Have an Idea for an App: Use Custom Mobile App Development Services to Start Your Business

Marketing Recommendations Software Development Technologies Aug 5, 2021 15 minutes

If you have an excellent idea for an app, looking into custom mobile app development services is the next logical step you should take, right? Well, it turns out there are quite a few things you’ll need to do in order to create a successful product. The following guide will take you through every step of this process and offer all the resources you’ll need. Armed with a plan of action like that, you’ll be able to make your vision a reality. Most importantly, you’ll create an app that will turn in profit while helping people.

Now is a great time to get into custom enterprise application development. The industry is piping hot and the number of mobile app users is growing fast. Internet users today spend close to four hours daily browsing the Web using different apps. With the smartphone penetration rate growing rapidly, you shouldn’t miss out on the chance to launch an app that will become the next big sensation. AI mobile app development is the future, so act on your ideas fast.

AI mobile app development

Custom Mobile App Development Services: Going Above and Beyond

Why having a great idea for an app is not enough

Mobile apps are popular, everyone knows this. But have you ever thought about exactly how popular they are? In the last quarter of 2020, there were over 3.14 million apps in Google Play Store and over 2 million in App Store. Bear in mind that those aren’t the only app stores on the Web. Therefore, the actual number of unique applications is enormous.

This shouldn’t be a surprise as the mobile app revenues are projected to grow over $935 billion by 2023. Naturally, everyone wants a piece of that pie.

All things considered, even if your idea is truly unique and lucrative, getting your product noticed is going to be extremely hard. That’s why you need to think well beyond end-to-end application development. You’ll have to finance, market, and support your product to give it a chance to succeed. And getting assistance from experts in various fields might make the difference between launching a breakthrough product and failure.

If you are hyped up and sure that your idea has a fighting chance, follow the steps below.

Custom mobile app development

Before You Get to End-to-End Application Development

Conduct a thorough market research

The first thing you should do when you get an idea for an app is researching the market. Questions you need to answer include:

  • Who is your target audience?
    Who is going to use your app? What are the age, gender, and education level of these people? What apps are they using already? What devices do they use most often?
  • How is your app going to benefit people?
  • Are there already apps similar to the one you have in mind?
    If yes, how is yours going to be different?
  • What are the current trends in custom mobile app development services?
  • What apps are most popular now?
    What’s unique about their design or functionality?
  • Who are your future competitors going to be?
  • What do those companies and their products offer to customers?
  • How can your app be better?

Quality market research takes a lot of time and effort. However, any business that wants to succeed today must be built on relevant Big Data analysis. You can’t create a project using only conjectures, rumors, or subjective opinions. Therefore, you’ll have to do dozens of searches and study multiple industry reports.

Or you can save time using the power of AI to do Big Data analysis for you. You can get your own Intelligent Assistant called Marquètte. It’s an AI SaaS platform that conducts SWOT and PESTEL analysis using data from various top-rated sources. It uses proprietary tech, web crawlers, and data flags to deliver actionable business insights. Simply put, Marquètte will take on the bulk of market research and provide you with insights into possible risks your app might face. It will also offer answers to your questions about business and marketing strategy.

Develop your USP by studying future competitors

As an aspiring app creator, the primary source of information on mobile application development solutions for you should be your competitors. As Mark Twain said, “there is no such thing as a new idea.” Therefore, there’s a high chance that a product similar to the one you want to launch already exists. You’ll need to study all these solutions to make sure that your own is outstanding. That’s how you’re going to develop your unique selling proposition (USP).

In case you have the incredible luck of truly being the first in your niche, you should study the apps most popular with your target audience. Then, install those yourself and analyze them thoroughly. What kind of UI/UX design do they have? What features do they offer? How do they benefit the user? Why do you think people like them? You can get a lot of valuable insights through this simple analysis.

If you have direct competitors, you’ll need to do your best to find out everything about their products. For example, what programming languages did they use? How do they market their products? What kind of monetization strategy do they use? What are the exact features of their apps?

Also, you should take the time to go through reviews of your competitors’ products on AppStore and Google Play. Make notes of which features users like and what their most common complaints are.

Finally, analyze all this data and highlight the weaknesses and holes in the strategies of your competitors. Then, you should start building your own plan by turning those issues into your product’s strengths. The enterprise mobile app development company you choose should help you with this.

Create an app monetization plan

Obviously, the app you are building should bring you profit. And to do that, you need to decide precisely how you are going to monetize it. This will be an essential part of the business plan you’ll use to obtain financing. Therefore, be sure to think about this carefully and compare the pros and cons of every method. In addition, take a look at how your competitors monetize their products. 

