Category: Business

Generative AI Comparison: Best AI Models Available in 2024

Posted on by mkoftielieva

AI is a revolutionary technology, and its rapid growth is why you need some generative AI comparison sources right now. This tech has spread and evolved so fast that it’s hard to understand exactly what the solutions available on the market are capable of. Despite having some similar functionality, generative AI tools differ quite a bit. So, read on to learn the best time to use each top AI model.

Who Needs This Generative AI Comparison Guide?

If you use the Internet today, you will benefit from reading this simple guide on AI model comparison. This technology is quickly spreading to different areas of our daily and, most of all, professional lives. Therefore, knowing which AI tool to use and when is key to staying ahead.

There are numerous areas of business where  you can implement AI, so you will definitely find ways to use this technology to boost your outcomes.

Today, the market provides a variety of large language models (LLMs). Each of them has different tools and capabilities. Some are best used for coding only, while others perform exceptionally well in creative tasks. As a result, it’s pretty confusing and complicated to pick the right AI tools for your purposes. That’s why Devtorium R&D experts prepared this short guide on four of the most effective LLMs and their best use cases.

Comparison of Generative AI Tools: Benefits and Uses

Generative AI comparison guide.

ChatGPT

ChatGPT stands for “Chat Generative Pretrained Transformer.” OpenAI developed this LLM and currently offers three models: GPT-3.5, GPT-4, and GPT-4o.

  • Chat GPT-3.5 is a free version that anyone can access. However, it has many limitations, like no image input or complex task processing.
  • Chat GPT-4 is a $20/month subscription version designed for professional use. The model has excellent contextual understanding and creative reasoning. Among its drawbacks is slower task processing speed due to model complexity.
  • Chat GPT-4o (or ChatGPT-4 Turbo) is a brand-new version of ChatGPT-4 that offers similar capabilities but is cost-efficient and speed-optimized. This tool has free and paid plans with varying limits. Also, among its inputs can be text, images, audio, and video. Even though GPT-4o has a bit worse context retention than Chat GPT-4, this model still balances exceptional outputs with processing speed.

Best ChatGPT applications:

  • Cost-effective solution
    For budget-conscious projects, models like ChatGPT-4o offer a balance between performance and affordability.
  • Hard prompts
    Advanced versions like ChatGPT-4o would be effective if complex or nuanced responses are necessary. Moreover, according to the LMSYS Chatbot Arena Leaderboard, the best hard prompt performance out of 126 AI models shows ChatGPT-4o.
  • Longer queries
    ChatGPT excels at understanding context and coherence across extended conversations, making it ideal for in-depth discussions or multi-step tasks.
  • Versatile applications
    From creative writing to code generation, ChatGPT developed its available functions evenly.

Claude

Not a common name in most AI comparison guides, Claude is a family of AI language models developed by Anthropic. These LLMs focus on providing safe AI interactions. Claude 3 Haiku, Claude 3 Opus, and Claude 3.5 Sonnet are among the models currently available to general users.

  • Claude 3 Haiku has the highest response time of all Anthropic models. It’s ideal for concise prompts and fast tasks. It’s also more affordable compared to others. However, it has limited creative capabilities and contextual understanding. It’s best suited for mobile application chatbots and instant messaging.
  • Claude 3 Opus is a mid-range AI tool with moderately fast latency. It balances creativity and accuracy, offering strong contextual retention and versatility.
  • Claude 3.5 Sonnet is the first release in the forthcoming Claude 3.5 model family. It’s one of the most advanced Claude models at the moment. This model is outperforming competitors in different spheres. However, it meets the same problem as Chat GPT-4: slower workflow speed due to more complex processing for richer output. Claude 3.5 Sonnet is now free on Claude.ai, while Claude Pro and Team plan subscribers can access it with significantly higher rate limits.

Best cases to use Claude:

  • Code generation
    Claude 3.5 Sonnet generates optimal, almost bug-free code across 20+ languages, optimizing for project-specific needs and best practices. Also, according to the LMSYS Leaderboard, Claude 3.5 Sonnet is the best coding and math task-solving AI today.
  • Visuals analysis
    Claude 3.5 Sonnet can analyze images, documents, and PDFs, extracting essential information for diverse tasks. It’s free with basic features, but paid plans offer enhanced capabilities and higher usage limits.
  • Ethical AI applications
    Every Anthropic’s model is built on nuanced AI principles, prioritizing safety. It also means that all responses Claude provides must adhere to them. Claude is forthright about its limitations and potential biases, promoting responsible AI use.
  • Complex decision-making
    Claude can handle intricate scenarios with multiple variables. Moreover, it is ideal for tasks that require deep contextual awareness.

Meta LLaMA 

LLaMA (Large Language Model Meta AI) is an open-source LLM developed by Meta. Its main feature is its small resource intensity, which enables researchers and developers to meet complex requests on smaller hardware. At the moment, Meta offers three models of LLaMA: LLaMA 2, LLaMA 3, and LLaMA 3.1.

  • LLaMA 2 is a free-to-use OSS model of AI. It is the first openly available LLM instruction-tuned for text. It’s also great for commercial use if you struggle with huge budgets. However, this model is a bit outdated, so you can find inexpensive alternatives that provide higher performance.
  • LLaMA 3 is the next generation with some significantly upgraded features. This model is multilingual and has high prompt understanding. Unfortunately, it delivers bad performance in reasoning and math.
  • LLaMA 3.1 is a recent model built on LLaMA 3. It has improved reasoning and coding capabilities. Also, LLaMA 3.1 is the largest openly available model right now. So, if you want the best free-to-use AI model, this one will be a top hit according to our AI comparison.

When to use LLaMA:

  • Commercial applications
    This AI model is ideal for many business applications without additional costs.
  • Meta integration
    LLaMA can be easily integrated into Meta AI, Facebook, Instagram, and WhatsApp, providing advanced AI capabilities for content generation, customer interaction, and personalized user experiences.
  • Multimodal tasks
    The model offers robust support for diverse languages and media formats, making it a versatile tool for global and cross-platform applications.
Comparison of generative AI models on the market

Gemini

Gemini is an AI model developed by Google DeepMind. It is positioning itself as a competitor to advanced LLMs like GPT-4. Four Gemini models made it to our I comparison guide: Gemini Ultra, Gemini Pro, Gemini Flash, and Gemini Nano.

  • Gemini 1.0 Ultra is Google’s largest model, designed for complex AI tasks. It offers maximum computational power for enterprise-level solutions and advanced AI research. This AI tool is great for advanced app integration.
  • According to ratings, Gemini 1.5 Pro is the best Google AI model. It excels in general performance across a wide range of tasks. Gemini Pro can process hard prompts and follow instructions almost perfectly, making it suitable for professional-grade tools and large-scale applications.
  • Gemini 1.5 Flash is a lightweight model of Gemini Pro designed for fast data analysis.
  • Gemini 1.0 Nano is the most powerful on-device model available. It is ideal for mobile apps, IoT devices, and edge computing with minimal resource usage.

