Marquètte: How AI Content Writing Software Works

We live in an age when AI content writing software is becoming an everyday tool for businesses and content creators. But like all innovative tech, an AI-powered platform that generates content can be a mystery for the average person.

In this post, we unveil the secrets of AI writing and explain how to use Marquètte, an AI SaaS platform that can be a game-changer for content marketing.

What Does AI Content Writing Software Really Do?

An AI-powered platform that generates content doesn’t write it like a human author. For example, a human working on an article will make an outline, conduct research, write a draft, and edit it. However, artificial intelligence that’s generating an article works like this:

  1. The user enters an inquiry. In the case of Marquètte, it’s a question you want the machine to answer.
  2. The AI searches enormous databases for information about the requested topic.
  3. Then, AI processes selected data and applies NLP technology to generate a text that will answer your question.

In addition, you need to understand that with every step, the AI learns how to be better at creating texts. Already, over 50% of respondents can’t see any difference between content created by humans or AI. Verify it yourself by signing up for a 7-day Free Trial and generating your own texts with Marquètte.

Marquètte AI content writing software interface.

How to Use Marquètte AI-Powered Platform

Generating content using the Marquètte AI SaaS platform is extremely easy. The AI works fast, so you can create several posts within a day, even if you edit some of them. But some AI-generated answers can be published on your blog or social media accounts directly.

The whole process goes like this:

  • Sign up.
    Use the Free Trial to explore the platform for 7 days and test its features. In addition, you don’t need to enter your credit card information for the trial, so everything is 100% risk-free.
  • Take a look at the account Home page.
    If you don’t know what to write about, the Home page is your place of inspiration. There are unique pages for different industries that give you some information about the latest trends. Take any fact that catches your attention and ask the AI for details.
  • Ask your question.
    First, the machine will analyze it to see if it meets the platform’s requirements. Please note that questions construed as illegal or promoting violence will be rejected. You can resubmit your question if it’s blocked. And if you think that there is some mistake, please contact support.
  • Make use of the provided answer.
    Once the AI content writing software does its job, it will provide you with a versatile piece of content. There is a short answer that you can use as a social media post immediately. There is also a long-form answer that goes into detail about the topic. You can use that for a blog post, article, or even as basic research for an essay. Moreover, there’s additional information that explains some of the points mentioned in the main answer. Finally, there are suggested questions that will help you dive deeper into the topic.

AI content writing software Marquètte answer example.

What AI Content Writing Software Can’t Do

Of course, it’s crucial to remember that while AI learns and becomes a bit better with every use, it can’t compare to the human mind. Our creativity and vision are way beyond what machines can achieve. Therefore, there are certain limitations to what AI content writing software can do.

  • It can’t personalize texts.
    For example, if you use an AI-powered platform to enhance content marketing, you’ll have to edit texts and add information about your brand. You might also need to add a few paragraphs to connect general information provided by the AI to your company’s product or service.
  • It might make mistakes.
    No matter how advanced NLP technology has become, AI might not understand the natural language perfectly. That’s why it’s important to use an AI SaaS platform that accounts for such possible issues. For example, Marquètte will return your used credits if the answer is unsatisfactory so that you can ask another question.
  • It can’t create advanced structured pieces of writing.
    AI content writing software has mastered the basic essay structure. It means that it can create texts that have an introduction, body, and conclusion. And that’s perfectly enough for marketing content like blog articles and forum or social media posts. However, at the moment, AI isn’t so advanced that it can create complex pieces of content with a set structure. For example, it can generate a simple narrative essay, but it can’t write an argumentative essay that must have a clear thesis and argument with counter-arguments in separate paragraphs.

Indeed, AI technology is very far from being all-powerful, which is definitely a good thing. However, even as it is now, artificial intelligence can greatly benefit your business.

In Conclusion: Who Can Benefit from Using Marquètte AI SaaS Platform

The number of uses AI content writing software might have if one applies it creatively is sure to surprise you. First of all, Marquètte can become an essential helper for small businesses and marketing agencies. Its ability to generate quality content gives businesses a powerful marketing tool. Basically, they can maintain an interesting blog and fill their social media accounts with fresh relevant posts even without having a professional content writer on staff.

Marketing agencies and content writers can use Marquètte to speed up their work. Higher productivity gives them time to explore new opportunities and focus on professional growth.

Students and just the average person can use Marquètte as a tool to help in their research of new subjects. Playing around with it can be great fun, and the subscription costs only $19.95 a month.

Ecommerce Website Development Tips: How to Make Your Shop Attractive

There are millions of online stores today, which is why eCommerce website development is so hard. Now anyone can make a store using simple and even free platforms. However, attracting buyers to such a run-of-the-mill shop is nearly impossible. The buyers of today are looking for cool designs, fantastic user experience, and features that take online shopping to the next level.

To have a store like that, you’ll need to not only invest in end-to-end eCommerce solution development. You must also understand what makes online shops attractive and use these tools when designing your own.

Choose the Best Ecommerce Website Development Platform 

Unless you are developing an end-to-end eCommerce solution from scratch, you will need to choose an existing platform. The right choice of an eCommerce platform is key to building an attractive store that will bring you money.

In large part, the platform will define store design and overall usability. It will also affect SEO and other types of optimizations you need to attract traffic. In addition, remember that some platforms might have limited opportunities for integrating third-party solutions. Therefore, you must research available plugins and extensions when comparing different options.

First, you should define what you want your eCommerce website to be. Then, find a platform that can realize your designs. Moreover, consider scalability and flexibility. Will you be able to change and grow your store in response to the increasing demand?

Remember that having the website crash during a surge in traffic, for example, due to holiday sales, might ruin your entire business.

Invest in Top-Notch Security

Nothing is as vital as customer security for online businesses. Therefore, you must hire an eCommerce website development company with cybersecurity expertise. The attractiveness of your store will grow if you can prove to consumers that their data and money are 100% safe.

To do this, you need an end-to-end eCommerce solution audited and tested by experts. They will identify all potential weaknesses, so you can cover them and make your business an online fortress.

Moreover, a part of eCommerce platform development should include planning for maintenance and updates. Keeping your store updated on every level will help protect it from rapidly evolving cyber threats.

Have your website protected by specialized software and certified experts. These certificates on your homepage will make people trust your brand. The eCommerce industry is already losing over $20 billion due to fraud. Investing in top-notch security is investing in your future.

Integrate AI in Your ECommerce Website Development

Today, if you choose AI-driven software development, you will undoubtedly get a huge advantage in your niche. Developers can use AI technology to streamline their workflows and increase the quality of some services. For example, QA testing benefits greatly from implementing AI-powered solutions.

Regarding eCommerce website development, artificial intelligence can be used both to speed up the process and enhance user experience. The easiest way to implement AI in an eCommerce business is to add a chatbot to your website. You can use it to improve customer service and reduce the costs of outsourcing a call center.

However, today’s eCommerce platform development allows incorporating multiple chatbots with different functions. For example, you can create an assistant that offers buyers style suggestions. Another idea is to make a helper for choosing sizes. This way, you will enhance the user experience and reduce costs associated with order returns.

Ecommerce website development tips: the importance of UI/UX design.

Focus on Attractive Responsive UI/UX Design

ECommerce website development should always prioritize UI/UX design. The site is your only medium of interaction with consumers. Therefore, your goal must be to make it beautiful and comfortable to use, so people enjoy spending time there. The ease of use and intuitiveness affect sales directly. However, they are also the factors that your eCommerce platform development capabilities can limit.