The most common mobile app monetization strategies are:

  • In-app purchases.
    The number of purchases made through mobile apps keeps growing steadily. So, this can be an excellent option for many industries. However, if you plan to use this method, you’ll need to discuss it closely with your custom enterprise application development team. They will need to either create this type of functionality specifically for your product or link a third-party payment service to it.
  • Data monetization.
    You might not require any additional custom mobile app development services if you choose to monetize the product by selling data. Of course, you’ll have to be upfront about this and ensure complete confidentiality. If you can do this, selling some types of user data to third parties can be highly lucrative. For example, this information can be used in market studies, like the one you used to develop your own business plan.
  • Subscription plan.
    If you want to go with a subscription plan, use the freemium model. This means that you should either offer a free trial of the app or make some of its basic functionality free to use. This will motivate people to try it and see if they want to buy the product.
  • In-app advertising.
    Remember, if you use in-app ads, make sure they aren’t annoying.
Basic app wireframe example
Basic app wireframe example

Develop an app wireframe

After settling with your idea and developing a business plan, it’s time to create an app wireframe. Again, you’ll need to rely on your chosen mobile application development solutions to do this.

Think of a wireframe as a blueprint for your product. Many people mistakenly believe that a wireframe must include application design. However, it’s not true. The purpose of a wireframe is to show what exactly your product will do. Therefore it must consist of:

  • Page elements
  • Possible actions
  • Object categories
  • Conversion and navigation areas
  • Content prioritization

You will present this wireframe to possible investors. In addition, you’ll use it within the team to make sure everyone is on the same page about the product.

When developing the wireframe, keep in mind that it has to show every step of the user’s journey. It will also help you to see whether you need to cut out some of the steps. Do not forget that users prioritize convenience above all in mobile apps. Therefore, every additional click or page load might bring down your app’s profitability.

It doesn’t really matter how the wireframe looks like. So, you don’t have to invest in designer services before making it. However, you can provide some concept art for possible designs as an addition to your business plan presentation.

At this stage of your project, you don’t even need to have a logo. It means that you can use your resources very efficiently to maximize your app functionality while looking for financing.

Where to Get Financing for Mobile Application Development Solutions

Custom mobile app development services aren’t cheap. Sadly, many great application ideas never make it past that stage because people who come up with them cannot secure financing.

The good news is that today, you can explore many avenues to get money for your app. So, even if you don’t have the starting capital and a bank doesn’t give you a loan, you still have options.

  • Crowdfunding.
    Crowdfunding is a great financing option to use in 2021. It’s a very effective way to fund custom mobile app development services. However, for your crowdfunding efforts to be effective you’ll need to launch a good marketing campaign early. Otherwise, people won’t know much about your idea and they won’t have the motivation to fund it. The best crowdfunding platforms today are Indiegogo, Gofundme, Mightycause (for non-profits), and StartEngine.
  • Angel investors or venture capitalists.
    Both angel investors and venture capitalists are businesses or individuals who can fund your app if they consider it promising. Angel investors usually offer funds at the beginning stages of development. On the other hand, venture capitalists are more likely to join when the app creation process is already in the works.
  • Startup finance programs.
    There is a wide range of small business grants and financing programs available in the US. These financing options are highly versatile, and often entrepreneurs don’t even know that there might be government-backed help open to them. Therefore, be sure to research these options and look up any programs available in your community, in particular. But remember that such programs and grants usually have rather specific requirements. Therefore, you might need to adjust your product plan to make it compliant.

Mobile Application Development Solutions

End-to-End Web Application Development: How to Find the Right Developers for You

Once you get the financing you need to make your app idea a reality, you should start looking for a reliable provider of custom mobile app development services. Your development company should be trustworthy and consist of people you will connect with on a personal level. These professionals will translate your vision into a real-life product. Therefore, they must be able to assume your perspective and understand exactly what you want to have accomplished.

The search for such professionals should start with studying their portfolios. It’s usually best to hire developers who have experience with the type of apps you want to create. It means that if your project is an online store, you should look for an experienced eCommerce application development company. This way, you can be sure that developers understand the niche and know how to face its challenges.

However, you shouldn’t discard the idea of hiring an enterprise mobile app development company that’s new to the niche as well. If the company’s case studies are impressive and versatile, you can see that these developers are skilled and creative no matter the challenge.

Overall, the qualities you should look for in an end-to-end application development provider include:

  • Impressive portfolio and customer testimonials
  • Willingness to sign an NDA from the start to ensure the security of your idea
  • Effective project management
  • Good communication with the customer to keep you updated about the progress
  • High-quality development and testing standards
  • Wide range of testing measures to make sure your app performs well when it’s launched
  • Putting the client’s needs and vision first

Remember, you should hire an app development team that will work with you to bring your idea to life.