Top Gemini use cases:

  • Overall best app
    Currently, Gemini 1.5 Pro has the best results, outperforming all listed competitors.
  • Factual accuracy
    Google’s AI relies on enormous databases and searches, ensuring its output is reliable and trustworthy.
  • Gmail integration
    Using Gemini, you can enhance email management by providing smart reply suggestions, drafting assistance, and content generation directly within the platform.

Bottom Line: Which Model Is Best in AI Tools Comparison?

To sum it up, the current tech landscape offers a diverse range of AI solutions tailored to various business needs. From the advanced capabilities of ChatGPT and Gemini to the specialized performance of Claude and LLaMA models, each of these tools can help you.

Therefore, the best model for your specific case is the one that has the most advanced capabilities in the niche your business requires. If you want to benefit from AI integration, contact our experts for a free consultation today. We’ll help you choose a suitable AI model and develop the best implementation to enhance your business. If you want to learn more about our strengths, be sure to check our Devtorium’s case studies and verified Clutch reviews from our customers.

How to Use AI in Small Business: Ideas and Practical Applications

Posted on by mkoftielieva

At this point, using AI in small business has become a mandatory requirement. There is just no other way to gain a competitive advantage. The level of competition in every industry is skyrocketing, so you must cut your costs and optimize every possible process. This is precisely what AI can do for small businesses, and we’ll tell you how today.

How many companies consider using AI in small business

Using AI in Small Business: Practical Tips from Professionals

Leveraging AI tools can be troublesome for many SMBs because they need help figuring out where to start. Devtorium offers a range of AI software development services, and our developers have expertise in implementing AI into various systems. In this post, they will demystify AI for small businesses, providing insights and examples of successful AI usage.

Bear in mind, that the majority of businesses are either already using or consider implementing AI solutions already. Take a look at stats in the graphs to see what position your company matches currently.

Let’s start with a few general tips to consider when using AI in small business:

  • Start small
    First, you should begin with only targeted AI applications that align with your business goals and resources. For example, if you have an e-commerce site, add a chatbot to enhance customer experience.
  • Data quality matters
    For AI to work accurately, you must be sure that training data is clean and relevant. It’s crucial for minimizing the risk of bias in AI outcomes.
  • Monitor your ROI
    Your BA must analyze all AI projects’ return on investment (ROI) to ensure they deliver value to your business.
  • Collaborate with experts
    Partner with AI specialists or consultants to navigate complex implementation challenges.
Interest in using AI for small business

Real-World Implementations of AI in Small Business

Improving Customer Experience

Adding an AI chatbot to your website or service is the best AI innovation to start with. This virtual assistant can solve many tasks, from answering users’ frequently asked questions to assisting with product recommendations based on their behavior. Moreover, chatbots can learn and adapt over time. Therefore, their accuracy and efficiency in handling customer queries will improve.

Virtual assistants can cut the workload of your human support staff. In turn, they will have time to focus on more complex tasks. Besides, these AI solutions can gather valuable data on customer interactions. Use them as an analytics tool to learn about your audience and make better-targeted business decisions. For example, you can identify trends, understand customer needs, and improve your services overall.

To start using such a chatbot, small businesses can try services like Dialogflow by that uses Google  Al. You can also try to make your own chatbot with LangChain. If you want to go to the next level, check out our case of what a voice bot can do.

Supply Chain Management

Some fantastic ways of using AI in small business that deals with logistics include:

  • Optimizing delivery routes optimization
  • Reducing transportation costs
  • Cutting down on delivery times
  • Increasing logistics efficiency

Also, you can use AI to evaluate supplier performance and manage relationships, ensuring the best terms and reliability. AI-driven supply chain management systems leverage advanced algorithms to analyze vast amounts of data and make real-time decisions that enhance operational efficiency.

AI can also enhance predictive maintenance in logistics. This is done by using data from IoT sensors to anticipate equipment failures and schedule proactive repairs. With this tech, you can minimize downtime and improve your business’s overall reliability.

Moreover, AI-powered demand forecasting models help anticipate customer needs more accurately. Therefore, businesses can adjust production schedules and inventory levels accordingly. By optimizing these processes, AI contributes to cost reduction and enhances the agility of supply chain operations.

Using AI for small businesss: Predictive analytics and security.

Predictive Analytics

One of the best ways to use AI in small business is implementing predictive analytics to analyze your past data and identify patterns. These tools enable you to forecast sales trends, which can make a crucial difference in achieving success.

Efficient use of predictive analytics can help you come up with effective strategies and prevent rash decisions. Furthermore, predictive analytics can optimize inventory management by forecasting demand and caution about overstock or stockouts.

In addition, these AI systems can analyze sales data to identify seasonal trends and customer behavior patterns. You can utilize tools like Salesforce Einstein Analytics to anticipate market shifts.

Visual content

You should consider using AI in small business marketing, especially if you don’t have a dedicated marketing team. Creating and optimizing visual content can be easy using tools like Midjourney or Photoshop’s integrated AI, creating and optimizing visual content can be easy.

For example, some tools today can personalize marketing materials based on user data, creating tailored experiences that appeal more deeply to the target audience. In addition, using generative AI can save time, money, and effort.

Integrating AI into visual content strategies helps businesses stay ahead of the competition by consistently delivering visually compelling content. These tools can streamline the design process by providing instant enhancements and creative ideas, allowing teams to focus on more strategic tasks.

Cybersecurity

One area where small businesses aren’t using enough AI is cybersecurity. You should definitely make this your priority, as data breaches are a major threat today. Implement AI-powered cybersecurity solutions to detect and mitigate potential threats in real-time. For instance, predictive threat intelligence enables AI to analyze patterns and trends in cyber attack data, forecasting where and how future attacks might occur. Using AI for small business in this particular sphere enables them to strengthen their defenses preemptively.

On other levels, AI enhances email security by detecting phishing attempts and malware-laden messages. This will significantly reduce the risk of successful social engineering attacks. Additionally, AI assists in post-incident analysis, providing valuable insights to understand the nature and scope of breaches, and informing future prevention strategies. This cycle of learning and making changes based on new data ensures that AI-powered cybersecurity solutions remain effective against an ever-changing threat landscape. 

Conclusion: how to best start using AI in small business.

Bottom Line: How to Use AI in Small Business to Get Top Value for Money

To sum it up, small businesses can and should use AI systems to automate processes, make data-driven decisions, and achieve desirable growth. As AI continues to evolve and become more accessible, embracing this technology will be essential for staying ahead of the curve. However, it is challenging to adopt AI for your needs without technical expertise and business analysis. If you want to get maximum benefit from any AI tools or even customize some of them to fit your business needs, set up a free consultation with our experts today.

What AI Cannot Do: AI Limitations and Risks

Posted on by mkoftielieva

Looking at some articles right now, one could think that AI is omnipotent. However, it’s essential to remember that AI limitations exist, and there are many. Therefore, you should not expect it to be a universal cure for all problems. Unfortunately, it’s still brand-new technology, and its functionality has to be improved.