Therefore, hiring a development company with a team of talented and experienced designers is imperative. These professionals should be able to advise how to provide your customers with a high level of user experience.

In addition, be sure to explore multiple online shops yourself. Note that you should look beyond your competitors. Browse different eCommerce websites and take notes of the features and designs you like most. Then, discuss them with your team to see whether you can implement these ideas for your store. 

It should be an ongoing process when working on an end-to-end eCommerce solution. This way, you’ll be able to update the store regularly to keep up with the UI/UX design trends.

Write Really Good Product Descriptions

Indeed, people don’t spend much time reading on the Internet these days. However, nothing can diminish the value of a good product description. This small piece of content is a tool that can help you motivate visitors to actually make a purchase.

Most importantly, the description gives you room to make your store stand out. You might have a dozen competitors that sell the same or similar products. However, by creating captivating descriptions, you can make people choose your store above others.

But bear in mind that product descriptions need to be not only fun and engaging. Also, they must be highly informative and offer all essential details about your product. Additional interesting facts and tips on how to use the product are also welcome.

In addition, product descriptions are your SEO tool. They must contain relevant keywords to help your Google ranking and attract organic traffic.

As you can see, product descriptions are precious indeed. That’s why you should have them written by a professional. However, even small businesses that can’t afford a full-time content writer have a solution today. You can use an AI content generation platform to help you write exciting texts about your products.

In Conclusion: The Key to Outstanding ECommerce Website Development

ECommerce website development can be challenging because competition in this industry is insane. So creating a store that will provide a great user experience and stand out among competitors is difficult. But it’s not impossible.

All you need is an experienced and creative development team. Of course, the people you hire must be top-grade professionals. But also, they need to be able to understand your vision and offer their own original ideas on how to make your shop outshine everyone else’s.

Looking for a team like that? Contact us and schedule a meeting.

See what we can offer with your own eyes!

How AI Can Be Used in Fraud Detection Software

It’s a well-known fact that the cost of data breaches is going into trillions by now, and fraud detection software can be the thing that saves your specific business from being a part of that dreadful statistic. That alone is sure to be an excellent motivation for investing in this type of cyber security solution.

However, as a company with ample expertise in fraud detection software development, we advise taking your plans a step further. Adding AI technology to these solutions can make a huge difference. Already, AI-powered tools are used at the highest level, including monitoring government fraud in the US. Therefore, businesses that will implement this technology sooner have a higher chance of becoming leaders of their niches tomorrow.

How AI Is Used in Fraud Detection Software

Artificial intelligence has far greater analytical and processing capabilities compared to humans. Of course, it’s not to say that AI is ‘smarter’ than a human. However, it can process large amounts of data much faster.

Implementing these capabilities of AI in fraud detection software development allows businesses to get solutions that can:

  • Detect anomalies.
    AI can effectively identify anomalies caused by fraudulent behaviors. Moreover, it can learn to detect patterns that do not yet exist. It means that AI protections of this kind can adapt to future threats.
  • Predict behaviors.
    Furthermore, AI can analyze current behaviors to predict patterns. Then, a breach of such a pattern will trigger an alert of possible fraud. For example, a change in password or logging in from a different location can be causes for concern. Finally, note that AI-powered fraud detection software will learn and therefore improve with each case.
  • Create fraud scores.
    Analyzing the data from fraudulent cases enables the AI to create scores that it can use to flag, approve, or reject future transactions. In addition, the scores will be updated automatically, so machine learning will continue making the software more accurate.
  • Identify customers fast.
    KYC (know your customer) technology powered by AI makes customer identification both faster and more secure. It’s particularly effective when applied in facial recognition tech due to AI-driven computer vision.

Particular applications of AI in fraud detection software can vary depending on customer requirements. However, as a rule, this technology is used to detect, flag, and investigate inconsistencies and potentially fraudulent actions. Then, the quality of your custom software development team’s skills will determine how well your business responds to these threats.

Remember that this software is also used to reduce false-positive alerts, which helps you save money further.

Benefits of AI in fraud detection software development.

Benefits of Using AI in Fraud Detection Software

Implementing AI technology in fraud monitoring software development does not only increase opportunities of what the solution can do. Depending on how the developers use AI, they can grow your business’s benefits.

  • Faster detection.
    Detecting threats earlier allows you to minimize losses associated with the fraud. Note that AI-powered software also identifies these dangers more efficiently. So, in the end, you are able to save the maximum amount of money. Moreover, you can build a reputation as a reliable and trustworthy business.
  • Increased accuracy.
    Accurate identification of threats does not only help you neutralize them effectively. Most importantly for business, it allows you to avoid complaints and issues caused by false-positive calls. So, your customers won’t get frustrated for their accounts being blocked and reported by mistake.
  • Better prediction.
    Nothing does predictive analytics better than AI today. Therefore, even if you have a team of outstanding analysts working for your company, augmenting their work with AI will improve results. Also, using fraud detection software for this enables you to work faster. It means that your experts can spend more time on high-priority tasks that require human intervention.
  • Cost-efficiency.
    It’s true that custom AI-powered fraud monitoring software development is a significant investment. However, considering the money you can save through fraud prevention, this investment is sure to be worth it. In addition, your business is guaranteed to increase revenue due to offering customers a higher level of protection.
  • Better classification.
    Classifying threats is incredibly important to ensure accuracy and overall efficiency in fighting fraud.
  • Easier scalability.
    Fraud detection software developed by an outstanding team can grow with your business organically. Therefore, you won’t waste time or incur a loss because it can’t keep up with your growing demands.

Bottom Line: Should You Invest in Fraud Monitoring Software Development?

Contrary to popular belief, it’s not only financial businesses that will benefit from using fraud detection software. Of course, businesses that specialize in security need to create such solutions. They often do this by outsourcing such tasks to Devtorium, an ISO-certified company. Also, any enterprise-level business selling paid services to customers can offer this extra level of protection. Finally, government and non-profit organizations that work with personal data require such cyberdefenses.

Simply put, if frauds can get to your customers, it’s your duty to protect them. Therefore, creating a custom solution is an investment that will surely pay off in the long run. To find out what AI-powered fraud detection software can do for your business in particular, contact us today! Our expert team will analyze your business and come up with a plan that will fit any budget.

How AI Content Writing Software Can Benefit Small Business

Any online business that wants to succeed today must attract organic traffic in droves. An essential part of the process that will allow you to do it is posting tons of fresh, exciting content daily. But the services of content writers can be pretty expensive, so a solution was needed. That’s how AI content writing software came to be. This type of AI-powered solution is relatively new, but due to the enormous demand, it’s developing rapidly.

If you run a small business that needs high-quality content regularly, this post will explain whether a content-generating AI SaaS platform is for you.

Who Needs AI Content Writing Software

Any business with a ‘live’ website or just social media accounts can benefit from using an AI-powered platform for content generation. It’s because to stay active on different online platforms, you must post lots of content often. Preferably you should strive for a daily post on social media and at least a weekly blog article. Also, don’t forget things like Facebook ads, email newsletters, and new pages on the site.

Hiring a full-time content writer is well above the budget for any small and even the majority of medium businesses. Another option is to order content at UpWork or a similar platform. However, a 700-word blog article from a decent writer can cost around $70. It’ll be a few hundred from a top-rated professional. Such an investment can be viable sometimes but definitely not something you should add to your regular expenses log.

