Core UI Design Principles Every Client Should Know

As a client ordering any UX and UI design services, you need to understand that while personal views on aesthetics matter, designers must not rely on them alone. Professionals adhere to the core UI design principles to create a final product that’s both usable and attractive. Simply put, those principles exist to ensure that users love any solution or website you launch.

Keep reading to learn what those core principles are and some special secrets of the trade shared by Devtorium’s UX/UI design team.

Core UI Design Principles Explained

Focus on the User

The user must be the center point of all UX and UI design. It means that every step of the way designer’s first thought must be, ‘what will be most convenient for the user?’

A good interface doesn’t confuse or distract from the goal of the product. Essentially, all UI design principles focus on making the interface easy and pleasant for people to interact with. A person who opens the app for the first time must be able to find exactly what they need without any guides or additional training. Using it must feel natural, so having the user as a focus of the design is an absolute must.

Another critical factor is that the user must feel in control when using the app. Therefore, UX and UI design must be created in a way that’s easy to master fast. The user should feel confident in their ability to find and do what they need, so the interface must be intuitive.

Moreover, user-focused UI design must allow for mistakes. For example, it means that all actions must be reversible. In addition, any important steps must literally come with a warning.

Main UI design principles that make apps beautiful and functional.

Clarity

Clarity is one of the essential UI design principles today. Never forget that any interface’s purpose is to enable the user to interact with an app. Therefore, they must be able to clearly see what they need to do in order to achieve their goals.

Simply put, clarity of the interface determines whether people using your app are able to do this at all. Poorly designed UI makes it impossible for people to understand what your application does.

However, it’s also important to remember that no specific clarity standard exists. Actually, it will differ significantly depending on the purpose of the app. For example, if you are designing an eCommerce app for a large marketplace, you’ll have to include complicated catalogs with multiple categories and sub-categories. Meanwhile, a basic note-taking app will be much simpler and ‘clearer’. Therefore, as a client, you’ll need to work closely with the UI/UX design services team to create a clear and understandable interface for your target audience.

Consistency

Keep everything consistent! It’s not only one of the main UI design principles but the golden rule of design as a whole. Consistency makes your app more aesthetically pleasing and easier to use and understand. Also, it’s necessary for effective branding throughout all your channels.

In addition, you need to remember that not only your design must be consistent with the brand’s style. You also need to make it consistent with symbols and terms used in various real-life situations. For example, as an eCommerce business, you might want to stand out and make your shopping cart appear in some unique way, discarding the traditional cart or basket design and even renaming the feature.

If you are expecting the result to be that your clients will appreciate how unique your brand is, you will be bitterly disappointed. There might be a few who will genuinely appreciate it. However, most shoppers will simply leave your website fast because they couldn’t find the cart within a few seconds.

So, always remember to be clear and consistent in all your messages!

Ease opf navigation is one of core UI design principles.

Simplicity and Minimalism

Simplicity and minimalism go hand in hand with clarity as leading UI design principles today. Classics are there for a reason, and that reason is that they are recognizable, understandable, and work exceptionally well. So, use that power to create UX/UI design that truly appeals to your audience.

In our world of information overload, minimalism has become equivalent to clarity. So, whether you like the style personally or not, it’s imperative to use it for any app interface design. Otherwise, your product’s chances of success are slim.

Feedback

UX and UI design must be interactive in a way that it must provide feedback to the user. Your UI copy will be responsible for that. So, design extends beyond graphics. The quality of the UI/UX copywriter’s work is no less important for making your app easy to use and understand.

A good user interface will provide prompts and feedback for every action to help users make decisions and master the app.

Accessibility

We are building an inclusive world, so accessibility is one of the core UI design principles today. However, not everyone is the same, and it’s the designer’s job to account for all types of user differences. It’s hard work to research and create an interface that will be equally comfortable for different people.

Adaptable and flexible interfaces that the user can adjust to their preferences are the main future trend. Also, remember that accessibility requirements will differ depending on the type of user interface.

Bottom Line: Always Prioritize UI Design Principles

It’s true that design is a matter of personal taste and preference. However, if you want your software product to be successful, you must consider the main UX and UI design principles. This way, you can ensure that the app is easy to use.

Keep these principles in mind when choosing a UI design company. In fact, the designers you consider hiring must know and adhere to these principles in their work. So, be sure to discuss this during the interview.

Using AI for Sustainability: Technology for a Better Future

Everyone today should understand that our planet isn’t doing too well health-wise. Reports of natural disasters or some other nasty side-effects of environmental changes come almost daily. With the rise of artificial intelligence, we are wondering how using AI for sustainability could help improve this situation. It turns out that AI tech can become a true life-saver for our planet, but only if it’s used wisely.

Artificial intelligence software development technology is developing rapidly. Some of its trends are already focused on using AI for sustainability, but that’s hardly enough. To truly benefit from this tech, people have to invest in the solutions that can make the most difference. However, governments also need to contribute. It’s not only a matter of money but also regulation. It’s because abusing AI tech could lead to tragedies, especially in countries that aren’t liberal democracies.

Keep reading to learn what AI can do to help heal our planet and why we must keep it under control.

Benefits of using AI for sustainability

Using AI for Sustainability and the UN SDG Program

A giant blob of seaweed moving to the shores of Florida right now is only one of the many natural disasters in action. All of them are red flags waving at the planet’s populace, stating that we need to do something to improve the health of the planet. One of the main initiatives currently working on those objectives is the SDG Program. 

SDG stands for Sustainable Development Goals defined by the UN. Those are the goals humanity is working towards to ensure the long-term survival and well-being of our world as a whole. They go far beyond managing climate change, including dramatically important matters like conquering world hunger, inequality, and increasing education quality.

Using AI for sustainability can help achieve over a hundred of those top goals faster and more efficiently. Applying this technology is currently most beneficial in matters concerning climate change and the overall health of our environment.

In turn, this can benefit businesses and economies because we live in a highly interconnected world. For example, according to PwC research commissioned by Microsoft, using AI for various environmental purposes can contribute about $5.2 trillion to the global economy by 2030. That’s not even counting the long-term benefits the entire planet’s population will experience from having a healthier environment.

Using AI for sustainability worldwide could help reduce greenhouse gas emissions by 4%  in 2030, which equals the annual emissions of Australia, Japan, and Canada combined! 

Companies Using AI for Sustainability

Many top companies already use AI for energy management and other practices to reduce their carbon footprint. Top examples of this include:

  • IBM
    IBM is applying AI in many of its processes to boost overall business productivity. Regarding increasing sustainability, one of the most valuable contributions comes from using AI for weather forecasting. Artificial intelligence allows for raising the accuracy of predictions by about 30%. As a result, IBM can help renewable energy companies increase their efficiency, especially in resource management and energy production.
  • Google
    It’s no secret that Google takes sustainability projects very seriously. Running power-hungry data centers, the company must do its best to boost energy efficiency. AI helps Google reduce cooling costs by 40%, and that’s only one of its applications.
  • Carbon Tracker
    Carbon Tracker is a think-tank focused on finding ways to improve the climate situation on the planet. One of its projects is using AI for tracking emissions. They can track CO2 based on satellite imagery and use this data to identify coal plants with the lowest footprint. Then, they use the data to help attract investment to these specific plants.
  • Xcel Energy
    It might be surprising to hear that a company that burns coal and has a high emissions level uses AI for sustainability. However, even businesses that are considered non-eco-friendly work on minimizing their impact. Xcel Energy is using AI to increase its efficiency by about 20%.