There are some incredible things you can achieve using AI. It’s also true that it can help your business save money by automating multiple processes and offering valuable analytics. However, some businesses take risks and apply AI in every situation. Such reckless use of tech can badly damage your business security and income.

According to the AI Incident Database, the number of  AI misuse incidents in 2023 increased by 32.3% compared to the previous year. Nowadays, businesses must be realistic when considering the pros and cons of implementing AI. Devtorium Business Analysis and Information Security departments have the expertise to forecast probable risks caused by AI or other digital systems. In this blog post, our specialists will outline AI limitations and risks of implementing it without a system of fail-safes. 

AI Limitations and Risks by Category

What AI cannot do: AI limitations track back to the quality of data

Data Dependency

Data is the main resource on which any AI system runs. Algorithms train on the provided data. Therefore, AI heavily relies on data quality, bias, and availability, which can impact performance and decision-making.

AI limitations caused by data:

  • Creativity
    While AI is good at generating content based on existing data, it struggles with original or innovative thinking.
  • Flexibility
    AI has limitations in adapting to new or unexpected situations outside its training data.
  • Bias
    Data bias can occur at various stages of the AI lifecycle. However, bias often originates from the data used to train and test the models.

Contextual Misunderstanding

What AI cannot do is understand the context. At least, this isn’t possible with the current level of technology development. AI’s lack of contextual understanding refers to its limits in interpreting information. In other words, AI can fail to realize societal context or grasp the subtleties of nuance. 

AI limitations caused by context:

  • Natural Language Processing (NLP)
    While working on NLP tasks, like text analysis or translation, AI may have difficulty understanding language nuances such as idioms, slang, and dialects.
  • Visual recognition
    AI algorithms can fail to recognize objects within their broader context in computer vision tasks.
  • Social interactions
    AI-driven chatbots may struggle to catch the nuances of human conversation, including tone, sarcasm, or implied meanings. If you want to learn more about the capabilities of an AI-powered voice bot, click here.

Ethical Concerns

AI limitations is ethics are impossible to fathom because this technology doesn’t operate in a context that can be governed by ethics. Therefore, programming AI algorithms that could make ethical decisions is nearly impossible. The machine struggles to replicate feelings and emotions. It cannot make moral judgments in the same way humans can. 

AI limitations caused by ethics:

  • Lack of empathy
    AI lacks emotional intelligence and cannot empathize with human emotions. Therefore, as an example, it cannot prioritize emotional well-being as a factor.
  • Cultural contexts
    AI systems may struggle to understand human cultural diversity. This can lead to biased or culturally insensitive outcomes, like stereotypes. As a result, implementing AI in some areas might work to reinforce existing inequalities.
What is the black box problem and the AI limitations it imposes

The Black Box Problem

The Black Box Problem refers to the opacity of AI decision-making processes. AI algorithms are so sophisticated that it is hard to realize how they arrive at their conclusions. Therefore, a human might not be able to trust them completely. As a result, implementing AI in any position where the machine can make decisions that impact human life becomes a huge risk.

AI limitations caused by transparency:

  • Error correction
    When AI systems make errors or produce unexpected outcomes, understanding why those errors occur is crucial. However, without a clear view of the internal workings of black-box AI models, diagnosing errors becomes much more difficult.
  • Trust
    Users may find it challenging to rely on AI when they cannot understand how systems make decisions. The black box problem can be particularly concerning for critical applications such as healthcare or criminal justice.

Privacy and Security

As AI cannot function without data, concerns arise regarding collecting, storing, and using personal data. AI technologies also introduce new cybersecurity risks. Malicious actors may exploit vulnerabilities in AI systems to launch attacks, which presents new threats to financial systems, critical infrastructure, and national security.

AI limitations in the security field:

  • Tracking
    AI-powered surveillance technologies, such as facial recognition and biometric systems, threaten privacy by enabling constant monitoring and tracking of individuals without their consent.
  • Malicious use
    AI technologies can be leveraged for malicious purposes, including generating convincing deepfake videos, launching sophisticated phishing attacks, and automating cyberattacks.
  • Personal data
    AI systems may analyze and process personal data without adequate safeguards. This could lead to unauthorized access, identity theft, financial fraud, and other cases of data misuse.

Bottom Line: How to Avoid Reckless Risks and AI Limitations?

It’s impossible to avoid risks and AI limitations entirely with the current level of technology. Therefore, it’s imperative to address them responsibly to maximize the benefits of AI implementation. Devtorium professionals are always ready to help you understand risks and develop efficient, safe, and secure AI applications for your business. Contact our team for a free consultation on how to use AI to your best advantage.

To learn more about the Devtorium Team and the multiple capabilities of AI, check out our other articles:

Devtorium UI/UX Design Services: What We Can Do for You

Posted on by mkoftielieva

Surprisingly, the majority of people have very little idea of what exactly is included in the UI/UX design services they purchase from specialized providers like Devtorium. Of course, in the end, you get the design of the app or other materials you’ve requested. However, this type of service is much more expansive and covers many processes, from market research to branding.

Today, we’d like to explain what’s included in a comprehensive design package using Devtorium UI/UX design services as an example. From the post below, you’ll learn what UI/UX and graphic designers can do for you and how you can use their services to help your business at any stage of development.

Devtorium UI/UX Design Services: How We Create Web Designs

Our designers start with research to create a stunning, visually appealing, user-friendly design. In fact, the stage during which the UI/UX designer creates the visuals usually takes less time than preparation. The quality of work you put in during the research and planning stages determines whether your product can deliver a superb customer experience.

No one can argue that design affects user retention. Therefore, it’s one of the crucial success factors in our world of information overload. In order to deliver outstanding UI/UX design services, the Devtorium team takes the following steps.

How Devtorium UI/UX design services work.

Digital and website discovery (General User needs research)

Our team starts the design process by conducting discovery sessions. At this time, we gather requirements and brainstorm ideas to understand the underlying purpose behind your digital goals. These sessions allow us to clearly outline the client’s needs and help align our strategies with your objectives.

During this stage, we perform:

  • Competitor research
  • Field research
  • User personas and user stories study

Digital and website strategy (Information Architecture)

We start designing solutions once we thoroughly understand the client’s goals and challenges. At this stage of Devtorium’s UI/UX design services, our team will create wireframes and customer journey maps. This way, we can define the high-level structure of screen layouts, flow, behavior, and organization. These outputs visually represent our proposed solutions and help us envision how the identified problems can be addressed effectively.

Our primary goal is to lay out content and functionality on each page strategically. We aim to maximize usability and user experience. To achieve this, we first build informational architecture:

  • Organise, structure, and label content, functions, and features
  • Choose between different design patterns for content layout
  • Use design patterns for content
  • Map out website and content 
  • Plan site navigation

After the architecture is complete, we create wireframes that the client can effectively use when attracting investors.