Mobile Application Development Company

Marketing: Must-Have Step for Your Custom Enterprise Application Development Plans

It’s essential to understand that no matter how good your idea is or how well the enterprise mobile app development company does its job, no one will know about your product without marketing. Nowadays, a good marketing strategy is not some kind of luxury for big corporations. On the contrary, it’s a must-have feature for any business, no matter how small.

Also, if you want to launch a successful app, you’ll need to think about marketing even before looking for an end-to-end web application development company. It’ll be necessary to attract investors as well as to generate some hype for the launch.

Start by creating a marketing plan for your app. You can find free templates, like this one from HubSpot. While building your plan, keep in mind that a marketing campaign for a mobile app should include the following stages:

Awareness generation stage: pre-custom enterprise application development

At this stage, you need to focus on raising product visibility. Therefore, it will be best to launch a social media campaign. You’ll need to establish your brand online and build up a following. Use advertisements and, if possible, influencer endorsements.

It’s also very important to get involved in a variety of industry-specific groups. Bear in mind that you’ll need to not only post self-promotional content there. In order to attract attention through social media groups, you’ll have to become an active member and build a reputation as an expert. Then, you can start sharing information about your upcoming product launch.

Note that these groups might help you attract not only future app users but also investors and business partners.

User acquisition stage

At this stage, your priority is to get people to download your app as much as possible. You also need to track all downloads in order to see which of your channels perform best. Then, focus on them to grow your user base.

Using paid ads will be very effective at this stage. However, you will also need to work on your app’s page optimization in the app store. It’s very similar to SEO as you’ll also need to optimize the app description for searchable keywords. Your goal here is to increase app visibility on the platform.

In addition, you should try pitching your app to the app store’s editorial team to get it featured. It will not only boost visibility but also increase your authority as a creator.

User retention stage

Having people download your app will be of little help if they don’t use it. Therefore, it’s imperative to establish communication with your users and keep them involved. You can do this through push notifications, email marketing, and organizing various in-app events and contests.

Also, be active with your social media marketing. Remember that you should communicate with your users outside the app as well.

Finally, publish regular updates and request feedback from users, and be sure to answer all their comments.

How to Get More Downloads: App Store Optimization Tips

When uploading your app to any of the app stores you need to remember that these stores use an inner search protocol. This means that you need to apply SEO principles to your app page the same way you do for your websites. This way, the chance of your app appearing in the store users’ search results will be higher. Therefore, your download rate should go up as well.

The most important thing to do for app store optimization is to use relevant keywords in your product description. Use tools like Ahrefs, SEMrush, or Google Keyword Planner to find the right keywords for your niche.

Bear in mind that you’ll need to use these keywords in the title as well. The title must be compelling and stand out. Search for your app yourself after uploading it to see how easy it is to find using keywords. Compare with the other titles in your niche and think of what you can do better.

Another important part of app store optimization is choosing the images to use in the app description. Every image, from the app icon to screenshots, must be top quality. You also need to choose the most compelling pictures to show off your product in the best possible way.

Finally, be sure to add a video as this is the most popular type of content these days. Internet users prefer videos to get info quickly. Therefore, you need to give them a chance to see your app in action through a short clip. As you can’t make it too long, be sure to show off the app’s most valuable feature first.

App Store Optimization Tips

End-to-End Application Development Isn’t Really “The End”: Monitoring Your App Post-Launch

Now that you’ve successfully realized and launched your app, you need to decide what to do with it. There are two routes before you. One is to sell the project, therefore, entrusting its future to someone else. Or, you can keep working with it yourself.

If you choose the latter option, you’ll be in for a great ride.

In this case, you’ll need to determine KPIs to track the progress of the project. Then, perform detailed assessments monthly or weekly to see whether the app lives up to your expectations.

In the meantime, you’ll need to keep your iOS/Android app development company involved to monitor technical app performance. A team of engineers will also have to keep working on updates and improvements for the solution.

Finally, you’ll need to provide your product with maintenance and customer support teams. Luckily, these services can be largely automated and entrusted to AI-powered solutions.

It’s crucial to understand that your work as the product owner doesn’t stop at end-to-end web application development. If you want people to keep using your app and spend money on it, you need to keep it up-to-date. Adding new interesting features, organizing events, and tracking product performance will keep your product profitable for years to come.

Bottom Line: Using Custom Mobile App Development Services to Make Your App Idea a Reality

If you have a fantastic idea for an app, you should treat it as a full-scale business project, from creating a business plan and attracting investors to end-to-end application development. The process of launching your app and making sure it succeeds will take a lot of work. However, seeing the results is sure to be extremely fulfilling, not to mention the product’s profit.

To bring your idea to life, you’ll need to study the market, make a great business plan, obtain funding, find a reliable enterprise mobile app development company, engage a marketing team, and ensure that your product has continuous support. The Devtorium team will be happy to assist in making your vision a reality by creating and marketing a product that will become your success.

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