However, you don’t have to be a huge enterprise that racks up millions in revenue to start using AI for sustainability. You can use this technology to improve your business practices and processes in many ways. Consider the following ways to implement AI:

  • Precision agriculture
  • Energy management within office buildings
  • Analytics for better resource planning
  • Minimizing energy and water waste
  • Environmental monitoring
  • Sustainable supply chains

Dangers of using AI for sustainability.

Why Using AI Might Hamper Sustainability and Cause Global Problems

Using AI for sustainability can help accomplish great things. Some of the most prominent among them are:

  • Clean power
  • Sustainable production and consumption
  • Clean transport
  • Smart homes and cities
  • Early warning about possible disasters
  • Resilient infrastructure
  • Pollution prevention
  • Clean oceans
  • Disease control
  • Clean water supply
  • Resource management
  • Sustainable resource use

These and many other things can be possible if people work together and wisely manage their resources. AI can be a great help by taking out biases and calculating the best strategies for increasing sustainability and equality.

That said, this power can be used for evil as easily as it can be used for good. Therefore, it’s imperative to develop specialized regulatory bodies and strategies to monitor the applications of AI.

One of the most concerning matters is the use of this technology by authoritarian and totalitarian political regimes. Some non-democratic governments are already using AI for tracking purposes. There is a huge risk that they will abuse this technology further in order to maintain power and control of their territories and promote their corruption schemes.

A lack of transparency and competent regulation when it comes to using AI for sustainability or any other purpose can result in tragedies. It will definitely lead to multiple safety risks, including some with possible global consequences. It will also make it impossible to maintain clear ethical standards.

Therefore, any large-scale use of AI should be preceded by the development of proper regulation. Currently, technology is growing and spreading much faster than appropriate political and regulatory protocols. This should be concerning for all of us.

Statistics of using AI for sustainability

Bottom Line: The Future of AI and Its Impact on the World

Even the most basic AI chatbot can do incredible things today. Therefore, the future of AI technology is certainly bright. It will continue developing and growing fast because it’s the top investment opportunity right now.

However, that growth can lead to unimaginable consequences without proper regulation. So, the question isn’t how we can use AI for sustainability but how to ensure that sustainability is all it’s used for.

We shoule use AI for sustainability with better regulation.

Is Bubble the Best No-Code Development Platform?

No-code development can’t replace professional developers yet. However, it’s certainly getting better at creating software. Some of the best no-code development platforms can already create efficient and reasonably complex apps. Bubble.io stands out among these services due to its reliability and versatility. We know this because one of the Devtorium teams is using Bubble to develop an ERP solution for our company.

According to forecasts, the global no-code/low-code development platform market will reach $187 billion by 2030. If things continue as they are now, Bubble will be among the top platforms there. So, if you are wondering whether to choose it for your own MVP development, keep reading. Our team compiled a list of the platform’s pros and cons based on their experiences.

Benefits of Using No-Code Development Platforms for Small & Medium Business

No-code and low-code development platforms have been around for a while. Initially, they were very limited and mostly served as aids for developers. In essence, even today, no-code development is often used to cut down the software engineer’s work hours and involvement in a project. However, this tech can’t replace the professional entirely. That’s because an expert must manage it.

That said, no-code development offers small and medium businesses a great opportunity. These platforms enable SMBs to create affordable customized software to boost their business’ productivity and speed up inner processes.

Moreover, using a no-code development platform is a fantastic way to build your MVP. If you have an idea, this type of solution will allow you to make it presentable to attract investors.

However, in order to make the most out of your no-code development project, you must understand the capabilities and limitations of the platform you choose. In this article, we’ll analyze Bubble, one of the leaders among the best no-code development platforms today. 

Is Bubble the best platform for no-code development?

Bubble No-Code Development Platform: Pros & Cons

Advantages of Using Bubble

Every Devtorium developer who used or even researched Bubble says its main advantage is that the platform allows you to write your own logic. Quite often, it’s a massive issue with no-code platforms because they only let you develop solutions based on built-in plans.

However, Bubble allows developers the maximum level of flexibility. So, you can use this platform to create almost any type of solution. For example, this includes marketplaces, SaaS, dashboards, or even your very own social network.

Our devs believe Bubble is an excellent platform to test your ideas. You can use it for developing an app fast and evaluating how all the features you want to include fit together. You can also use it to have a focus group test the app. This way, you’ll be able to assess and improve your app development plans. In addition, you can see the audience’s response to it.

Aside from the flexibility, Bubble offers a wide range of functionalities you can integrate into your app. This no-code development platform is extremely versatile and has a vast plugin marketplace. Therefore, there is hardly a feature you can’t find. Therefore you should be able to create precisely the type of software you want.

Moreover, there is a thriving Bubble community, and the platform’s support service works exceptionally well. So you’ll be able to find advice or discuss any questions you have. 

Bubble No-Code Platform Limitations

Even the best no-code development platforms aren’t perfect. So you need to consider their limitations before settling on a no-code platform for your project. In fact, your long-term plans are the foremost thing to consider when using Bubble. For example, if the platform doesn’t have the capability for features you want to add in the future, reconsider using it at all.

Of course, no-code development platforms evolve and release new features and functionalities regularly. However, betting the future of your own project on this chance is probably a mistake.

That said, you must remember that the features you might like at the idea stage aren’t what your target audience needs and wants. So from this point of view, creating a high-quality MVP with Bubble might pay off because you’ll be able to collect relevant feedback. But bear in mind that you might need to move to a different platform or even build your native app from scratch again using different technology.

In addition, we discovered that Bubble is flexible for functional design but not for UI/UX design. It’s a fundamental fact to keep in mind when you try to bring your idea to life using Bubble. You’ll be disappointed if you believe you can create a functional app and upgrade the design later, you’ll be disappointed.

Bubble no-code development platform is somewhat limiting in UI/UX design adjustments. It means you have room to create an attractive UI design as you start developing, but you can’t change it much after creating the app. So the solution is to have your design on hand when you start working with this no-code development platform.

Pros and cons of using Bubble for no-code development.

Bottom Line: How to Choose the Best No-Code Development Platform

If you think about no-code development, Bubble is definitely one of the best options today. Our developers tested it extensively and were very impressed. However, you need to remember that all these platforms have limitations. The most important among them is processing power.

Simply put, no-code is suitable for small and medium projects. However, enterprise-level businesses won’t be satisfied with the results.

You need to consider your specific needs and plans to choose the best among no-code platforms. Research what each option can deliver and pick the one that meets your needs best. Don’t forget to consider the price because these solutions won’t be free if you want to have a decent amount of processing power.

AI Content Writer Marquètte: Marketing Templates

ChatGPT changed how people see an AI content writer and AI in general. At Devtorium, we consider this a fantastic development because it helps popularize AI-powered solutions. Our own AI content generator Marquètte keeps progressing as well. This tool can become an invaluable helper for marketers and content writers.

In this post, we will show you how to use Marquètte to generate a wide range of texts in a few clicks. To see ideas on how to implement AI content writing software in your marketing strategies, check out this article.

What AI Content Writer Marquètte Can Do for You

As an AI content writer, Marquètte generates texts on different topics. However, the issue with the majority of AI chatbots and content writers openly available today is that they create generalized texts. Therefore, you’ll need to spend a lot of time editing them for marketing use.

