be an entry point for a cyber attack must have strong defenses. You can build them by setting high security standards. Remember to cover both the equipment located in the workplace and the tech used by employees to work from home.

Basic protections recommended by a cyber security services company include:

  • Protect both devices and accounts with strong passwords.
  • Use a trusted and tested password manager.
  • Ensure your employees don’t set the same password for several accounts.
  • Use two-step authentication wherever possible.
  • Keep all software, including operating systems, up to date on all devices.
  • Invest in top-grade firewalls and anti-virus software for all company-issued computers, smartphones, laptops, and tablets.
  • Use only verified secure cloud storage and collaboration tools within your company.
  • Use a high-quality VPN.
  • Make sure your networks are secure at all times.

Most importantly, you should perform a regular information security assessment to check for possible breaches. You also must develop efficient processes that monitor adherence to your security standards and protocols.

How to protect your business with IT security services.

Provide Your Employees with IT Security Services Training

At least partially compromised credentials cause about 20% of all data breaches. Therefore, even hiring the best cyber security services company cannot protect you entirely unless your workforce is well-educated.

It means training, training, and more training!

First, you have to develop security protocols that all employees must follow. Next, you must initiate regular training to educate everyone on the best practices of staying safe online. In addition, you must conduct an information security assessment regularly to ensure that all employees follow the rules.

This education is also vital to ensure that everyone in your workforce knows how to secure their personal devices. If they work from home or connect to the company’s network while in the office, their lack of personal security will be a considerable risk factor for your business.

Moreover, this training must be a compulsory part of the onboarding process. You have to make sure that everyone in your company understands the importance of keeping all devices secure. You might also consider specialized ethics training for people handling customer data.

Teach your employees everything from point one of this article. Also, add the training on things to avoid, for example:

  • Sharing sensitive information online. This includes training in how to spot a shady web page or, for instance, a suspicious signup request.
  • Clicking on links you aren’t 100% sure about. Any links and attachments in emails and messengers should be treated with suspicion. The same goes for buttons and links in popups.
  • Falling for email scams and phishing messages. One needs to always look out for things like misspellings, irrelevant text, or offers that are too good to be true.

Most importantly, you must repeat these trainings regularly.

Keep your employees educated about the best IT security services.

Utilize Multiple IT Security Measures

You must know that IT security services are not only digital. Therefore, your business’ security needs to consider more than firewalls, antiviruses, and good passwords. You also should invest in security badges and monitoring equipment. Make sure no one can access your building and important data without at least two-factor authorization.

Also, you should take careful inventory of all your hardware and software. It must be a part of your information security assessment. When you have the complete inventory, set up processes to track all hardware and software within your organization. Don’t forget to install appropriate monitoring software on devices your employees use to work from home.

Finally, never discard the importance of limited access to sensitive data and areas. Implementing a zero-trust policy in your approach to cyber security might be best.

Bottom Line: Invest in the Best IT Security Services for the Best Future

Installing the right protective software and hardware, as well as providing online security education are integral parts of keeping your business safe. You can see plenty of examples of businesses losing billions of dollars because of a seemingly minor security breach or even a disgruntled employee. So, you really can’t afford to have any weakness in your online and offline defenses.

To cover all your bases, you need to hire an experienced and certified cyber security services company. At Devtorium, we have an ISO 27001:2013 certified cyber security department that can conduct a thorough information security assessment and provide you with a comprehensive list of recommendations on how to keep your business safe. Contact us right now to set up a free consultation!

It’s not All Devs: How PMs Keep Software Product Development on Track

There’s a common misconception that devs are the only people involved in the software product development process. However, that’s far from the truth. Creating and launching a product requires input from a wide range of specialists. Project Managers should take the place of pride among them. But they are downright criminally undervalued.

In our humble opinion, Project Managers, or PMs as we call them, are magicians. They often hold the entire project together and ensure everything stays on track. They are the ones who settle all the miscommunication issues and even battles of wills between clients and devs. But above all, PMs articulate the client’s requirements in a way that developers can understand.

Devtorium has an extensive Project Management department comprised of extraordinary people. Today we talked to them about their profession so you could learn what it’s like to be a PM from PMs’ own words.

What PM does for outsourced software product development.

Victor Savinov, Senior PM/Delivery Manager: What Does a PM Do During Software Product Development?

We decided to start our interviews with Victor, a senior PM with years of experience in outsourced software product development. Victor can find humor in everything and can bring under control even the most difficult situations.

What does a PM do during software development?

Nothing 😁 Well, at least, it may look like that at first glance. Especially when you, as a PM, are utterly exhausted after another work day during which you have resolved dozens of issues. However, you have nothing to show as a result of all that work. There’s nothing tangible, at least.

Nowadays, PM’s work is not about paperwork, reports, or following a well-prepared plan. It’s more about interactions with people, quick response to changes, coaching, and maintaining a healthy, happy, and highly motivated team. Meanwhile, you also keep the customer satisfied by delivering a high-quality, valuable product.

What is the most challenging part of your job?

To maintain a high level of quality while balancing the budget, time, and scope (see PM Triangle). At the same time, I also need to keep up a healthy pace and save my team from burnout and exhaustion.

