Category: AI Tech

The Future of Healthcare Software Development

Posted on by mkoftielieva

The future of healthcare software development is bright, that’s for sure. Among all the horrors of the COVID pandemic, we’ve seen how the current healthcare system, even in highly developed countries, is far from perfect. In fact, it’s very far from being truly efficient. Moreover, we’ve seen that implementing technology in various healthcare processes can increase that efficiency. In the context of medicine, this means literally saving lives.

According to research published in the International Journal of Health Services, the most common problems highlighted by the pandemic crisis were:

  • Access barriers
  • Lack of control over prices and costs
  • Unsatisfactory quality of services
  • Widespread disparities and marginalization of public health

This research only covered the US. However, these issues are similar for all Western countries. Meanwhile, the situation in developing countries is much worse as people cannot access good healthcare services. It’s because such services do not exist at all or are too poorly developed. Furthermore, the level of digitalization in these parts of the world is also low. Therefore, few residents can make use of technologically-augmented medical services.

In light of this, custom medical software development is an industry that’s growing rapidly. With so many weaknesses exposed, businesses are competing to create solutions that will solve these problems. Meanwhile, other technological projects are also improving medical services in every area.

In this article, we’ll talk about the most remarkable ways of implementing tech in healthcare today.

Telemedicine in healthcare software development.

Leading Trends in Tech and Healthcare Software Development

Telemedicine and remote healthcare services

One of the leading areas of healthcare software development is now focused on telemedicine. The main task is to make medical services accessible to people living in remote and rural areas. Moreover, this type of healthcare became a must-have service under COVID restrictions. People can’t effectively access medical facilities during lockdowns, even if they live in the city. So, it’s imperative to provide everyone with access to healthcare professionals.

Of course, video conferencing solutions, like Zoom or Skype, make it possible for patients to communicate with their doctors remotely. However, a skilled healthcare software development company can take this further, making it possible to bring medical aid where there are no high-speed internet connections and multiple medical professionals available to consult online. In addition, implementing AI in healthcare software development allows for automating preliminary consultations. Therefore, more people can get the help they need.

Personal medical devices

Custom medical software development is also used to create various personal devices that help monitor and assess the patient’s physical condition. The majority of such tools available now are wearable trackers that can measure heart rate, oxygen saturation level, blood pressure, and temperature.

However, more devices are in the works. Currently, several companies are working to create tools that will measure all vitals and other important parameters for patients with chronic diseases. In the future, such monitoring devices will also be able to send a request for help to a medical professional. Also, data collected by them can be used for more efficient diagnostics.

Using AI for healthcare software development.

Healthcare software development based on AI

AI’s data processing, analysis, and automation powers are immense. Therefore, AI-based healthcare solutions can have many applications, for example:

  • Developing personalized treatment plans based on the analysis of multiple data sources.
  • Automation or repetitive, monotonous jobs, like filing and paperwork management, to free up the time of medical personnel.
  • Conducting more in-depth diagnostics using technologies like automated image analysis and classification.
  • Collecting, processing, and managing medical records. It would also be a great help to organize these records into a global network to ensure a traveling person can get the best medical help no matter where they are.
  • Using AI in healthcare software development allows for improving epidemic prevention and management. However, it’s essential to note that such practices as facial recognition, using smart devices to measure body temperature, etc., can be interpreted as widespread surveillance. Therefore, developers and governments need to work closely together to ensure that such measures remain effective without violating the human right to privacy.

Virtual and augmented reality technologies

Combining healthcare software development with VR and AR technologies can produce incredible results. These solutions help with the treatment of severe disorders like PTSD, anxiety, and pain therapy.

There are also some innovative treatments that use this tech in the process of rehabilitation. In particular, they aid in restoring motor skills and even in the treatment of memory loss.

Moreover, surgeons and hospital staff also use various VR solutions to improve their work. For example, ImmersiveTouch and Osso VR tech used for surgical training and education.

Using robotics in healthcare software development

Nanotech and robotics

Technologies that used to exist only on the pages of science fiction novels are reality now. These areas of tech are only starting to develop, but already we can see some incredible robotic prosthetics that change disabled people’s life.

The nanotech industry is slower to develop. However, it has a tremendous potential that researchers recognize. There are already some miniature tools for non-invasive diagnostics and a few basic biosensors.

Meanwhile, robotic healthcare solutions are not restricted to prosthetics only. Today some labs are developing different types of robots that can help disabled people and even become companions for them.

Both nanotech and robotic solutions require extremely careful and innovative healthcare software development. Integrating these tools with AI can truly revolutionize the world as we know it.

The future of healthcare software development is promising.

Healthcare Software Development: Industry Growth

You can be sure that the custom medical software development industry will keep developing rapidly. The pandemic crisis brought some extremely dark revelations regarding our capacity to face medical challenges. Therefore, this field will grow further and attract a stream of funding worldwide.

Healthcare software development offers versatile opportunities for investment. So, if you are interested in a project that’s sure to succeed, this is something to consider. Contact our team to discuss your ideas!

25 Innovative Ideas for AI Mobile App Development for Startups

Posted on by mkoftielieva

Do you think that AI mobile app development is a thing of the future? Well, you are wrong because this ‘future’ has been around for a while. In fact, those who strive to get ahead of the curve have launched dozens of AI-powered mobile apps already.

Admittedly, some of them are pretty bad and have minimal functionality. But they are raking up hefty sums for their owners regardless of any shortcomings. Moreover, the niche is filling up with competition rapidly.

So, what does it mean for you?

It means that if you want to make it in any market today, employing custom mobile app development services is a must. Therefore, a stellar application idea is your key to success.

Check out our list of the hottest ideas we built with the help of our AI-powered research tool Marquètte.

AI Mobile App Development & Other Great App Ideas for You

Mobile application development solutions available today allow one to create some truly incredible things. However, if you want to start a successful business with your app, you need to consider many things.

The mobile app development industry is highly lucrative, in general. Moreover, it’s growing even more so as the level of smartphone penetration increases. Already, nearly 6.6 billion people on the planet have smartphones. Within the next few years, it’s expected that everyone will have one. In addition, custom mobile app development services are evolving rapidly. Therefore, the number and functionality of apps that can fulfill a wide range of needs are also growing. However, this niche is still nascent, which means you can achieve great results if you launch a fantastic solution.

That said, before you can dive into end-to-end application development, you need to come up with a great app idea.

In order to do that, you’ll need to research the market and learn what’s already there. Then, if your idea is unique, your next step is understanding your target audience. Finally, you need to answer the question of whether people actually need the thing you want to offer.

In case there are apps similar to your idea available already, do not despair! You can still rock in this particular niche.

The first thing you have to do is to study those solutions. Focus on customer reviews and see what users complain about. Then, make a list of pros and cons for each of your potential competitors’ products. Finally, expand your idea to create a blueprint of an app that will stand out and have none of the issues others have.

But if you are struggling to come up with original ideas, look below. We’ve prepared a list of apps sure to be in high demand.