Despite the costs, the importance of content is growing for online businesses. Moreover, requirements for the quality of those texts are constantly increasing.

AI content writing software was born out of the demand for affordable quality content that can be created fast. This industry is exceptionally well-suited to implementing fast-developing AI technologies. So, the results these solutions can produce today are awe-inspiring. The result of their work might not be able to replace a human content writer completely. However, they can provide small and medium online businesses with a massive part of the raw content material they need.

What AI Content Writing Software Can and Cannot Do

How AI content writing software looks like and works.

Benefits of using an AI SaaS platform for content generation

Saving time and money. These are the most important benefits of using an AI-powered platform for content generation. The most notable thing about it is that it can create an article in a few minutes max. Meanwhile, even a highly experienced and skilled content writer will need at least an hour to research and write a basic blog post of 400+ words.

To see how it works, you can look at our AI content generation platform Marquètte. You log into your account and get to see a homepage that already has some info on recent industry trends. So, even if you don’t know what to write about, you can get some ideas right away.

Then, you ask the engine a question and it provides you with an AI-generated text in a couple of minutes. Of course, the text itself is already fit to use in different types of posts for a blog or social media. But suppose you are aiming for a sizeable informative article. In that case, you can look at the Additional Info section included in the answer to help you ask further questions on the subject.

The whole process shouldn’t take you more than 10 minutes.

Meanwhile, you can use your precious work time to focus on other important marketing and business tasks. 

If you wonder about the quality of texts generated by AI content writing software, you’ll be happy to know that over 60% of people can’t even spot the difference between human and AI works. Therefore, AI can be a fantastic help for your content marketing strategy and not only that. And the subscription costs only $19.95 compared to the minimum of $1 per word for a content writer.

Limitations of an AI-powered platform for content writing

For all that a content writing AI SaaS platform is amazing, it cannot completely replace a human expert. For a small business using it for marketing, this means that you will need to hire a content writer from time to time. However, you can only do it for sophisticated tasks, like filling your main website pages with content or creating specialized marketing materials and presentations.

Meanwhile, you can use an AI-powered platform for the majority of your content marketing needs, including:

  • Blog posts
  • Social media posts
  • Emails
  • Forum marketing

However, you’ll need to do some editing on those texts sometimes. But that’s a minor task that doesn’t require you to be a professional writer. For example, you might need to cut some text out of the piece generated by AI to make it small enough for a Facebook post. Or you can break it down into a series of posts.

You might also need to add some paragraphs to tie the AI-generated text to your brand. For instance, you might add specific paragraphs describing your services or products.

Bottom Line: Should You Invest in an AI-Powered Platform for Content Writing?

If you want to enjoy the benefits of content marketing without spending hundreds of dollars on a content writer every month, investing in an AI-powered platform for content generation is worth it. AI-driven software development is evolving rapidly, so the technology that is already impressive is getting better every day.

It means that a small business can get a big boost for a relatively small investment. Also, you will be able to cut down your time on creating content and focus on other things, like SEO or conversion.

Do you want to try it out? Get a free trial of Marquètte now and see for yourself!

UX/UI Design Services: What’s the Difference?

UX/UI design services are both an organic part of the software product development process. The difference between them is that Ui and UX consider ‘design’ from different points of view. User experience(UX) deals with the app’s functionality to ensure that users can interact with it smoothly. Meanwhile, the user interface(UI) deals with the visual representation of the app. So, it’s responsible for what the user sees during their experience.

However, the most important thing to understand is that while there are clear differences between UX/UI design services, they are so closely connected that one cannot exist without the other.

For example, think of it like this, the plumbing system and pipes in your house make up a part of its UX. However, the faucets are the UI. And that’s where you get to choose whether you want them to be the most basic efficient model or something aesthetically pleasing.

It’s making the right choices in both UX and UI designs that will determine the success of your product. Failing at either will be equally destructive.

UX in application design

What Is UX in Application Design?

Simply put, UX design is the embodiment of the user’s interaction with the app. Don Norman, the man who coined the term User Experience, explained it as a “cohesive, integrated set of experiences” and recommended to consider every single stage of product interaction when developing UX. It means going from the original intention to the final reflection on using the product.

Every experience of interacting with the product, from first use to maintenance, must fit and work together cohesively. A UX designer is the person who builds those experiences. So, their main goal is to ensure that every interaction is easy and smooth. But even more important is to fit all those interactions together just right. As a result, the product as a whole must become intuitive.

From the moment they first open it, the user must be able to achieve their goal quickly and efficiently. Note that it doesn’t matter what the exact goal is. It must be equally easy for the user to open an account, make a purchase, find a FAQ page, or contact customer support. Most importantly, the user should be able to easily manage all that even when they open the application for the first time.

It’s no less critical to make sure that people genuinely enjoy using the product. That’s also a part of user experience design. And in order to create a product like that, the UX/UI design company must do some quality research.

What a UX designer must know to create a great product

The focus of UX design is the user. Therefore, designers must understand their target audience extremely well. For this, designers will need to rely on:

  • User personas.
    The project must have clearly defined user personas, fictional representations of future users. The user persona must provide a detailed profile. It includes age, gender, nationality, interests, profession, education level, marital status, etc. Basically, the more precise the user persona is, the easier it will be for UX/UI design services to create a product those people will love.
  • Focus groups.
    Focus groups are people that fit your user personas that you can interact with to find out their attitudes, interests, issues, etc. The point is to use them to get to know real people’s needs beyond your persona profiles.
  • User interviews & surveys.
    Conducting short interviews or using surveys with real users is the best way to learn how well the UX design performs.

In order to produce the best user experience, the designer should embrace some basic principles:

  • Start with research.
    Your design must solve people’s problems. Therefore, you need to get to know the real people the product will serve.
  • Show and tell.
    A UX/UI design services provider must be in constant contact with people showing off the design and getting feedback. This process should be interactive as UX design must be updated based on that data.
  • Rely on empathy.
    The designer must be empathetic with the people they are creating for. They need to feel and understand users to create the best user experience.
  • Forego biases.
    The designer must be objective and purposefully clear any biases and assumptions about people.
  • Design for inclusivity.
    Any app design should be accessible to everyone.

UI in application design.

What is UI for a Web Application?

UI, user interface, is what the user sees when interacting with a product. Those interfaces can be extremely versatile in design. However, they come in only a few types. The most common of those are:

  • Command-line interface.
    Professionals mostly use those as they really aren’t easy to use for a layperson, nor are they aesthetically appealing.
  • Graphic interface.
    There are many kinds of Graphical User Interfaces (GUI) that are highly versatile. In fact, they are so many that we’ll be sure to make a separate article on GUIs. These interfaces allow users to interact with an app using different visual elements. And it’s only the designer’s imagination is the limit to what those visual components can be.
  • Voice-controlled interface.
    All smart assistants you use in daily life are VUIs. They are getting trendy now. So, it’s a good idea for every software product to consider at least some measure of voice control functionality.
  • Gesture-based interface.
    Remember the holographic interfaces Tony Stark uses? They are a futuristic take on gesture-based interfaces. At the moment, this technology is used in VR games. But it’s developing rapidly and we hope we’ll be close to the IronMan technology level soon 😉

Top principles of a UI design company

User Interface design definitely needs to be visually attractive. However, to create an interface that people enjoy interacting with, the designer must keep in mind the following principles:

  • Clarity.
    Clarity must be the driving force in UX/UI design services as a whole. It’s what the designer must think about to make an intuitive interface. The main task of a designer is to make an interface that’s so clear and ‘obvious’ that a user can interact with it without prior knowledge of the app. Note that this means that not only must the app design be intuitive. But also all important elements, for example, buttons, must be easily visible.
  • Familiarity.
    One of the most effective ways to make UI intuitive is using elements that people are familiar with. That’s why a designer needs to research top trending apps, even those not in their customer’s niche.
  • Flexibility.
    Flexibility is one of the key principles for UX/UI design services in general. In the context of UI, flexible design is the one that will work equally well for any situation and device. It’s also about the ease of use. For beginner users, the flexible design will enable fast learning. For experts, the design must offer shortcuts and other ways to achieve their objectives quickly.
  • User control.
    The user must feel in control of the interface. This entails clearly marking every step of user interaction with the app. Also, you must provide “emergency outs” for users who make a mistake. For example, one such safeguard is a pop-up that verifies whether the user is sure they want to delete their account.
  • Hierarchy.
    All visual elements in the interface must be arranged in order of importance.
  • Negative space.
    UI design elements must not be crammed one atop the other.

