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25 Innovative Ideas for AI Mobile App Development for Startups

Posted on October 13, 2022August 31, 2023 by mkoftielieva

Do you think that AI mobile app development is a thing of the future? Well, you are wrong because this ‘future’ has been around for a while. In fact, those who strive to get ahead of the curve have launched dozens of AI-powered mobile apps already.

Admittedly, some of them are pretty bad and have minimal functionality. But they are raking up hefty sums for their owners regardless of any shortcomings. Moreover, the niche is filling up with competition rapidly.

So, what does it mean for you?

It means that if you want to make it in any market today, employing custom mobile app development services is a must. Therefore, a stellar application idea is your key to success.

Check out our list of the hottest ideas we built with the help of our AI-powered research tool Marquètte.

AI Mobile App Development & Other Great App Ideas for You

Mobile application development solutions available today allow one to create some truly incredible things. However, if you want to start a successful business with your app, you need to consider many things.

The mobile app development industry is highly lucrative, in general. Moreover, it’s growing even more so as the level of smartphone penetration increases. Already, nearly 6.6 billion people on the planet have smartphones. Within the next few years, it’s expected that everyone will have one. In addition, custom mobile app development services are evolving rapidly. Therefore, the number and functionality of apps that can fulfill a wide range of needs are also growing. However, this niche is still nascent, which means you can achieve great results if you launch a fantastic solution.

That said, before you can dive into end-to-end application development, you need to come up with a great app idea.

In order to do that, you’ll need to research the market and learn what’s already there. Then, if your idea is unique, your next step is understanding your target audience. Finally, you need to answer the question of whether people actually need the thing you want to offer.

In case there are apps similar to your idea available already, do not despair! You can still rock in this particular niche.

The first thing you have to do is to study those solutions. Focus on customer reviews and see what users complain about. Then, make a list of pros and cons for each of your potential competitors’ products. Finally, expand your idea to create a blueprint of an app that will stand out and have none of the issues others have.

But if you are struggling to come up with original ideas, look below. We’ve prepared a list of apps sure to be in high demand.

AI Mobile App Development for Fitness & Health

AI-Based fitness app for WFH

The experience of major lockdowns was enough for about 97% of workers to state that they don’t want to return to the office full-time. So, WFH (work from home) is becoming the norm in our world. However, there are quite a few issues associated with it. One of those is that people might not get enough exercise. Helping them remain healthy while working from home is a fantastic way to apply mobile app development solutions. You have a lot of room for creativity here. For example, you can combine a calorie calculator with a fitness app that offers workout guidelines and a built-in personal assistant to provide healthy lifestyle tips.

AI personal trainer app

Another idea is to make an advanced AI-based app that will act as a personal trainer. It will have to develop workouts based on the user’s constitution, lifestyle, etc. This app can use the data collected by smart devices, like fitness bracelets. In addition, it can use a video feed to assess your form and advise how to correct your pose and exert force. More importantly, it can provide feedback by analyzing your performance. It can be beneficial for regular users and as software for professional athletes.

AR and VR-powered mental healthcare apps

AR and VR tech can be used not only for entertainment purposes. The capabilities of this technology are immense, especially when combined with AI and leading medical experts. Already there are VR solutions that help people suffering from severe PTSD and other mental health issues. AR technology also can be used for mental treatments and overall health monitoring. All in all, if you want your app to truly make the world a better place, combine your efforts with medical researchers. You might create a product that will literally save lives.

Telemedicine apps for vets

Speaking of life-saving apps, telemedicine is hardly new. Multiple solutions of this type already make healthcare services more accessible in many countries. However, veterinary medicine is lagging behind. And you might be the one to change that. Think about how you can use AI mobile app development services to help vets reach patients in remote rural areas. Even launching a chatbot that offers basic veterinary advice can make a massive difference for people and animals.

AI-based emotion-tracking apps

If you want to create something that will help people, consider using AI mobile app development services to make an emotion-tracking solution. You can use current fitness trackers as a base for your product. But think about how you can use AI tech and possibly create more advanced sensors to track emotions. This solution can be invaluable for mental health monitoring and therapy apps. It can also be a great help to people who struggle with a variety of psychological and physical disorders. Study research and current technology in the healthcare industry and talk to doctors and scientists who work with tech innovations. You might be able to create incredible things together. Most importantly, these apps have the potential to save lives and improve the quality of life for people with chronic illnesses.

AI Mobile App Development for Fun

AI-based geo-tracking app

One way to implement the power of an AI mobile app development team is to create an AI-powered geo-tracking app for travelers. Basically, this app will be the user’s virtual guide. First, it will use geo-tracking technology and AI-powered data analytics to find businesses and exciting sights in the area based on the user’s request. Then, it will essentially generate a route and itinerary for the trip.

AI face animator apps

Face animator apps can be a source of endless fun. These solutions enable users to avatarify any image. And when combined with good custom mobile app development services, such a product can become very entertaining. You can help people animate pictures of their friends or celebrities and create unique memes, clips, etc. But be sure to consult a top-notch legal expert to protect you from any issues and lawsuits.

AR games

If your main goal for dabbling into custom mobile app development services is to get some profit fast, AR games might be the best choice. This niche exploded with Pokemon Go’s launch, which became a sensation overnight. Years down the road, this game is still extremely popular and growing. It inspired dozens of similar products, but none have managed to topple the Pokemon champion. So now might be your chance!

3D avatars for social apps

Speaking of animated avatars, if making AI-driven moving pictures of real people isn’t your thing, consider applying this idea to 3D models. Making 3D animated avatars for social media and messaging apps is an interesting choice. It’s also an excellent opportunity for AI mobile app development. You can make these avatars to really show emotion, which is a fantastic feature for messaging. In addition, consider creating your own messaging app with this type of avatar embedded by default. But be sure to make them customizable to some extent to make them more fun for users. Personalization rules the day now!

Live video streaming apps

Live streaming video is more popular than ever. But live-streaming platforms, even the giant Twitch, are having problems with both streamers and audiences. Therefore, even though there are dozens of video streaming solutions available, this niche is hot. So, combining your creativity and custom mobile app development services might help you create the next big hit. However, you’ll need to focus on market research first. This way, you can identify weaknesses in the existing solutions. Only then you’ll be able to create an app with the potential to become a huge success.

Voice-only messenger apps

People often choose to use voice-operated devices, whether it’s out of a desire for convenience or disability. Now, imagine what a hit a 100% voice-based messenger app could be. Of course, you’ll need the assistance of an excellent AI mobile app development company to make this idea a reality. However, if you manage to create a truly efficient and bug-free solution, you might become the next Mark Zuckerberg. In addition, remember that smartphone technology evolves fast as well. So, the things that these devices can do in the future will expand the number of innovative solutions you can create for them.

AI Mobile App Development for Learning & Working with Information

AI-based news apps

Integrating AI into a news app can produce spectacular results. It can help personalize the news feed for users managing the flow of information we are all surrounded by. Such an app can be an invaluable aid for executives. It’s because they must be on top of all global news to make decisions that affect their corporations and thousands of people’s lives.

AI-powered language learning apps

Creating a language learning solution is one of the most excellent applications of AI mobile app development. Artificial intelligence technology is a fantastic tool because AI can customize the existing program. It means that the app can be personalized for the user based on their progress. Furthermore, the AI will assess your performance and offer exercises and tasks that will help the user achieve the best results.

AI-driven weather forecast app

Accurate weather forecasts seem to be a thing of legend. Legends that AI can help make a reality. Already forecasters are using machine learning technology in their work. However, there is still a big empty niche for reliable weather forecasting apps for travelers.

eLearning apps

The eLearning industry has been growing fast, even before the pandemic. However, the lockdown period propelled it further. As of now, the US eLearning sector is predicted to grow by nearly $13 billion by 2024. Learning from home also remains a significant concern as there is a risk of more lockdowns in the future. All in all now is the time to start developing various eLearning solutions. Using AI mobile app development will be excellent for versatile educational apps as AI can help reduce teachers’ workload. Such apps can grade work or teach specific skills.

Virtual classrooms

Another idea to explore with AI mobile app development is creating a virtual classroom app. In this case, your main goal will be to make sure that online interactions of the class are as efficient as they could be offline. However, if you think about it, you can see how sharing a virtual classroom can be even more convenient. In particular, think of all the opportunities for media sharing and use that the Internet offers. In addition, a clever application of this kind might help schools that don’t have the budget for advanced gadgets in physical classrooms.