AI Mobile App Development for Fitness & Health

fitness apps work-from-home, carpool, using AI mobile app development for mental health treatment

  •  AI-Based fitness app for WFH

The experience of major lockdowns was enough for about 97% of workers to state that they don’t want to return to the office full-time. So, WFH (work from home) is becoming the norm in our world. However, there are quite a few issues associated with it. One of those is that people might not get enough exercise. Helping them remain healthy while working from home is a fantastic way to apply mobile app development solutions. You have a lot of room for creativity here. For example, you can combine a calorie calculator with a fitness app that offers workout guidelines and a built-in personal assistant to provide healthy lifestyle tips.

  • AI personal trainer app

Another idea is to make an advanced AI-based app that will act as a personal trainer. It will have to develop workouts based on the user’s constitution, lifestyle, etc. This app can use the data collected by smart devices, like fitness bracelets. In addition, it can use a video feed to assess your form and advise how to correct your pose and exert force. More importantly, it can provide feedback by analyzing your performance. It can be beneficial for regular users and as software for professional athletes.

AI mobile app development AR healthcare apps, vet help apps, live commerce

  • AR and VR-powered mental healthcare apps

AR and VR tech can be used not only for entertainment purposes. The capabilities of this technology are immense, especially when combined with AI and leading medical experts. Already there are VR solutions that help people suffering from severe PTSD and other mental health issues. AR technology also can be used for mental treatments and overall health monitoring. All in all, if you want your app to truly make the world a better place, combine your efforts with medical researchers. You might create a product that will literally save lives.

  • Telemedicine apps for vets

Speaking of life-saving apps, telemedicine is hardly new. Multiple solutions of this type already make healthcare services more accessible in many countries. However, veterinary medicine is lagging behind. And you might be the one to change that. Think about how you can use AI mobile app development services to help vets reach patients in remote rural areas. Even launching a chatbot that offers basic veterinary advice can make a massive difference for people and animals.

  •  AI-based emotion-tracking apps

If you want to create something that will help people, consider using AI mobile app development services to make an emotion-tracking solution. You can use current fitness trackers as a base for your product. But think about how you can use AI tech and possibly create more advanced sensors to track emotions. This solution can be invaluable for mental health monitoring and therapy apps. It can also be a great help to people who struggle with a variety of psychological and physical disorders. Study research and current technology in the healthcare industry and talk to doctors and scientists who work with tech innovations. You might be able to create incredible things together. Most importantly, these apps have the potential to save lives and improve the quality of life for people with chronic illnesses.

AI mobile app development idea face animation apps

AI Mobile App Development for Fun

  • AI-based geo-tracking app

One way to implement the power of an AI mobile app development team is to create an AI-powered geo-tracking app for travelers. Basically, this app will be the user’s virtual guide. First, it will use geo-tracking technology and AI-powered data analytics to find businesses and exciting sights in the area based on the user’s request. Then, it will essentially generate a route and itinerary for the trip.

  • AI face animator apps

Face animator apps can be a source of endless fun. These solutions enable users to avatarify any image. And when combined with good custom mobile app development services, such a product can become very entertaining. You can help people animate pictures of their friends or celebrities and create unique memes, clips, etc. But be sure to consult a top-notch legal expert to protect you from any issues and lawsuits.

  • AR games

If your main goal for dabbling into custom mobile app development services is to get some profit fast, AR games might be the best choice. This niche exploded with Pokemon Go’s launch, which became a sensation overnight. Years down the road, this game is still extremely popular and growing. It inspired dozens of similar products, but none have managed to topple the Pokemon champion. So now might be your chance!

voice-only chat app, fitness apps, eLearning, AI mobile app development for online learning

  • 3D avatars for social apps

Speaking of animated avatars, if making AI-driven moving pictures of real people isn’t your thing, consider applying this idea to 3D models. Making 3D animated avatars for social media and messaging apps is an interesting choice. It’s also an excellent opportunity for AI mobile app development. You can make these avatars to really show emotion, which is a fantastic feature for messaging. In addition, consider creating your own messaging app with this type of avatar embedded by default. But be sure to make them customizable to some extent to make them more fun for users. Personalization rules the day now!

  •  Live video streaming apps

Live streaming video is more popular than ever. But live-streaming platforms, even the giant Twitch, are having problems with both streamers and audiences. Therefore, even though there are dozens of video streaming solutions available, this niche is hot. So, combining your creativity and custom mobile app development services might help you create the next big hit. However, you’ll need to focus on market research first. This way, you can identify weaknesses in the existing solutions. Only then you’ll be able to create an app with the potential to become a huge success.

  •  Voice-only messenger apps

People often choose to use voice-operated devices, whether it’s out of a desire for convenience or disability. Now, imagine what a hit a 100% voice-based messenger app could be. Of course, you’ll need the assistance of an excellent AI mobile app development company to make this idea a reality. However, if you manage to create a truly efficient and bug-free solution, you might become the next Mark Zuckerberg. In addition, remember that smartphone technology evolves fast as well. So, the things that these devices can do in the future will expand the number of innovative solutions you can create for them.

AI Mobile App Development for Learning & Working with Information

AI mobile app development ideas for working with information

  •  AI-based news apps

Integrating AI into a news app can produce spectacular results. It can help personalize the news feed for users managing the flow of information we are all surrounded by. Such an app can be an invaluable aid for executives. It’s because they must be on top of all global news to make decisions that affect their corporations and thousands of people’s lives.

  •  AI-powered language learning apps

Creating a language learning solution is one of the most excellent applications of AI mobile app development. Artificial intelligence technology is a fantastic tool because AI can customize the existing program. It means that the app can be personalized for the user based on their progress. Furthermore, the AI will assess your performance and offer exercises and tasks that will help the user achieve the best results.

  •  AI-driven weather forecast app

Accurate weather forecasts seem to be a thing of legend. Legends that AI can help make a reality. Already forecasters are using machine learning technology in their work. However, there is still a big empty niche for reliable weather forecasting apps for travelers.

  •  eLearning apps

The eLearning industry has been growing fast, even before the pandemic. However, the lockdown period propelled it further. As of now, the US eLearning sector is predicted to grow by nearly $13 billion by 2024. Learning from home also remains a significant concern as there is a risk of more lockdowns in the future. All in all now is the time to start developing various eLearning solutions. Using AI mobile app development will be excellent for versatile educational apps as AI can help reduce teachers’ workload. Such apps can grade work or teach specific skills.

  •  Virtual classrooms

Another idea to explore with AI mobile app development is creating a virtual classroom app. In this case, your main goal will be to make sure that online interactions of the class are as efficient as they could be offline. However, if you think about it, you can see how sharing a virtual classroom can be even more convenient. In particular, think of all the opportunities for media sharing and use that the Internet offers. In addition, a clever application of this kind might help schools that don’t have the budget for advanced gadgets in physical classrooms.