How Devtorium UI/UX designers work.

Digital and website design development (User interface prototyping)

With the website architecture complete, we can provide the rest of the innovative UI/UX design services and branding package. Depending on the client’s requirements, we can build a visual brand style from scratch or use their existing one. During this stage, we use tools like style tiles, mood boards, and prototyping to facilitate the process.

Devtorium’s design services also include graphic design, which covers the creation of:

  • Brand and identity
  • Logo
  • Marketing collateral

When working within the premise of our UI/UX design services, we can also leverage video and photos to enhance the website’s reach and engagement.

Why invest in UI/UX design services from Devtorium.

Why It Pays to Invest in Creative UI/UX Design Services

We live in an era where everything is lightning fast, and you only have one chance to make an impression. Your product can be extraordinary and offer hundreds of solid benefits. However, if you can’t capture the client’s attention enough to slow down and learn about it, you’ll lose them.

According to research published in the Behaviour and Information Technology Journal, you have only 0.05 seconds to make a favorable first impression. 50 milliseconds is all it takes to form an impression in the brain of a modern information-overloaded person. If that impression isn’t enough to capture their interest to pursue further study of your product, your chances of conversion are slim.

That’s how important great design is, and if you want people to keep using your products, you must provide a stellar user experience. It really is that simple today. Therefore, above all else, you must never skimp on making your product as user-friendly, intuitive, and attractive as possible. If you want to make your product that way, contact us for a free consultation!

If you are interested in more design topics, check out some of our other posts:

How to Hire an Offshore Outsourcing Software Development Company

Posted on by mkoftielieva

Outsourcing software development offers a range of benefits to businesses of any size. The main advantage of this method is flexibility as outsourcing gives you access to a huge pool of talent. However, as much as it could help you, entrusting your product development to offshore specialists could also cause problems. The secret to success here is to hire a reliable outsourcing development company you can trust. This guide will help you with this by pointing out the most important factors to consider when choosing this service.

Benefits of outsourcing software development.

Advantages of Outsourcing Software Development

Before we get into the ‘how’, you need to understand whether outsourcing is the right choice for your business in general. An in-house team means you have more control of the workflow at every level. However, building your own team is guaranteed to be more expensive.

Meanwhile, outsourcing offers the following benefits:

  • Access to versatile tech talent
    When outsourcing software development you have access to all talent worldwide. Therefore, you can definitely find the exact combination of skills and tech expertise required to build your ideal product. For example, you can build an AI development team containing experts who specialize in AI training combined with expert developers who can build the system to their specifications.
  • Shorter time-to-market
    As you aren’t limited in tech expertise and don’t need to spend time recruiting and talent on your own, the product development journey will be shorter. Even if you need to recruit additional experts during the development process, the Devtorium IT recruiting service will do this for you. Therefore, you get to release your product faster and with minimal disruptions.
  • Easy scalability
    Having complete control of an in-house team also reduces its flexibility for scaling. However, when you are outsourcing software development, scaling won’t be an issue. Note that this is true both for up and downscaling. The size of your team will always correspond to your current needs and budget.
  • Quick team expansion
    Note that you don’t have to outsource the entire development project. In fact, you can often achieve better results by choosing IT outstaffing services. In this case, you will enhance your in-house team with additional tech expertise by recruiting offshore specialists. This is a great option for scalability and increasing your product functionality by hiring experts in highly specific areas.
Tips on how to find an offshore software development company.

How to Hire an Outsourcing Software Development Company: Step-by-Step

  1. Outline your requirements
    First of all, you need to have a clear idea of what you want to achieve with your product. In order to choose an outsourcing software development company you need to understand what sort of technical expertise you require. Note that you don’t have to create a complete plan of technical features for the product. However, it will be best to research your prospective competitors and make a list of features you want to have. This way, you will be able to narrow down the pool of outsourcing candidates. For example, you can look for someone with expertise in fintech development, or creating insurance platforms, etc.
  2. Research offshore outsourcing companies
    You can use reputable platforms, such as Clutch, to collect information about various offshore outsourcing companies. A reliable provider will have all the essential information on their website. There you can learn about the services they offer and take a look at the case studies portfolio to get some idea of the company’s expertise.
  3. Conduct an interview and get a proposal
    The next step is to contact the company and set up a meeting where you can discuss your project. You can arrange a free meeting with the Devtorium team anytime. During this meeting, we will collect your requirements and talk about details in order to understand how we can bring your ideas to life. Then, we will provide you with some estimates and a proposal. When ‘shopping’ for a 
  4. Start collaboration with the outsourcing software development company
    Once we settle on the proposal, we can start collaborating to meet your goals and deadlines. Devtorium Project Managers will establish the lines of communication and set up the workflow to ensure that the project stays within the budget and delivery times outlined in the contract.
Best countries for outsourcing software development.

Best Destinations for IT Outsourcing Today

The first task that lies before you when looking for an outsourcing software development company is to choose a country. This shouldn’t be too difficult as there are reports that allow you to understand where exactly the IT outsourcing industry is the strongest. Moreover, you can find out average rates and see which destinations offer the best cost-to-value ratio for the client.

  • Ukraine
    Despite the war currently going on in the country, Ukraine remains the top IT outsourcing destination in Eastern Europe. The revenue generated by this industry has been steadily growing over the last decade and russia’s invasion didn’t impede this growth. According to Statista, the IT outsourcing industry is set to generate $1.7 billion in revenue in 2023 and double that within the next five years.
  • Poland
    Poland has the largest workforce of development professionals in Europe (about 500 000). About 40% of these professionals work in the IT outsourcing industry. Polish software development vendors provide highly skilled labor at a reasonable rate.
  • India
    India is one of the most popular software development outsourcing destinations due to the affordability and abundance of developers. The country has a huge pool of STEM graduates with about 2.5 million added every year.
  • Brazil
    Brazil is the top IT outsourcing destination in Latin America. It’s particularly appealing to US businesses because there are very few issues with time zones. The country heavily supports the IT outsourcing industry through favorable legislation and promotion of technical professions within its education system.

Hiring an outsourcing software development company can be a game-changer for your business. So, don’t hesitate, and take the first step right now!

What Is the Best Website Building Platform for Small Business?

Posted on by mkoftielieva

The biggest challenge in choosing the best website building platform for small business today is that there are just too many of them. No doubt, when you visit the websites of different builders, you’ll see claims that they are the best and an impressive list of features used to prove it. Indeed, the truth of the matter is that many of these platforms are excellent. So, a business owner who is not an experienced tech professional working with websites might get confused fast.

Today, we’d like to bring some clarity to this issue. Devtorium has built dozens of websites for various industries, ranging from travel to eCommerce to derivatives trading. This experience gives our developers a perspective that enables them to help every client choose a website building platform best suited to their unique needs.

Below is a list compiled by our web development experts who share their top 5 website builders. These platforms are flexible and affordable, which makes them a great fit for small businesses.