Virtual assistant apps

The true potential of AI mobile app development can be realized through the creation of virtual assistant apps. You have plenty of routes to explore in this niche. You can stick with simple everyday tasks and develop a solution that will help people with them. For example, create a basic technology guide for those who aren’t tech-savvy. Think about what people struggle with in their daily lives and how the current capabilities of AI can assist them.

Content generation & research app

Students need to write essays and research many different topics. So an AI-powered platform that can help with research and content generation is sure to be a hit. But, of course, AI cannot write as well as a human. So, any essay generated by tech needs to be edited thoroughly. However, it can certainly find, process, and manage information much better than any student. So, overall, an AI mobile app development can produce a fantastic essay-writing aid.

AI-powered data extraction apps

One more way to use AI mobile app development is to create a solution that will extract data from various sources. Then, the AI will process this data to offer actionable insights to the user. The complexity of the tasks can vary from answering basic questions about fashion to building business growth strategies. But bear in mind that this product won’t be easy to make. Machine learning takes time and resources to actually learn to the point where an AI works flawlessly. Unfortunately, it also takes a lot of resources. Therefore, be prepared that this is going to be a massive project that requires investors.

AI Mobile App Development for Business & More

AI-driven chatbot apps

Chatbots are the most popular application of AI mobile app development today. It’s because they have dozens of uses for business. Moreover, you can still invent many useful applications of AI-powered chatbot apps. They can teach, guide, and above all, provide customer service. These apps aren’t new, but the niche still needs better technology, more advanced options, and better “intelligence” components.

AI logistics optimization

Geo-tracking AI mobile app development can have an excellent implementation for logistics. This solution can help businesses analyze traffic and build the most efficient routes. It can also collect and process relevant data to assess profitability and develop better logistics strategies for business growth. The result is improved operational efficiency. Note that transportation businesses and enterprises can use this app. But it’s also a good idea for mobile app development for startups. Such a startup would be able to provide analytics and advisory services to those same enterprises.

Live commerce apps

One of the more profitable ways to use mobile application development solutions is to get on with the live commerce trend. It’s currently on the rise, riding the coattails of the great eCommerce boom brought by the pandemic. The idea of live commerce is to make the online shopping experience as ‘live’ as possible. You can play around with this idea when working on end-to-end application development. For example, you can create an app that will work from the seller’s side. Basically, it will add a feature to interact with the sales assistant in a brick-a-mortar store through a video chat of some kind. But you can also start working from the buyer’s angle. Try to create a solution that will allow people to explore the stores in real time while sitting comfortably at home. The potential in this niche is vast, so be creative!

Warranty organizer/management apps

There are about 10 electronic devices in an average household today. This number is constantly growing as tech becomes more affordable. And each of these devices, as well as any gadgets people are also using, has a warranty. Keeping track of all the warranties one has can be pretty tricky. But it’s necessary as using this service can save people hundreds of dollars. Therefore, using mobile app development solutions to create an efficient warranty management app can turn into a highly profitable idea. Consider partnering with companies that offer extended warranty services. You might develop some great offers together and become a sensation in this niche. In fact, it might be possible to make this business a global success.

Carpool apps

The success of Uber might be impossible to beat. And there are plenty of other businesses using a similar model now. However, carpooling is not yet well-developed as an organized business. So, this is your chance. AI mobile app development will be most helpful here. You can implement the power of AI to find the best matches and manage large volumes of requests. All in all, the success of this business will depend on the quality of software your enterprise mobile app development company can deliver. Be sure to consult some logistics experts about developing a plan for this kind of app. You will also need to consider the demand for carpools. In fact, think about starting small and developing an app for your local community/school/college/etc.

AI-powered HR & recruiting apps

HR specialists and recruiters have to do a lot of mind-numbing routine tasks in their work. Sorting through surveys and reports, as well as analyzing CVs and job applications, are highly time-consuming tasks. AI can handle them better and much fast. In addition, AI mobile app development, when applied to HR, can eliminate all bias and human errors. So, this kind of app can boost Human Resources and Recruiting departments’ productivity on every level.

AI Mobile App Development Challenges & How to Overcome Them

End-to-end application development is no easy task, and coming up with an awesome idea is just the first step. The success of the following steps will depend on your collaboration with a mobile app development company. Therefore, it’s crucial to find a dev team that will be able to understand your vision and work in tune with you.

The main challenges of AI mobile app development for startups are the lack of funds and technical limitations. Therefore, your priority is to find a team with the technical expertise to create the exact thing you need. That’s why looking for people with years of experience and skills gained from working on diverse projects is essential. This kind of people will be able to offer insights on how your idea can be improved and expanded to create an even greater product.

Regarding the budget, it’s important to understand your limitations. But you also need to look for financing opportunities. For example, start with creating a limited version of your ideal app. Then, take it to investors with a proposal.

It will be easier to make potential investors interested in your product when you have an actual product to show off. Moreover, you can launch this app as an alpha version so it can start generating income.

Note that you can even launch it as a free version, which will still work for you. This way, your app will generate awareness, and you can start working on digital marketing for your app.

Meanwhile, your development team should also be able to help. At Devtorium, we always offer our clients several plans to maximize the cost-efficiency of their mobile application development solutions. The trick here is to be willing to do the work needed to create maximum value for every dollar. If you are interested to learn more, contact us anytime!

6 Types of AI Solutions for Business to Use Today

Posted on October 5, 2022August 31, 2023 by mkoftielieva

AI solutions for business are becoming more popular by the day. As a whole, artificial intelligence is slowly making its way to all spheres of our lives. AI opens many doors to options and possibilities that no one could imagine a few years ago.

As a business owner, keeping up with the latest technologies is crucial, especially if they can affect you directly. With that in mind, we want to discuss what artificial intelligence can do for your business.

Now is your chance to use incredible opportunities that come with AI and get one step ahead of your competition.

Run Customer Support with AI Solutions for Business

The path to happy customers includes giving them all the information they need when they need it. This requires making top-grade customer support a part of your business strategy.

The most common customer support channels include:

Email support
Website forms
Call center
Live chat

AI solutions for business open another option – an AI-powered chatbot. It’s one of the popular AI-powered apps for companies that don’t have enough employees to support live chat. A chatbot will ask relevant questions and provide necessary information to your clients. However, it’s essential to include other means of contact if the chatbot doesn’t answer a customer’s question.

AI-Powered Platform for Marketing and Content Generation

Blogging is one of the best strategies for attracting customers to your website. Everyone needs free information, and articles are the best way to provide it. Furthermore, through blogging, you also have a chance to educate your readers.

Even though this strategy is efficient, finding quality writers is not the easiest thing to do. Writing requires maintaining constant discipline and inspiration. If you have been running your blog for a long time, you might need help with both.

We now have an AI-powered platform for creating content. It’s a fantastic application of AI solutions for business. It allows you to speed up your research by providing ideas and mockups of relevant content. It can be helpful to startups, freelance writers, marketing agencies, and small, medium, and enterprise-level companies.

AI Solutions for Business SEO Boost

There’s an additional benefit of the AI content generator mentioned in the previous section. Besides providing new writing ideas, it balances SEO with quality content. Even though both categories are different, managing to get them on the same level is crucial.

Doing SEO audits and content optimization is always a struggle. It requires lots of time and hard work, but it is a crucial step.

An AI content generator can be used for creating text that you can further optimize with keywords for search engines. This is massive because it can also reduce the time necessary for SEO research.

AI Recognition Solutions

Another fantastic implementation of artificial intelligence is AI-based recognition software. Using computer vision technology, AI can recognize images, objects, and even faces. It’s the next level in the security industry and other sectors like administration, design, etc.

With facial recognition software, you can improve the security of your company building by installing cameras at entrances. In addition, the software keeps track of employees that come and go and can pull up their profiles whenever you need them.

Today, apps can recognize text input and convert it into an image. While this is a nightmare for web and graphic designers, it is one of the fantastic AI solutions for business. This technology helps companies save money on web design and use AI to generate logos or banners for marketing.

AI Solutions for Business in the IoT Sphere

IoT, or the Internet of Things, is a network that connects physical objects with sensors and software. It allows us to bring almost everything in our space online.

IoT technology improves operations management, cost-effectiveness, and many other business aspects. With the integration of AI, the IoT network can be fully controlled by software. As a result, business automation improves drastically. Moreover, IoT enables you to cut production and management costs.

In addition, IoT affects data management and analysis. For example, you can use the network to collect information and analyze your business performance on a new level.