Devtorium solves this problem with our Templates functionality. Designed with the help of our data science team, these templates generate highly specific texts targeted to different purposes. A set of marketing content templates allows you to create ads, emails, and product descriptions that will show your product in the best light.

Writing a few dozen marketing texts about the same product or service will finally be easy!

Every piece of content generated by an AI writer is unique, and each will focus on making your offer sound as appealing as possible.

Keep reading to see examples of how AI content writing software can market your products or services to any audience.

Marquètte AI Content Writer: Marketing Templates

Marketing templates from Marquette: AI content writer

Product Description

Struggle with creating an attractive product description that highlights the top attributes of your product or service in the best way? Marquètte can create as many of those as you need, so you’ll be set up with a unique description for every platform and ad campaign you plan to run.

Take a look at an example generated by an AI content writer. The product in the task was ‘herbal tea blend’. You can also add attributes you want AI to focus on. In this case, we listed some adjectives: soothing, relaxing, calming.

Welcome to the world of relaxation and harmony that comes with our soothing herbal tea blend! This blend is specifically designed to bring free-flowing energy, inner-calm, and increased relaxation. It contains lavender, which helps soothe the mind and instill a sense of restfulness. Our calming herbal tea blend provides many calming benefits for those who seek a better quality of sleep. The effects of this blend become even stronger with consistent use. So why wait? Make today the day you start to make peace with yourself and your environment as this soothing blend does its work!

Marketing Email

No matter how the market changes, email marketing remains the tool with the highest ROI. You can bump those numbers further by having Marquètte generate emails for you. Check out how the AI content writer does it below.

This time, we decided to check how AI can deal with fun and entertaining ads, so we requested a marketing email for a rubber duck that’s safe for babies to play with.

Safety & Fun for Little Ones: Yellow Rubber Duck!

Introducing our fantastic rubber duck—made from soft and durable resin, this fun duckling is the perfect companion for bathing time!

Sporting a stylish yellow hue, our product adds a cheery environment to your tub. Our duck can also provide peace of mind, as it is perfectly safe for infants. No need to worry about any toxins—this product is certified non-toxic and 100% family-friendly.

No more fretting over whether your child is exposed to unsafe materials!

Make bath-time fun and entertaining with our amazing rubber duck. Trust us, your little one and you will be thrilled to get a chance to make a splash with this delightful bath toy.

We hope you love it as much as we do!

Regards,

The Rubber Duck Team

SWOT Outline

This template is more of an aid for a content writer tasked with creating content about specific companies. AI will generate a list of strengths, weaknesses and opportunities for a specific business. However, bear in mind that AI may not have the latest data, so this information might not be current.

Here’s an example of such an analysis for Nestle.

Strengths:

  • Global presence
  • Strong brand recognition
  • Innovation
  • Diverse product portfolio
  • Strong financial performance

Weaknesses:

  • High reliance on mature markets
  • High cost structure
  • Lack of focus on emerging markets

Opportunities:

  • Growth in emerging markets
  • Expansion of product portfolio
  • Partnerships and acquisitions
  • Focus on health and wellness

Threats:

  • Competition from other food and beverage companies
  • Increasing cost of raw materials
  • Regulatory changes
  • Changing consumer preferences

Social media templates for marketers from an AI content writer Marquette

Short Social Media Post

Every marketer running a few dozen Facebook ads campaigns knows how hard it might be to write a few variations of product ads that are under 100 words long.

Well, Marquètte can do it in a few moments. This template will generate short sentences that can be used for social media ads with your gorgeous visual media. For example, here’s a text generated for a fantasy novels sale:

Enchanting Stories Await

Get lost in a world of adventure with our fantastic selection of fantasy novels! Shop our spring book sale now!

Informative SMM Post

We understand that the majority of marketers and content writers have to create multiple informative SMM posts to keep the channel audience engaged. A template for this type of content is currently in the works. We are planning to release it in the next few weeks.

For now, here’s a sneak peek of how an AI content writer will generate posts like this. The request for this task was ‘tips for choosing the best e-wallet service’.

When choosing an e-wallet service, it is important to consider a few key factors. First, make sure to research the security measures of the service you are considering. Look for features such as two-factor authentication, encryption, and fraud protection. Additionally, consider the fees associated with the service. Many services have different fees for different types of transactions, so make sure to read the fine print and understand all the costs associated with the service.

Another important factor to consider is the range of services offered by the e-wallet provider. Many services offer different features such as the ability to send and receive money, store loyalty cards, and access discounts. Additionally, look for services that are compatible with your current banking and payment methods, such as Apple Pay or PayPal. Finally, make sure to read customer reviews to get an idea of how reliable and user-friendly the service is. Taking the time to research and compare different e-wallet services can help you find the best one for your needs.

Bottom Line: Who Can Benefit from Using an AI Content Writer?

AI content generation is a trending topic today. Any business can find a way to include it in processes, especially involving marketing. With the help of Marquètte templates, you can start generating ads and other marketing content right now. Give it a try during a free trial and see what you can achieve!

If you want to take a look at long-form content created by AI, see the blog post completely generated by Marquètte.

Types of User Interfaces: Tips for Hiring a UI Design Company

If you plan to create any kind of app or software product in general, you will need to work with a UI design company. Of course, it may not be called this exact way because designers usually work with UI and UX simultaneously. Moreover, a custom software development company will most likely have a design team. Therefore, you’ll just dive into the most interesting question immediately. And that question is, what kind of user interface do you want to have?

Technology is evolving, and we’ve now moved on from the point where graphical interfaces were your only option. Keep reading to learn what alternatives you have now. Also, remember that consumers are hunting for the best UI/UX experience today. Therefore, investing in a creative and well-optimized interface is sure to help you get ahead even in a highly competitive market.

Before You Hire a UI Design Company: What Is UI?

Before we start listing trending UI types, let’s see if you understand what UI is and the difference between UI and UX design services. In essence, UI includes everything the user interacts with to navigate information within the device. For example, for a computer program, this will include:

  • Desktop appearances
  • Computer mouse
  • Keyboard
  • Clickable buttons
  • Text entry fields
  • Texts
  • Sliders
  • Screen layouts
  • Transitions between screens
  • Interface animations

So, if you thought that a UI/UX designer only thinks about making your app look pretty, you’ve severely underestimated the work they have to put in when creating a friendly user interface. Moreover, you also need to consider that UI development goes beyond design. A lot of technical work is involved in making your app genuinely user-friendly and attractive.

Meanwhile, UX design is an integral part of this process because it ensures that the user interface is easy and intuitive to interact with.

For a very long time, software products only relied on graphical user interfaces due to technological limitations. However, now you have the freedom to use top-notch tech to make your solutions more interactive. In addition, IoT and smart assistants, like Alexa or Siri, have become the norm today. According to TechJury, about 64 billion IoT devices will be in use worldwide by 2025. So, developing a more advanced UI type is guaranteed to be a good investment.

Types of User Interfaces: Things to Discuss With Your UI Design Company

Graphical User Interface: what to know when hiring a UI design company

Graphical User Interface (GUI)

Graphical user interfaces are the most popular and some of the simplest available today. You interact with them daily by clicking on any icon, whether with a mouse or your finger on a touchscreen. These interfaces are best used for multitasking (when the user runs several apps at a time) or for complex programs.

GUIs are the standard go-to that every UI design company will focus on first. In the majority of cases, any other tech additions will be built upon after completing the graphical component of your solution.