Best website building platform for small business: WordPress, WIX, Shopify, Bubble, Webflow.

Best Website Building Platform for Small Business: Top 5

WordPress (+ WooCommerce)

WordPress is the number one website-building platform today. Over 43% of all websites on the internet run on WP. Despite the complex customization system, WordPress is the most flexible website builder you can find. If you wish to be in charge of the site and want to add unique functionalities and features, this is the choice for you. In fact, the Devtorium website is built on WordPress, so you can see exactly what our developers can do with this platform.

Moreover, small businesses specializing in online sales can easily create a WordPress store using a specialized plugin, WooCommerce. It’s one of the best eCommerce platforms today, and it allows you to run a store easily.

WordPress benefits:

  • WP is a powerful content management system (CMS) that is free to use. You must pay only for a hosting company and domain names.
  • WordPress is an open-source platform. Therefore, you can create a site with unique functionalities even with a small budget.
  • This platform has a vast library of add-ons and plugins (over 60,000). Having unlimited access to various extensions (free and premium) makes this builder the most flexible for adding features and designs.
  • There are thousands of themes and templates (free and premium). Therefore, you can create a beautiful site even without hiring a UI/UX designer.

AI capabilities:

WordPress offers multiple AI plugins that can diversify and boost website performance. They can perform various functions, including content creation, virtual assistance, security, and more.

Bubble

Bubble is our favorite no-code platform. Users created 2.3M+ apps on it, and the platform raised $10.3 billion in funding. Bubble has a robust and, most importantly, scalable infrastructure. Therefore, it’s perfect for entrepreneurs building MVPs and also serves as a great website building platform for small business.

Bubble benefits:

  • Bubble.io is one of the most scalable no-code platforms. It’s easy to update and maintain your Bubble website. 
  • The drag-and-drop design saves you time and money. You can design custom web apps from scratch without the limitations of preset templates. 
  • The platform handles hosting, so there are no hard limits on the number of users or data storage.
  • Bubble web development is compatible with all browsers and operating systems.

AI capabilities:

You can integrate AI in Bubble.io and optimize the website how way you want. It’s compatible with top trending technologies, including OpenAI and ChatGPT.

Webflow

Webflow is a no-code development platform that’s already used by 200,000+ organizations and businesses. Moreover, Webflow highly customizable. This website building platform for small business is a good option for design-oriented customers who wish to style the site precisely the way they want.

Webflow benefits:

  • Due to advanced design features, you can create complex rich animations, parallax scrolling, and a variety of micro-interactions. 
  • Webflow comes with a built-in Content Management System (CMS). Therefore, you can effectively manage and modify all your content with this tool.
  • The platform offers an extensive list of SEO tools and optimization options.
  • Webflow has a huge library of integrations, including app integration and automation, content marketing solutions, analytics, and targeting tools.

AI capability:

Webflow was planning to develop an integrated AI feature that would assist platform users. However, as of now, they only allow for the integration of third-party AI tools. You can learn more about Webflow’s plans for AI development from their blog.

Tips for choosing the best website building platform.

Shopify

Shopify is a website building platform for small business that specializes in online sales. As eCommerce goes, it’s hard to find a more comprehensive solution. Devtorium developers worked with Shopify extensively and they are very happy with the platform’s functionality, stability, and security. This all-in-one platform powers 10% of total US eCommerce sites. As Shopify offers unlimited storage and no product limit, you can scale from small to big online stores. This website builder works best for businesses that want to launch an online store really fast.

Shopify benefits:

  • The platform’s advanced functionality enables you to manage your online store easily. Shopify offers everything from marketing and payment tools to secure transactions and shipping options support.
  • You can use Shopify to sell online or in-person. The platform supports multiple outlets, including web, mobile, social media, online marketplaces, pop-ups, in-person events, retail locations, and brick-and-mortar stores.
  • Shopify is completely cloud-based and hosted. Therefore, you don’t have to worry about issues like web hosting, security, caching, etc.
  • Shopify has a 24/7 support team. It’s one of the few eCommerce platforms offering 24-hour customer service via email, live chat, and phone.

AI capabilities:

Shopify recently introduced a new AI tool called Shopify Magic. This proprietary solution helps users generate product descriptions for their shops. However, bear in mind that Shopify Magic’s suggestions may not be 100% on target. It’s a common weakness of all AI content generators.

Wix

Wix is a website building platform powering over 10.8 million sites. It has quite a few limitations in site management and design. However, this platform is well-suited for small businesses, consultants, bloggers, and entrepreneurs.

Wix benefits:

  • Wix provides access to its own web hosting and domain names (free and paid).
  • There is a built-in SEO tool. Therefore, you can improve the site’s ranking effectively.
  • Wix considers website safety and security. For example, all their websites have an SSL certificate and are automatically backed up.
  • Wix offers 24/7 customer support services for all paid plans.

AI capabilities:

Wix has artificial design intelligence (Wix ADI) that can assist you in designing a beautiful website. However, this feature is only available for some types of projects (portfolios, yoga sites, etc.). If your project fits the AI’s requirements, it will create images and content. In addition, it will connect your social media, create a contact form, or pick a suitable design for your audience.

Bottom Line: How to Pick the Best Website Building Platform?

The process of choosing the best platform and building a website using it can be rather straightforward and easy. As a business owner, you just need to take the following steps:

  1. Make a list of the things you want your website to have and do. It will be easier if you do some extra research. For example, you can look at what your competitors’ sites are like. Also, you can add some ideas of the things you enjoyed on various pages while browsing the Internet.
  2. Contact the Devtorium team and arrange a free consultation at a time convenient for you.
  3. Share your list of requirements with us. Devtorium developers, analysts, and designers will quickly come up with suggestions and estimates. Next, we’ll provide an offer with different options that will highlight different perks of specific platforms that you can benefit from while staying within budget.
  4. Pick the offer that you like most, and our dev team will do the rest. You’ll have your website up and running in no time!

How to Use Generative AI in Real-Life Business

Posted on by mkoftielieva

Generative AI is the buzzword of today. Everyone must have tried using at least one of the available solutions by now. ChatGPT alone has over 100 million users, and Midjourney isn’t too far behind. However, if you are a business owner looking to boost your services or workflow with tech innovation, your main question should be, ‘how to use generative AI in my business?’

We are here to answer this question today. Devtorium offers a wide range of AI software development services, and our solution engineers have expertise with different types of AI frameworks. According to our experts, the only limitation when implementing AI into business is your creativity. Generative AI uses are indeed quite specific. However, using your imagination, you can make these instruments help with many everyday tasks.

How to use generative AI for business.

Step 1: Choose the Type of Generative AI Applications You Need

Generative AI is a technology that trains using specific datasets, and, based on that training, it learns to generate various types of other datasets. Simply put, developers input massive databases that the AI processes and learns. Then, it creates different types of content based on the information it consumed.