Are UX/UI design services equally important?

Are UX/UI Design Services Equally Important?

Can an app have only UI or only UX?

First of all, you must understand that there cannot be UX without UI design services. These are two sides of the same coin. Thatєs why the profession itself is called UI/UX design. User experience and interface through which the user ‘gets’ that experience are intricately connected. Therefore, UX/UI design services are equally important for any software product.

In order for your product to be successful, it must both provide a great experience and have a great design. Bear in mind that providing a top-quality user experience is necessary not only to increase conversion and customer loyalty. Studying app stats will also help you understand customer journeys better. So, you’ll be able to make meaningful and efficient updates to improve the performance of the app and your business as a whole.

How to Choose the Best UX/UI Design Company for Your Project?

The first step to choosing a provider of UX/UI design services is to study their portfolio. If you like the visual style of the team, and they have experience in creating the type of apps you plan to make, set up a meeting.

During interaction with the UX/UI design company you’ll need to determine:

  • Are these people good in communication?
    Make sure that you are able to communicate your vision and the designers can visualize them exactly as you want.
  • Do they show good teamwork?
    If you get your app developed in one place, make sure that the designers are a part of a well-adjusted team that can effectively work together.
  • Are they good as solving problems and thinking ‘outside the box’?
    Issues are unavoidable in any project. A reliable custom mobile application development team must be able to solve them fast.
  • Do these people have solid work ethics and values?
    The company should share its values and prove it is trustworthy and client-oriented in everything.

Looking for a fantastic creative UI/UX design team? Contact us! At Devtorium, we can help you with any stage of the project, be it only design or developing an end-to-end solution from scratch!

Hire the best UX/UI design services company!

Have an Idea for an App: Use Custom Mobile App Development Services to Start Your Business

If you have an excellent idea for an app, hiring a custom mobile app development services provider is the next logical step you should take, right? Well, it turns out there are quite a few things you’ll need to do to create a successful product.

The following guide will take you through every step of this process and offer all the resources you’ll need. Then, armed with a plan of action, you’ll create an app that will turn in profit while helping people.

Now is a great time to get into custom enterprise application development. The industry is piping hot, and the number of app users is growing fast. In addition, smartphone users today spend close to three hours daily using different apps. With the smartphone penetration rate growing rapidly, you shouldn’t miss out on the chance to launch an app that will become the next big sensation. Mobile app development is the future, so act on your ideas fast.

Introduction to custom mobile app development services.

Custom Mobile App Development Services: Going Above and Beyond

Why having a great idea for an app is not enough

Mobile and web apps are popular, everyone knows this. But have you ever thought about exactly how popular they are?

In the last quarter of 2020, over 3.14 million apps were in Google Play Store and over 2 million in App Store. However, bear in mind that those aren’t the only app stores on the Web. Also, there are specialized custom apps that only work within enterprises or businesses. Therefore, the actual number of unique applications is enormous.

It shouldn’t be a surprise as the mobile app revenues are projected to reach over $935 billion by 2023. So naturally, everyone wants a piece of that pie.

All things considered, even if your idea is unique and lucrative, getting noticed will be tough. That’s why you need to think well beyond end-to-end application development. You’ll have to finance, market, and support your product to give it a chance at success. Moreover, you’ll require assistance from experts in various fields. It can make the difference between launching a breakthrough product and failure.

Follow the steps below if you are hyped up and sure that your idea has a fighting chance.

Before You Get to Custom Mobile App Development Services

Conduct a thorough market research

When you get an idea for an app, the first thing you should do is research the market. Questions you need to answer:

  • Who is your target audience?
    Decide who will use your app. First, you need to understand these people’s age, gender, and education level. Also, research the apps they are using already. Finally, find out what devices they prefer.
  • How is your app going to benefit people?
  • Are there already apps similar to the one you have in mind?
    If yes, how is yours going to be different?
  • What are the current trends in custom mobile app development services?
  • What apps are most popular now?
    What’s unique about their design or functionality?
  • Who are your future competitors going to be?
  • What do those companies and their products offer to customers?
  • How can your app be better?
  • Should you look for end-to-end application development or a different type of development service?

Quality market research takes a lot of time and effort. However, any business that wants to succeed today must be built on relevant Big Data analysis. You can’t create a project using only conjectures, rumors, or subjective opinions. Therefore, you’ll have to do dozens of searches and study multiple industry reports.

Custom mobile app development services: where to start?

Develop your USP by studying future competitors

As an aspiring app creator, the primary source of information on mobile application development solutions should be your competitors. As Mark Twain said, “there is no such thing as a new idea.” Therefore, there’s a high chance that a product similar to the one you want to launch already exists. You’ll need to study all these solutions to make sure that your own stands out. That’s how you’re going to develop a unique selling proposition (USP).

In case you have the incredible luck of being the first, study the apps most popular with your target audience. Then, install those yourself and analyze them thoroughly.

Analyze the following:

  • What kind of UI/UX design do they have?
  • What features do they offer?
  • How do they benefit the user?
  • Why do you think people like them?

If you have direct competitors, you’ll need to do your best to find out everything about their products. 

  • What programming languages did they use?
  • How do they market their products?
  • What kind of monetization strategy do they use?
  • What are the exact features of their apps?

Also, you should take the time to go through reviews of your competitors’ products on AppStore and Google Play. Take notes of the features users like and their most common complaints.

Finally, analyze all this data and highlight the weaknesses and holes in the strategies of your competitors. Then, start building your own plan by turning those issues into your product’s strengths. Again, the enterprise mobile app development company you choose should help you with this.

Create an app monetization plan

Obviously, the app you are building should bring profit. And to do that, you need to decide precisely how you are going to monetize it. This decision will be an essential part of the business plan you’ll use to obtain financing. Therefore, be sure to think about this carefully and compare the pros and cons of every method. In addition, take a look at how your competitors monetize their products. 

The most common mobile app monetization strategies are:

  • In-app purchases.
    The number of purchases made through mobile apps keeps growing steadily. So, this can be an excellent option for many industries. However, if you plan to use this method, you’ll need to discuss it closely with your end-to-end application development team. They will need to create this type of functionality for your product or integrate a third-party payment provider.
  • Data monetization.
    You might not require any additional custom mobile app development services if you choose monetization through selling data. Of course, you’ll have to be upfront about this and ensure complete confidentiality. If you can do this, selling some types of user data to third parties can be highly lucrative. For example, this information can be used in market studies, like the ones you used to develop your business plan.
  • Subscription plan.
    Use the freemium model if you want to go with a subscription plan. You should either offer a free trial of the app or make some of its basic functionality free to use. So people will be motivated to try it and see if they want to buy the product.
  • In-app advertising.
    Remember, if you use in-app ads, make sure they aren’t annoying.