  •  Virtual assistant apps

The true potential of AI mobile app development can be realized through the creation of virtual assistant apps. You have plenty of routes to explore in this niche. You can stick with simple everyday tasks and develop a solution that will help people with them. For example, create a basic technology guide for those who aren’t tech-savvy. Think about what people struggle with in their daily lives and how the current capabilities of AI can assist them.

  •  Content generation & research app

Students need to write essays and research many different topics. So an AI-powered platform that can help with research and content generation is sure to be a hit. But, of course, AI cannot write as well as a human. So, any essay generated by tech needs to be edited thoroughly. However, it can certainly find, process, and manage information much better than any student. So, overall, an AI mobile app development can produce a fantastic essay-writing aid.

  •  AI-powered data extraction apps

One more way to use AI mobile app development is to create a solution that will extract data from various sources. Then, the AI will process this data to offer actionable insights to the user. The complexity of the tasks can vary from answering basic questions about fashion to building business growth strategies. But bear in mind that this product won’t be easy to make. Machine learning takes time and resources to actually learn to the point where an AI works flawlessly. Unfortunately, it also takes a lot of resources. Therefore, be prepared that this is going to be a massive project that requires investors.

AI Mobile App Development for Business & More

AI mobile app development for business, HR, and logistics.

  •  AI-driven chatbot apps

Chatbots are the most popular application of AI mobile app development today. It’s because they have dozens of uses for business. Moreover, you can still invent many useful applications of AI-powered chatbot apps. They can teach, guide, and above all, provide customer service. These apps aren’t new, but the niche still needs better technology, more advanced options, and better “intelligence” components.

  •  AI logistics optimization

Geo-tracking AI mobile app development can have an excellent implementation for logistics. This solution can help businesses analyze traffic and build the most efficient routes. It can also collect and process relevant data to assess profitability and develop better logistics strategies for business growth. The result is improved operational efficiency. Note that transportation businesses and enterprises can use this app. But it’s also a good idea for mobile app development for startups. Such a startup would be able to provide analytics and advisory services to those same enterprises.

  •  Live commerce apps

One of the more profitable ways to use mobile application development solutions is to get on with the live commerce trend. It’s currently on the rise, riding the coattails of the great eCommerce boom brought by the pandemic. The idea of live commerce is to make the online shopping experience as ‘live’ as possible. You can play around with this idea when working on end-to-end application development. For example, you can create an app that will work from the seller’s side. Basically, it will add a feature to interact with the sales assistant in a brick-a-mortar store through a video chat of some kind. But you can also start working from the buyer’s angle. Try to create a solution that will allow people to explore the stores in real time while sitting comfortably at home. The potential in this niche is vast, so be creative!

  •  Warranty organizer/management apps

There are about 10 electronic devices in an average household today. This number is constantly growing as tech becomes more affordable. And each of these devices, as well as any gadgets people are also using, has a warranty. Keeping track of all the warranties one has can be pretty tricky. But it’s necessary as using this service can save people hundreds of dollars. Therefore, using mobile app development solutions to create an efficient warranty management app can turn into a highly profitable idea. Consider partnering with companies that offer extended warranty services. You might develop some great offers together and become a sensation in this niche. In fact, it might be possible to make this business a global success.

  •  Carpool apps

The success of Uber might be impossible to beat. And there are plenty of other businesses using a similar model now. However, carpooling is not yet well-developed as an organized business. So, this is your chance. AI mobile app development will be most helpful here. You can implement the power of AI to find the best matches and manage large volumes of requests. All in all, the success of this business will depend on the quality of software your enterprise mobile app development company can deliver. Be sure to consult some logistics experts about developing a plan for this kind of app. You will also need to consider the demand for carpools. In fact, think about starting small and developing an app for your local community/school/college/etc.

  •  AI-powered HR & recruiting apps

HR specialists and recruiters have to do a lot of mind-numbing routine tasks in their work. Sorting through surveys and reports, as well as analyzing CVs and job applications, are highly time-consuming tasks. AI can handle them better and much fast. In addition, AI mobile app development, when applied to HR, can eliminate all bias and human errors. So, this kind of app can boost Human Resources and Recruiting departments’ productivity on every level.

AI mobile app development ideas for startups.

AI Mobile App Development Challenges & How to Overcome Them

End-to-end application development is no easy task, and coming up with an awesome idea is just the first step. The success of the following steps will depend on your collaboration with a mobile app development company. Therefore, it’s crucial to find a dev team that will be able to understand your vision and work in tune with you.

The main challenges of AI mobile app development for startups are the lack of funds and technical limitations. Therefore, your priority is to find a team with the technical expertise to create the exact thing you need. That’s why looking for people with years of experience and skills gained from working on diverse projects is essential. This kind of people will be able to offer insights on how your idea can be improved and expanded to create an even greater product.

Regarding the budget, it’s important to understand your limitations. But you also need to look for financing opportunities. For example, start with creating a limited version of your ideal app. Then, take it to investors with a proposal.

It will be easier to make potential investors interested in your product when you have an actual product to show off. Moreover, you can launch this app as an alpha version so it can start generating income.

Note that you can even launch it as a free version, which will still work for you. This way, your app will generate awareness, and you can start working on digital marketing for your app.

Meanwhile, your development team should also be able to help. At Devtorium, we always offer our clients several plans to maximize the cost-efficiency of their mobile application development solutions. The trick here is to be willing to do the work needed to create maximum value for every dollar. If you are interested to learn more, contact us anytime!

6 Types of AI Solutions for Business to Use Today

Posted on by mkoftielieva

AI solutions for business are becoming more popular by the day. As a whole, artificial intelligence is slowly making its way to all spheres of our lives. AI opens many doors to options and possibilities that no one could imagine a few years ago.

As a business owner, keeping up with the latest technologies is crucial, especially if they can affect you directly. With that in mind, we want to discuss what artificial intelligence can do for your business.

Now is your chance to use incredible opportunities that come with AI and get one step ahead of your competition.

Run Customer Support with AI Solutions for Business

The path to happy customers includes giving them all the information they need when they need it. This requires making top-grade customer support a part of your business strategy.

The most common customer support channels include:

  • Email support
  • Website forms
  • Call center
  • Live chat

AI solutions for business open another option – an AI-powered chatbot. It’s one of the popular AI-powered apps for companies that don’t have enough employees to support live chat. A chatbot will ask relevant questions and provide necessary information to your clients. However, it’s essential to include other means of contact if the chatbot doesn’t answer a customer’s question.

AI-Powered Platform for Marketing and Content Generation

Blogging is one of the best strategies for attracting customers to your website. Everyone needs free information, and articles are the best way to provide it. Furthermore, through blogging, you also have a chance to educate your readers.

Even though this strategy is efficient, finding quality writers is not the easiest thing to do. Writing requires maintaining constant discipline and inspiration. If you have been running your blog for a long time, you might need help with both.

We now have an AI-powered platform for creating content. It’s a fantastic application of AI solutions for business. It allows you to speed up your research by providing ideas and mockups of relevant content. It can be helpful to startups, freelance writers, marketing agencies, and small, medium, and enterprise-level companies.