The main advantages of a GUI include the following:

  • Attractive design
  • Very user-friendly
  • Easy to use and navigate
  • Absence of challenging commands
  • Understandable for people without a background in tech

However, GUIs are not perfect. First of all, they can be slow and require a lot of RAM to run (for advanced versions). In some cases, the user might require extensive additional hardware to run some graphical interfaces. For example, think of last-gen video games.

Voice-Controlled Interfaces are taking over the world! Missing out on this now might make it impossible to remain competitive

Voice-Controlled Interface (VUI)

How often do you talk to Alexa? Or Siri? Or how reliant are you on your Google Assistant? If you use any of those, you’ve probably noticed that they become an integral part of your daily life so easily that you don’t even see it. However, removing them now will make everything so much harder, right?

Voice-controlled user interfaces are not a big part of a regular UI design company’s services. Therefore, you’ll need to search for specialized developers to launch a product like that. Moreover, creating such software from scratch will require a significant investment. However, you can definitely consider integrating functionality that will connect your software product to one or all of the existing voice interfaces.

Voice-controlled interfaces are becoming more popular, and this trend will undoubtedly grow. They enable users to interact with their devices more efficiently, which is necessary in the hectic modern world. In addition, the teaching capabilities of VUI solutions are unparalleled.

Benefits of VUIs include:

  • Anyone can use them easily, no matter their level of tech proficiency
  • Easy integration with multiple devices
  • Translations make them available globally
  • Enables easy human-like interaction with your tech

However, before you plan to create a VUI for your product, remember that the number of commands that can be integrated with it now is small. This technology is still developing, so tech issues and limitations might exist. Also, while translations are excellent, there are only a few of those now.

How to design a great interface? Ask your UI design company

Natural Language Interface

Natural Language Processing (NLP) and Natural Language Understanding (NLU) technologies have been evolving for a while. They are an inseparable part of the AI development process. Devtorium is a company experienced in working with this technology as we’ve designed and launched an AI-powered platform Marquètte. Natural Language Interfaces (NLI) are designed for this tech as they enable the user to communicate with computers using human language.

After ChatGPT had gone viral, interest in NLI increased greatly. Many businesses are now looking for ways to integrate this tech into their product. So, if you plan on creating any type of software, you definitely should consider expanding beyond a regular UI design company’s services. In essence, a chatbot of some kind is a must-have for business right now.

The main benefits of an NLI include:

  • Incredibly varied and numerous application possibilities
  • Great level of personalization for user-tech communication
  • Ability to create a realistic interaction, especially with voice generators
  • Can enhance existing software products
  • Context-sensitive responses that are getting more precise

The only significant drawback of VUIs is that they are now challenging to program. However, this technology is evolving rapidly, so we are sure to see fast growth in AI. The hardware needed to run this tech is also expensive. So, resources will also be an issue, unless you rely entirely on third-party products.

#ChatGPT has gone viral. Can you afford to NOT have a chatbot for your business today?

Final Things to Consider Before Hiring a UI Design Company

In this article, we focused only on UI types that someone interested in developing an innovative software product can use to boost their business plan. However, many other types are used daily, for example, the command line interface that developers often use or menu-based interfaces you interact with when using ATM machines and the like.

There are also advanced technologies that never managed to become popular for some reason, like gesture-based interfaces. Those holographic screens looked so cool in sci-fi movies and when Tony Stark was using them, but current tech doesn’t allow making them a viable option.

That said, we live in times when tech is evolving lightning fast. So, investing in cutting-edge interfaces is a smart move. You might not even notice how they turn from cutting-edge to an everyday staple feature. Therefore, it’s best to be ahead!

In order to do this, you should focus on hiring not merely a UI design company but experienced developers that can help you create a versatile solution. In this case, you’ll be able to develop a product with several interfaces to ensure a wider reach. Expand your target audience to stand out from your competitors.

Do you want to learn how to do this within your current budget? Set up a meeting with our team!

How to Choose a Tech Stack for AI-Driven SaaS Development

AI-driven SaaS development is one of the best investments ever because this tech trend is scorching hot. According to SpendDesk research, an average public SaaS company is now worth around $27 billion. Moreover, it’s estimated that 85% of all business applications will be SaaS-based by 2025. Undoubtedly, in a couple more years, software as a service will replace all other types.

If you need more motivation to invest in SaaS platform development, consider the following numbers:

  • Gartner estimates that cloud spending will amount to 45% of all enterprise IT spending by 2026.
  • The SaaS industry value is over $172 billion and constantly growing, says Exploding Topics.
  • Private European investment in SaaS is growing by 3.2, year over year, claims Paddle. However, the US remains the leader among SaaS companies and investors.

This list could go on, but there is only one conclusion, SaaS development services are gold right now. So, it pays to get onto that train as soon as possible.

If you decide to use this incredible opportunity and create a SaaS product, you need to look for a company with a tech stack for it. In case this is your first time, here are a few tips on choosing a tech stack for AI-driven SaaS development. We’ll also suggest the best technologies for these projects.

what is the best back-end technology for AI-driven SaaS development?

What to Consider When Choosing a Tech Stack for AI-Driven SaaS Development?

First of all, you must understand what drives the choice of a tech stack for any software development project. Five crucial factors will dictate your decision regarding technologies.

  • Scalability.
    Modern technology changes extremely fast, and your project will grow fast as well if it’s successful. Therefore, you must choose systems that allow continuous evolution and growth and integrate new features with minimal disruption.
  • Time-to-market.
    How fast can you release the product on the market? The answer is always as quickly as possible’. Even if it’s not the final version, the product should start making money and pay for itself early. In addition, launching an MVP will provide you with invaluable user feedback. Use it to make improvements in later product versions. However, remember that it will grow and change constantly.
  • Learning curve.
    It might happen that you need to change developers after launching your product. Therefore, you should consider the learning curve of the technology used for it. Think about how much time the new team will need to understand the project and start doing their job. Moreover, the tech stack will determine how hard it is for you even to find a new team. So, it’s always best to use widespread technologies.
  • Code maintainability.
    Think long-term and consider how your code can be maintained over time. For this, you need to consider whether the programming language you choose has an active community with strong support. In addition, make sure that code isn’t overly complicated. Again, this will become necessary if you need to change your AI-driven SaaS development company.
  • Support.
    Future product support is another thing to take into account when planning long-term. Overall, it’s best to choose technologies that have existed for a while and remain strong.

AI-Driven SaaS Development Tech Stack: Best Back-End Choices

The basis of your entire AI SaaS product starts with back-end development. It’s the foundation of your application, so you must ensure it’s as strong as possible. Therefore, no matter how innovative your AI-driven SaaS development idea is, it’s best to build the foundation on time-tested reliable technologies.

The best SaaS development choices for back-end tech include:

  • .NET (C#)
  • Node.js
  • PHP
  • Python

Each choice will enable you to create a reliable and adaptable application. Moreover, these technologies are quite popular. Therefore, you shouldn’t have any issues changing developers or adding new people to your team as the product grows.

Speaking of growth, all these technologies allow for efficient scalability. So you’ll be able to improve and add new features fast.

There is no single best choice among these programming languages. This particular decision should be based on your product’s functionality and budget. Discuss this matter with experienced developers as they can advise on which choice will benefit the project most.

Best front-end technolgies for AI-driven SaaS development.