Develop an app wireframe

After settling with your idea and developing a business plan, it’s time to create an app wireframe. It’s a task for your custom mobile app development services provider.

Think of a wireframe as a blueprint for your product. Many people mistakenly believe that a wireframe must include application design. However, it’s not true. The purpose of a wireframe is to show what exactly your product will do. Therefore it must consist of:

  • Page elements
  • Possible actions
  • Object categories
  • Conversion and navigation areas
  • Content prioritization

You will present this wireframe to possible investors. In addition, you’ll use it within the team to ensure everyone is on the same page about the product.

When developing the wireframe, keep in mind that it has to show every step of the user’s journey. It will also help you see whether you need to cut some of the steps. Do not forget that users prioritize convenience above all in mobile apps. Therefore, every additional click or page load might bring down your revenue.

It doesn’t really matter what the wireframe looks like. So, you don’t have to invest in designer services before making it. However, you can provide some concept art for possible designs to add to your business plan presentation.

You don’t even need to have a logo at this stage of the project. Therefore, you can use your resources efficiently to maximize app functionality while looking for financing.

How to get financing for a mobile application development project.

Where to Get Financing for Mobile Application Development Solutions

The cost of custom mobile app development services varies depending on multiple factors. Sadly, many great application ideas never make it past that stage because people cannot secure financing.

The good news is that today, you can explore many avenues to get money for your app. So, even if you don’t have a starting capital and banks refuse you a loan, you still have options.

  • Crowdfunding.
    Crowdfunding is a great financing option nowadays. It’s a very effective way to fund custom mobile app development services. However, you’ll need to launch a good marketing campaign early for your crowdfunding efforts to be effective. Otherwise, people won’t know much about your idea, and they won’t have the motivation to fund it. Today’s best crowdfunding platforms are Indiegogo, Gofundme, Mightycause (for non-profits), and StartEngine.
  • Angel investors or venture capitalists.
    Both angel investors and venture capitalists are businesses or individuals who can fund your app if they consider it promising. Angel investors usually offer funds at the beginning stages of development. On the other hand, venture capitalists are more likely to join when the app creation process is already in the works.
  • Startup finance programs.
    A wide range of small business grants and financing programs are available in the US and worldwide. These financing options are highly versatile, and often entrepreneurs don’t know that there might be government-backed help open to them. Therefore, be sure to research these options and look up any programs available in your community. But remember that such programs and grants usually have rather specific requirements. So, you might need to adjust your product plan to make it compliant.

How to choose a provider of custom mobile app development services.

Custom Mobile App Development Services: How to Find the Right Developers for You

After you secure financing, you should start looking for a reliable provider of custom mobile app development services. Your development company should be trustworthy and consist of people you can connect with on a personal level. These professionals will translate your vision into a real-life product. Therefore, they must be able to assume your perspective and understand exactly what you want to accomplish.

The search for such professionals should start with studying their portfolios and case studies. It’s usually best to hire developers who have experience with the type of apps you want to create. It means that to get a fantastic online store, you should hire an experienced eCommerce application development company. This way, you can ensure that developers understand the niche and know how to overcome its challenges.

However, you shouldn’t discard the idea of hiring an enterprise mobile app development company that’s new to the niche. If the company’s case studies are impressive and versatile, they prove that these developers are skilled and creative no matter the challenge.

Overall, the qualities you should look for in an end-to-end application development provider include:

  • Impressive portfolio and customer testimonials
  • Willingness to sign an NDA from the start to ensure the security of your idea
  • Effective project management skills
  • Good communication with the customer to keep you updated about the progress
  • High development and testing standards
  • Wide range of QA testing measures to make sure your app performs well when it’s launched
  • Putting the client’s needs and vision first

Remember, you should hire an app development team that will work with you to bring your idea to life.

Next Level of Custom Mobile App Development Services: Launch an MVP

One of the best ways to start your mobile app business is to launch an MVP to start attracting people as soon as possible. MVP stands for a minimum viable product. Basically, it’s a ‘barebones’ version of your application. However, it’s good enough for people to actually use.

An MVP of a mobile application must have all the essential features so customers can use it. Those users then can provide truly invaluable feedback. It can help you understand what works and what doesn’t. But most importantly, you will be able to see the right direction for moving forward.

Releasing an MVP is essential not only to start making money sooner. The main goal of this business model is to avoid wasting your money on developing unnecessary features. In this case, the whole process of future development is based on the feedback loop you can build with your users.

Note that your MVP can validate the very idea of your product at the starting level. After that, you will get to see the market response to it. Unfortunately, some apps never make it past an MVP. But many more undergo complete transformations as the owners adapt them to real-life user responses.

In addition, you get a chance to find some new business opportunities. The feedback you get will be much more informative than impersonal market studies. So, you’ll be able to exploit other potential business avenues in the niche.

In essence, launching an MVP can be considered a large-scale type of A/B testing. Therefore, use this opportunity carefully to refine your idea into a product that will truly rock the market.

How to market your new mobile app.

Marketing: Must-Have Step for Custom Mobile App Development Services

It’s essential to understand that no matter how good your idea is or how well the custom mobile app development services company does its job, no one will know about your product without marketing. Nowadays, a good marketing strategy is not some kind of luxury for big corporations. On the contrary, it’s a must-have feature for any business, no matter how small.

Also, if you want to launch a successful app, you’ll need to think about marketing even before looking for an end-to-end application development company. It’ll be necessary to attract investors, as well as to generate some hype for the launch.

Start by creating a marketing plan for your app. You can find free templates like this one from HubSpot. While building your project, keep in mind that a marketing campaign for a mobile app should include the following stages:

Awareness generation stage: pre-custom enterprise application development

At this stage, you need to focus on raising product visibility. Therefore, it will be best to launch a social media campaign. You’ll need to establish your brand online and build up a following. Use advertisements and, if possible, influencer endorsements.

It’s also imperative to get involved in a variety of industry-specific groups. Bear in mind that you’ll need to post not only self-promotional content. To attract attention through social media groups, you’ll have to become an active member and build a reputation as an expert. Then, you can start sharing information about your upcoming product launch.

Note that these groups might help you attract not only future app users but also investors and business partners.

User acquisition stage

At this stage, your priority is to get people to download your app as much as possible. You also need to track all downloads to see which of your channels perform best. Then, focus on them to grow your user base.

Using paid ads will be very effective at this stage. However, you will also need to work on your app’s page optimization in the app store. It’s very similar to SEO, as you’ll also need to optimize the app description for searchable keywords. Your goal here is to increase app visibility on the platform.

In addition, you should try pitching your app to the app store’s editorial team to get it featured. It will boost visibility and increase your authority as a creator.

User retention stage

Having people download your app will be of little help if they don’t use it. Therefore, it’s imperative to establish communication with your users and keep them involved. You can do this through push notifications, email marketing, and organizing various in-app events and contests.

Also, be active with your social media marketing. Remember that you should communicate with users outside the app as well.

Finally, publish regular updates and request feedback. In addition, be sure to reply to all user comments.