How do you handle troublesome clients who can’t explain what they want?

It’s an absolutely normal situation when a client isn’t a professional Product Owner. It can be challenging for them sometimes to express what they really need in terms of software product development. We can use quite a few techniques that can help gather product requirements. I usually suggest starting with visualization and using analogies to explain one’s concept or idea. A piece of paper and pencil are extremely useful when you’re not sure where to start😉

What do you do when a developer fails?

Well, first off, no finger-pointing! Instead, we should embrace a culture of collective commitment to improvement as a team and measure our successes and failures. Then we look at what went wrong and how we can do better next time. The whole point is to focus not on the failure but on what can help you move forward.

Can an IT project survive without a PM?

Sure! The only question is how successful the project will be. What will be the quality of that survival? How well-informed will the key stakeholders be? Who will manage risks and deadlines? What about budget and costs?

We can actually eliminate any role in a project. First, however, we must ensure all essential responsibilities and activities that the ‘role’ manages are reassigned to other people.

How can a PM impact the overall software product development process?

A PM/SM/Agile Coach is often a bridge between the business and engineering, stakeholders and developers or operations, or customers and providers facilitating their interaction. Although a PM is a composite role, it can sometimes coordinate the majority of the vital aspects of the organization. This includes budget, resources, staffing, costs, deadlines, risks, and quality. Taking that into account, it’s pretty difficult to overestimate a PM’s impact, whether positive or negative.

What is project manager's role in software product development.

Diana Novytska, Strong Junior Project Coordinator: PM’s Role in the Software Creation Process

Diana is only growing into her role as a Project Coordinator, but she is doing so with style and success. Her gentle nature might make it both easier and more challenging for her to manage complex communications within teams. However, no one can argue her reliability and dedication to making every project run smoothly to completion.

What does a PM do during software development?

A PM is the person who organizes the whole process by starting from the idea of the future project/product to its realization and support. It means that communications between customers and the team, development planning, and solving various problems are all PM’s duties. In reality, it’s only a small list of a PM’s responsibilities.

What is the most challenging part of your job?

For me personally, it’s being a good leader and having strong ‘soft skills’.

How do you handle troublesome clients who can’t explain what they want?

The secret here is asking the right questions related to his/her idea, time limits, and expectations.

What do you do when a developer fails?

We are all only people, not robots. So, we will discuss the cause of this failure and how to resolve it. Then, I just wait to check the fixed result.

Can an IT project survive without a PM?

This is a good question. Every role in the development team is very important, including a PM’s role. Without a PM, other team members should cover his/her responsibilities. Therefore, their workload increases above their individual responsibilities. As a result, the lack of a PM impacts the overall quality of work.

How can a PM impact the overall project?

A well-organized workflow, easy communication scheme, and quick resolution of unexpected issues are markers of a PM’s positive impact.

How a project manager impacts software product development process.

Artem Levenko, Middle Project Manager: What a PM Does for Outsourced Software Product Development

Artem is new to Devtorium but not new to being a Project Manager. He is highly efficient in his approach and makes every project run like clockwork.

What does a PM do during software development?

The role of a Project Manager in the software product development process encompasses a lot of different activities. The responsibilities may vary depending on a particular project. However, to put it simply, PM’s work includes:

  • Managing stakeholders
  • Collecting and analyzing requirements
  • Setting tasks for the team
  • Coordinating work processes
  • Monitoring progress
  • Ensuring that the project stays within time, budget, quality requirements, and according to scope

What is the most challenging part of your job?

For me, the hardest part of the job is to keep everything in focus and not miss anything. Also, it can be hard to make sure that neither stakeholders nor the team’s (company’s) interests are neglected.

How do you handle troublesome clients who can’t explain what they want?

I always try to get to the bottom of the situation by asking them pointed and specific questions about their requirements and needs. I do everything possible to make sure there is no room for misunderstanding and misinterpretation.

What do you do when a developer fails?

When a developer fails, I usually try to discuss the situation with them directly so that we can find the reason. Then, together, we work out steps of action to improve the situation.

Can an IT project survive without a PM?

I believe an IT project can literally “survive”. However, it will be at a high risk of failure on all parts of the PM triangle. In addition, it likely won’t meet the stakeholders’ expectations.

How can a PM impact the overall software product development project?

A PM can constantly work with the team so that the team stays productive and motivated. Also, we keep up transparent communication with clients to make sure their needs are satisfied. Also, we constantly try to find bottlenecks and improve processes, which will benefit the project’s success.

What project manager does as part of software development.

Anton Shpak, Junior Project Manager: PM’s Outlook on the Software Product Development Process

Anton is a PM who is not afraid of challenges. He is full of energy to resolve any issue and always strives to get to the button of it. He works closely with clients to help create products that meet their exact requirements.

What does a PM do during software development?

He must ensure that the customer is satisfied. In my opinion, it’s the most important thing. More specifically, the PM makes sure that everything is done as promised.

What is the most challenging part of your job?

Doing tasks that you don’t believe in when you don’t understand why you have to do them at all. However, that issue probably isn’t exclusive to PMs. Speaking of PM’s duties, the biggest challenge is not having complete information about the project. The less information PMs have, the less effective they are.