AI Solutions for Business Recruitment and HR

Another area in which AI has a significant influence is Human Resources management. It is the best way to modernize the recruitment process and improve business operations in the HR and Payroll departments. Even though both departments are crucial for any line of business, they are often neglected regarding technological improvements. It can change by implementing AI solutions for business.

For example, AI can improve the quality of the hiring process. It can analyze candidates’ CVs and provide suggestions for the best matches.

It also can play a significant role in the existing employees’ performance assessment. This tech will calculate the efficiency and productivity of all employees. You can use this data to motivate and guide them to better results.

On top of that, AI saves time for HR professionals. Performance assessment usually demands a lot of manual work. By using AI, your HR team can do their jobs much faster. In addition, it reduces human error.

Finally, a considerable advantage of AI is that it removes unprejudiced decisions. This smart software is fueled by logic and always delivers the best results without playing favorites.

Bottom Line: AI Solutions for Business Explained

The examples we provided are just a few of the most valuable AI solutions for business. There are many other things artificial intelligence can do. Now that you understand the benefits and the need for AI, it is vital to figure out the best way to use it for your company’s needs. The future in successful business operations lies here. Keep in mind that your competitors are moving in the same direction. With that in mind, do not wait long to implement AI into your business processes, and always watch out for new software. Start today so that you can take the top spot in the future! Best of luck!

IT Security Services: Tips for Keeping Your Workplace Safe Online

Posted on September 28, 2022August 31, 2023 by mkoftielieva

If IT security services aren’t one of the leading chapters in your budget, you’re making an enormous mistake. TechTarget aggregated some cyber security statistics that one is guaranteed to lose sleep over. For example, the predicted cost of cybercrime is estimated to reach $10.5 trillion by 2025. The number of security attacks grew by 31% in 2020-2021, and it keeps increasing. Moreover, it takes data security teams almost a year (287 days on average) to detect the breach.

Now, consider that data and imagine how much your business can lose to a serious cyber attack.

Is it too terrifying to even think about?

That’s why investing in a reliable cyber security services company is a must. However, there are also some easy steps you can take to increase information security in the workplace right now.

Build Strong Defenses Relying on Trusted IT Security Services

All personal gadgets, company laptops, or any other tech that can be an entry point for a cyber attack must have strong defenses. You can build them by setting high security standards. Remember to cover both the equipment located in the workplace and the tech used by employees to work from home.

Basic protections recommended by a cyber security services company include:

Protect both devices and accounts with strong passwords.
Use a trusted and tested password manager.
Ensure your employees don’t set the same password for several accounts.
Use two-step authentication wherever possible.
Keep all software, including operating systems, up to date on all devices.
Invest in top-grade firewalls and anti-virus software for all company-issued computers, smartphones, laptops, and tablets.
Use only verified secure cloud storage and collaboration tools within your company.
Use a high-quality VPN.
Make sure your networks are secure at all times.

Most importantly, you should perform a regular information security assessment to check for possible breaches. You also must develop efficient processes that monitor adherence to your security standards and protocols.

Provide Your Employees with IT Security Services Training

At least partially compromised credentials cause about 20% of all data breaches. Therefore, even hiring the best cyber security services company cannot protect you entirely unless your workforce is well-educated.

It means training, training, and more training!

First, you have to develop security protocols that all employees must follow. Next, you must initiate regular training to educate everyone on the best practices of staying safe online. In addition, you must conduct an information security assessment regularly to ensure that all employees follow the rules.

This education is also vital to ensure that everyone in your workforce knows how to secure their personal devices. If they work from home or connect to the company’s network while in the office, their lack of personal security will be a considerable risk factor for your business.

Moreover, this training must be a compulsory part of the onboarding process. You have to make sure that everyone in your company understands the importance of keeping all devices secure. You might also consider specialized ethics training for people handling customer data.

Teach your employees everything from point one of this article. Also, add the training on things to avoid, for example:

Sharing sensitive information online. This includes training in how to spot a shady web page or, for instance, a suspicious signup request.
Clicking on links you aren’t 100% sure about. Any links and attachments in emails and messengers should be treated with suspicion. The same goes for buttons and links in popups.
Falling for email scams and phishing messages. One needs to always look out for things like misspellings, irrelevant text, or offers that are too good to be true.

Most importantly, you must repeat these trainings regularly.

Utilize Multiple IT Security Measures

You must know that IT security services are not only digital. Therefore, your business’ security needs to consider more than firewalls, antiviruses, and good passwords. You also should invest in security badges and monitoring equipment. Make sure no one can access your building and important data without at least two-factor authorization.

Also, you should take careful inventory of all your hardware and software. It must be a part of your information security assessment. When you have the complete inventory, set up processes to track all hardware and software within your organization. Don’t forget to install appropriate monitoring software on devices your employees use to work from home.

Finally, never discard the importance of limited access to sensitive data and areas. Implementing a zero-trust policy in your approach to cyber security might be best.

Bottom Line: Invest in the Best IT Security Services for the Best Future

Installing the right protective software and hardware, as well as providing online security education are integral parts of keeping your business safe. You can see plenty of examples of businesses losing billions of dollars because of a seemingly minor security breach or even a disgruntled employee. So, you really can’t afford to have any weakness in your online and offline defenses.

To cover all your bases, you need to hire an experienced and certified cyber security services company. At Devtorium, we have an ISO 27001:2013 certified cyber security department that can conduct a thorough information security assessment and provide you with a comprehensive list of recommendations on how to keep your business safe. Contact us right now to set up a free consultation!

Marquètte: How AI Content Writing Software Works

Posted on July 13, 2022August 31, 2023 by mkoftielieva

We live in an age when AI content writing software is becoming an everyday tool for businesses and content creators. But like all innovative tech, an AI-powered platform that generates content can be a mystery for the average person.

In this post, we unveil the secrets of AI writing and explain how to use Marquètte, an AI SaaS platform that can be a game-changer for content marketing.

What Does AI Content Writing Software Really Do?

An AI-powered platform that generates content doesn’t write it like a human author. For example, a human working on an article will make an outline, conduct research, write a draft, and edit it. However, artificial intelligence that’s generating an article works like this:

The user enters an inquiry. In the case of Marquètte, it’s a question you want the machine to answer.
The AI searches enormous databases for information about the requested topic.
Then, AI processes selected data and applies NLP technology to generate a text that will answer your question.

In addition, you need to understand that with every step, the AI learns how to be better at creating texts. Already, over 50% of respondents can’t see any difference between content created by humans or AI. Verify it yourself by signing up for a 7-day Free Trial and generating your own texts with Marquètte.

How to Use Marquètte AI-Powered Platform

Generating content using the Marquètte AI SaaS platform is extremely easy. The AI works fast, so you can create several posts within a day, even if you edit some of them. But some AI-generated answers can be published on your blog or social media accounts directly.

The whole process goes like this:

Sign up.
Use the Free Trial to explore the platform for 7 days and test its features. In addition, you don’t need to enter your credit card information for the trial, so everything is 100% risk-free.
Take a look at the account Home page.
If you don’t know what to write about, the Home page is your place of inspiration. There are unique pages for different industries that give you some information about the latest trends. Take any fact that catches your attention and ask the AI for details.
Ask your question.
First, the machine will analyze it to see if it meets the platform’s requirements. Please note that questions construed as illegal or promoting violence will be rejected. You can resubmit your question if it’s blocked. And if you think that there is some mistake, please contact support.
Make use of the provided answer.
Once the AI content writing software does its job, it will provide you with a versatile piece of content. There is a short answer that you can use as a social media post immediately. There is also a long-form answer that goes into detail about the topic. You can use that for a blog post, article, or even as basic research for an essay. Moreover, there’s additional information that explains some of the points mentioned in the main answer. Finally, there are suggested questions that will help you dive deeper into the topic.

What AI Content Writing Software Can’t Do

Of course, it’s crucial to remember that while AI learns and becomes a bit better with every use, it can’t compare to the human mind. Our creativity and vision are way beyond what machines can achieve. Therefore, there are certain limitations to what AI content writing software can do.