How to Get More Downloads: App Store Optimization Tips

When uploading your app to any app store, you need to remember that these stores use an inner search protocol. It means that you need to apply SEO principles to your app page as you do for websites. This way, the chance of your app appearing in the store users’ search results will be higher. Therefore, your download rate should go up as well.

The most important thing for app store optimization is to use relevant keywords in your product description. Use tools like Ahrefs, SEMrush, or Google Keyword Planner to find the right keywords for your niche.

Bear in mind that you’ll also need to use these keywords in the title. The title must be compelling and stand out. After uploading it, search for your app yourself to see how easy it is to find using keywords. Compare with the other titles in your niche and think of what you can do better.

Another important part of app store optimization is choosing the images to include in the app description. From the app icon to screenshots, every image must be top quality. You also need to select the most compelling pictures to show off your product in the best possible way.

Finally, be sure to add a video as this is the most popular type of content today. Internet users prefer watching videos to get info quickly. Therefore, you need to give them a chance to see your app in action through a short clip. You can’t make it too long, so show the app’s most valuable feature first.

End-to-End Application Development Isn’t Really “The End”: Monitoring Your App Post Launch

Now that you’ve successfully built and launched your app, you need to decide what to do with it. There are two routes before you. One is to sell the project, thus entrusting its future to someone else. Or, you can keep working on it yourself.

If you choose the latter option, you’ll be in for a great ride.

In this case, you’ll need to determine KPIs to track the project’s progress. Then, perform detailed assessments, monthly or weekly, to see whether the app lives up to your expectations.

In the meantime, you’ll need to keep your iOS/Android app development company involved to monitor technical app performance. Also, a team of engineers will have to keep working on updates and improvements for the solution.

Finally, you’ll need to provide your product with maintenance and customer support teams. Luckily, these services can be largely automated and entrusted to AI-powered solutions.

It’s crucial to understand that your work as the product owner doesn’t stop at end-to-end application development. If you want people to keep using your app and spend money, you need to keep improving it. Adding new exciting features, organizing events, and tracking product performance will keep your product profitable for years to come.

Bottom Line: Using Custom Mobile App Development Services to Make Your App Idea a Reality

If you have a fantastic idea for an app, you should treat it as a full-scale business project, from creating a business plan and attracting investors to end-to-end application development. Launching your app and making sure it succeeds will take a lot of work. However, seeing the results is sure to be highly fulfilling, not to mention the product’s profit.

To bring your idea to life, you’ll need to study the market, make a great business plan, obtain funding, find a reliable enterprise mobile app development company, engage a marketing team, and ensure that your product has continuous support. The Devtorium team is ready to do all that and more! Contact us, and we’ll be happy to assist in bringing your vision to reality.

Software Developer Vs. Software Engineer: Encyclopedia of Custom Software Development

When looking to hire a custom software development company, you can get quite confused by the multitude of choices and professional jargon. One of the most important questions you’ll need to ask is whether you should hire a software developer or a software engineer. This choice will matter greatly, so you must understand the difference between these experts.

There has been a long debate about the roles and responsibilities of these two professions within a custom web development company. Some say that software developers and engineers are the same because their job descriptions are pretty similar. However, others believe that these professionals’ levels of engagement and skill are quite different despite this overlap.

Let’s put an end to this discussion today and explain who is who in the world of custom software development.

Breaking Down Custom Software Development Duties: Software Developer Vs. Software Engineer

Custom software development: software developer duties and skills.

What does a software developer do? 

Most people think that software developers are nerdy geeks. That may be true in their personal lives. However, these people have to be highly creative at work to bring cutting-edge ideas to life using tech skills. In addition, they are great analysts as they constantly compare and use various technologies, libraries, and approaches to create software.

Moreover, they must possess a high level of creativity to apply a limited number of structured tools in new ways to achieve original results.

The complexity of a developer’s position is that they must both engage in custom software development and negotiate with clients. These experts are responsible for different stages of product development, components design, and troubleshooting. Every dev must consider end-to-end development principles as they help monitor and analyze the software creation process.

Usually,  developers juggle several projects simultaneously. However, if the project is large and scalable, the dev might focus on it exclusively.

Dev’s responsibilities during custom software development

The scope of a software developer’s responsibilities is quite enormous. The list below gives some idea of it: 

  • Working closely with designers to ensure the result fits the client’s requirements.
  • Testing software and fixing all issues that come up.
  • Integrating the solution with third-party tools.
  • Writing clean and high-quality code.
  • Reporting about the completed tasks regularly.
  • Maintaining the systems once they’re up and running.

Must-have skills for a software developer

One of the significant differences between software developers and software engineers is the level of engagement with a project. While engineers manage the entire process, developers are responsible for one aspect of software building. Therefore, to succeed in custom software development, these experts require a specific set of skills: 

  • Solid analytical skills.
    Developers have to translate clients’ needs into functionalities using different programming languages, tools, and frameworks.  It means that analytical ability is crucial for the profession. 
  • Knowledge of several programming languages.
    A software developer doesn’t need to know all programming languages. However, it’s essential for them to know several. This way, they can come up with more creative and efficient solutions and have a better understanding of the products they design. The most popular languages today are Java, JavaScript, C#, C++, and Python. Software developers should understand the logic behind different languages. However, they usually specialize in one.
  • Skill in using open-source platforms and tools.
    Today’s leading developers should understand and have the skills to use open-source tools such as Azure, AngularJS, Atom, CloudForge, CodeCharge Studio, etc. But, again, the dev should specialize in a few. 
  • GitHub.
    Over 50% of all organizations use GitHub, so a software developer today must have an account there. In fact, showing off that account is an essential part of a dev’s CV.
  • Cloud computing.
    Every software developer should have a good understanding and experience working with cloud services. Today everything is moving to the cloud, so being an AWS certified expert or similar is a must.
  • Great self-organization skills.
    A good dev should be detail-oriented to successfully manage different projects and prevent minor bugs that can result in significant challenges. 
  • Strong communication skills.
    Remember that communicating with a customer is an important part of the dev’s work. So, this professional must have communication skills and good mastery of the customer’s language. Even a tiny bug or miscommunication can lead to severe operational and financial losses.

Interestingly, having an actual degree in computer science isn’t mandatory for a top-level developer. Many people start their work in custom software development from basic courses or even by learning independently. The most important things are the expert’s skill and proof of that skill through a portfolio.

Custom software development: software engineer skills and duties.

What does a software engineer do?

Software engineering is more complex than mere development. Therefore, this profession requires a higher level of education and expertise. Devs are solely engaged in building software that should be running seamlessly across different devices. Meanwhile, software engineers perform and manage multiple tasks to make sure that the solution as a whole works smoothly.

Engineers apply software engineering principles in UX/UI design, custom software development, QA testing, and maintenance. 

In the same way, any store manager worth their salt can operate the entire shop, from goods supply to utility management, and work with customers, a software engineer can run the whole software creation and maintenance process. Taking the comparison further, the engineer is often a network manager instead of a single store. Simply put, the engineer’s work is the next step above developers. But software development is something that an engineer must have knowledge and expertise in.

Engineer’s responsibilities during custom software development

  • Managing all components of the hardware system.
  • Creating tools to support every stage of software development.
  • Building resilient and fault-tolerant systems from scratch.
  • Software testing using various automation tools and QA specialists. 
  • Building and maintaining IT architecture, large-scale data systems, and cloud-based applications.
  • Developing scalable pipelines for deployment to support third-party integrations.
  • Working effectively with multiple teams.
  • Monitoring system analysis, UI/UX design, and development programs.
  • Supervising junior and middle developers.