Best Front-End Technologies for SaaS Platform Development

JavaScript reigns supreme when it comes to AI-driven SaaS development. It’s hard to believe, but less than five years ago, about 95% of all websites used JavaScript. Therefore, there is no better choice for your SaaS development in the front-end department. In fact, one of the top back-end options we mentioned above is Node.js, a JavaScript runtime environment for back-end development.

In regards to the front-end department, the best choices are all JavaSript frameworks:

  • React
  • Angular
  • Vue.js

You’ll need to get expert opinions and think long-term when choosing between them. It’s essential to have some idea of the changes you wish to implement to expand the product in the future. These technologies vary in flexibility, and adding specific features down the line might be more challenging for some of them. So, plan your moves ahead and think big. Even if you never implement the changes you plan at the beginning, you’ll be sure there is room for them.

Remember that rewriting your product in a new language later can be prohibitively expensive. Moreover, it might take you off the market for a while.

Start Your AI-Driven SaaS Development Project Right Now!

As you can see, the whole process of choosing a tech stack for AI-driven SaaS development seems a straightforward process. The best choices are indeed few, and they are well-known. It means you can easily research every programming language and framework to learn its strengths and weaknesses.

However, making the actual choice isn’t that easy. This decision can have a massive impact on your project’s success. Therefore, you must consider it very carefully.

It would be best to consult an experienced SaaS development company first. Find people you can trust and explain your ideas to them. If your research led you to something, share this with the developers. For example, you can say why you think .NET is the best choice compared to Node.js. Then, let experienced developers share their ‘insider knowledge’ of the framework. These negotiations should result in you making the best possible choice for your future project.

Want to see how this works? Schedule a free consultation with our team right now!

Devtorium has years of experience in SaaS products for various industries. Moreover, we’ve recently launched our own AI-powered SaaS platform, Marquètte, used for content generation. As a result, we can analyze your idea and devise several plans to bring it to life, considering your budget and long-term goals.

AI Chatbot Development: What a Chatbot Can Do

As you must know, GPT Chat has recently gone way beyond viral and unlocked new levels of popularity, so AI chatbot development has become the hottest trend. So, if you want to get on this trend before it’s too late, you need to hurry, as new AI-powered services are popping up overnight. In fact, even Devtorium launched an AI content generator, Marquètte.

All this means two things:

  • You need to invest in chatbot development as soon as possible to launch your product before the competition gets too intense.
  • Devtorium developers have a lot of experience in AI-powered software development, which we can put to good use to realize your ideas.

So, you know why invest in chatbot development services and who can do it for you. Therefore, the main question is, what kind of custom chatbot service do you want to launch?

AI chatbot development goes well beyond simple chatbots we are used to relying on as shopping assistants. This technology advances fast, and this kind of tool can complete many versatile and complex tasks now. In this article, we’ll share some ideas on what a chatbot can do today. Use it for inspiration or research when working on your AI-powered business plan.

AI Chatbot Development Ideas for Business: What Chatbots Can Do

AI chatbot development for customer service.

Chatbot Development for Customer Support

The most common use of chatbots today is, of course, creating visual assistants to make customer support more affordable. According to Gartner research, chatbots will become the primary customer service provider over the next five years. Moreover, about 74% of internet users prefer interacting with a chatbot when looking for answers to simple questions. Other studies also show that AI-powered assistants can reach the level of experienced sales professionals. Therefore, they can help your business quite effectively.

Additionally, chatbots can perform a wide range of tasks in their customer service role.

  • Answering questions.
    The best use of a chatbot is to give customers 24/7 support that can answer the most common questions. There might be some advanced issues that a machine can’t handle, but those can be rerouted to your human experts.
  • Processing customer inquiries.
    AI chatbot development can create an assistant that will integrate into the process of your interaction with the customers. AI can collect data and process it transferring inquiries to different business departments or even answering some of them automatically.
  • Finding, inventory checking, and recommending products.
    A great help for eCommerce businesses are chatbots that can lead the customer when they want to find a product fast. The AI can then check the inventory in real-time and recommend a replacement or additional products.
  • Processing return and exchange requests.
    AI chatbot development allows you to automate the return/exchange process completely, thus reducing the risk of human error. You’ll get a boost in customer experience and satisfaction out of it.
  • Tracking order shipments.
    Allow your customers to track their orders with an AI assistant.
  • Collecting and processing feedback.
    Chatbot development can produce a solution that will collect feedback more effectively through personalized requests. Moreover, it can immediately process the data.

AI chatbot development for marketing your business.

AI Chatbot Development for Marketing

There are many ways to use AI-powered platforms for marketing. The main purpose of these tools is to cut costs and increase the efficiency of information processing and analysis. In addition, you can teach your AI assistant to cross-sell, upsell, and downsell, to increase business revenue. Some ideas for marketing chatbot development include:

  • Lead generation.
    There can’t be too many ways to generate leads. So if you have a chance to use a chatbot for it, do this!
  • Second-net lead generation.
    What did we just say about ‘never too many lead generation routes’? If you aren’t using a chatbot as a primary lead gen contact, set it up as the second-net step so it can engage customers who ignored the initial lead generation form.
  • Pricing explanation.
    Pricing pages can be complicated for many users, especially if the service has a multiple-tier subscription system. Adding a chatbot at this stage will combine marketing, support, and sales efforts into a solution that will guide the customer to the subscription that suits them best.
  • Unobtrusive and engaging product promotion.
    AI chatbot development allows you to create an assistant that will be a witty and fun conversation partner for your customers. As an added feature, it can also promote your products as an organic part of the conversation instead of a self-promotion advertisement.
  • Powering up funnel marketing.
    You can include a chatbot to assist you and increase customer engagement at every level of your marketing funnel.
  • Assistance with quizzes, promotions, and contests.
    Chatbots can help you implement and process data collected by many popular marketing tools, like quizzes and contests. They can also help run promotions by engaging customers.

How to use AI chatbot development for sales.

AI Chatbot Development for Sales

Now, let’s be honest, a chatbot is not yet able to sell something as well as an experienced human sales professional. Moreover, the majority of people prefer interacting with humans, especially when discussing more complex topics. However, AI chatbot development can facilitate your sales process as a whole by assisting at several stages.

  • Offering product demos and showcasing them.
    A chatbot can help increase conversions and boost page visitor engagement by offering and running an attractive showcase of the product. It can be personalized for different target audience segments for better conversion chances.
  • AI-powered personal shopping assistant.
    The popularity of personal shoppers speaks for itself. AI can handle this task extremely well, especially with its capabilities for data processing and personalization. It may not sell directly, but it will help customers choose products, as well as cross-sell.
  • Providing quotes and estimates.
    Integrating AI chatbot development with your databases and business tools can create a bot capable of giving precise quotes and promoting your products at the same time. It’s a great opportunity for growth and conversion.
  • Connecting sales and customer support.
    Offering sales assistance, product promotion, and customer support in one place is a sure win with the customers. Create a chatbot that will help your visitors in every way and switch automatically to guide the user to conversion. AI is advanced enough to do it. You just need a custom product development team that can unlock its potential for you.

AI chatbot development helps every business.

Bottom Line: Chatbot Development Is for Everyone

The simple truth is that every business today can benefit from investing in a chatbot development company. The potential in this industry is limitless. You can use the bot to assist your own business from within or to engage your customers. The only limits here are your imagination and current technology level. However, the latter is growing fast.

We’ll stop here today. However, in the future, expect to see more articles about applying chatbots in different industries, including healthcare and fintech.

What Is the Best Messenger App for Business?