How do you handle troublesome clients who can’t explain what they want?

This is where you have to make assumptions and clarify whether you’re assuming correctly. Then, step by step, we’ll find out what the exact requirements are.

What do you do when a developer fails?

It depends on the situation. First, you can determine whether or not some extra time will help and how much is needed. If a little more time solves everything, then the developer continues to work on the problem. If the developer feels that it won’t work, we ask colleagues with more experience for assistance or brainstorm how to solve the problem with the team.

Can an IT project survive without a PM?

Of course, it can. However, the project manager’s role must still be performed by someone. In many cases, it falls to the main developer in the team. Sadly, in these situations, the person might get frustrated because they are doing so much extra work. Sometimes they might get angry and leave the project entirely.

How can a PM impact the software project development process?

I feel it’s important to note that a bad PM might ruin a project. However, we can help developers solve problems faster. Being the main contact point for the client, we can protect the project and the team. We do it by communicating to clients what’s happening now, why it is needed, and when it will be over. We do it in a language that a non-developer person can understand, which is key to avoiding conflicts and miscommunications.

What it's like to be a project manager for IT.

Kateryna Mazur, Middle Project Manager: Being a PM Can Be Like Herding Cats

Kateryna is a very experienced Project Manager. She worked with a versatile selection of projects and aced many different challenges. Due to this experience, she can handle any task and bring the software product development process in order in any circumstances.

What does a PM do during software development?

Sometimes our work is similar to kindergarten teachers who need to corral a group of unruly kids. It’s because clients and developers often suffer from miscommunication issues. The PM’s duty is to be the bridge between them to ensure that everyone is satisfied and the development process runs smoothly.

What is the most challenging part of your job?

Personally, the hardest part of my job is to stop working. You get used to working with time differences in the outsourced software product development industry. However, I find it hard to stick to my schedule and NOT answer emails at all times of day and night. It’s critical to draw a firm line between work and personal life.

How do you handle troublesome clients who can’t explain what they want?

When working with clients, I document absolutely everything. We discuss their ideas in detail, and I ask as many questions as needed. I also explain risks and maintain clear lines of communication to ensure all requests, risks, and adjustments are well-documented.

What do you do when a developer fails?

I’ve had my share of issues caused by irresponsible devs in my career. In this case, I believe that the most important thing is to warn the client as early as possible that something is going wrong. It’s imperative to be absolutely transparent and explain the situation, as well as offer several solutions. All in all, I do my best to smooth out the situation while being completely honest.

On the developer’s side, I talk to them to find out what caused the issue and how we can resolve it. I analyze the entire case in detail to prevent this from repeating.

Can an IT project survive without a PM?

Yes, it can. But it’s only if the whole software product development process and team-client communications are set.

How can a PM impact the software project development process?

A PM connects every person involved in the project and manages all processes to ensure everything runs smoothly. It’s a critical role because no project can succeed without efficient organization.

Project Manager’s Role Is Crucial for Outsourced Software Product Development

Being a Project Manager can be hard, but all PMs we interviewed agree that it’s extremely rewarding. Most importantly, it’s a non-developer role that has a huge impact on the success of the software product.

Software development is a complex process, and communication is key to it. So, Project Managers’ role is huge, and we value our PMs greatly. An efficient PM department with high quality standards is definitely one of the important elements of our and, therefore, our clients’ success.

Challenges for Ukrainian IT Outsourcing Services in 2022

Did you know Ukraine has been the largest exporter of IT outsourcing services in Europe over the last few years? From 2016-2020, the total value of this export amounted to $16 billion. Of course, the COVID crisis of 2020 hit Ukraine the same as the rest of the world. However, the result was not an industry collapse but a reduction in the sector growth from 30% to 24%.

Ukrainian software developers are talented and unstoppable, as you can see. Moreover, the country itself promotes their work as the state doesn’t regulate this market. Therefore, Ukrainian IT outsourcing companies have the freedom to work with a wide range of international clients, offering them excellent conditions for collaboration. So, it’s not a surprise that over 30% of all services exported by Ukraine are IT services.

However, the war started by russia when it invaded Ukraine on February 24, 2022, impacted the outsourced IT services industry. As a result, many global businesses that hired Ukrainian developers rightfully became anxious.

But we are proud to say that the global business community did not abandon Ukrainian developers. As an IT outsourcing company, Devtorium took immediate steps to reassure customers and remain operational despite the outrageous challenges.

Devtorium hasn’t lost a single client in this difficult time due to our business continuity plan that ensures we can deliver top-notch services on time.

Challenges for IT Outsourcing Services in Ukraine in 2022

We asked our Global Partnership Lead expert Irene Matkovska about the main challenges to hiring Ukrainian developers for businesses that seek IT outsourcing services. Irene spends most of her time communicating with business leaders worldwide, and this topic is coming up right now. According to her, the main concerns of companies that have IT outsourcing projects in Ukraine today are:

  • What if the developer working on my project gets drafted?
  • What is the plan of action if the russians attack the city where my developer or team is located?
  • What will you do if russian forces start a more aggressive offensive making it impossible to work for developers?