It can’t personalize texts.
For example, if you use an AI-powered platform to enhance content marketing, you’ll have to edit texts and add information about your brand. You might also need to add a few paragraphs to connect general information provided by the AI to your company’s product or service.
It might make mistakes.
No matter how advanced NLP technology has become, AI might not understand the natural language perfectly. That’s why it’s important to use an AI SaaS platform that accounts for such possible issues. For example, Marquètte will return your used credits if the answer is unsatisfactory so that you can ask another question.
It can’t create advanced structured pieces of writing.
AI content writing software has mastered the basic essay structure. It means that it can create texts that have an introduction, body, and conclusion. And that’s perfectly enough for marketing content like blog articles and forum or social media posts. However, at the moment, AI isn’t so advanced that it can create complex pieces of content with a set structure. For example, it can generate a simple narrative essay, but it can’t write an argumentative essay that must have a clear thesis and argument with counter-arguments in separate paragraphs.

Indeed, AI technology is very far from being all-powerful, which is definitely a good thing. However, even as it is now, artificial intelligence can greatly benefit your business.

In Conclusion: Who Can Benefit from Using Marquètte AI SaaS Platform

The number of uses AI content writing software might have if one applies it creatively is sure to surprise you. First of all, Marquètte can become an essential helper for small businesses and marketing agencies. Its ability to generate quality content gives businesses a powerful marketing tool. Basically, they can maintain an interesting blog and fill their social media accounts with fresh relevant posts even without having a professional content writer on staff.

Marketing agencies and content writers can use Marquètte to speed up their work. Higher productivity gives them time to explore new opportunities and focus on professional growth.

Students and just the average person can use Marquètte as a tool to help in their research of new subjects. Playing around with it can be great fun, and the subscription costs only $19.95 a month.

Ecommerce Website Development Tips: How to Make Your Shop Attractive

Posted on July 6, 2022August 31, 2023 by mkoftielieva

There are millions of online stores today, which is why eCommerce website development is so hard. Now anyone can make a store using simple and even free platforms. However, attracting buyers to such a run-of-the-mill shop is nearly impossible. The buyers of today are looking for cool designs, fantastic user experience, and features that take online shopping to the next level.

To have a store like that, you’ll need to not only invest in end-to-end eCommerce solution development. You must also understand what makes online shops attractive and use these tools when designing your own.

Choose the Best Ecommerce Website Development Platform

Unless you are developing an end-to-end eCommerce solution from scratch, you will need to choose an existing platform. The right choice of an eCommerce platform is key to building an attractive store that will bring you money.

In large part, the platform will define store design and overall usability. It will also affect SEO and other types of optimizations you need to attract traffic. In addition, remember that some platforms might have limited opportunities for integrating third-party solutions. Therefore, you must research available plugins and extensions when comparing different options.

First, you should define what you want your eCommerce website to be. Then, find a platform that can realize your designs. Moreover, consider scalability and flexibility. Will you be able to change and grow your store in response to the increasing demand?

Remember that having the website crash during a surge in traffic, for example, due to holiday sales, might ruin your entire business.

Invest in Top-Notch Security

Nothing is as vital as customer security for online businesses. Therefore, you must hire an eCommerce website development company with cybersecurity expertise. The attractiveness of your store will grow if you can prove to consumers that their data and money are 100% safe.

To do this, you need an end-to-end eCommerce solution audited and tested by experts. They will identify all potential weaknesses, so you can cover them and make your business an online fortress.

Moreover, a part of eCommerce platform development should include planning for maintenance and updates. Keeping your store updated on every level will help protect it from rapidly evolving cyber threats.

Have your website protected by specialized software and certified experts. These certificates on your homepage will make people trust your brand. The eCommerce industry is already losing over $20 billion due to fraud. Investing in top-notch security is investing in your future.

Integrate AI in Your ECommerce Website Development

Today, if you choose AI-driven software development, you will undoubtedly get a huge advantage in your niche. Developers can use AI technology to streamline their workflows and increase the quality of some services. For example, QA testing benefits greatly from implementing AI-powered solutions.

Regarding eCommerce website development, artificial intelligence can be used both to speed up the process and enhance user experience. The easiest way to implement AI in an eCommerce business is to add a chatbot to your website. You can use it to improve customer service and reduce the costs of outsourcing a call center.

However, today’s eCommerce platform development allows incorporating multiple chatbots with different functions. For example, you can create an assistant that offers buyers style suggestions. Another idea is to make a helper for choosing sizes. This way, you will enhance the user experience and reduce costs associated with order returns.

Focus on Attractive Responsive UI/UX Design

ECommerce website development should always prioritize UI/UX design. The site is your only medium of interaction with consumers. Therefore, your goal must be to make it beautiful and comfortable to use, so people enjoy spending time there. The ease of use and intuitiveness affect sales directly. However, they are also the factors that your eCommerce platform development capabilities can limit.

Therefore, hiring a development company with a team of talented and experienced designers is imperative. These professionals should be able to advise how to provide your customers with a high level of user experience.

In addition, be sure to explore multiple online shops yourself. Note that you should look beyond your competitors. Browse different eCommerce websites and take notes of the features and designs you like most. Then, discuss them with your team to see whether you can implement these ideas for your store.

It should be an ongoing process when working on an end-to-end eCommerce solution. This way, you’ll be able to update the store regularly to keep up with the UI/UX design trends.

Write Really Good Product Descriptions

Indeed, people don’t spend much time reading on the Internet these days. However, nothing can diminish the value of a good product description. This small piece of content is a tool that can help you motivate visitors to actually make a purchase.

Most importantly, the description gives you room to make your store stand out. You might have a dozen competitors that sell the same or similar products. However, by creating captivating descriptions, you can make people choose your store above others.

But bear in mind that product descriptions need to be not only fun and engaging. Also, they must be highly informative and offer all essential details about your product. Additional interesting facts and tips on how to use the product are also welcome.

In addition, product descriptions are your SEO tool. They must contain relevant keywords to help your Google ranking and attract organic traffic.

As you can see, product descriptions are precious indeed. That’s why you should have them written by a professional. However, even small businesses that can’t afford a full-time content writer have a solution today. You can use an AI content generation platform to help you write exciting texts about your products.

In Conclusion: The Key to Outstanding ECommerce Website Development

ECommerce website development can be challenging because competition in this industry is insane. So creating a store that will provide a great user experience and stand out among competitors is difficult. But it’s not impossible.

All you need is an experienced and creative development team. Of course, the people you hire must be top-grade professionals. But also, they need to be able to understand your vision and offer their own original ideas on how to make your shop outshine everyone else’s.

Looking for a team like that? Contact us and schedule a meeting.

See what we can offer with your own eyes!

How AI Can Be Used in Fraud Detection Software

Posted on June 30, 2022August 31, 2023 by mkoftielieva

It’s a well-known fact that the cost of data breaches is going into trillions by now, and fraud detection software can be the thing that saves your specific business from being a part of that dreadful statistic. That alone is sure to be an excellent motivation for investing in this type of cyber security solution.

However, as a company with ample expertise in fraud detection software development, we advise taking your plans a step further. Adding AI technology to these solutions can make a huge difference. Already, AI-powered tools are used at the highest level, including monitoring government fraud in the US. Therefore, businesses that will implement this technology sooner have a higher chance of becoming leaders of their niches tomorrow.

How AI Is Used in Fraud Detection Software

Artificial intelligence has far greater analytical and processing capabilities compared to humans. Of course, it’s not to say that AI is ‘smarter’ than a human. However, it can process large amounts of data much faster.

Implementing these capabilities of AI in fraud detection software development allows businesses to get solutions that can:

Detect anomalies.
AI can effectively identify anomalies caused by fraudulent behaviors. Moreover, it can learn to detect patterns that do not yet exist. It means that AI protections of this kind can adapt to future threats.
Predict behaviors.
Furthermore, AI can analyze current behaviors to predict patterns. Then, a breach of such a pattern will trigger an alert of possible fraud. For example, a change in password or logging in from a different location can be causes for concern. Finally, note that AI-powered fraud detection software will learn and therefore improve with each case.
Create fraud scores.
Analyzing the data from fraudulent cases enables the AI to create scores that it can use to flag, approve, or reject future transactions. In addition, the scores will be updated automatically, so machine learning will continue making the software more accurate.
Identify customers fast.
KYC (know your customer) technology powered by AI makes customer identification both faster and more secure. It’s particularly effective when applied in facial recognition tech due to AI-driven computer vision.

Particular applications of AI in fraud detection software can vary depending on customer requirements. However, as a rule, this technology is used to detect, flag, and investigate inconsistencies and potentially fraudulent actions. Then, the quality of your custom software development team’s skills will determine how well your business responds to these threats.

Remember that this software is also used to reduce false-positive alerts, which helps you save money further.