Essential skills for a software engineer

Due to their critical role in the custom software development process, a software engineer must have all the skills of a dev. However, they must take it further. To succeed in this profession, you’ll need some highly specific skills that have little to do with the actual development process.

  • Computer programming and coding.
    An engineer should have a deep understanding of the most popular languages for their niche. For example, for a custom web development company, this can include C#, C++, HTML, Java, JavaScript, Perl, PHP, and Python.
  • Object-oriented design.
    A software engineer must be able to come up with a design that will be efficient on every level, from production to marketing.
  • Software testing and debugging.
    While not replacing QA specialists, software engineers must understand precisely how to find and fix any product issues.
  • Problem-solving skills.
    An engineer must have the ability to solve immediate issues, minimizing trade-offs to other system’s parts.
  • Efficient teamwork with versatile teams.
    Software engineers need the ability to coordinate every team involved in tor product’s release.
  • Strong communication skills.
    Software engineers often have to clarify specifications with clients. They must be able to communicate effectively and sometimes intervene in the chain of communication between customers and developers.

Unlike software developers, it’s highly recommended for an engineer to have a Bachelor’s or even a Master’s degree in computer science, information systems, or programming.  

Conclusion: Role of Devs and Engineers in Custom Software Development

A custom web development company, as well as any other business that offers end-to-end solutions, must employ both software developers and software engineers. These experts work very closely together. However, they have distinctively different roles in the process of creating top-quality software.

To learn more about these professionals and how they can help bring your ideas and plans to life, contact us directly!

How Enterprise Software Development Company Services Differ from Consumer Apps

Did you know that hiring an enterprise software development company is very different from hiring developers for a consumer app? Not only is the scale of an enterprise project greater. But the development process itself must follow a separate route starting from the project planning stage.

Understanding how enterprise software compares to consumer solutions is a must if you want to create a product that will bring maximum value to your business.

Enterprise Software Development Company Services Vs. Consumer Software Development

In order to hire the best enterprise software development company, you need to understand what sets enterprise solutions apart. It will enable you to evaluate your options better and understand the services you should focus on.

Enterprise Custom Software Development Solutions

The easiest way to explain what enterprise software is and how it differs from consumer apps is to say that enterprise solutions are aimed at businesses. So, these are apps that serve several goals for an entire community of users. Therefore, the solution’s whole design, objectives, features, and even pricing are developed from a different perspective.

Let’s take a closer look at the crucial issues that an enterprise software development company must tackle in projects:

  • Serving a community of users.
    An enterprise-level solution must solve the business needs for a community, be they enterprise employees or customers. Therefore, these products must manage and connect multiple tasks efficiently. As a result, this software is complex and often not user-friendly. Also, it’s crucial for the app to be custom-tailored to the enterprise structure and its unique business model.
  • Constant improvements based on processed customer feedback.
    When you hire an enterprise software development company, you’re in for the long haul. This type of solution should constantly evolve along with the business. Therefore, the app must collect customer feedback that developers can process to improve the product.
  • Features and prices depend on the requirements.
    Many factors affect the cost of software development. However, when defining the price of enterprise software development services, the customer (business owner) is the deciding factor. They choose what to include in the package, which dictates the development costs. Note that future updates will often add new features to enterprise software.
  • The customer dictates the requirements to developers.
    Of course, there is a lot of input from the enterprise software development company in the project. However, the customer greatly affects the development process by dictating requirements for these solutions.

Consumer Software Development Solutions

The vast majority of consumer apps only focus on a single feature. However, even if they have several, there is usually one core functionality and a few supporting features. Therefore, custom software development solutions directed at consumers are less complex. They are also geared towards satisfying one end-user needs. Therefore, they differ from enterprise software in the scope of functionality and application design.

  • Serves a single end-user’s needs.
    Consumer applications are always designed from the point of view of benefitting one user at a time. Therefore, connecting users into a sophisticated system isn’t necessary, which makes the software design a lot simpler. Of course, these apps can be complex as well. However, they are still geared toward one person, even if millions of people end up using them.
  • Applications must be flawless from the start.
    While custom software development solutions today are often released at the alpha or beta testing stage, most apps must launch ready-to-use. It’s because consumers are more likely to dump the app and install an alternative from a competitor than report bugs and wait for them to be fixed. So, consumer apps must be at their best at launch instead of waiting to gather user feedback and improve.
  • Pricing is determined by consumer spending power.
    Unlike an enterprise software development company, consumer app developers don’t have the luxury of negotiating product requirements to up the price of their product. Instead, they must consider the end-user’s spending capacity before designing the software. So, being affordable for an average individual from the target audience is one of the major requirements that govern consumer software development.
  • Developers are in charge.
    End-users do not influence the consumer software development process directly. Instead, the company that creates the solution is entirely in charge of requirements.

What to Look for in an Enterprise Software Development Company

When looking for a provider of custom software development solutions for an enterprise, you need to consider the company’s experience, case studies, and developer profiles. As you’ve just seen, enterprise solutions are very different from consumer apps. Therefore, it’s essential to look for a development company that has experience with projects similar to yours.

However, it’s even more essential to find a developer that can overcome inherent enterprise software weaknesses. In particular, one of the main things to consider when choosing an enterprise software development company is the devs’ ability to create great user experience. According to statistics published on TechRepublic, about 28% of users rank enterprise software user experience as somewhat worse and 16% as majorly worse.

For the majority of enterprise-level businesses, the customer itself is not the end-user. Instead, it’s the people that work within or with the enterprise who are end-users. And they have a consumer mentality when using any applications. Therefore, their satisfaction with the user experience will affect their satisfaction level with the enterprise as a whole. As a result, it can affect the business’ sales or even employee retention.

Taking all this into account, you should always look for an enterprise software development company that can make sophisticated software that remains easy to use. Devtorium is one such company. Contact us today and we’ll find a way to create a top-grade custom software solution for you!

Best Books for Programmers and Other IT Pros by Andrii Bohatyr

Today we are sharing insights and recommendations for IT pros from our current Head of Development Andrii Bohatyr, who introduces his personal list of the best books for programmers and other IT pros.

Andrii has been working in development for over a decade. During this time he received multiple certifications, including AWS Certified Solutions Architect and SAFe. Although, when asked, he calls himself a ‘regular software engineer aspiring to become an Evil Galactic Emperor’.

The ability to see the best in any situation  and a fantastic sense of humor are highly valued Andrii’s qualities. And so is his focus on teamwork and helping junior developers to grow and realize their potential. It’s not a surprise that he managed to boost the productivity of the company’s development department by 30%.

Andrii always strives to get better at what he does. And today he is sharing some of his favorite sources that can help all developers, QAs, and other IT professionals to reach new heights in their professions.

Best Books for Programmers as Recommended by Andrii Bohatyr

Now’s the moment. You’re standing amidst the dusty bookshelves trying to pick out something robust and relevant. It doesn’t matter if you’re a Developer, young and eager to learn, a Project Manager with your eyes shining, or a QA Engineer with a never-ending itch to explore new horizons. Here you go! Below is a comprehensive compilation for any IT-related professional. I wish I could call it ultimate, but it is rather streamlined in the chaos of modern development hype and trends.