These are all critical questions, and businesses that employ IT outsourcing services from Ukrainian devs have the right to be sure that their investments remain protected. At Devtorium, we took great care to build a system that will keep delivering high-quality IT services to our clients no matter the circumstances.

How Devtorium team oversomes challenges for IT outsourcing services in Ukraine during war.

How Devtorium Delivers Reliable IT Outsourcing During the War

We developed a business continuity plan that covers all possible scenarios to minimize risks for our clients employing IT outsourcing services.

  • Devtorium offices are spread out geographically.
    Our five offices in Ukraine are all located in cities that are mostly untouched by the war. Therefore, life and work continue there at the usual pace.
  • We have an office in Poland for those specialists who choose to move to this country.
  • Devtorium established efficient relocation protocols, so we can help move our experts fast if this becomes necessary.
  • All our employees can work remotely. Many have already opted to do so, and they currently operate in the Netherlands, Portugal, Hungary, Moldova, and other countries.
  • We adhere to coding standards. Therefore, even if we need to replace a developer on a project, the new person can integrate into the process immediately.
  • We build versatile teams that are also spread out geographically, so the risk of disruption is minimal.

Above all, all Devtorium employees take pride in their work. So, we prioritize ensuring it’s done at the highest level. The Devtorium team has been actively involved in supporting Ukraine in its time of need since day one of the war. And the best way to help for Ukrainian developers is to stay active and pay taxes as well as donate. That’s exactly what we do!

Moreover, we are supremely grateful to our clients, who accepted our business continuity plan and showed great support and understanding. All of them stayed with us, and many went even further to show their support of Ukraine. Some of our clients donated to the humanitarian funds and joined #StandwithUkraine rallies in their cities worldwide. Some offered paid time off for developers who needed to take personal leave and allowed our teams to work at their own pace.

We are grateful, and we made sure to meet every deadline and prove that our performance on every project won’t suffer because of the circumstances.

This dedication helped Devtorium keep all its IT outsourcing services projects and start several new ones since February. And we keep growing!

Why Data Security Services Matter: Biggest Scandals of the 21st Century

If you think that data security services shouldn’t be your business’ priority, think again. History teaches us that even giants that lead the market can topple under the power of a data breach. Moreover, even if the company makes it through the scandal, the damage to its reputation is irreparable. 

Human psyche works in such a way that negative news make the biggest impression on us. So, to understand why you should invest in top-notch cyber security services, see the damage compromised data can cause.

5 Companies That Should Have Invested in Better Data Security Services

Desjardins

In 2019, a disgruntled employee of Canada’s biggest credit union Desjardins compromised 4.2 million customer accounts. This data breach resulted in a $200.9 million settlement of a class-action lawsuit decided on by the Superior Court of Quebec. The rogue employee had been at it for 26 months before he getting caught.

It’s essential to note that the investigation of the incident uncovered that the breach also affected 1.8 million people who weren’t Desjardins’ customers. Moreover, the case cost even more to Desjardins because it offered 5-year Equifax credit monitoring as compensation to those affected.

The employee who caused the breach accessed the customers’ names, emails, social security numbers, and transaction records. Luckily, according to Desjardins’ reports, he wasn’t able to compromise actual card numbers, passwords, and PINs.

However, this situation shows that the business can incur enormous losses without losing vital information. Moreover, it’s crucial to remember that this data breach wasn’t a result of an outside cyberattack. Instead, the breach occurred from within, highlighting the need to invest in 100% comprehensive information security audits and monitoring. It’s also a reminder to employers that they must be extremely selective with privileged access to critical data. Malicious employees shouldn’t be able to access such information and go undiscovered for years.

Why you need comprehensive data security services.

Equifax

The Equifax cyber security breach is considered one of the worst in history. It was a true disaster, and the settlement alone cost Equifax $425 million. However, the actual cost of this breach was much higher. This incident compromised the personal information of 147 million people. Quite a few of them suffered severe consequences from this identity theft.

The biggest issue with this breach was that it exposed inadequate cybersecurity practices of Equifax. As a result of poor data security services, there were several significant flaws that could exploit.

  • Equifax failed to fix a well-known vulnerability, CVE-2017-5638, although the patch was available.
  • The company didn’t segment its ecosystem. As a result, the hackers only needed to gain access once through a breach of the Equifax web portal. From there, they could access multiple servers stealing valuable data.
  • The attackers could easily escalate their access because they found passwords and usernames saved in plain text.
  • As Equifax didn’t bother renewing one of their encryption certificates, the hackers could exfiltrate the data easily. Moreover, they’ve been doing it for several months completely undetected.

In addition, the company executives chose to hide the breach and announced it only a month later. During that time, they sold off their stock, which triggered a case of insider trading. Final investigations indicate that this data breach could potentially impact about 40% of the entire US population.

All in all, this case is the best example of why you must keep your data security services up-to-date.

Yahoo!

Yahoo suffered two disastrous data breaches in 2013 and 2014. However, the company went public about this only in 2016. A total of 3.5 billion accounts were compromised in those incidents. Verizon was in the middle of buying Yahoo, when it finally shared information about the breach. The deal went through, and Verizon’s spokesperson highlighted that they would help the Yahoo team improve their security.