Benefits of Using AI in Fraud Detection Software

Implementing AI technology in fraud monitoring software development does not only increase opportunities of what the solution can do. Depending on how the developers use AI, they can grow your business’s benefits.

Faster detection.
Detecting threats earlier allows you to minimize losses associated with the fraud. Note that AI-powered software also identifies these dangers more efficiently. So, in the end, you are able to save the maximum amount of money. Moreover, you can build a reputation as a reliable and trustworthy business.
Increased accuracy.
Accurate identification of threats does not only help you neutralize them effectively. Most importantly for business, it allows you to avoid complaints and issues caused by false-positive calls. So, your customers won’t get frustrated for their accounts being blocked and reported by mistake.
Better prediction.
Nothing does predictive analytics better than AI today. Therefore, even if you have a team of outstanding analysts working for your company, augmenting their work with AI will improve results. Also, using fraud detection software for this enables you to work faster. It means that your experts can spend more time on high-priority tasks that require human intervention.
Cost-efficiency.
It’s true that custom AI-powered fraud monitoring software development is a significant investment. However, considering the money you can save through fraud prevention, this investment is sure to be worth it. In addition, your business is guaranteed to increase revenue due to offering customers a higher level of protection.
Better classification.
Classifying threats is incredibly important to ensure accuracy and overall efficiency in fighting fraud.
Easier scalability.
Fraud detection software developed by an outstanding team can grow with your business organically. Therefore, you won’t waste time or incur a loss because it can’t keep up with your growing demands.

Bottom Line: Should You Invest in Fraud Monitoring Software Development?

Contrary to popular belief, it’s not only financial businesses that will benefit from using fraud detection software. Of course, businesses that specialize in security need to create such solutions. They often do this by outsourcing such tasks to Devtorium, an ISO-certified company. Also, any enterprise-level business selling paid services to customers can offer this extra level of protection. Finally, government and non-profit organizations that work with personal data require such cyberdefenses.

Simply put, if frauds can get to your customers, it’s your duty to protect them. Therefore, creating a custom solution is an investment that will surely pay off in the long run. To find out what AI-powered fraud detection software can do for your business in particular, contact us today! Our expert team will analyze your business and come up with a plan that will fit any budget.

How AI Content Writing Software Can Benefit Small Business

Posted on June 16, 2022August 31, 2023 by mkoftielieva

Any online business that wants to succeed today must attract organic traffic in droves. An essential part of the process that will allow you to do it is posting tons of fresh, exciting content daily. But the services of content writers can be pretty expensive, so a solution was needed. That’s how AI content writing software came to be. This type of AI-powered solution is relatively new, but due to the enormous demand, it’s developing rapidly.

If you run a small business that needs high-quality content regularly, this post will explain whether a content-generating AI SaaS platform is for you.

Who Needs AI Content Writing Software

Any business with a ‘live’ website or just social media accounts can benefit from using an AI-powered platform for content generation. It’s because to stay active on different online platforms, you must post lots of content often. Preferably you should strive for a daily post on social media and at least a weekly blog article. Also, don’t forget things like Facebook ads, email newsletters, and new pages on the site.

Hiring a full-time content writer is well above the budget for any small and even the majority of medium businesses. Another option is to order content at UpWork or a similar platform. However, a 700-word blog article from a decent writer can cost around $70. It’ll be a few hundred from a top-rated professional. Such an investment can be viable sometimes but definitely not something you should add to your regular expenses log.

Despite the costs, the importance of content is growing for online businesses. Moreover, requirements for the quality of those texts are constantly increasing.

AI content writing software was born out of the demand for affordable quality content that can be created fast. This industry is exceptionally well-suited to implementing fast-developing AI technologies. So, the results these solutions can produce today are awe-inspiring. The result of their work might not be able to replace a human content writer completely. However, they can provide small and medium online businesses with a massive part of the raw content material they need.

What AI Content Writing Software Can and Cannot Do

Benefits of using an AI SaaS platform for content generation

Saving time and money. These are the most important benefits of using an AI-powered platform for content generation. The most notable thing about it is that it can create an article in a few minutes max. Meanwhile, even a highly experienced and skilled content writer will need at least an hour to research and write a basic blog post of 400+ words.

To see how it works, you can look at our AI content generation platform Marquètte. You log into your account and get to see a homepage that already has some info on recent industry trends. So, even if you don’t know what to write about, you can get some ideas right away.

Then, you ask the engine a question and it provides you with an AI-generated text in a couple of minutes. Of course, the text itself is already fit to use in different types of posts for a blog or social media. But suppose you are aiming for a sizeable informative article. In that case, you can look at the Additional Info section included in the answer to help you ask further questions on the subject.

The whole process shouldn’t take you more than 10 minutes.

Meanwhile, you can use your precious work time to focus on other important marketing and business tasks.

If you wonder about the quality of texts generated by AI content writing software, you’ll be happy to know that over 60% of people can’t even spot the difference between human and AI works. Therefore, AI can be a fantastic help for your content marketing strategy and not only that. And the subscription costs only $19.95 compared to the minimum of $1 per word for a content writer.

Limitations of an AI-powered platform for content writing

For all that a content writing AI SaaS platform is amazing, it cannot completely replace a human expert. For a small business using it for marketing, this means that you will need to hire a content writer from time to time. However, you can only do it for sophisticated tasks, like filling your main website pages with content or creating specialized marketing materials and presentations.

Meanwhile, you can use an AI-powered platform for the majority of your content marketing needs, including:

Blog posts
Social media posts
Emails
Forum marketing

However, you’ll need to do some editing on those texts sometimes. But that’s a minor task that doesn’t require you to be a professional writer. For example, you might need to cut some text out of the piece generated by AI to make it small enough for a Facebook post. Or you can break it down into a series of posts.

You might also need to add some paragraphs to tie the AI-generated text to your brand. For instance, you might add specific paragraphs describing your services or products.

Bottom Line: Should You Invest in an AI-Powered Platform for Content Writing?

If you want to enjoy the benefits of content marketing without spending hundreds of dollars on a content writer every month, investing in an AI-powered platform for content generation is worth it. AI-driven software development is evolving rapidly, so the technology that is already impressive is getting better every day.

It means that a small business can get a big boost for a relatively small investment. Also, you will be able to cut down your time on creating content and focus on other things, like SEO or conversion.

Do you want to try it out? Get a free trial of Marquètte now and see for yourself!

UX/UI Design Services: What’s the Difference?

Posted on June 10, 2022August 31, 2023 by mkoftielieva

UX/UI design services are both an organic part of the software product development process. The difference between them is that Ui and UX consider ‘design’ from different points of view. User experience(UX) deals with the app’s functionality to ensure that users can interact with it smoothly. Meanwhile, the user interface(UI) deals with the visual representation of the app. So, it’s responsible for what the user sees during their experience.

However, the most important thing to understand is that while there are clear differences between UX/UI design services, they are so closely connected that one cannot exist without the other.

For example, think of it like this, the plumbing system and pipes in your house make up a part of its UX. However, the faucets are the UI. And that’s where you get to choose whether you want them to be the most basic efficient model or something aesthetically pleasing.

It’s making the right choices in both UX and UI designs that will determine the success of your product. Failing at either will be equally destructive.

What Is UX in Application Design?

Simply put, UX design is the embodiment of the user’s interaction with the app. Don Norman, the man who coined the term User Experience, explained it as a “cohesive, integrated set of experiences” and recommended to consider every single stage of product interaction when developing UX. It means going from the original intention to the final reflection on using the product.

Every experience of interacting with the product, from first use to maintenance, must fit and work together cohesively. A UX designer is the person who builds those experiences. So, their main goal is to ensure that every interaction is easy and smooth. But even more important is to fit all those interactions together just right. As a result, the product as a whole must become intuitive.

From the moment they first open it, the user must be able to achieve their goal quickly and efficiently. Note that it doesn’t matter what the exact goal is. It must be equally easy for the user to open an account, make a purchase, find a FAQ page, or contact customer support. Most importantly, the user should be able to easily manage all that even when they open the application for the first time.

It’s no less critical to make sure that people genuinely enjoy using the product. That’s also a part of user experience design. And in order to create a product like that, the UX/UI design company must do some quality research.

What a UX designer must know to create a great product

The focus of UX design is the user. Therefore, designers must understand their target audience extremely well. For this, designers will need to rely on:

User personas.
The project must have clearly defined user personas, fictional representations of future users. The user persona must provide a detailed profile. It includes age, gender, nationality, interests, profession, education level, marital status, etc. Basically, the more precise the user persona is, the easier it will be for UX/UI design services to create a product those people will love.

