Inventory optimization and ads scheduling software

Our SAFe certified engineers have delivered end-to-end development solutions to the client. Biggest challenges we faced:

• Migration to a Relational DB from a high-load NoSQL Document Database
• Advancement of the recommendation & optimization engine.
• Development from scratch a cloud-based linear on-demand scheduling platform.
• A powerful generator of ad campaign scenarios based on users’ backgrounds.
• Linear scheduling UI and API.
• Integrations via a middleware API with a third Party Software

• We have used various testing automation, optimized databases, implemented Raven and SQL servers to overcome the challenge of migration from Relational databases to a high-load NoSQL Document Database.
• We have established integration with a third Party Software. Plus, we implemented an API to connect two services and enabled the services to process, exchange, and synchronize information.
• Our team has developed a dynamic generator of ad scenarios and modules like Autopilot to help broadcasters achieve campaign targets. The ad scenarios are based on user configuration settings, production suggestions, and performing optimization.
• We have implemented RabbitMQ, Java Queue messaging, and Masstransit framework to help the client upload Demand, Supply, and Business rules data from the third-party software.

Media storage

To manage digital content from creation to playout, our team has built media server software. After conducting AI research, we initiated developing software apps to make our client’s broadcast operation more flexible, reliable, and transparent.

Content production & management system

It was vital for our client to create backends and interfaces for media operation systems and frameworks. These functionalities provide TV broadcasters with all relevant data. We have developed solutions for storing and editing videos in-house to boost our client’s productivity.

Ads channel service

Ad channel services show customer data, ratings, timeslots, ad scenarios, and a lot more useful data. Ad channel services give valuable insights on ad opportunities and ways to boost customer engagement based on the content that has been watched. That is why we have developed ads channel targeting functionality for our client!

Ads optimization service

Previously our client suffered from a reduction in linear ad revenue, lack of leads, and new workflow complexity. We have built ads optimization services from scratch so our client can optimize costs based on actions, interests, and behavior. The CPM, cost per thousand impressions, decreases in several times when the audience becomes not enough engaged. Ads optimization service presents real-time analytics, cloud-based ad scenarios, and gives recommendations on how to optimize revenue. The solution helps run various ad campaigns and handles a payload of demand and supply.