It’s also important to note that generative AI applications are today’s top tech trend. They’ve been on a steep rise since 2020 and, according to Gartner, reached the ‘Peak of Inflated Expectations’ in 2022. ChatGPT made this technology truly mainstream as it introduced AI to the mass market. Every person with a computer and internet access could use ChatGPT and get some answers from it. This showed people without connections to software development that AI technology is real and that generative AI uses are endless.

The quick popularization of other AI tools pushed this technology forward faster because, as mentioned before, it learns when it works with data. Therefore, AI improves with every task it completes.

When you consider how to use generative AI in your business, you need to start by researching the types of these tools. The most basic way to separate generative AI into types is by the kind of output content they produce. However, remember that some AI solutions are highly complex and can generate various content.

  • Text generation
  • Code generation
  • Video generation
  • Image generation
  • Sound generation
  • Research and explanation

The last type refers to generative AI uses in research where such tools can process, simplify, and summarize complex texts. For example, you can use Elicit or Enago Read for these purposes. Other popular generative AI apps are ChatGPT, DALL-E, Bard, DALL-E, and Midjourney, which create different content based on user-given prompts or dialogue.

Generative AI tools and their types.

Step 2: Generative AI Application in Real-Life Situations

Types of these tools seemingly make it obvious how to use generative AI. However, are you sure you’ve thought of all the ways this can be implemented in business?

Here’s a list of some ideas for you to consider:

  • Text content creation can be used to make marketing materials, blog posts, advertisements, and even work emails for some situations. For example, if you don’t have a talent for creative writing, generative AI tools like ChatGPT can help you write proposals, congratulatory emails, and even feedback.
  • You can use generative AI to edit texts as well. The tool can help you improve grammar and style or make some translations. However, it’s admittedly not perfect in translations, so be careful with how you use that output.
  • When you need to make guides or other helpful documentation for your customers, you can use AI generators to simplify technical texts. So, you’ll create posts and papers that are easy even for non-professionals to understand.
  • Image and video generators can also be used in marketing. You can create everything from a brand logo to a complete set of marketing materials used in ads, banners, blog posts, and even website designs.
  • In other generative AI uses, 3D models can be implemented in manufacturing and used to aid business planning.
  • Architects can use generative AI applications to create and analyze existing designs.
  • If needed, you can use Midjourney and similar tools to create illustrations for your content.
  • Sound generation can be applied to create tunes for social media or for your personal artwork, as well as advertisements and presentations.
  • Text generators, like GPT-4, are part of responsive chatbots and other automated reply solutions. For example, you can program these tools to send automatic email replies.
  • Sound generation solutions can work with speech in different ways. One of them is speech-to-text, which will allow you to create records of lectures or important meetings.
AI applications in customer service.

AI Uses for Onboarding and Customer Service

Currently, the main areas of generative AI applications are employee onboarding and customer service. That’s because a chatbot is the most popular AI instrument used in business today. However, generative AI uses allow you to expand on those implementations, further boosting their efficiency.

Some ideas on how to use generative AI in onboarding and customer service include:

  • Creating educational courses using video and speech generation technologies.
  • Personalizing customer journey experiences.
  • Creating a support service for navigating the company or website.
  • Creating a service to collect and process complaints, using AI capabilities to allow the tool to resolve some common issues.
  • Developing a content recommendation system for customers to help boost sales.
How to use generative AI to boost your business.

Bottom Line: Who Needs Generative AI Apps Today?

This is only a short list of the most basic AI uses one can come up with today. If you are serious about improving your business’ productivity with this technology, you should book a free consultation and discuss your case with our AI solution developers.

AI applications are so versatile that they can benefit any business today. All you need is a bit of creativity and a lot of technical expertise. We have both and can help you achieve the best results with custom AI solution development services. These can be tailored to your budget and needs. Most importantly, they can grow with your business, offering continuous improvement and optimization.

What Are Devtorium AI Software Development Services?

Posted on by mkoftielieva

Innovation is our everything, and AI software development services offered by Devtorium reflect that. We aim to ensure that our clients have access to cutting-edge technology. Together with you, we can create tech solutions that will give your business a competitive advantage even in this age of hi-tech races. Our software engineers, who specialize in artificial intelligence solution development, can use a variety of AI tools to ensure your business stays ahead.

In this post we’ll explain exactly what kind of AI solution development services Devtorium offers. Moreover, we’ll give you concrete examples of how these technologies can be implemented to give any business a boost.

Devtorium AI Software Development Services: Technologies We Use

Artificial Intelligence technologies used today can be roughly divided into three groups:

  • AI/Deep Learning/Machine Learning
  • Reinforcement Learning
  • Generative Networks

It’s vital to understand that when creating AI software solutions, developers usually have to use all these technologies. The solution architect working on your project will analyze the requirements and suggest a combination of technologies to fit your needs best. AI software is highly complex and usually takes both software developers and data scientists to create.

Data Science services are an integral part of any AI software development. Artificial intelligence literally runs on data. Therefore, working with different types of databases and optimizing these processes, for example, through vector embeddings, is crucial for producing solutions that can learn and improve as they evolve. Devtorium AI software development services create self-educating systems that will grow with your business and adapt to its changing needs.

How AI software development services can be implemented in real life.

AI Software Development Technologies: Areas of Implementation

Computer vision

  • Object Detection
  • Segmentation
  • OCR (Optical Character Recognition)
  • Human Pose Detection
  • Face Detection

Computer vision is one of the AI software development services we encounter daily. It’s combined with other types of AI tech to produce solutions that surround us everywhere, for example:

  • Auto-pilots for vehicles
  • Security systems (FaceID, fingertip scanners, building security footage analysis, etc.)
  • AR applications used for eCommerce and gaming
  • Scanning and transcribing text via a photo (try this feature in GoogleTranslate)
  • Advanced search through images, videos, and large documents

Large Language Models (LLM)

  • Text generation
  • Searching
  • Analytics
  • Summarising

The most well-known example of an LLM is ChatGPT. Pretty much everyone who is even a little tech-savvy today used this platform at least once. Its most popular features are text generative and writing code. However, it can do much more than that. For example, an LLM can create text summaries, descriptions of images, and different versions of the same content. It can ‘give advice’. However, the system is pretty straightforward in the sense that its advice is content generated based on your inquiry.

Note that these AI solutions can process literary texts, code, and any other kind of textual data. A part of Devtorium AI software development services is creating and ‘training’ LLMs to automatically deliver the type of service you need.

Role of data science in AI software development services.

Big Data

  • Statistic/Data Analytics
  • Data Transformation

Our world is data, and AI-powered data science solutions can make it work for you in every way possible. Devtorium’s team of data scientists is experienced in creating solutions that can extract and process data from various sources. Some of their projects included:

  • Deriving relevant information from digital reports and massive databases. Then, processing this data and visualizing multiple reports for eCommerce businesses to help the client make educated decisions.
  • Processing data from multiple sources and creating a predictive analytics model to forecast trends and market changes.
  • Transform data from one format to another for future processing and analysis. For example, one of our projects included collating handwritten notes from medical specialists, adding medical records data, prescriptions, and medical test results. The data was transformed, processed, and analyzed to provide necessary insights for an AI-powered healthcare solution.
  • Another project Devtorium completed entailed collecting data from fitness trackers, medical records, prescriptions, notes, and trainer comments as a part of an interactive athletes’ training tracking app.