Focus groups.
Focus groups are people that fit your user personas that you can interact with to find out their attitudes, interests, issues, etc. The point is to use them to get to know real people’s needs beyond your persona profiles.

User interviews & surveys.
Conducting short interviews or using surveys with real users is the best way to learn how well the UX design performs.

In order to produce the best user experience, the designer should embrace some basic principles:

Start with research.
Your design must solve people’s problems. Therefore, you need to get to know the real people the product will serve.
Show and tell.
A UX/UI design services provider must be in constant contact with people showing off the design and getting feedback. This process should be interactive as UX design must be updated based on that data.
Rely on empathy.
The designer must be empathetic with the people they are creating for. They need to feel and understand users to create the best user experience.
Forego biases.
The designer must be objective and purposefully clear any biases and assumptions about people.
Design for inclusivity.
Any app design should be accessible to everyone.

What is UI for a Web Application?

UI, user interface, is what the user sees when interacting with a product. Those interfaces can be extremely versatile in design. However, they come in only a few types. The most common of those are:

Command-line interface.
Professionals mostly use those as they really aren’t easy to use for a layperson, nor are they aesthetically appealing.
Graphic interface.
There are many kinds of Graphical User Interfaces (GUI) that are highly versatile. In fact, they are so many that we’ll be sure to make a separate article on GUIs. These interfaces allow users to interact with an app using different visual elements. And it’s only the designer’s imagination is the limit to what those visual components can be.
Voice-controlled interface.
All smart assistants you use in daily life are VUIs. They are getting trendy now. So, it’s a good idea for every software product to consider at least some measure of voice control functionality.
Gesture-based interface.
Remember the holographic interfaces Tony Stark uses? They are a futuristic take on gesture-based interfaces. At the moment, this technology is used in VR games. But it’s developing rapidly and we hope we’ll be close to the IronMan technology level soon 😉

Top principles of a UI design company

User Interface design definitely needs to be visually attractive. However, to create an interface that people enjoy interacting with, the designer must keep in mind the following principles:

Clarity.
Clarity must be the driving force in UX/UI design services as a whole. It’s what the designer must think about to make an intuitive interface. The main task of a designer is to make an interface that’s so clear and ‘obvious’ that a user can interact with it without prior knowledge of the app. Note that this means that not only must the app design be intuitive. But also all important elements, for example, buttons, must be easily visible.
Familiarity.
One of the most effective ways to make UI intuitive is using elements that people are familiar with. That’s why a designer needs to research top trending apps, even those not in their customer’s niche.
Flexibility.
Flexibility is one of the key principles for UX/UI design services in general. In the context of UI, flexible design is the one that will work equally well for any situation and device. It’s also about the ease of use. For beginner users, the flexible design will enable fast learning. For experts, the design must offer shortcuts and other ways to achieve their objectives quickly.
User control.
The user must feel in control of the interface. This entails clearly marking every step of user interaction with the app. Also, you must provide “emergency outs” for users who make a mistake. For example, one such safeguard is a pop-up that verifies whether the user is sure they want to delete their account.
Hierarchy.
All visual elements in the interface must be arranged in order of importance.
Negative space.
UI design elements must not be crammed one atop the other.

Are UX/UI Design Services Equally Important?

Can an app have only UI or only UX?

First of all, you must understand that there cannot be UX without UI design services. These are two sides of the same coin. Thatєs why the profession itself is called UI/UX design. User experience and interface through which the user ‘gets’ that experience are intricately connected. Therefore, UX/UI design services are equally important for any software product.

In order for your product to be successful, it must both provide a great experience and have a great design. Bear in mind that providing a top-quality user experience is necessary not only to increase conversion and customer loyalty. Studying app stats will also help you understand customer journeys better. So, you’ll be able to make meaningful and efficient updates to improve the performance of the app and your business as a whole.

How to Choose the Best UX/UI Design Company for Your Project?

The first step to choosing a provider of UX/UI design services is to study their portfolio. If you like the visual style of the team, and they have experience in creating the type of apps you plan to make, set up a meeting.

During interaction with the UX/UI design company you’ll need to determine:

Are these people good in communication?
Make sure that you are able to communicate your vision and the designers can visualize them exactly as you want.
Do they show good teamwork?
If you get your app developed in one place, make sure that the designers are a part of a well-adjusted team that can effectively work together.
Are they good as solving problems and thinking ‘outside the box’?
Issues are unavoidable in any project. A reliable custom mobile application development team must be able to solve them fast.
Do these people have solid work ethics and values?
The company should share its values and prove it is trustworthy and client-oriented in everything.

Looking for a fantastic creative UI/UX design team? Contact us! At Devtorium, we can help you with any stage of the project, be it only design or developing an end-to-end solution from scratch!

Have an Idea for an App: Use Custom Mobile App Development Services to Start Your Business

Posted on June 2, 2022August 31, 2023 by oleshchenko

If you have an excellent idea for an app, hiring a custom mobile app development services provider is the next logical step you should take, right? Well, it turns out there are quite a few things you’ll need to do to create a successful product.

The following guide will take you through every step of this process and offer all the resources you’ll need. Then, armed with a plan of action, you’ll create an app that will turn in profit while helping people.

Now is a great time to get into custom enterprise application development. The industry is piping hot, and the number of app users is growing fast. In addition, smartphone users today spend close to three hours daily using different apps. With the smartphone penetration rate growing rapidly, you shouldn’t miss out on the chance to launch an app that will become the next big sensation. Mobile app development is the future, so act on your ideas fast.

Custom Mobile App Development Services: Going Above and Beyond

Why having a great idea for an app is not enough

Mobile and web apps are popular, everyone knows this. But have you ever thought about exactly how popular they are?

In the last quarter of 2020, over 3.14 million apps were in Google Play Store and over 2 million in App Store. However, bear in mind that those aren’t the only app stores on the Web. Also, there are specialized custom apps that only work within enterprises or businesses. Therefore, the actual number of unique applications is enormous.

It shouldn’t be a surprise as the mobile app revenues are projected to reach over $935 billion by 2023. So naturally, everyone wants a piece of that pie.

All things considered, even if your idea is unique and lucrative, getting noticed will be tough. That’s why you need to think well beyond end-to-end application development. You’ll have to finance, market, and support your product to give it a chance at success. Moreover, you’ll require assistance from experts in various fields. It can make the difference between launching a breakthrough product and failure.

Follow the steps below if you are hyped up and sure that your idea has a fighting chance.

Before You Get to Custom Mobile App Development Services

Conduct a thorough market research

When you get an idea for an app, the first thing you should do is research the market. Questions you need to answer:

Who is your target audience?
Decide who will use your app. First, you need to understand these people’s age, gender, and education level. Also, research the apps they are using already. Finally, find out what devices they prefer.
How is your app going to benefit people?
Are there already apps similar to the one you have in mind?
If yes, how is yours going to be different?
What are the current trends in custom mobile app development services?
What apps are most popular now?
What’s unique about their design or functionality?
Who are your future competitors going to be?
What do those companies and their products offer to customers?
How can your app be better?
Should you look for end-to-end application development or a different type of development service?

Quality market research takes a lot of time and effort. However, any business that wants to succeed today must be built on relevant Big Data analysis. You can’t create a project using only conjectures, rumors, or subjective opinions. Therefore, you’ll have to do dozens of searches and study multiple industry reports.

Develop your USP by studying future competitors

As an aspiring app creator, the primary source of information on mobile application development solutions should be your competitors. As Mark Twain said, “there is no such thing as a new idea.” Therefore, there’s a high chance that a product similar to the one you want to launch already exists. You’ll need to study all these solutions to make sure that your own stands out. That’s how you’re going to develop a unique selling proposition (USP).

In case you have the incredible luck of being the first, study the apps most popular with your target audience. Then, install those yourself and analyze them thoroughly.

Analyze the following:

What kind of UI/UX design do they have?
What features do they offer?
How do they benefit the user?
Why do you think people like them?

If you have direct competitors, you’ll need to do your best to find out everything about their products.

What programming languages did they use?
How do they market their products?
What kind of monetization strategy do they use?
What are the exact features of their apps?

Also, you should take the time to go through reviews of your competitors’ products on AppStore and Google Play. Take notes of the features users like and their most common complaints.

Finally, analyze all this data and highlight the weaknesses and holes in the strategies of your competitors. Then, start building your own plan by turning those issues into your product’s strengths. Again, the enterprise mobile app development company you choose should help you with this.