AI Solutions for Business SEO Boost

There’s an additional benefit of the AI content generator mentioned in the previous section. Besides providing new writing ideas, it balances SEO with quality content. Even though both categories are different, managing to get them on the same level is crucial.

Doing SEO audits and content optimization is always a struggle. It requires lots of time and hard work, but it is a crucial step.

An AI content generator can be used for creating text that you can further optimize with keywords for search engines. This is massive because it can also reduce the time necessary for SEO research.

AI solutions for business you can use in real life.

AI Recognition Solutions

Another fantastic implementation of artificial intelligence is AI-based recognition software. Using computer vision technology, AI can recognize images, objects, and even faces. It’s the next level in the security industry and other sectors like administration, design, etc.

With facial recognition software, you can improve the security of your company building by installing cameras at entrances. In addition, the software keeps track of employees that come and go and can pull up their profiles whenever you need them.

Today, apps can recognize text input and convert it into an image. While this is a nightmare for web and graphic designers, it is one of the fantastic AI solutions for business. This technology helps companies save money on web design and use AI to generate logos or banners for marketing.

AI Solutions for Business in the IoT Sphere

IoT, or the Internet of Things, is a network that connects physical objects with sensors and software. It allows us to bring almost everything in our space online. 

IoT technology improves operations management, cost-effectiveness, and many other business aspects. With the integration of AI, the IoT network can be fully controlled by software. As a result, business automation improves drastically. Moreover, IoT enables you to cut production and management costs.

In addition, IoT affects data management and analysis. For example, you can use the network to collect information and analyze your business performance on a new level.

AI Solutions for Business Recruitment and HR

Another area in which AI has a significant influence is Human Resources management. It is the best way to modernize the recruitment process and improve business operations in the HR and Payroll departments. Even though both departments are crucial for any line of business, they are often neglected regarding technological improvements.  It can change by implementing AI solutions for business.

For example, AI can improve the quality of the hiring process. It can analyze candidates’ CVs and provide suggestions for the best matches.

It also can play a significant role in the existing employees’ performance assessment. This tech will calculate the efficiency and productivity of all employees. You can use this data to motivate and guide them to better results.

On top of that, AI saves time for HR professionals. Performance assessment usually demands a lot of manual work. By using AI, your HR team can do their jobs much faster. In addition, it reduces human error.

Finally, a considerable advantage of AI is that it removes unprejudiced decisions. This smart software is fueled by logic and always delivers the best results without playing favorites.

Bottom Line: AI Solutions for Business Explained

The examples we provided are just a few of the most valuable AI solutions for business. There are many other things artificial intelligence can do. Now that you understand the benefits and the need for AI, it is vital to figure out the best way to use it for your company’s needs. The future in successful business operations lies here. Keep in mind that your competitors are moving in the same direction. With that in mind, do not wait long to implement AI into your business processes, and always watch out for new software. Start today so that you can take the top spot in the future! Best of luck!

Marquètte: How AI Content Writing Software Works

Posted on by mkoftielieva

We live in an age when AI content writing software is becoming an everyday tool for businesses and content creators. But like all innovative tech, an AI-powered platform that generates content can be a mystery for the average person.

In this post, we unveil the secrets of AI writing and explain how to use Marquètte, an AI SaaS platform that can be a game-changer for content marketing.

What Does AI Content Writing Software Really Do?

An AI-powered platform that generates content doesn’t write it like a human author. For example, a human working on an article will make an outline, conduct research, write a draft, and edit it. However, artificial intelligence that’s generating an article works like this:

  1. The user enters an inquiry. In the case of Marquètte, it’s a question you want the machine to answer.
  2. The AI searches enormous databases for information about the requested topic.
  3. Then, AI processes selected data and applies NLP technology to generate a text that will answer your question.

In addition, you need to understand that with every step, the AI learns how to be better at creating texts. Already, over 50% of respondents can’t see any difference between content created by humans or AI. Verify it yourself by signing up for a 7-day Free Trial and generating your own texts with Marquètte.

Marquètte AI content writing software interface.

How to Use Marquètte AI-Powered Platform

Generating content using the Marquètte AI SaaS platform is extremely easy. The AI works fast, so you can create several posts within a day, even if you edit some of them. But some AI-generated answers can be published on your blog or social media accounts directly.

The whole process goes like this:

  • Sign up.
    Use the Free Trial to explore the platform for 7 days and test its features. In addition, you don’t need to enter your credit card information for the trial, so everything is 100% risk-free.
  • Take a look at the account Home page.
    If you don’t know what to write about, the Home page is your place of inspiration. There are unique pages for different industries that give you some information about the latest trends. Take any fact that catches your attention and ask the AI for details.
  • Ask your question.
    First, the machine will analyze it to see if it meets the platform’s requirements. Please note that questions construed as illegal or promoting violence will be rejected. You can resubmit your question if it’s blocked. And if you think that there is some mistake, please contact support.
  • Make use of the provided answer.
    Once the AI content writing software does its job, it will provide you with a versatile piece of content. There is a short answer that you can use as a social media post immediately. There is also a long-form answer that goes into detail about the topic. You can use that for a blog post, article, or even as basic research for an essay. Moreover, there’s additional information that explains some of the points mentioned in the main answer. Finally, there are suggested questions that will help you dive deeper into the topic.

AI content writing software Marquètte answer example.

What AI Content Writing Software Can’t Do

Of course, it’s crucial to remember that while AI learns and becomes a bit better with every use, it can’t compare to the human mind. Our creativity and vision are way beyond what machines can achieve. Therefore, there are certain limitations to what AI content writing software can do.

  • It can’t personalize texts.
    For example, if you use an AI-powered platform to enhance content marketing, you’ll have to edit texts and add information about your brand. You might also need to add a few paragraphs to connect general information provided by the AI to your company’s product or service.
  • It might make mistakes.
    No matter how advanced NLP technology has become, AI might not understand the natural language perfectly. That’s why it’s important to use an AI SaaS platform that accounts for such possible issues. For example, Marquètte will return your used credits if the answer is unsatisfactory so that you can ask another question.
  • It can’t create advanced structured pieces of writing.
    AI content writing software has mastered the basic essay structure. It means that it can create texts that have an introduction, body, and conclusion. And that’s perfectly enough for marketing content like blog articles and forum or social media posts. However, at the moment, AI isn’t so advanced that it can create complex pieces of content with a set structure. For example, it can generate a simple narrative essay, but it can’t write an argumentative essay that must have a clear thesis and argument with counter-arguments in separate paragraphs.

Indeed, AI technology is very far from being all-powerful, which is definitely a good thing. However, even as it is now, artificial intelligence can greatly benefit your business.

In Conclusion: Who Can Benefit from Using Marquètte AI SaaS Platform

The number of uses AI content writing software might have if one applies it creatively is sure to surprise you. First of all, Marquètte can become an essential helper for small businesses and marketing agencies. Its ability to generate quality content gives businesses a powerful marketing tool. Basically, they can maintain an interesting blog and fill their social media accounts with fresh relevant posts even without having a professional content writer on staff.