Choosing a messenger app for business isn’t as easy as it might seem at first glance. Of course, you begin the search thinking that whatever you use for personal messaging in your daily life must be good enough, right?

But businesses aren’t personal daily life. Therefore, you need to consider a dozen extra factors, like integrations, performance, compatibility, affordability, subscription plans, and security. When Devtorium was working on choosing the best business messenger platform for our company, we conducted a detailed study to compare all the most popular options on the market. A team of our employees from different departments tested half a dozen apps for over a month. They assessed the platforms based on the following criteria:

  • Usability
  • Functionality
  • Price
  • Performance
  • Compatibility
  • Security

Admittedly, some options we’ve studied are fun but not business-appropriate (Discord). Meanwhile, some don’t even rate a mention as their ‘ready to switch’ rate was so low (2.17% for Mattermost Pro). Yet none of this means that these messenger platforms are bad. It’s just that they don’t fit our specific business model.

Today we will share a detailed analysis of the top three messenger apps for business based on Devtorium’s in-house study. 

Best Messenger App for Business: Comparison by the Devtorium Team

Slack is the best overall messnger app for business.

Slack: Best Overall Messenger App for Business

Slack is probably the most popular, and definitely the most well-known, messaging app for business, and with good reason. This app passed our functionality testing with flying colors. Moreover, its performance, compatibility, and usability testing proved the platform to be top-notch.

A few of our testers encountered some minor issues, but those were rare. Also, only a couple of people didn’t find this app intuitive and easy to use. However, ultimately, none of the employees using this app deemed it a failure or a wrong choice for any business.

During our investigation, the Devtorium team noticed some minor issues with:

  • Authentication process
  • Notification status (when the message is delivered/read/etc.)
  • Notifications when a user joins or leaves a group chat
  • Blocking contacts

Please bear in mind that those were only one-time minor inconveniences, not major issues that affected the app’s overall performance.

Overall, Slack proved to be an excellent messenger app for business on every level. Its performance is outstanding, and it can effectively integrate with Zoom and Google Drive. Therefore, conference calls and file sharing are never an issue. The best thing about it is that Slack is a rather flexible solution designed to meet the majority of business needs. In addition, it runs equally smoothly on all devices.

One of the biggest advantages of Slack as a messenger app for business is its flexibility for customization. For example, users can set up precise notification alerts, filter discussions by various parameters, edit messages, etc. Therefore, the user can set up the app in a way to maximize their personal productivity.

Slack Pros:

  • High level of customization and personalization
  • Effective integrations with popular third-party tools (e.g. Zoom, Google Drive, Asana, Dropbox, Outlook Calendar etc.)
  • Stores conversation history that every member that joins the group can access
  • Easy and smooth file sharing in real-time
  • Good performance and stability across devices

Slack Cons:

  • Occasional issues with the quality of calls
  • Minor issues with notifications and statuses (rare)
  • Quite expensive subscription plans (can be unfeasible for SMBs)

Google Chat: Best messenger app for business if you use Workspace by Google

Google Chat: Google Workspace Messenger App for Businesses

If your company uses Google Workspace, choosing Google Chat as your messenger app for business makes sense. It’s efficient overall, its performance is good, and Google-backed security is excellent. Moreover, being a Google Service, it easily integrates with all other Google services and tools. Therefore, it’s reasonably easy to set up a communication and file-sharing infrastructure within your organization.

That said, almost 40% of Devtorium employees who tested business messenger platforms would prefer NOT to switch to Google Chat. This choice comes from the limitations of the app’s functionality and occasional issues with everything that isn’t a Google service.

All in all, our testers conclude that Google Chat is an excellent tool for short messages exchanged within the Workspace. However, it’s insufficient for multi-faceted international teams that need to exchange files, calls, videos, and feedback, all in real-time.

Perhaps, the main issue is that Google developed so many excellent but single-purpose tools. Therefore, its group-messaging solution lacks all the features that other tools have built-in from the start. So, it works well as an element of a comprehensive Workspace environment but not well enough to be an efficient stand-alone messaging app for business.

Don’t get us wrong, Google Chat is fantastic for use along with other Google services. It allows you to combine emails and chat and even set tasks managing your team’s calendars during the conversation. However, it’s not a stand-alone messenger app for business. In fact, it doesn’t even have a separate desktop/mobile app, only a web version that runs via the Google Chrome browser.

Google Chat Pros:

  • Excellent integration with all Google Workspace services
  • Easy and intuitive to use
  • Connected to Gmail, which allows conversing via chat and email within groups

Google Chat Cons:

  • Only really useful as a part of Google Workspace
  • No Reply feature, which makes communication difficult, especially in groups
  • Only web app available

Rocket Chat: Best alternative to Slack as a messenger app for business

Rocket Chat Messenger App for Business

In essence, Rocket Chat, as it is today, is an approximation of Slack. It’s similar in UI and functionality, leaving the user with a similar feel. That said, it’s still not Slack-level technology.

For all that it passed all functional tests our team put the solution through, only about 2% of people were ready to switch to this app. First of all, it’s because, as a messenger app for business, it’s really not cost-efficient. At the minimum, you will need to pay $7 a month per user (no less than 25 users). The free version of the app has limited notifications and functionality, so it’s not very useful even for a small business.

There are some distinctions in the package offering depending on whether you install Rocket Chat on your company’s server or use Rocket’s resources. However, both options end up being quite expensive.

In addition, the app has fewer robust features and integrations compared to Slack. There are also some issues with updating the app. Therefore, it can eventually become a security risk. In addition, it’s not intuitive in some cases, especially with the newer features.

Rocket Chat Pros:

  • Similar to Slack in design and functionality
  • Has a versatile collection of features and integrations
  • Can be installed on the company’s servers directly

Rocket Chat Cons:

  • Expensive overall, considering its limited functionality when compared to Slack
  • Issues with updating the solution to a newer version
  • Not intuitive in some features
  • Quote a message feature isn’t particularly easy to use

Bottom Line: What is the Best Messenger App for Business?

After evaluating some of the leading messenger apps for business, the Devtorium team came to the conclusion that the best option overall is Slack. Of all the platforms on the market, it has the most robust functionality and can easily integrate with all other solutions your business uses today.

However, we’d like to note that every top platform on the market has many strong points. Therefore, every business should explore the pros and cons of each option after considering its unique needs.

Moreover, with how fast AI technology is advancing right now, we are sure that we’ll soon see a messenger app for business that uses AI-powered tools in some fashion. We’re looking forward to this. Are you?

Best messanger app for business: top 3 options

End-to-End Development: Benefits for Business Success in 2022

End-to-end development can provide a software product that will enable your business to grow considerably. An end-to-end solution opens multiple opportunities for improving workflows and increasing profitability. Understanding the advantages of this type of development will help you decide whether it’s a good investment for your business. We would like to help you make the best choice for your company.  In this post, our experts will explain both pros and cons of end-to-end software development.

What Is End-to-End Development?

When it comes to end-to-end custom software product development, a vendor has to provide you with

  • Establishing all the necessary software or hardware requirements
  • Solution installation services
  • Solution integration with third-party software (if needed)
  • Complete solution setup
  • Software maintenance

All in all, no other service providers should be involved in the end-to-end development process. For example, an end-to-end e-commerce solution aims to address business needs regarding order processing, stock and warehouse management, and accounts systems.