Eventually, the Yahoo database was discovered for sale on the black market. Compromised information included users’ names, dates of birth, phone numbers, emails, and hashed passwords. But, according to Yahoo, hackers didn’t steal credit card numbers and other payment details.

The class action lawsuit took years, but in 2020 the Northern District of California approved a settlement of $117.5 million. However, it’s only a fraction of what such poor data security services will cost.  The bigger consequence for Yahoo is that Verizon bought it for a much lower price.

How big companies lose money because of poor data security services.

Mariott International (Starwood)

Over 500 million accounts were compromised in a massive data breach of the Starwood hotels, purchased by Mariott in 2016. Marriott carried out an investigation that revealed that the Starwood network was breached in 2014. From there, the breach spread to other hotels owned by Mariott, including Sheraton, St. Regis, Westin, and W Hotels.

A wide range of hotel guests’ personal information was stolen in that data breach. Currently, the class action lawsuit includes 133 million plaintiffs and is still underway. The UK Information Commissioner’s Office fined Marriott about £18.4 million. However, this story of disastrous data security services isn’t over yet.

The example of Marriott indicated how crucial it is to carry out regular and in-depth information security audits. It’s highly troubling that the breach has gone unnoticed for four years. During this time, hackers managed to exploit system vulnerabilities to compromise additional databases.

Adobe

In 2013, Adobe reported that it suffered a cybersecurity breach that compromised 153 million user accounts. In addition, 38 million active users lost their IDs and encrypted passwords. Investigations show that users’ names and credit card information were stolen as well.

Adobe paid $1.1 million in legal fees and supposedly $1 million as an undisclosed settlement with its customers.

The true tragedy of this story is that the company didn’t learn from the incident. As a result, Adobe suffered several more debilitating breaches over recent years. For example, in 2022, an unsecured server became the cause of compromising 7.5 million Creative Cloud accounts.

How to Choose Data Security Services Company

These are only five examples of how much a security breach can cost a business. But there are thousands of other cases like this. Cumulative losses caused by cybercriminals are going into trillions already.

So, if there is one thing a business can’t afford to be cheap about, it’s information security. The road to making your business as safe as can be starts with a comprehensive audit.

Apply for one now!

How AI Content Writing Software Can Benefit Small Business

Any online business that wants to succeed today must attract organic traffic in droves. An essential part of the process that will allow you to do it is posting tons of fresh, exciting content daily. But the services of content writers can be pretty expensive, so a solution was needed. That’s how AI content writing software came to be. This type of AI-powered solution is relatively new, but due to the enormous demand, it’s developing rapidly.

If you run a small business that needs high-quality content regularly, this post will explain whether a content-generating AI SaaS platform is for you.

Who Needs AI Content Writing Software

Any business with a ‘live’ website or just social media accounts can benefit from using an AI-powered platform for content generation. It’s because to stay active on different online platforms, you must post lots of content often. Preferably you should strive for a daily post on social media and at least a weekly blog article. Also, don’t forget things like Facebook ads, email newsletters, and new pages on the site.

Hiring a full-time content writer is well above the budget for any small and even the majority of medium businesses. Another option is to order content at UpWork or a similar platform. However, a 700-word blog article from a decent writer can cost around $70. It’ll be a few hundred from a top-rated professional. Such an investment can be viable sometimes but definitely not something you should add to your regular expenses log.

Despite the costs, the importance of content is growing for online businesses. Moreover, requirements for the quality of those texts are constantly increasing.

AI content writing software was born out of the demand for affordable quality content that can be created fast. This industry is exceptionally well-suited to implementing fast-developing AI technologies. So, the results these solutions can produce today are awe-inspiring. The result of their work might not be able to replace a human content writer completely. However, they can provide small and medium online businesses with a massive part of the raw content material they need.

What AI Content Writing Software Can and Cannot Do

How AI content writing software looks like and works.

Benefits of using an AI SaaS platform for content generation

Saving time and money. These are the most important benefits of using an AI-powered platform for content generation. The most notable thing about it is that it can create an article in a few minutes max. Meanwhile, even a highly experienced and skilled content writer will need at least an hour to research and write a basic blog post of 400+ words.

To see how it works, you can look at our AI content generation platform Marquètte. You log into your account and get to see a homepage that already has some info on recent industry trends. So, even if you don’t know what to write about, you can get some ideas right away.

Then, you ask the engine a question and it provides you with an AI-generated text in a couple of minutes. Of course, the text itself is already fit to use in different types of posts for a blog or social media. But suppose you are aiming for a sizeable informative article. In that case, you can look at the Additional Info section included in the answer to help you ask further questions on the subject.

The whole process shouldn’t take you more than 10 minutes.

Meanwhile, you can use your precious work time to focus on other important marketing and business tasks. 

If you wonder about the quality of texts generated by AI content writing software, you’ll be happy to know that over 60% of people can’t even spot the difference between human and AI works. Therefore, AI can be a fantastic help for your content marketing strategy and not only that. And the subscription costs only $19.95 compared to the minimum of $1 per word for a content writer.

Limitations of an AI-powered platform for content writing

For all that a content writing AI SaaS platform is amazing, it cannot completely replace a human expert. For a small business using it for marketing, this means that you will need to hire a content writer from time to time. However, you can only do it for sophisticated tasks, like filling your main website pages with content or creating specialized marketing materials and presentations.