Marketing agencies and content writers can use Marquètte to speed up their work. Higher productivity gives them time to explore new opportunities and focus on professional growth.

Students and just the average person can use Marquètte as a tool to help in their research of new subjects. Playing around with it can be great fun, and the subscription costs only $19.95 a month.

How AI Can Be Used in Fraud Detection Software

Posted on by mkoftielieva

It’s a well-known fact that the cost of data breaches is going into trillions by now, and fraud detection software can be the thing that saves your specific business from being a part of that dreadful statistic. That alone is sure to be an excellent motivation for investing in this type of cyber security solution.

However, as a company with ample expertise in fraud detection software development, we advise taking your plans a step further. Adding AI technology to these solutions can make a huge difference. Already, AI-powered tools are used at the highest level, including monitoring government fraud in the US. Therefore, businesses that will implement this technology sooner have a higher chance of becoming leaders of their niches tomorrow.

How AI Is Used in Fraud Detection Software

Artificial intelligence has far greater analytical and processing capabilities compared to humans. Of course, it’s not to say that AI is ‘smarter’ than a human. However, it can process large amounts of data much faster.

Implementing these capabilities of AI in fraud detection software development allows businesses to get solutions that can:

  • Detect anomalies.
    AI can effectively identify anomalies caused by fraudulent behaviors. Moreover, it can learn to detect patterns that do not yet exist. It means that AI protections of this kind can adapt to future threats.
  • Predict behaviors.
    Furthermore, AI can analyze current behaviors to predict patterns. Then, a breach of such a pattern will trigger an alert of possible fraud. For example, a change in password or logging in from a different location can be causes for concern. Finally, note that AI-powered fraud detection software will learn and therefore improve with each case.
  • Create fraud scores.
    Analyzing the data from fraudulent cases enables the AI to create scores that it can use to flag, approve, or reject future transactions. In addition, the scores will be updated automatically, so machine learning will continue making the software more accurate.
  • Identify customers fast.
    KYC (know your customer) technology powered by AI makes customer identification both faster and more secure. It’s particularly effective when applied in facial recognition tech due to AI-driven computer vision.

Particular applications of AI in fraud detection software can vary depending on customer requirements. However, as a rule, this technology is used to detect, flag, and investigate inconsistencies and potentially fraudulent actions. Then, the quality of your custom software development team’s skills will determine how well your business responds to these threats.

Remember that this software is also used to reduce false-positive alerts, which helps you save money further.

Benefits of AI in fraud detection software development.

Benefits of Using AI in Fraud Detection Software

Implementing AI technology in fraud monitoring software development does not only increase opportunities of what the solution can do. Depending on how the developers use AI, they can grow your business’s benefits.

  • Faster detection.
    Detecting threats earlier allows you to minimize losses associated with the fraud. Note that AI-powered software also identifies these dangers more efficiently. So, in the end, you are able to save the maximum amount of money. Moreover, you can build a reputation as a reliable and trustworthy business.
  • Increased accuracy.
    Accurate identification of threats does not only help you neutralize them effectively. Most importantly for business, it allows you to avoid complaints and issues caused by false-positive calls. So, your customers won’t get frustrated for their accounts being blocked and reported by mistake.
  • Better prediction.
    Nothing does predictive analytics better than AI today. Therefore, even if you have a team of outstanding analysts working for your company, augmenting their work with AI will improve results. Also, using fraud detection software for this enables you to work faster. It means that your experts can spend more time on high-priority tasks that require human intervention.
  • Cost-efficiency.
    It’s true that custom AI-powered fraud monitoring software development is a significant investment. However, considering the money you can save through fraud prevention, this investment is sure to be worth it. In addition, your business is guaranteed to increase revenue due to offering customers a higher level of protection.
  • Better classification.
    Classifying threats is incredibly important to ensure accuracy and overall efficiency in fighting fraud.
  • Easier scalability.
    Fraud detection software developed by an outstanding team can grow with your business organically. Therefore, you won’t waste time or incur a loss because it can’t keep up with your growing demands.

Bottom Line: Should You Invest in Fraud Monitoring Software Development?

Contrary to popular belief, it’s not only financial businesses that will benefit from using fraud detection software. Of course, businesses that specialize in security need to create such solutions. They often do this by outsourcing such tasks to Devtorium, an ISO-certified company. Also, any enterprise-level business selling paid services to customers can offer this extra level of protection. Finally, government and non-profit organizations that work with personal data require such cyberdefenses.

Simply put, if frauds can get to your customers, it’s your duty to protect them. Therefore, creating a custom solution is an investment that will surely pay off in the long run. To find out what AI-powered fraud detection software can do for your business in particular, contact us today! Our expert team will analyze your business and come up with a plan that will fit any budget.

How AI Content Writing Software Can Benefit Small Business

Posted on by mkoftielieva

Any online business that wants to succeed today must attract organic traffic in droves. An essential part of the process that will allow you to do it is posting tons of fresh, exciting content daily. But the services of content writers can be pretty expensive, so a solution was needed. That’s how AI content writing software came to be. This type of AI-powered solution is relatively new, but due to the enormous demand, it’s developing rapidly.

If you run a small business that needs high-quality content regularly, this post will explain whether a content-generating AI SaaS platform is for you.

Who Needs AI Content Writing Software

Any business with a ‘live’ website or just social media accounts can benefit from using an AI-powered platform for content generation. It’s because to stay active on different online platforms, you must post lots of content often. Preferably you should strive for a daily post on social media and at least a weekly blog article. Also, don’t forget things like Facebook ads, email newsletters, and new pages on the site.

Hiring a full-time content writer is well above the budget for any small and even the majority of medium businesses. Another option is to order content at UpWork or a similar platform. However, a 700-word blog article from a decent writer can cost around $70. It’ll be a few hundred from a top-rated professional. Such an investment can be viable sometimes but definitely not something you should add to your regular expenses log.

Despite the costs, the importance of content is growing for online businesses. Moreover, requirements for the quality of those texts are constantly increasing.

AI content writing software was born out of the demand for affordable quality content that can be created fast. This industry is exceptionally well-suited to implementing fast-developing AI technologies. So, the results these solutions can produce today are awe-inspiring. The result of their work might not be able to replace a human content writer completely. However, they can provide small and medium online businesses with a massive part of the raw content material they need.

What AI Content Writing Software Can and Cannot Do

How AI content writing software looks like and works.

Benefits of using an AI SaaS platform for content generation

Saving time and money. These are the most important benefits of using an AI-powered platform for content generation. The most notable thing about it is that it can create an article in a few minutes max. Meanwhile, even a highly experienced and skilled content writer will need at least an hour to research and write a basic blog post of 400+ words.

To see how it works, you can look at our AI content generation platform Marquètte. You log into your account and get to see a homepage that already has some info on recent industry trends. So, even if you don’t know what to write about, you can get some ideas right away.