Create an app monetization plan

Obviously, the app you are building should bring profit. And to do that, you need to decide precisely how you are going to monetize it. This decision will be an essential part of the business plan you’ll use to obtain financing. Therefore, be sure to think about this carefully and compare the pros and cons of every method. In addition, take a look at how your competitors monetize their products.

The most common mobile app monetization strategies are:

In-app purchases.
The number of purchases made through mobile apps keeps growing steadily. So, this can be an excellent option for many industries. However, if you plan to use this method, you’ll need to discuss it closely with your end-to-end application development team. They will need to create this type of functionality for your product or integrate a third-party payment provider.
Data monetization.
You might not require any additional custom mobile app development services if you choose monetization through selling data. Of course, you’ll have to be upfront about this and ensure complete confidentiality. If you can do this, selling some types of user data to third parties can be highly lucrative. For example, this information can be used in market studies, like the ones you used to develop your business plan.
Subscription plan.
Use the freemium model if you want to go with a subscription plan. You should either offer a free trial of the app or make some of its basic functionality free to use. So people will be motivated to try it and see if they want to buy the product.
In-app advertising.
Remember, if you use in-app ads, make sure they aren’t annoying.

Develop an app wireframe

After settling with your idea and developing a business plan, it’s time to create an app wireframe. It’s a task for your custom mobile app development services provider.

Think of a wireframe as a blueprint for your product. Many people mistakenly believe that a wireframe must include application design. However, it’s not true. The purpose of a wireframe is to show what exactly your product will do. Therefore it must consist of:

Page elements
Possible actions
Object categories
Conversion and navigation areas
Content prioritization

You will present this wireframe to possible investors. In addition, you’ll use it within the team to ensure everyone is on the same page about the product.

When developing the wireframe, keep in mind that it has to show every step of the user’s journey. It will also help you see whether you need to cut some of the steps. Do not forget that users prioritize convenience above all in mobile apps. Therefore, every additional click or page load might bring down your revenue.

It doesn’t really matter what the wireframe looks like. So, you don’t have to invest in designer services before making it. However, you can provide some concept art for possible designs to add to your business plan presentation.

You don’t even need to have a logo at this stage of the project. Therefore, you can use your resources efficiently to maximize app functionality while looking for financing.

Where to Get Financing for Mobile Application Development Solutions

The cost of custom mobile app development services varies depending on multiple factors. Sadly, many great application ideas never make it past that stage because people cannot secure financing.

The good news is that today, you can explore many avenues to get money for your app. So, even if you don’t have a starting capital and banks refuse you a loan, you still have options.

Crowdfunding.
Crowdfunding is a great financing option nowadays. It’s a very effective way to fund custom mobile app development services. However, you’ll need to launch a good marketing campaign early for your crowdfunding efforts to be effective. Otherwise, people won’t know much about your idea, and they won’t have the motivation to fund it. Today’s best crowdfunding platforms are Indiegogo, Gofundme, Mightycause (for non-profits), and StartEngine.
Angel investors or venture capitalists.
Both angel investors and venture capitalists are businesses or individuals who can fund your app if they consider it promising. Angel investors usually offer funds at the beginning stages of development. On the other hand, venture capitalists are more likely to join when the app creation process is already in the works.
Startup finance programs.
A wide range of small business grants and financing programs are available in the US and worldwide. These financing options are highly versatile, and often entrepreneurs don’t know that there might be government-backed help open to them. Therefore, be sure to research these options and look up any programs available in your community. But remember that such programs and grants usually have rather specific requirements. So, you might need to adjust your product plan to make it compliant.

Custom Mobile App Development Services: How to Find the Right Developers for You

After you secure financing, you should start looking for a reliable provider of custom mobile app development services. Your development company should be trustworthy and consist of people you can connect with on a personal level. These professionals will translate your vision into a real-life product. Therefore, they must be able to assume your perspective and understand exactly what you want to accomplish.

The search for such professionals should start with studying their portfolios and case studies. It’s usually best to hire developers who have experience with the type of apps you want to create. It means that to get a fantastic online store, you should hire an experienced eCommerce application development company. This way, you can ensure that developers understand the niche and know how to overcome its challenges.

However, you shouldn’t discard the idea of hiring an enterprise mobile app development company that’s new to the niche. If the company’s case studies are impressive and versatile, they prove that these developers are skilled and creative no matter the challenge.

Overall, the qualities you should look for in an end-to-end application development provider include:

Impressive portfolio and customer testimonials
Willingness to sign an NDA from the start to ensure the security of your idea
Effective project management skills
Good communication with the customer to keep you updated about the progress
High development and testing standards
Wide range of QA testing measures to make sure your app performs well when it’s launched
Putting the client’s needs and vision first

Remember, you should hire an app development team that will work with you to bring your idea to life.

Next Level of Custom Mobile App Development Services: Launch an MVP

One of the best ways to start your mobile app business is to launch an MVP to start attracting people as soon as possible. MVP stands for a minimum viable product. Basically, it’s a ‘barebones’ version of your application. However, it’s good enough for people to actually use.

An MVP of a mobile application must have all the essential features so customers can use it. Those users then can provide truly invaluable feedback. It can help you understand what works and what doesn’t. But most importantly, you will be able to see the right direction for moving forward.

Releasing an MVP is essential not only to start making money sooner. The main goal of this business model is to avoid wasting your money on developing unnecessary features. In this case, the whole process of future development is based on the feedback loop you can build with your users.

Note that your MVP can validate the very idea of your product at the starting level. After that, you will get to see the market response to it. Unfortunately, some apps never make it past an MVP. But many more undergo complete transformations as the owners adapt them to real-life user responses.

In addition, you get a chance to find some new business opportunities. The feedback you get will be much more informative than impersonal market studies. So, you’ll be able to exploit other potential business avenues in the niche.

In essence, launching an MVP can be considered a large-scale type of A/B testing. Therefore, use this opportunity carefully to refine your idea into a product that will truly rock the market.

Marketing: Must-Have Step for Custom Mobile App Development Services

It’s essential to understand that no matter how good your idea is or how well the custom mobile app development services company does its job, no one will know about your product without marketing. Nowadays, a good marketing strategy is not some kind of luxury for big corporations. On the contrary, it’s a must-have feature for any business, no matter how small.

Also, if you want to launch a successful app, you’ll need to think about marketing even before looking for an end-to-end application development company. It’ll be necessary to attract investors, as well as to generate some hype for the launch.

Start by creating a marketing plan for your app. You can find free templates like this one from HubSpot. While building your project, keep in mind that a marketing campaign for a mobile app should include the following stages:

Awareness generation stage: pre-custom enterprise application development

At this stage, you need to focus on raising product visibility. Therefore, it will be best to launch a social media campaign. You’ll need to establish your brand online and build up a following. Use advertisements and, if possible, influencer endorsements.

It’s also imperative to get involved in a variety of industry-specific groups. Bear in mind that you’ll need to post not only self-promotional content. To attract attention through social media groups, you’ll have to become an active member and build a reputation as an expert. Then, you can start sharing information about your upcoming product launch.

Note that these groups might help you attract not only future app users but also investors and business partners.

User acquisition stage

At this stage, your priority is to get people to download your app as much as possible. You also need to track all downloads to see which of your channels perform best. Then, focus on them to grow your user base.

Using paid ads will be very effective at this stage. However, you will also need to work on your app’s page optimization in the app store. It’s very similar to SEO, as you’ll also need to optimize the app description for searchable keywords. Your goal here is to increase app visibility on the platform.

In addition, you should try pitching your app to the app store’s editorial team to get it featured. It will boost visibility and increase your authority as a creator.

User retention stage

Having people download your app will be of little help if they don’t use it. Therefore, it’s imperative to establish communication with your users and keep them involved. You can do this through push notifications, email marketing, and organizing various in-app events and contests.

Also, be active with your social media marketing. Remember that you should communicate with users outside the app as well.

Finally, publish regular updates and request feedback. In addition, be sure to reply to all user comments.

How to Get More Downloads: App Store Optimization Tips

When uploading your app to any app store, you need to remember that these stores use an inner search protocol. It means that you need to apply SEO principles to your app page as you do for websites. This way, the chance of your app appearing in the store users’ search results will be higher. Therefore, your download rate should go up as well.

The most important thing for app store optimization is to use relevant keywords in your product description. Use tools like Ahrefs, SEMrush, or Google Keyword Planner to find the right keywords for your niche.