Clean Code: A Handbook of Agile Software Craftsmanship – Robert C. Martin

This one may help you to differentiate “good” and “evil”. It helps you transform an ugly and smelly pile of code into shimmering gold. Naming conventions, formatting, proper commenting, exception handling, unit testing – it’s all there!
Amazon link

Code Complete: A Practical Handbook of Software Construction – Steve McConnell

This book emphasizes the construction of software, which is a large part of software development, fostering programmer’s productivity enormously. It covers major aspects of detailed design, coding, and debugging, as well as unit and integration testing. It’s one of the timeless pieces in the art of software development.

Amazon link

Clean Architecture: A Craftsman’s Guide to Software Structure and Design – Robert C. Martin

Uncle Bob writes simply, cleanly, and with enough examples. Also, he’s writing without delving into excessively complicated details. It is a cornerstone to understanding the architecture and building applications as a solid entity. It also explains what the good and bad patterns are. Martin describes some of the software projects from his personal experience and what he learned from them.

Amazon link

Test-Driven Development: By Example – Kent Beck

The book focuses on TDD practices, showcases, and the implementation of numerous programming tasks. It delivers the mindset and approach when applying test-driven development. The author highlights the Patterns for Test-Driven Development and helps to master TDD as a whole.

Amazon link

The Pragmatic Programmer: From Journeyman to Master – Andrew Hunt, David Thomas

This book is designed to make you think and challenge yourself and the way you currently do things. Andrew Hunt and David Thomas were kind enough to transform their years of experience and knowledge into a book with practical advice you can apply instantly. This is rather a conversation than a book, it’s easy and fun to read. Each chapter gives tips on multiple topics, such as estimating, testing, debugging, prototyping, effective communication, and much more.

Amazon link

The Mythical Man-Month: Essays on Software Engineering – Frederick P. Brooks Jr.

The Mythical Man-Month is essentially a collection of old-school articles. But those can still be considered one of the fundamental sources for software engineering. While reading this book it’s hard to deny that software architecture and the personality of an architect can influence the implementation. Some chapters stress that an architect should have their own idea of implementing things while accepting alternative approaches. It’s a must-read as an introduction to project management and leadership.

Amazon link

Peopleware: Productive Projects and Teams – Tom DeMarco

It’s one of the best books for programmers about the pitfalls and practices in software development. Its content revolves around managing human resources, having a decent work and office environment, and the “right” people and atmosphere in place. It fosters understanding and introducing a better alignment between team members and a culture of quality. Remember: people are not just resources. That’s what you’ll learn here.

Amazon link

More posts from the Devtorium crew members:

Cloud Migration Consulting Services: Introduction

Employing cloud migration consulting services is a move that can save your business a lot of money in the long run. That’s because moving to the cloud is a way to boost cost-efficiency as a whole. And when planned and carried out by experts, the process can be quick and painless.

Keep reading to learn what cloud migration consulting services can do for you and how to use them to achieve your business growth goals.

Cloud Migration Consulting Services: Benefits for Business

Moving to the cloud is not merely a progressive step to take to be in step with today’s digital society. It’s a decision that can greatly benefit multiple businesses. An on-premises infrastructure offers a substantial level of autonomy. However, in the connected world of today, it’s hardly relevant compared to the opportunities provided by the cloud.

  • Cost-efficiency.
    The first thing any cloud migration consulting services provider will tell you is that moving to the cloud reduces your expenses. It’s a move that enables you to cut spending on many tech services as the cloud provider would take them over. Therefore, the business can dedicate more resources to innovation and development.
  • Scalability.
    One of the greatest benefits of cloud migration is easy scalability. You won’t have to worry about delays as your business starts to grow. Also, you will be able to reduce costs compared to buying and installing physical servers and other equipment on site.
  • Accessibility.
    All your team members can access the cloud from anywhere. Therefore, it’s the best solution for any business working with remote employees or freelancers. In addition, cloud migration consulting services can help you understand how to use this technology to improve the user experience for your customers.
  • Performance.
    In many cases, the end-user experience can improve due to cloud migration because of a boost in performance. Cloud hosting allows to scale up when necessary to serve a bigger number of users without losing output quality. In addition, cloud services can run on servers near the user’s location. It means that the network latency can be significantly lowered for global businesses. It’s a fantastic expansion opportunity for smaller companies that cannot serve multiple locations worldwide.

Benefits of using cloud migration consulting services for business.

Essential Steps of the Cloud Migration Process

  1. Planning.
    The first step to success is developing a plan. When planning your cloud migration, you must first define your goals. For example, do you want to move all the business’ workload to the cloud? Or do you plan to use it for emergency disaster recovery? Also, you might consider using some hybrid models suited to your company’s needs. Defining your goals clearly will enable your cloud migration consulting service provider to help you select the best tools.
  2. Building a business case.
    The next stage is to build a business case. It means that you need to evaluate cloud migration from the point of view of cost savings, operational benefits, and architectural improvements. Doing this will enable you to calculate the Total Cost of Ownership, both current and expected, on the cloud. Note that you must be realistic in your estimates in order to make sound business decisions. You can use various cloud calculators to facilitate this task.
  3. Data migration.
    With the cloud migration plan ready, you will move on to executing this plan. Data migration is a process that must be carried out with minimal disruption to your business processes. Therefore, it’s crucial to choose the timing well. Also, bear in mind that it’s necessary to ensure the operability of every element before the next element is moved.
  4. Consistent maintenance.
    The actual process of migration is complete once you’ve moved your data to the cloud. However, the upkeep of it is ongoing. Therefore, you need to factor into your plan that you’ll have to set up a system to monitor the performance in real-time. Cloud operations also need regular maintenance to keep up-to-date and meet the availability benchmarks aligned with your business objectives.

Cloud migration consulting services: the process explained.

Cloud Migration Consulting Services: Common Migration Types

The cloud migration process might appear to be straightforward. However, as it’s tailored to the business requirements, no two processes are exactly the same.

That said, there are five specific types of migrating to the cloud:

  • Rehosting.
    This method is indeed straightforward. Basically, you just take the system as is and completely move it to the cloud. As this process doesn’t involve making any changes to the existing systems, it can be completed fast. However, this method also doesn’t allow you to use beneficial cloud-native features, such as self-healing and automated recovery.
  • Repurchase.
    This type of cloud migration involves either dropping your current proprietary platform or letting the license expire. Meanwhile, you are purchasing a cloud-based alternative. Such a transition can help boost business efficiency. In addition, it’s a great way to move on from legacy solutions.
  • Refactoring.
    Refactoring is a highly complex process because it may involve a complete overhaul of all your applications. The cloud migration consulting services provider you work with should guide you through planning this process. And it needs lots of planning because it might be necessary to rework the logic of your system and apps. Such migration should be an option for companies willing to enact a complete digital transformation.
  • Replatforming.
    When replatforming, you move to the cloud similarly to rehosting. However, your migration service also helps optimize some of the system’s parts in order to take advantage of cloud technology. But it won’t be a complete system overhaul, like refactoring.
  • Retain (hybrid).
    The hybrid method is used by organizations that want to combine their on-premises systems with the cloud. This type of migration must be highly customized to the organization’s needs. Such a solution is often used to have the cloud as a backup.

Challenges or Why You Need Cloud Migration Consulting Services

Moving to the cloud is a way to boost your business performance in many ways. However, it’s not a process that can be taken lightly. Hence, the need to employ expert cloud migration consulting services.

When moving to the cloud, the main challenges you’ll face come from the lack of strategy, compliance, data security issues, or incorrect cost planning. You can avoid all of those by entrusting this process to qualified professionals. Contact us if you want to ensure a seamless, affordable, and quick move to the cloud.

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