One of the most significant advantages of the end-to-end model for the customer is reduced business risk. When employing this type of development service, the same professionals will be responsible for the entire creation and maintenance process. Therefore, any issue can be dealt with immediately. In addition, you won’t have to spend extra resources to manage various software development and maintenance stages by several separate teams.

Why end-to-end development is a good investment for s business.

End-to-End Development Benefits for Your Business

Custom-tailored end-to-end solution (E2ES)

The main benefit is getting a solution that is ideally in tune with your business. Depending on your requirements for the product, it might provide you with an aerial view of all the workflows. Therefore, you’ll be able to monitor every aspect of the business in real time. Such help can be invaluable if your goal is to maximize profit and reduce waste and redundancy. Solutions created by an enterprise web development company can be highly complex and flexible to account for every tiny business detail.

Moreover, your total control of the business process through such solutions will enable faster and more efficient modernization. It will also help grow overall productivity and improve the performance of every unit within the enterprise.

Reduced costs and extra income

Calculating the cost of end-to-end software development is a complicated process that largely depends on the customer’s requirements. However, you can be sure that hiring an end-to-end solution developer will be cheaper than hiring several contractors to create and manage the software.

Moreover, some mistakes and issues will surely happen when different people work on one project. Therefore, it will mean losses for your business on several levels. Therefore, having a single team handle every step of the software product lifecycle is more cost-efficient overall.

In addition, consider the extra income you will gain from the productivity boost. No one can argue that top-quality custom software helps increase profits. So, the result of hiring a dedicated end-to-end development company is a reduction of your costs and the growth of your income.

Operational efficiency

Human error is an essential factor that every business must consider. Using top-grade custom software is one of the best ways to reduce the risk of human error today. However, you must remember that people who create and manage this software are liable to make mistakes. This chance increases if several unconnected teams work with the same product. Therefore, the foremost benefit of an end-to-end solution (E2ES) is reduced risk of human error.

Of course, people might make mistakes in these teams. However, if the solution is closely monitored by people who understand it fully, they can resolve any issues quickly and efficiently.

Using end-to-end development also often helps businesses boost their operational efficiency through automation. It can help you optimize workflows and improve overall resource management.

Security

End-to-end development is safer in every way. First of all, you only need to have an airtight NDA with one company. But even more important is that an end-to-end solution (E2ES) has fewer security risks.

It’s important to remember that every third-party software integration makes a solution more vulnerable to outside attacks. Also, in this case, you would rely on each of those other solutions being up-to-date with security.

In addition, it’s pretty common for different solutions to fail at integration after their separate updates. Therefore, your whole business might be at risk.

Meanwhile, an end-to-end enterprise web development company can create a highly secure software product. The developers will also update its security regularly as part of maintenance. So, you can be sure that your business is always protected from the latest cyber threats.

Why end-to-end solutions development can be the right choice for you.

Scalability

For the majority of businesses, growth is one of their foremost goals. And every business owner understands that workflow disruptions at a critical time can cause a loss of growth opportunities. Those chances might not come up again. Moreover, the business might lose a lot of money. For example, if a significant disruption happens during some big seasonal sale or a costly marketing campaign.

The ability to scale fast is one of the most significant benefits of end-to-end development. These solutions are literally designed to grow with your business. Therefore, the vendor can collaborate with the software developer to facilitate any changes in business workflows.

This way, you will not only ensure that your company runs smoothly at any time. But you will also maintain top-grade efficiency with new parameters. So, you’ll have a better chance to retain the loyalty of new customers.

Scaling up your business becomes easier and more affordable with an end-to-end solution. Moreover, you can benefit from the development company’s analytical data to help you choose the best moment and build an efficient strategy.

Transparency

Transparency is essential for any business. End-to-end development allows you to have more transparency in matters related to software. Working with a single team, you will have more effective communication. In addition, you will have access to everything that’s happening on the project.

It means more control over the development process. So you’ll be sure that you are making the best use of your resources. In addition, you will have guarantees that your data is well-protected. If you want to be sure of its safety, choose a development company that holds recognized security certificates.

Cons of end-to-end development for small businesses.

Is End-to-End Development for Everyone?

While the benefits of end-to-end solution development cannot be denied, there are some cases when it’s not the best option. The foremost concern is, of course, the cost. End-to-end development isn’t cheap. Therefore, it’s out of reach for the majority of businesses.

Remember that it’s a long-term investment. So, you’ll need to pour a lot of funds into it long before it pays off fully, let alone starts bringing a profit. Moreover, this project will require a constant flow of funds as developers will need to provide maintenance for the product.

Another thing to consider is that you’ll be stuck with the software development company you hire first. Of course, if some issues arise, it’s possible to change your contractors eventually. However, this will increase the cost and might cause multiple problems on the development side. Therefore, you must be 100% sure of the company you employ for end-to-end solution development.

Scalability can also be a concern. On the one hand, it should be easier for your development team to expand the product. They know all the ins and outs of the project and can work with it most efficiently.

Meanwhile, an end-to-end solution might not be very flexible by design. For example, adding some new advanced features might be impossible because they won’t sync with the original architecture. So, your growth opportunities might be limited down the line. Also, expanding the solutions might be too costly as you might need to rework all of it to accommodate additions.

All in all, you need to consider end-to-end software development with extreme care. Talk to the developers and discuss all pros and cons of this approach. A trustworthy custom software development company will advise you on the best choice for your business.

Bottom Line: End-to-End Development Services You Can Trust

There are many ways in which an end-to-end solution can benefit your business. However, it’s essential to understand that you would be able to enjoy these benefits only when the custom software development company you hire can deliver top-quality services.

When choosing a development team, you need to consider the following:

  • Expertise.
    Check the company’s case studies and discuss their expertise during a meeting. You need to ensure the developers have experience with the exact types of tasks you will set for them.
  • Reputation.
    Look up the company’s reviews online and ask for referrals whenever possible. However, you must also remember that restrictive NDAs cover many software development projects. Therefore, you might not be able to contact the company’s other clients directly.
  • Professionalism.
    You should be able to get a reasonable estimation of the developers’ professionalism at the early stages of negotiations. A reliable development team must be open with you from the start and ready to work with you to achieve the best business outcomes. In addition, evaluate the communication and time management skills of the people you interact with. Would you trust them with your investment?

If, after reading all this, you realize that end-to-end development is the way to go for your business, contact us! We’ll be happy to discuss your ideas and requirements in more detail during a free consultation.

Top 7 Programming Languages for Web Design and Development Services

Everything is turning online these days, so every business requires web design and development services at some point. People can’t imagine their lives without technology, and the Internet and programming languages are becoming the most important instruments for developing these systems. If you are new to this topic and don’t know how to select the best programming language for your future website or software, just keep reading. We’ll explain the top 7 programming languages you should know about before hiring a custom web development company.

Top programming languages for web design and development serrvices today

Choosing Web Design and Development Services: Top 7 Programming Languages

JavaScript

JavaScript is the most popular programming language for web developers worldwide, according to a StackOverflow survey. Its popularity is so high that one can say that JS is one of the core components of the modern Web. Note that this technology is so popular and versatile it’s used not only in front-end development. There are also Node.js for back-end development, as well as JS in Adobe Acrobat and Apache CouchDB.

Over 64% of developers today use JavaScript for programming. So, it’s highly likely that any custom web development company will offer this type of service.