Then, you ask the engine a question and it provides you with an AI-generated text in a couple of minutes. Of course, the text itself is already fit to use in different types of posts for a blog or social media. But suppose you are aiming for a sizeable informative article. In that case, you can look at the Additional Info section included in the answer to help you ask further questions on the subject.

The whole process shouldn’t take you more than 10 minutes.

Meanwhile, you can use your precious work time to focus on other important marketing and business tasks. 

If you wonder about the quality of texts generated by AI content writing software, you’ll be happy to know that over 60% of people can’t even spot the difference between human and AI works. Therefore, AI can be a fantastic help for your content marketing strategy and not only that. And the subscription costs only $19.95 compared to the minimum of $1 per word for a content writer.

Limitations of an AI-powered platform for content writing

For all that a content writing AI SaaS platform is amazing, it cannot completely replace a human expert. For a small business using it for marketing, this means that you will need to hire a content writer from time to time. However, you can only do it for sophisticated tasks, like filling your main website pages with content or creating specialized marketing materials and presentations.

Meanwhile, you can use an AI-powered platform for the majority of your content marketing needs, including:

  • Blog posts
  • Social media posts
  • Emails
  • Forum marketing

However, you’ll need to do some editing on those texts sometimes. But that’s a minor task that doesn’t require you to be a professional writer. For example, you might need to cut some text out of the piece generated by AI to make it small enough for a Facebook post. Or you can break it down into a series of posts.

You might also need to add some paragraphs to tie the AI-generated text to your brand. For instance, you might add specific paragraphs describing your services or products.

Bottom Line: Should You Invest in an AI-Powered Platform for Content Writing?

If you want to enjoy the benefits of content marketing without spending hundreds of dollars on a content writer every month, investing in an AI-powered platform for content generation is worth it. AI-driven software development is evolving rapidly, so the technology that is already impressive is getting better every day.

It means that a small business can get a big boost for a relatively small investment. Also, you will be able to cut down your time on creating content and focus on other things, like SEO or conversion.

Do you want to try it out? Get a free trial of Marquètte now and see for yourself!

What Is AI-Driven Software Development?

Posted on by mkoftielieva

Making things better, faster, and leaner, that’s what AI-driven software development is all about. Integrating AI into software products can help any business achieve incredible results. So, investing in an artificial intelligence software development company has become a trend among business leaders of today. If you consider taking your business to the next level, keep reading to learn how AI can boost your profits.

What Is AI-Driven Software Development?

Simply put, AI-driven software development is a method of adding AI to the software. The result creates an AI-powered platform or app that can be extremely efficient. AI-based tools are highly versatile as there are multiple applications for this technology.

Most often, these solutions are used for automation or to speed up research and analysis. In essence, an AI can do many of the things that a human data analyst can do. However, it processes data at extremely high speeds. In addition, it reduces the risk of human error.

The human expert is needed to make conclusions from the analysis. However, the bulk of gathering, processing, and sorting data can be done by a machine. And this type of AI-powered platform can be used in a great number of ways.

In addition, the machine learning technology that powers AI enables it to improve with every use. Therefore, all AI-based tools continuously grow more efficient, bringing more and more benefits to the user.

An artificial intelligence software development company can do both: use AI technology in the development process and create tools that use this tech.

During software development, AI can be applied at nearly every level:

  • Understanding and refining requirements.
    Outlining and defining requirements for a project is a part of a business analyst’s work in the IT industry. AI can be applied at this stage for automating manual tasks as well as gathering and processing information. The analyst can use this data to come up with a better list of requirements for the project.
  • Design of the app.
    AI can assist with ensuring the accuracy of the app design. A specialized AI-powered platform can facilitate the work of designers and enable them to work faster.
  • Development of the application.
    The actual development is long and hard work that requires a lot of effort from human experts. However, there are some coding tasks that can be automated. It’s a great way to reduce redundancy and speed up the development process.
  • QA testing.
    QA software testing automation powered by AI can achieve outstanding results. AI can catch a greater number of mistakes and test the solution much faster. Human intervention is necessary but assisted by AI the overall productivity of a QA expert increases greatly.

Examples of AI-Driven Software Development in 2022

Personal Assistants

The majority of people now use AI without even thinking about how it’s actually an AI. We mean the use of personal assistants integrated into almost all smartphones and smart-tech. Siri, Google Assistant, and Alexa are the most popular among them. With every update, they offer a better and broader scope of services.

These assistants are versatile and can do everything from being your personal butler to running a smart home.

AI-powered platform Marquette as an example of AI-driven software development services

AI Content Generation Software

Content is becoming an ever more prevalent ‘currency’ in the modern world powered by information. Therefore, businesses that want to succeed in the digital space must consistently produce tons of fresh content. It’s hard and expensive work. However, AI-driven software development is offering ways to facilitate it.

Today, you can use an AI content generator, like Rytr or WriteSonic, that will produce texts of varying lengths. Depending on the solution and your subscription level, the levels of the texts will differ. They can range from average blog posts to short targeted messages that can be used as ads, for example.

Another type of an AI-powered platform that can be used for content marketing is Marquètte. Unlike a simple content generator, this product provides the user with information on any topic. Basically, you ask a question and Marquètte delivers an opinion on the matter drawn from the vast database of knowledge that AI can access.

This information can be used as inspiration for content writing or even as a social media post. It can provide you with answers to use on Quora and various forums as a part of your marketing strategy. Moreover, it can simply provide valuable insights that will help you understand a topic or make better business decisions.

Healthcare Apps

AI-driven software development is extremely valuable for the healthcare industry. Variations of the same personal assistants we use daily can literally save people’s lives. There are monitoring apps powered by AI that keep track of a patient’s vitals.

There are apps like Covera Health that reduce the instances of misdiagnosis by combining databases and offering a more detailed list of symptoms. Apps like Well by Chapel Hill, NC, provide people with medical guidance to improve their quality of life. There are also multiple chatbot assistants that help people access healthcare services from remote places.

Healthcare institutions, like the Massachusetts General Hospital, are investing in research and AI-driven software development to come up with unique diagnostic and treatment opportunities.

There are also apps that help manage one’s mental health. For example, Youper offers guidance in meditation and a chatbot to help relieve emotional stress.

Study Apps

An AI-powered platform can become a great learning aid as it itself learns while you are using it. This advantage has been realized in many AI-augmented study apps. For example, there is Socratic, which aids students who learn math, literature, science, and a few other subjects. The app processes images and provides explanations. So, a student only needs to take a picture to learn more about any subject.

AI-driven software development is also useful for language learners. There are apps like Elsa that help understand and learn languages dynamically. Some of them also offer translations in real-time. So, they help travelers as well.

In Conclusion: What Is the Future of AI-Driven Software Development?

The future of AI-powered apps is certainly bright. It’s crucial to understand that the list above is only a drop in the ocean of AI applications. Today you can find an AI-powered platform for marketing, self-driving cars, robotized factories, and many other tech made with the help of AI. Moreover, the number of these products is growing daily.

As it stands, a business that really wants to get the most out of technology today should be using the power of AI. But the question is how do you do this most efficiently?