Bear in mind that you’ll also need to use these keywords in the title. The title must be compelling and stand out. After uploading it, search for your app yourself to see how easy it is to find using keywords. Compare with the other titles in your niche and think of what you can do better.

Another important part of app store optimization is choosing the images to include in the app description. From the app icon to screenshots, every image must be top quality. You also need to select the most compelling pictures to show off your product in the best possible way.

Finally, be sure to add a video as this is the most popular type of content today. Internet users prefer watching videos to get info quickly. Therefore, you need to give them a chance to see your app in action through a short clip. You can’t make it too long, so show the app’s most valuable feature first.

End-to-End Application Development Isn’t Really “The End”: Monitoring Your App Post Launch

Now that you’ve successfully built and launched your app, you need to decide what to do with it. There are two routes before you. One is to sell the project, thus entrusting its future to someone else. Or, you can keep working on it yourself.

If you choose the latter option, you’ll be in for a great ride.

In this case, you’ll need to determine KPIs to track the project’s progress. Then, perform detailed assessments, monthly or weekly, to see whether the app lives up to your expectations.

In the meantime, you’ll need to keep your iOS/Android app development company involved to monitor technical app performance. Also, a team of engineers will have to keep working on updates and improvements for the solution.

Finally, you’ll need to provide your product with maintenance and customer support teams. Luckily, these services can be largely automated and entrusted to AI-powered solutions.

It’s crucial to understand that your work as the product owner doesn’t stop at end-to-end application development. If you want people to keep using your app and spend money, you need to keep improving it. Adding new exciting features, organizing events, and tracking product performance will keep your product profitable for years to come.

Bottom Line: Using Custom Mobile App Development Services to Make Your App Idea a Reality

If you have a fantastic idea for an app, you should treat it as a full-scale business project, from creating a business plan and attracting investors to end-to-end application development. Launching your app and making sure it succeeds will take a lot of work. However, seeing the results is sure to be highly fulfilling, not to mention the product’s profit.

To bring your idea to life, you’ll need to study the market, make a great business plan, obtain funding, find a reliable enterprise mobile app development company, engage a marketing team, and ensure that your product has continuous support. The Devtorium team is ready to do all that and more! Contact us, and we’ll be happy to assist in bringing your vision to reality.

Software Developer Vs. Software Engineer: Encyclopedia of Custom Software Development

Posted on May 25, 2022August 31, 2023 by oleshchenko

When looking to hire a custom software development company, you can get quite confused by the multitude of choices and professional jargon. One of the most important questions you’ll need to ask is whether you should hire a software developer or a software engineer. This choice will matter greatly, so you must understand the difference between these experts.

There has been a long debate about the roles and responsibilities of these two professions within a custom web development company. Some say that software developers and engineers are the same because their job descriptions are pretty similar. However, others believe that these professionals’ levels of engagement and skill are quite different despite this overlap.

Let’s put an end to this discussion today and explain who is who in the world of custom software development.

Breaking Down Custom Software Development Duties: Software Developer Vs. Software Engineer

What does a software developer do?

Most people think that software developers are nerdy geeks. That may be true in their personal lives. However, these people have to be highly creative at work to bring cutting-edge ideas to life using tech skills. In addition, they are great analysts as they constantly compare and use various technologies, libraries, and approaches to create software.

Moreover, they must possess a high level of creativity to apply a limited number of structured tools in new ways to achieve original results.

The complexity of a developer’s position is that they must both engage in custom software development and negotiate with clients. These experts are responsible for different stages of product development, components design, and troubleshooting. Every dev must consider end-to-end development principles as they help monitor and analyze the software creation process.

Usually, developers juggle several projects simultaneously. However, if the project is large and scalable, the dev might focus on it exclusively.

Dev’s responsibilities during custom software development

The scope of a software developer’s responsibilities is quite enormous. The list below gives some idea of it:

Working closely with designers to ensure the result fits the client’s requirements.
Testing software and fixing all issues that come up.
Integrating the solution with third-party tools.
Writing clean and high-quality code.
Reporting about the completed tasks regularly.
Maintaining the systems once they’re up and running.

Must-have skills for a software developer

One of the significant differences between software developers and software engineers is the level of engagement with a project. While engineers manage the entire process, developers are responsible for one aspect of software building. Therefore, to succeed in custom software development, these experts require a specific set of skills:

Solid analytical skills.
Developers have to translate clients’ needs into functionalities using different programming languages, tools, and frameworks. It means that analytical ability is crucial for the profession.
Knowledge of several programming languages.
A software developer doesn’t need to know all programming languages. However, it’s essential for them to know several. This way, they can come up with more creative and efficient solutions and have a better understanding of the products they design. The most popular languages today are Java, JavaScript, C#, C++, and Python. Software developers should understand the logic behind different languages. However, they usually specialize in one.
Skill in using open-source platforms and tools.
Today’s leading developers should understand and have the skills to use open-source tools such as Azure, AngularJS, Atom, CloudForge, CodeCharge Studio, etc. But, again, the dev should specialize in a few.
GitHub.
Over 50% of all organizations use GitHub, so a software developer today must have an account there. In fact, showing off that account is an essential part of a dev’s CV.
Cloud computing.
Every software developer should have a good understanding and experience working with cloud services. Today everything is moving to the cloud, so being an AWS certified expert or similar is a must.
Great self-organization skills.
A good dev should be detail-oriented to successfully manage different projects and prevent minor bugs that can result in significant challenges.
Strong communication skills.
Remember that communicating with a customer is an important part of the dev’s work. So, this professional must have communication skills and good mastery of the customer’s language. Even a tiny bug or miscommunication can lead to severe operational and financial losses.

Interestingly, having an actual degree in computer science isn’t mandatory for a top-level developer. Many people start their work in custom software development from basic courses or even by learning independently. The most important things are the expert’s skill and proof of that skill through a portfolio.

What does a software engineer do?

Software engineering is more complex than mere development. Therefore, this profession requires a higher level of education and expertise. Devs are solely engaged in building software that should be running seamlessly across different devices. Meanwhile, software engineers perform and manage multiple tasks to make sure that the solution as a whole works smoothly.

Engineers apply software engineering principles in UX/UI design, custom software development, QA testing, and maintenance.

In the same way, any store manager worth their salt can operate the entire shop, from goods supply to utility management, and work with customers, a software engineer can run the whole software creation and maintenance process. Taking the comparison further, the engineer is often a network manager instead of a single store. Simply put, the engineer’s work is the next step above developers. But software development is something that an engineer must have knowledge and expertise in.

Engineer’s responsibilities during custom software development

Managing all components of the hardware system.
Creating tools to support every stage of software development.
Building resilient and fault-tolerant systems from scratch.
Software testing using various automation tools and QA specialists.
Building and maintaining IT architecture, large-scale data systems, and cloud-based applications.
Developing scalable pipelines for deployment to support third-party integrations.
Working effectively with multiple teams.
Monitoring system analysis, UI/UX design, and development programs.
Supervising junior and middle developers.

Essential skills for a software engineer

Due to their critical role in the custom software development process, a software engineer must have all the skills of a dev. However, they must take it further. To succeed in this profession, you’ll need some highly specific skills that have little to do with the actual development process.

Computer programming and coding.
An engineer should have a deep understanding of the most popular languages for their niche. For example, for a custom web development company, this can include C#, C++, HTML, Java, JavaScript, Perl, PHP, and Python.
Object-oriented design.
A software engineer must be able to come up with a design that will be efficient on every level, from production to marketing.
Software testing and debugging.
While not replacing QA specialists, software engineers must understand precisely how to find and fix any product issues.
Problem-solving skills.
An engineer must have the ability to solve immediate issues, minimizing trade-offs to other system’s parts.
Efficient teamwork with versatile teams.
Software engineers need the ability to coordinate every team involved in tor product’s release.
Strong communication skills.
Software engineers often have to clarify specifications with clients. They must be able to communicate effectively and sometimes intervene in the chain of communication between customers and developers.

Unlike software developers, it’s highly recommended for an engineer to have a Bachelor’s or even a Master’s degree in computer science, information systems, or programming.

Conclusion: Role of Devs and Engineers in Custom Software Development

A custom web development company, as well as any other business that offers end-to-end solutions, must employ both software developers and software engineers. These experts work very closely together. However, they have distinctively different roles in the process of creating top-quality software.

To learn more about these professionals and how they can help bring your ideas and plans to life, contact us directly!

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