Meanwhile, you can use an AI-powered platform for the majority of your content marketing needs, including:

  • Blog posts
  • Social media posts
  • Emails
  • Forum marketing

However, you’ll need to do some editing on those texts sometimes. But that’s a minor task that doesn’t require you to be a professional writer. For example, you might need to cut some text out of the piece generated by AI to make it small enough for a Facebook post. Or you can break it down into a series of posts.

You might also need to add some paragraphs to tie the AI-generated text to your brand. For instance, you might add specific paragraphs describing your services or products.

Bottom Line: Should You Invest in an AI-Powered Platform for Content Writing?

If you want to enjoy the benefits of content marketing without spending hundreds of dollars on a content writer every month, investing in an AI-powered platform for content generation is worth it. AI-driven software development is evolving rapidly, so the technology that is already impressive is getting better every day.

It means that a small business can get a big boost for a relatively small investment. Also, you will be able to cut down your time on creating content and focus on other things, like SEO or conversion.

Do you want to try it out? Get a free trial of Marquètte now and see for yourself!

Ultimate ECommerce Website Development Guide

The world of online shopping is insanely competitive now. So, eCommerce website development has become true art. You need to hire outstanding experts in multiple areas to create a site that will stand out and give your business a chance at success.

Bear in mind that creating an excellent eCommerce site is complicated, despite 500-word step-by-step guides that tell you otherwise. An online store that can attract people and nurture customer loyalty is a complex machine produced and maintained by highly-skilled professionals. This guide explains how to build one for a business with any budget.

How to Choose an ECommerce Website Development Company

Decide whether you need an end-to-end eCommerce solution

First of all, you need to decide whether you need an end-to-end eCommerce solution development or if you are going to build a website based on an open-source eCommerce platform. Of course, the main deciding factor here is the scale of the project you plan. If you want to launch a versatile marketplace for multiple businesses, you should look into eCommerce platform development from the start.

However, launching on an existing platform like Shopify or Magento can be the best choice for the majority of businesses. Even if you plan to offer thousands of products from the get-go, these platforms can support it.

Basically, it would be best to discuss your business plan with expert developers. Then, they can advise which is the better route for eCommerce website development based on your business plan.

There are three most common ways to go about creating an eCommerce website:

  • Build an eCommerce solution from scratch or using open-source software.
  • Customize a SaaS eCommerce platform to suit your needs.
  • MACH architecture.
    MACH stands for Microservices, API-first, Cloud-native, and Headless. This architecture is the best option for businesses planning to scale and grow fast. Compared to monolithic solutions, they are much more flexible. Moreover, this type of eCommerce business will be able to add and remove various features as needed without bringing down the whole system.

Understand and compare eCommerce developers’ strengths

Every developer, no matter how great their skill, has a specialization. The same goes for a custom software development company. It means that when choosing a development team, you need to do a lot of research. Take a look at the developers’ case studies and make your own assessment. Study customer reviews if they are available. Also, take a look at the company’s ranking on websites like Clutch.

However, you should also remember that many software development projects are under NDAs. Therefore, the developers might not be able to show off their complete portfolio. That’s why you should also arrange an interview to make your assessment.

When doing your research, make a list of every developer’s strengths. Then, think about what you want from your website and see whether they can deliver the results you want.

Must-have features for eCommerce website development

Must-Have Features for an End-to-End ECommerce Solution

When planning the eCommerce website development process, you need to outline your customer lifecycle in detail. Use the data to determine what features your online store should have. Consider the following guidelines to make these decisions:

  • Make a generalized list of eCommerce store features. Doing some competitor research will be a great help here.
  • Make a list of your personal must-have features for the store. For example, this can be business-specific features like tax or international shipping rates calculators.
  • Prioritize every feature in those lists from 1 to 5.
  • Discuss the costs of adding each feature with your eCommerce application development company.
  • Make your final decision and build plans for upgrades and expansion.

Bear in mind that some features might heavily affect eCommerce website development costs. Therefore, your budget will be a deciding factor in your plans. However, some features are absolute must-haves for any modern eCommerce business.

Responsive web design

In 2022 if you aren’t doing it mobile-first, you are doing it wrong. The number of people who prefer mobile shopping is growing exponentially every year. In addition, today, you can’t really have a high Google ranking if your website isn’t mobile-friendly.

Therefore, the responsive design must be the basis of any eCommerce website development in 2022 and beyond. But you also need to understand that nowadays you have many options to be mobile-friendly.

The good news is that all leading eCommerce platforms offer responsive design capabilities. Therefore, your developer shouldn’t have any issues optimizing your shop for multiple devices if you are using them. 

However, your approach can be different if you plan to launch an enterprise-level business and want to do your eCommerce platform development from scratch. In this case, you should talk with your development team about making a mobile eCommerce app. It can be a more cost-efficient idea in the long run.

SEO capabilities (+CMS)

Any eCommerce business must attract organic traffic in droves. Therefore, you need to consider SEO at the early stages of eCommerce website development. Your site must be designed for the highest level of optimization. Moreover, it must have specialized SEO capabilities that will allow you to improve the site with time.