The answer is simple, you talk to an artificial intelligence software development company about your business. From there on, our experts will be able to help you create a product that will bring the greatest value to your company. There is always a way to boost cost-efficiency and productivity for any business. We are here to help you achieve this!

How to Use an AI Content Generator to Boost Your Content Marketing

Posted on by mkoftielieva

Are you using an AI content generator for your business already? If not, you should get on with it right away. There is no doubt that content marketing is at the heart of any efficient marketing strategy. In fact, no marketing strategy can exist without content. That’s why over 80% of marketers are actively investing in it.

And that can be a hefty investment because top-grade content is expensive, right?

Wrong!

The world has been changed by AI technology already, and the marketing industry isn’t an exception.

The power of AI makes top-grade marketing strategies affordable to any business, no matter how small. An AI content generation tool, in particular, can ensure that your business has a steady supply of rich content. It can be edited for your target audience by default. Moreover, the AI will use multiple algorithms to ensure maximum impact.

How an AI Content Generator Can Benefit Your Business

This phrase is definitely overused. However, content is still king. It’s the lifeblood of your marketing strategy. You must generate tons of fresh, engaging, and relevant content to get and stay visible in the torrent of the information world we live in. And doing that is extremely hard.

Of course, the best possible way to get the highest-quality content is to hire a team of writers. They will research and work relentlessly to ensure your website and social media channels remain relevant and engaging.

However, the majority of businesses can’t afford that. And even working with freelancers part-time can be too expensive for small and medium businesses in the long run.

Unsurprisingly, the solution to this problem came from rapidly-developing AI-based software. Using an AI container generator allows you to streamline the content creation process. Moreover, this AI-based solution can save you a lot of money and time.

At the moment, even the most advanced AI content writer can’t replace a human professional. However, it can give anyone the power to become a writer.

So, the business gets an affordable source of content that only requires minimal tweaking to use in any marketing strategy. Therefore, your overall marketing costs are going down while the ROI increases exponentially.

How to use an AI content generator to save money on marketing.

What Is an AI Content Generator?

An AI content generation tool is a piece of AI-powered software that can create texts on a wide range of topics. These solutions vary in the types of texts they are able to generate. Those are dictated by the power of the AI used and the skills of the AI-based software product development company.

Usually, the customer will be able to request content of varied length, type, and tone. For example, your options might be:

  • Content in various languages.
    This type of AI content generator is excellent for cutting localization costs for small businesses that want to go global.
  • Different content types.
    The most common options are blog posts, SMM posts, ad copy, email newsletters, etc. In essence, the best AI content writing software will allow you to meet all your content marketing needs. Some solutions will even have specialized templates for you to choose from.
  • Varied tones of voice.
    What is your brand tone? Do you prefer your SMM posts to be fun and easygoing or knowledgeable and sophisticated? Your target audience dictates these requirements. A good AI content generator will give you tone options, so you can ‘hit close to home’ right away.

AI-based content writing is a relatively new industry. Therefore, these solutions are advancing fast now. It means that the benefits you get from an AI content generator are increasing as the quality of texts improves.

Also, note that AI content writing software uses proven copywriting formulas. Therefore, the efficiency of the copy you get is guaranteed. Moreover, the content will also be reader-friendly as you can gear it toward a specific niche. A high readability rate is also assured, which offers SEO perks.

How to Use an AI Content Generation Tool

One of the main benefits of using an AI content writer is the ease of creating any type of content you need. You only need to set up an account. Then, follow the program’s instructions and type in your topic. Next, choose your settings for tone, type, and formatting. Then, click the button to generate the text and wait for results.

Anyone can do this, and you can use the generated piece of content right away. Or, you can go over it to edit some parts to fit your brand voice better. Another option is to have the piece edited by a professional working with the team that created this AI content generator.

It really is that simple.

Just click a couple of buttons and you’ll be able to share rich, engaging content with your audience. This way, you can create even large informative articles up to a thousand words within a few minutes.

Is creating quality content fast something you are interested in?

Our AI-powered platform Marquètte can do this for you! Contact us now to learn more.

How to Use an AI SaaS Platform for Business?

Posted on by mkoftielieva

An AI SaaS platform is a way for businesses and developers to access artificial intelligence without huge risks and investments. Also referred to as AIaaS, this type of software as a service enables businesses to achieve various goals using the immense power of AI.

Combining custom SaaS development services with an AI-powered platform opens an infinite number of opportunities for a company. You can reduce costs, boost your marketing, improve various processes and workflows, and automate multiple tasks. And the best thing is that as AI grows, the same happens to its capabilities. So, the more you use an AIaaS platform, the more this technology would be able to do for you.

How to Use an AI SaaS Platform in Real Life

Chatbots & Virtual Assistants

The most popular type of an AI SaaS platform is chatbots. Nowadays, they are used in nearly every area of customer service. Businesses also often create chatbots for communication and education within the company. Bots that run on NLP algorithms and machine learning are an area of AI that’s developing extremely fast. So, they grow more sophisticated every day. Therefore, the extent of the services they can provide keeps increasing.

This technology is also used to create virtual assistants that can perform multiple jobs. Their applications range from providing basic health consultations to personalized education.

API (Application Programming Interfaces)

Cognitive computing application programming interfaces enable developers to include various features in their apps. The important benefit of APIs is that the developer doesn’t need to actually write out the entire code. As such, APIs have a big impact on AI-driven software development services and cut costs for customers by saving developers time.

APIs are most often used for:

ML Frameworks

ML, or machine learning, frameworks enable the use of an AI SaaS platform for making personalized AIs. This particular AI will learn by processing the business’ data over time. Therefore, it would be perfectly suited for handling custom tasks within the company.

It’s a way for a business to use the power of AI without relying on Big Data. It’s also an opportunity to make the most out of custom SaaS development services for a business. So, if you consider making an AIaaS platform of your own, this is where you might wish to start.

Benefits of using an AI SaaS platform for business

Benefits of Using an AI SaaS Platform

Applications of an AI SaaS platform vary greatly. However, no matter how you use it exactly, it would bring some important boons to your business.

  • Low-cost access to AI capabilities.
    AI technology is insanely powerful but also very costly. An average SME has no chance of building a top-grade AI platform from scratch. However, a ready-to-use AIaaS allows you to enjoy all the benefits of an AI-powered platform for a fraction of a cost. So, even a small business can increase its growth opportunities by using AI tech creatively.
  • Easy scalability.
    AI SaaS development services are flexible in a way that means that you can get more power/features/bandwidth immediately when needed. It means that as your business starts growing with the help of AIaaS, it will scale along with you to constantly provide greater benefits.
  • Flexible costs.
    With an AI SaaS platform, you pay exactly for what you use. Therefore, a business can regulate its costs exactly to get the highest value for money. It also means that you have a chance to increase your capabilities fast as an opportunity presents itself. Note that some AIaaS platforms will even allow you to use processing power for short periods of time on an ad hoc basis.
  • Higher usability compared to open-source AI.
    There are open-source AI available, so you might wonder why pay more for an AI SaaS platform. The answer is that the platform is an out-of-the-box solution you can use for your intended purposes right away. On the other hand, using open-source AI will require you to hire a team of developers to create a solution that actually does what you need. Therefore, an AIaaS is more cost-efficient in the long run.