Robotics & Automation Engineering

Implementation of robotics technologies at manufacturing lines is nothing new today. However, recent advancements in artificial intelligence solutions take this type of service to the next level. As a part of Devtorium AI software development services, our engineers can do much more than simply program the machines to do specific actions automatically.

We are now able to ‘teach’ robots the basics of behavior and program them to learn. As a result, you get automation that improves with every iteration. So, instead of a mindless drone, you get a helper that can increase overall business productivity and significantly reduce the risk of errors.

Bottom Line: Should You Invest in AI Software Development Services?

Answering the question of whether your business needs an AI-powered solution is easy. Just decide for yourself if you want your business to stay competitive on the market. Today implementing AI in various business processes is not about getting head through groundbreaking innovation. Already this technology is becoming so popular and widespread that not using it is sure to put you hopelessly behind.

If you want to not only retain a competitive edge but actually move forward, taking over a bigger portion of the market, contact us today. Devtorium’s team of AI software engineers will work with you to develop a strategy that can help your company succeed.

AI Chatbot Development: What a Chatbot Can Do

Posted on by mkoftielieva

As you must know, GPT Chat has recently gone way beyond viral and unlocked new levels of popularity, so AI chatbot development has become the hottest trend. So, if you want to get on this trend before it’s too late, you need to hurry, as new AI-powered services are popping up overnight. In fact, even Devtorium launched an AI content generator, Marquètte.

All this means two things:

  • You need to invest in chatbot development as soon as possible to launch your product before the competition gets too intense.
  • Devtorium developers have a lot of experience in AI-powered software development, which we can put to good use to realize your ideas.

So, you know why invest in chatbot development services and who can do it for you. Therefore, the main question is, what kind of custom chatbot service do you want to launch?

AI chatbot development goes well beyond simple chatbots we are used to relying on as shopping assistants. This technology advances fast, and this kind of tool can complete many versatile and complex tasks now. In this article, we’ll share some ideas on what a chatbot can do today. Use it for inspiration or research when working on your AI-powered business plan.

AI Chatbot Development Ideas for Business: What Chatbots Can Do

AI chatbot development for customer service.

Chatbot Development for Customer Support

The most common use of chatbots today is, of course, creating visual assistants to make customer support more affordable. According to Gartner research, chatbots will become the primary customer service provider over the next five years. Moreover, about 74% of internet users prefer interacting with a chatbot when looking for answers to simple questions. Other studies also show that AI-powered assistants can reach the level of experienced sales professionals. Therefore, they can help your business quite effectively.

Additionally, chatbots can perform a wide range of tasks in their customer service role.

  • Answering questions.
    The best use of a chatbot is to give customers 24/7 support that can answer the most common questions. There might be some advanced issues that a machine can’t handle, but those can be rerouted to your human experts.
  • Processing customer inquiries.
    AI chatbot development can create an assistant that will integrate into the process of your interaction with the customers. AI can collect data and process it transferring inquiries to different business departments or even answering some of them automatically.
  • Finding, inventory checking, and recommending products.
    A great help for eCommerce businesses are chatbots that can lead the customer when they want to find a product fast. The AI can then check the inventory in real-time and recommend a replacement or additional products.
  • Processing return and exchange requests.
    AI chatbot development allows you to automate the return/exchange process completely, thus reducing the risk of human error. You’ll get a boost in customer experience and satisfaction out of it.
  • Tracking order shipments.
    Allow your customers to track their orders with an AI assistant.
  • Collecting and processing feedback.
    Chatbot development can produce a solution that will collect feedback more effectively through personalized requests. Moreover, it can immediately process the data.

AI chatbot development for marketing your business.

AI Chatbot Development for Marketing

There are many ways to use AI-powered platforms for marketing. The main purpose of these tools is to cut costs and increase the efficiency of information processing and analysis. In addition, you can teach your AI assistant to cross-sell, upsell, and downsell, to increase business revenue. Some ideas for marketing chatbot development include:

  • Lead generation.
    There can’t be too many ways to generate leads. So if you have a chance to use a chatbot for it, do this!
  • Second-net lead generation.
    What did we just say about ‘never too many lead generation routes’? If you aren’t using a chatbot as a primary lead gen contact, set it up as the second-net step so it can engage customers who ignored the initial lead generation form.
  • Pricing explanation.
    Pricing pages can be complicated for many users, especially if the service has a multiple-tier subscription system. Adding a chatbot at this stage will combine marketing, support, and sales efforts into a solution that will guide the customer to the subscription that suits them best.
  • Unobtrusive and engaging product promotion.
    AI chatbot development allows you to create an assistant that will be a witty and fun conversation partner for your customers. As an added feature, it can also promote your products as an organic part of the conversation instead of a self-promotion advertisement.
  • Powering up funnel marketing.
    You can include a chatbot to assist you and increase customer engagement at every level of your marketing funnel.
  • Assistance with quizzes, promotions, and contests.
    Chatbots can help you implement and process data collected by many popular marketing tools, like quizzes and contests. They can also help run promotions by engaging customers.

How to use AI chatbot development for sales.

AI Chatbot Development for Sales

Now, let’s be honest, a chatbot is not yet able to sell something as well as an experienced human sales professional. Moreover, the majority of people prefer interacting with humans, especially when discussing more complex topics. However, AI chatbot development can facilitate your sales process as a whole by assisting at several stages.

  • Offering product demos and showcasing them.
    A chatbot can help increase conversions and boost page visitor engagement by offering and running an attractive showcase of the product. It can be personalized for different target audience segments for better conversion chances.
  • AI-powered personal shopping assistant.
    The popularity of personal shoppers speaks for itself. AI can handle this task extremely well, especially with its capabilities for data processing and personalization. It may not sell directly, but it will help customers choose products, as well as cross-sell.
  • Providing quotes and estimates.
    Integrating AI chatbot development with your databases and business tools can create a bot capable of giving precise quotes and promoting your products at the same time. It’s a great opportunity for growth and conversion.
  • Connecting sales and customer support.
    Offering sales assistance, product promotion, and customer support in one place is a sure win with the customers. Create a chatbot that will help your visitors in every way and switch automatically to guide the user to conversion. AI is advanced enough to do it. You just need a custom product development team that can unlock its potential for you.

AI chatbot development helps every business.

Bottom Line: Chatbot Development Is for Everyone

The simple truth is that every business today can benefit from investing in a chatbot development company. The potential in this industry is limitless. You can use the bot to assist your own business from within or to engage your customers. The only limits here are your imagination and current technology level. However, the latter is growing fast.