The main reasons for the insane popularity of JS are:

  • Flexibility.
    The main benefit of JS is that it’s implemented by all browsers and is exceptionally versatile. It can be used both at the client and server side in front and back-end development.
  • Framework libraries.
    Extensive framework libraries of JavaScript further increase the flexibility of applications. The most popular among them are React.JS, jQuery, Angular, Express, Vue.js, and Svelte. Using these frameworks makes it possible to create highly complex apps, but their overhead will be reasonably low.
  • Quick communication.
    Another great advantage of JS comes from JavaScript package managers. They enable fast and efficient communication, which helps teams work more productively.
  • Node.js.
    Node.js deserves a separate mention in the JS benefits list because it allows developers to have back-end and front-end code in a single language. Therefore, mastery of JavaScript proves that a custom web development company is able to create an astounding application from the ground up

Your design must solve people’s problems. Therefore, you need to get to know the real people the product will serve.

Python

Python is a programming language that is becoming very popular for eCommerce solution development. The rise of machine learning caused this boost in popularity. Therefore, if you are looking for a provider of web design and development services that will provide you with highly innovative solutions, consider the masters of Python.

This language is both simple and efficient. It’s incredibly flexible as well and has multiple framework libraries. Notably, Python makes it easy to scale apps. Therefore, it’s an excellent option for businesses that are developing fast and want to provide continuous top-level experience to their users.

Developers often appreciate this language for its relative ease. It has English-like syntax, and learning it is probably the fastest compared to other programming languages. It’s one of the reasons why this particular language is often applied in AI development. According to Deloitte analysis (2019), startups that offer AI-powered software increased ROI by $704 million over one year.

Note that Python also makes it easier to identify mistakes in the code. It’s executed line by line. And if a line has a mistake, the system sends out an alert about the issue instead of executing it.

Another significant benefit is that one doesn’t need to write different codes for use on different devices. With Python, only one code can run on any platform. However, remember that there might be platform-specific features that you won’t be able to use this way.

Java

With JavaScript being the most popular programming language for web design and development services, Java might seem obsolete. In fact, it’s common knowledge that experts expect not to see it at the top of programming languages every year.

But Java remains there, and its position is quite firm. Even companies like Google, Netflix, and Amazon are still actively using Java. And it’s highly possible that Java will remain one of the top choices for enterprise-level software development. The main reason for this is security.

It’s a fact that Java is one of the most secure options for software development. According to IBM, data breaches can cost businesses nearly $5 million on average. Of course, any enterprise wants to have the highest security level possible. So, Java is the method they choose to protect their precious data.

Also, Java is a language that doesn’t depend on the platform. Therefore, it’s easy to move Java apps from one platform to another using the Java Virtual Machine. Millions of available libraries further increase the flexibility of development. There are very few things that can’t be created using Java.

Another advantage is that Java is stable as clockwork. It might not be the top trendiest language. However, it’s religiously updated once every six months. Due to this, it’s often jokingly referred to as an ‘immortal language’.

C#

C#, or C-Sharp, is a programming language that enables a custom web development company to create nearly any kind of application you can imagine. It’s a great option for web design and development services if your goals are scalability and integration with other software. That’s an important detail, as applications in C# can easily integrate with other languages.

Microsoft developed this language. Therefore, it receives a lot of top-grade support that’s constantly updated. There is also a ton of literature on this language. So, it’s one of the easiest to learn for a developer. Extensive libraries also make it a lot easier to implement many features.

C# has an advantageous type of safety feature that helps identify and fix mistakes during the development process. When used with the .NET framework, C# allows developers to achieve incredible results. Also, its high level of security makes it a common choice for businesses and enterprises.

This language is one of the most popular for game development today. In particular, it’s the default programming language choice for VR and AR games.

PHP

The first thing you ought to understand about PHP is that it’s a server-side programming language. Therefore, it allows the developer and, by extension, your business to use sessions. Meaning it will process information the server stores about a user and send a response based on it in real time. It’s an important advantage for web design and development services if you want to achieve a high level of personalization.

Note that about 80% of all websites use PHP. So, any custom web development company worth its salt should have expertise in it. There are multiple tools and modules for PHP, which is an open-source language by default. Therefore, this language is highly versatile. It can be used to create static and dynamic websites.

One of the biggest advantages of PHP is that it allows for the speedy creation of web apps. Those apps are also very easy to maintain and upgrade with time. All in all, PHP is a cost-efficient option for those who need to launch their website or application fast. It’s often used in CMS, eCommerce, data analytics, and image processing apps.

Also, note that PHP apps are loading faster compared to others. Therefore, this might be the best option if you plan to launch a web application in a region with slower Internet connections.

TypeScript

First of all, you need to know that TypeScript is a superset of JavaScript. That’s an important thing to consider regarding web design and development services powered by TS. The popularity of TypeScript has been growing over the last few years. It’s not a surprise, as this language gets a lot of support from the giants Microsoft and Google.

The main thing about TypeScript is that it’s a better version of JavaScript with static typing. It allows the detection of a larger number of bugs. So, it makes any code work more efficiently by default. It’s also easier to transfer codes from other languages, like C# or PHP to TS, compared to JS.

Overall, TypeScript can help reduce bugs and is even easier and more intuitive to use for programming. However, there are some coexpression issues between TS and JS. Therefore, while the advantages of TypeScript are many, you should consult your custom web development company on whether this is the best option for your case. It’s important to take into account all pros and cons of this specific language.

But considering its consistently rising popularity. TS could likely become the more cost-efficient option for many businesses.

See how we did it in our case study

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Ruby

In terms of choosing a provider of web design and development services, business owners must understand that Ruby programming won’t be cheap. It’s because this programming language isn’t as common as JS, PHP, C#, etc. Therefore, the services of a high-class Ruby developer are expensive.

That said, those services can be a worthy investment for many companies. Ruby is definitely one of the most efficient programming languages there are right now. To give you some idea of how efficient it is, just think that GitHub and Airbnb use it.

At the moment, the Ruby on Rails ecosystem has over 3.5K contributors on GitHub. This programming language is one of the most flexible and secure options. Therefore, it’s a good option for enterprise-level companies that are looking for top quality.

In addition, Ruby also allows for rather fast development. So, enterprises get even more benefits as they can launch their project quickly without compromising quality or security.

Also, bear in mind that Ruby developers are highly paid. The framework itself is open-source. Therefore, it’s possible to find a cost-efficient solution when working with a reliable custom web development company. That’s why many startups also choose to use Ruby for their websites and apps.

Another important advantage is the scalability afforded by Ruby on Rails. It’s one more reason why it’s a good choice for innovative startups that have excellent ideas and expect fast growth.

most popular programming languages for web design and development services according to a StackOverflow survey

Bottom Line: Top Programming Languages for Web Design and Development Services in 2022

Choosing a programming language for your website or application is something a customer should discuss with your custom web development company. In fact, this is a decision that should be made only after you outline the idea and goals you have. Experienced developers would be able to offer the best options to achieve your specific goals.

Remember that there is no such thing as an ‘ultimate’ programming language for web design and development services. Each option available today, even those not listed here, has many pros and cons. The choice of language should be based on the scope, budget, and purpose of your project.

However, you can be sure of one thing, there is a perfect way to bring any idea to life through custom web development. So, if you want to see your project take form and help grow profits for your business, contact us.

Our highly experienced team of developers has expertise in multiple programming languages. We’ve successfully completed projects in the energy, security, sports, media, beauty, and insurance industries. Our developers have extensive knowledge of back-end and front-end development using different languages. Share your idea with us, and we’ll make it a reality!

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