In Conclusion: When You Should Use AI SaaS Development Services

There can be no doubt that using an AI SaaS platform can benefit a business. However, you also need to understand that this technology has some inherent weaknesses. First of all, there is a security risk because you are giving third-party software access to your data.

In addition, you can’t expect transparency when working with AIaaS. You only get to see the input and output of the information. So, you won’t be able to know and even understand how that information is processed, etc.

Furthermore, some industry standards might prohibit you from using an AI SaaS platform altogether because of data security regulations. You’ll have to research all requirements for your industry in detail, especially if your business deals with sensitive information.

All things considered, custom AI SaaS development services might be the only choice for some types of businesses. Therefore, in order to get the highest value from AIaaS technology, you need to find out how to implement it in your business. Then, learn what options are available to you and how to use them with maximum efficiency. Contact us anytime and learn more about creating AI SaaS solutions perfectly tailored to your business needs!

How to Use an AI-Powered Platform for Phenomenal Marketing

Posted on by mkoftielieva

When will using an AI-powered platform make digital marketers obsolete?

Right now, available AI-based solutions might not be quite at that level yet. However, given a few years of continued crazy growth of the artificial intelligence sector, the answer might be different. Today we can see how AI-based technologies are changing the entire world, like computer vision for self-driving cars. And the combined power of AI and big data analytics has enormous marketing potential. So, it’s not a stretch to say that artificial intelligence tools used for this purpose will keep evolving fast. Eventually, they will take over all of the basic marketing tasks.

Therefore, marketers need to understand AI and use its powers to augment their skill to avoid becoming obsolete. Keep reading so you know how to start doing this right away.

What an AI-Powered Platform Can Do for Marketing

AI can bring tremendous value in marketing due to its ability to automate and draw insights from data. Right now, personalization is the number one requirement in marketing. So, you must process a lot of data about your target audience. Using AI and big data analytics will allow you to do that fast.

Artificial intelligence can find correlations and trends from a vast amount of information. Moreover, AI-driven tools do this at a speed that humans can’t hope to match.

To get the most value out of an AI-powered platform, you need a framework enabling you to use all its marketing capabilities:

  • Digital ad placement.
    AI can easily choose the best spots for your digital ads and automate the entire placement process.
  • Predictions.
    Using an AI-powered platform for predictive data analytics enables you to make reasonably accurate sales and traffic forecasts.
  • Customer service tasks automation.
    Using AI-based chatbots allows you to enhance customer service.
  • Sales boost.
    Moreover, you can use chatbots at various funnel stages for upselling, cross-selling, and lead development.
  • Customer comment analysis and classification.
    Use AI big data analytics to make detailed buyer personas and manage customer feedback to derive maximum value.
  • Marketing campaign automation.
    One of the greatest benefits of using an AI-powered platform for marketing is your ability to automate multiple tasks. As a result, it enables you to save both time and money. Nowadays, AI can automate email and SMM campaigns, generate landing pages, and handle customer segmentation to enhance campaign personalization.
  • Marketing analysis.
    Use AI and big data to perform a detailed marketing analysis of any niche.
  • Pricing.
    You can also use AI-driven insights to establish pricing.

How to use an AI-powered platform for targeted ads.

How AI and Big Data Are Transforming Targeted Ads in 2022

No marketer can deny the efficiency of targeted ads. However, marketers also know how much of a challenge targeting can be. You must be a real sharpshooter to get the highest value from these ads.

Any marketer that uses a specialized AI-powered platform today can get a considerable advantage in targeting. That’s because you can use AI for:

  • Product recommendations personalization.
    AI and big data allow you to learn plenty of details about your customers and target audience. Therefore, you can create highly personalized offers with a much better conversion rate. Remember that 74% of consumers will feel frustrated if your content isn’t personalized. Therefore, personalization is the single most important requirement for modern marketing. So, using AI that gives you a chance to achieve the highest personalization level is a must.
  • Social media sentiment analysis.
    An AI-powered platform can also surf through terabytes of social media content and analyze user sentiment. These reports will give you invaluable insight into your target audience. You can use the data not only for personalization but also to adjust and even build a new marketing strategy from scratch. Most importantly, use this capability to understand how your marketing efforts perform in real-time.
  • Web analytics narrative generation.
    Get more from your web analytics using an AI-powered platform to generate in-depth traffic analysis. This way, you can learn how many people visit your website and when. In addition, you’ll know what they are most interested in. See how they react to different types of content and learn how to attract visitors to the most relevant pages.

Remember that this information can help you further improve digital ad targeting. AI-powered market research makes a huge difference for any business today.

The Power of AI Copywriting

AI big data analytics brings colossal value to marketing. However, you can’t forget about other types of AI. The foremost of them are AI-based content generation tools.

Know that an average person consumes digital content for up to 7 hours daily. Therefore, the amount of content already available online is enormous. However, we need even more of it. Marketers understand how hard it is to generate fresh content constantly. So, the ability of AI to basically do it for you makes this technology priceless.

AI copywriting, in particular, is a service that can become a game-changer for marketers. It’s because AI services are much more affordable than hiring a copywriter. Also, AI can identify and use the most efficient formulas for writing a copy that delivers results.

An AI-powered platform for content generation can be used to produce:

  • Blog articles
  • Guest posts
  • Social media posts
  • Emails

Then, you can use a different types of AI-based solutions to post this content and monitor its performance automatically.

To sum it up, you can automate the flow of your content marketing to a great extent. Thus, you’ll be able to get maximum value from this efficient area of digital marketing with a reasonably small investment.

Most importantly, you can be sure that the content will keep coming. And AI-powered market research will keep you apprised of all the trending topics. So, you can ensure your content stays relevant.

Considering this potential, it’s obvious why AI-powered marketing platforms are one of the main directions for AI development in 2022.

Bottom Line: Start a Marketing Revolution Through an AI-Powered Platform

An AI-powered platform can indeed make a difference in many areas of technology and business. However, taking into account all it can do for marketing, it’s easy to see that AI can revolutionize this sector.

AI-based solutions can generate, post, process, analyze, and monitor all your marketing campaigns in real-time. Moreover, using AI big data analytics allows you to learn as much as possible about your target audience. So, your business will be able to deliver the best results. And it’s not even mentioning all the other creative ways you can use AI, like chatbots.

Do you need to learn more about using AI to boost your marketing business? Or, perhaps, you even have a plan for an AI-powered platform of your own?

Contact our expert developers to help you bring those ideas to reality!

We are a team of 200+ qualified software engineers, business analysts, data scientists, project managers, and UI/UX designers. All our professionals hold specialized certifications in their niches and have expertise in complex projects for a variety of industries.

    Contact Us

    sales@devtorium.com

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