For example, you need to think about how you will add content to the website. Better SEO requires renewing product pages and adding new pages, like blog articles or informative pages about the business. In addition, these new pages must have optimized templates to make it easier for you to boost the website fast.

Speaking of content, an eCommerce website should have a CMS (content management system) to make working with it more manageable. It allows you to handle and store all dynamic content with ease. Most importantly, a CMS allows you to make quick changes that will be immediately and automatically implemented across the website.

Loading speed

The bounce rate grows with every extra second your website takes to load. So nearly 100% of people who come to your website will leave it if it takes as little as six seconds to load. That’s how much speed matters.

Since online shops must offer rich visual content to increase conversion, clever eCommerce website development is essential. The team working on your site must have the experience and skills to optimize it to the max. This kind of optimization might require quite a bit of back-end work. So, make sure that the developers have expertise in this area.

Moreover, website loading speed is a Google ranking factor. Therefore, it is a part of the website SEO that must be integrated at the level of design.

Product management system

What can be worse than placing an order for an item you want, marked ‘in stock’, and then getting an email that the product isn’t really in stock? Everyone has undoubtedly experienced this kind of frustration. Did you return to that store after such an experience?

In the age of extreme competition that we live in, such mistakes are deadly for an eCommerce business. Therefore, it’s imperative to build an effective product management system while developing your store. It must make it easy for you to:

  • Add new products
  • Automatically update and manage the inventory
  • Edit product pages
  • Realize promotions and discount codes

Payments and checkout

It’s essential for eCommerce website development to integrate multiple payment gateways from the start. Nowadays, diversity is critical for global businesses. Every buyer seeks convenience. If you aren’t offering all the popular payment types in your region, you’ll lose clients.

ECommerce website development for businesses that target multiple countries will be more complex. It’s because the payment gateways must support multiple currencies and have a converter feature.

Moreover, the entire checkout process must be streamlined to the max. It’s essential because a quick and efficient payment process often motivates people to buy more. Therefore, you must make your payment and checkout as short as possible so people can complete a purchase in a few clicks.

Meanwhile, your eCommerce application development company must ensure the security remains top-notch. It means facilitating the checkout process must not affect the security measures of the payment processing provider. Trusted providers would have a set of requirements for integrating them into an eCommerce shop. Your developers will have to study them carefully to ensure full compliance.

Integrations

Even if you are doing an eCommerce platform development from scratch, it will require some integrations with third-party software. Therefore, your website must have capabilities for integrating solutions and plugins you might require. Bear in mind that you need to think ahead when planning this. Your need for integrations might increase as your business grows.

When using an existing eCommerce platform, your developers must ensure that integrations with various solutions are possible. Unfortunately, not all platforms are equal in this, so you have to pick the one that will work with every solution you want to use.

Moreover, maintaining the cohesiveness of all integrations is an essential task for the developers who will manage your website. Remember that every plugin update risks adding vulnerabilities or even crashing the entire system.

Security

PCI compliance, as well as top-notch cybersecurity, are essential requirements during eCommerce website development. These sites handle a lot of sensitive information, including credit card details. Therefore, they have to be above reproach. Moreover, meeting various specialized compliance criteria is a must to be allowed to process payments.

Your development team must understand that and know how to make your store safe. Breaking any of these requirements might result in not only in loss of trust from your customers, but also in hefty penalties. You might even lose the right to accept payments.

Moreover, you need to understand that threats evolve rapidly in the digital space. Therefore, your development team must be able to provide you with a dynamic information security system that will help keep up the safety of your business.

eCommerce website development process step-by-step

ECommerce Website Development Step by Step

Define your product offering range

The first thing to do when planning an online store is to decide what you will sell. How you make this decision is up to you. It can be a passion-driven choice, or you can study the market to find the most promising niches. However, you must outline at least the initial product offering range.

Once you do this, you will be able to decide on product categories and make a draft of your future website map. It will also be helpful to study your prospective competitors’ sites and find issues they have. Your own website must fill in those holes, thus offering customers a better shopping experience.

Set business goals

Your eCommerce website development should be preceded by creating a clear business plan. It means that you must start by setting exact goals and metrics for your business.

First of all, outline the goals:

  • Is your primary goal to build a direct-to-consumer online-only business?
  • Do you want to expand your B2C business with B2B capabilities, or vice versa, using eCommerce?
  • Do you need to grow your existing brick-and-mortar business by bringing it online?

The metrics you should consider during eCommerce website development include

  • Business growth.
    Decide how exactly you will measure it, for example, through weekly/monthly/quarterly sales and revenues, ROI, etc.
  • Local and international sales.
    Decide from the start whether you plan on selling globally, as this will affect the features your eCommerce website must have.
  • Customer Lifetime Value.
    Decide how you will measure and plan to grow CLV at the business planning stage.
  • Sales.
    Think about how many products you need to sell to turn in a profit and how you expect these sales to grow over time.

Define your target audience for eCommerce website development

Whether your business plan is B2B or B2C will help define the website structure and design. However, you also need to research your target audience in-depth. You need to know what these people like and dislike in everyday lives, not only concerning your specific niche. This way, you’ll be able to provide them with a better shopping experience.