We’ll stop here today. However, in the future, expect to see more articles about applying chatbots in different industries, including healthcare and fintech.

What Is the Best Messenger App for Business?

Posted on by mkoftielieva

Choosing a messenger app for business isn’t as easy as it might seem at first glance. Of course, you begin the search thinking that whatever you use for personal messaging in your daily life must be good enough, right?

But businesses aren’t personal daily life. Therefore, you need to consider a dozen extra factors, like integrations, performance, compatibility, affordability, subscription plans, and security. When Devtorium was working on choosing the best business messenger platform for our company, we conducted a detailed study to compare all the most popular options on the market. A team of our employees from different departments tested half a dozen apps for over a month. They assessed the platforms based on the following criteria:

  • Usability
  • Functionality
  • Price
  • Performance
  • Compatibility
  • Security

Admittedly, some options we’ve studied are fun but not business-appropriate (Discord). Meanwhile, some don’t even rate a mention as their ‘ready to switch’ rate was so low (2.17% for Mattermost Pro). Yet none of this means that these messenger platforms are bad. It’s just that they don’t fit our specific business model.

Today we will share a detailed analysis of the top three messenger apps for business based on Devtorium’s in-house study. 

Best Messenger App for Business: Comparison by the Devtorium Team

Slack is the best overall messnger app for business.

Slack: Best Overall Messenger App for Business

Slack is probably the most popular, and definitely the most well-known, messaging app for business, and with good reason. This app passed our functionality testing with flying colors. Moreover, its performance, compatibility, and usability testing proved the platform to be top-notch.

A few of our testers encountered some minor issues, but those were rare. Also, only a couple of people didn’t find this app intuitive and easy to use. However, ultimately, none of the employees using this app deemed it a failure or a wrong choice for any business.

During our investigation, the Devtorium team noticed some minor issues with:

  • Authentication process
  • Notification status (when the message is delivered/read/etc.)
  • Notifications when a user joins or leaves a group chat
  • Blocking contacts

Please bear in mind that those were only one-time minor inconveniences, not major issues that affected the app’s overall performance.

Overall, Slack proved to be an excellent messenger app for business on every level. Its performance is outstanding, and it can effectively integrate with Zoom and Google Drive. Therefore, conference calls and file sharing are never an issue. The best thing about it is that Slack is a rather flexible solution designed to meet the majority of business needs. In addition, it runs equally smoothly on all devices.

One of the biggest advantages of Slack as a messenger app for business is its flexibility for customization. For example, users can set up precise notification alerts, filter discussions by various parameters, edit messages, etc. Therefore, the user can set up the app in a way to maximize their personal productivity.

Slack Pros:

  • High level of customization and personalization
  • Effective integrations with popular third-party tools (e.g. Zoom, Google Drive, Asana, Dropbox, Outlook Calendar etc.)
  • Stores conversation history that every member that joins the group can access
  • Easy and smooth file sharing in real-time
  • Good performance and stability across devices

Slack Cons:

  • Occasional issues with the quality of calls
  • Minor issues with notifications and statuses (rare)
  • Quite expensive subscription plans (can be unfeasible for SMBs)

Google Chat: Best messenger app for business if you use Workspace by Google

Google Chat: Google Workspace Messenger App for Businesses

If your company uses Google Workspace, choosing Google Chat as your messenger app for business makes sense. It’s efficient overall, its performance is good, and Google-backed security is excellent. Moreover, being a Google Service, it easily integrates with all other Google services and tools. Therefore, it’s reasonably easy to set up a communication and file-sharing infrastructure within your organization.

That said, almost 40% of Devtorium employees who tested business messenger platforms would prefer NOT to switch to Google Chat. This choice comes from the limitations of the app’s functionality and occasional issues with everything that isn’t a Google service.

All in all, our testers conclude that Google Chat is an excellent tool for short messages exchanged within the Workspace. However, it’s insufficient for multi-faceted international teams that need to exchange files, calls, videos, and feedback, all in real-time.

Perhaps, the main issue is that Google developed so many excellent but single-purpose tools. Therefore, its group-messaging solution lacks all the features that other tools have built-in from the start. So, it works well as an element of a comprehensive Workspace environment but not well enough to be an efficient stand-alone messaging app for business.

Don’t get us wrong, Google Chat is fantastic for use along with other Google services. It allows you to combine emails and chat and even set tasks managing your team’s calendars during the conversation. However, it’s not a stand-alone messenger app for business. In fact, it doesn’t even have a separate desktop/mobile app, only a web version that runs via the Google Chrome browser.

Google Chat Pros:

  • Excellent integration with all Google Workspace services
  • Easy and intuitive to use
  • Connected to Gmail, which allows conversing via chat and email within groups

Google Chat Cons:

  • Only really useful as a part of Google Workspace
  • No Reply feature, which makes communication difficult, especially in groups
  • Only web app available

Rocket Chat: Best alternative to Slack as a messenger app for business

Rocket Chat Messenger App for Business

In essence, Rocket Chat, as it is today, is an approximation of Slack. It’s similar in UI and functionality, leaving the user with a similar feel. That said, it’s still not Slack-level technology.

For all that it passed all functional tests our team put the solution through, only about 2% of people were ready to switch to this app. First of all, it’s because, as a messenger app for business, it’s really not cost-efficient. At the minimum, you will need to pay $7 a month per user (no less than 25 users). The free version of the app has limited notifications and functionality, so it’s not very useful even for a small business.

There are some distinctions in the package offering depending on whether you install Rocket Chat on your company’s server or use Rocket’s resources. However, both options end up being quite expensive.

In addition, the app has fewer robust features and integrations compared to Slack. There are also some issues with updating the app. Therefore, it can eventually become a security risk. In addition, it’s not intuitive in some cases, especially with the newer features.

Rocket Chat Pros:

  • Similar to Slack in design and functionality
  • Has a versatile collection of features and integrations
  • Can be installed on the company’s servers directly

Rocket Chat Cons:

  • Expensive overall, considering its limited functionality when compared to Slack
  • Issues with updating the solution to a newer version
  • Not intuitive in some features
  • Quote a message feature isn’t particularly easy to use

Bottom Line: What is the Best Messenger App for Business?

After evaluating some of the leading messenger apps for business, the Devtorium team came to the conclusion that the best option overall is Slack. Of all the platforms on the market, it has the most robust functionality and can easily integrate with all other solutions your business uses today.

However, we’d like to note that every top platform on the market has many strong points. Therefore, every business should explore the pros and cons of each option after considering its unique needs.

Moreover, with how fast AI technology is advancing right now, we are sure that we’ll soon see a messenger app for business that uses AI-powered tools in some fashion. We’re looking forward to this. Are you?

Best messanger app for business: top 3 options

We are a team of 200+ qualified software engineers, business analysts, data scientists, project managers, and UI/UX designers. All our professionals hold specialized certifications in their niches and have expertise in complex projects for a variety of industries.

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