Never forget that you can find inspiration in the most unlikely of places. Also, if you target a specific generation, like Gen-Z, you need to understand their preferences in tech. This will help you decide on website functionality and various features that must be included at launch.

Outline the desired shopping experience

You need to plan the exact shopping experience step by step. First, take note of every action your customers will take to make a purchase. Then, think about how to make the process as smooth as possible.

Remember that every extra action reduces the chance of a conversion. Therefore, you must aim to make the user experience straightforward and smooth.

Some ideas to consider:

  • What filters do you need to include in the website search?
  • Can you provide a one-page checkout?
  • Do you need to integrate a product comparison feature?
  • How will you realize the function of discounts, coupons,  and promo codes?

Consider eCommerce platform development options

If you plan to build an end-to-end eCommerce solution, you must make a considerable investment. However, today you don’t have to do this from the start. There are dozens of eCommerce platforms that allow you to set up any kind of shop. This will reduce the workload on developers. Therefore, you will be able to use your budget more efficiently.

Many of the top-grade platforms allow for scalability. So, you will be able to scale up your shop with ease. Meanwhile, as your business progresses to the next level, you can start the development of an end-to-end eCommerce solution.

Many of the top platforms have multiple plugins that make it easy to add any features you need. However, not all these platforms are the same. Therefore, you should research their capabilities carefully. Talk to your developers, as they should be able to offer advice on which platform is best suited to your business goals. Today’s most popular options are Shopify, Magento, BigCommerce, and WooCommerce. Each of them has some important pros and cons. Therefore, you should choose what meets your specific needs best.

Define the procedure to add new products

The process of adding and editing products must be supremely easy for you. Therefore, discuss this with developers in detail and make sure you resolve any issues regarding:

  • Syncing the inventory across all sales channels you have.
  • Adding high-res product images and videos without bringing down the website loading speed.
  • Ease of adding and editing structured product descriptions with SEO elements.

Most importantly, the process has to be set up in such a way that you can add products without involving developers. It means that not only does the process need to be simple. It’s also crucial to set it up so that it won’t bring down the website if you make a simple mistake.

Integrate payment and shipping

It’s a vitally important step in eCommerce website development. Even if you are using an eCommerce platform to build your shop, using the services of an experienced developer is a must. The expert will be able to set up the payment gateways and checkout, so everything runs smoothly.

You will need to offer multiple payment options. So, the developer will have to ensure that they are secure and reliable. The task will be more complicated for businesses that target an international audience. In this case, you will need more diverse payment gateways. Also, consider integrating a specialized bookkeeping solution to help you keep track of your finances and generate reports.

When dealing with international payments, you also need to research the regions carefully. Despite what some providers claim, some e-wallets and digital payment services are banned in specific regions. So, you need to make sure that the payment gateways you choose are actually supported by the areas where your audience resides. Moreover, make sure that the transaction fees they offer are reasonable.

Develop and implement a content strategy

You must have a content strategy ready before getting to actual eCommerce website development. It’s because the site will be much better when it’s built with actual content instead of fillers.

Note that the content strategy is vital for eCommerce. It’s because the content is a parge part of SEO. In turn, SEO is key to attracting organic traffic, which is the primary source of income for online stores.

Your content strategy must cover the following:

  • Establishing a consistent brand voice
  • Creating a structure for informative, captivating, and search engine optimized product descriptions
  • Creating additional information pages about your brand’s history, products, materials, mission, vision, etc.
  • Adding a blog for continuous SEO improvements
  • Integrating social media into the website

Remember that content is not only text. All the images, videos, GIFs, and graphics on the site also count as content. Therefore, you need to keep all of them in the same style and quality.

Moreover, all content must be fresh and relevant. So, you must make sure that there is a way for you to update and add new pages easily. Whether you are building an end-to-end eCommerce solution or a small website, you must make it so that content can be updated without involving a developer.

Final stage of eCommerce website development

Test and launch the website

Finally, you are ready to take the most important final steps with all that done. First, your eCommerce website must undergo thorough QA testing. There are different types of quality assurance testing that will be used. Your developers should be able to perform it or advise how to best go about it.

You can use this simple checklist for testing your website personally:

  • Check all CTAs and other buttons
  • Check all the forms
  • Test the checkout process in every possible way
  • Double-check every payment processing option you offer
  • Go over product categories and descriptions to make sure everything is in its proper place
  • Check every image and video to ensure their quality matches
  • Check every link
  • Go over the inventory to make sure everything is right
  • Test the coupons/promo codes feature
  • Test the shipping settings

When every test is complete, and you are sure that the website runs smoothly, you can launch!

But remember that you’ll need to do quite a bit of marketing pre-launch to make sure that people come to the Big Day. In fact, you should start marketing your business and building your brand while your eCommerce website is still in development.

Bottom Line: The Long Road to ECommerce Website Development

Creating an eCommerce website that is sure to rock is a task that takes a special kind of skill. It also requires a team that’s expert not only in development but also in business analysis, project management, cybersecurity, and marketing.

When you have all these experts working together, your online shop is guaranteed to be successful. Contact us if you want to see how it works!

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