Author: Volodymyr Marynenko

Happy 5th Anniversary Devtorium!

Posted on by Volodymyr Marynenko

Today we are celebrating Devtorium 5th anniversary. Congratulations to all of our fantastic team members! You are the ones who make our company a success!

Our team has grown over the last year. We started working on new projects. Each of us achieved new heights in our profession. Even now, during this difficult time for Ukraine, we keep getting better.

We are proud to work with such incredible people! We promise that the company will continue to do everything possible to help us all grow and develop.

Together we shall win!

Devtorium Achievements Over the Last Year

Our company has come a long way over the last year. First of all, we completed a merger with Morebis and became one unified Devtorium Group of companies. It was an important step for our growth that united maty top-grade software engineers, project managers, business analysts, marketers, and UI/UX designers under one brand, Devtorium.

Another outstanding achievement came from our Information Security Department. Morebis Inc. (morebis.net), part of the Devtorium Group of companies, received the ISO/IEC 27001:2013 certificate. This certification opens multiple opportunities for our business and can help the company progress to a new level. Most importantly, we are now able to offer a broader scope of security services to our customers. In addition, this opened the doors for us to take on more security-related projects.

However, the most significant achievement of all is, of course, the growth of our team. We welcomed over a dozen new members over the last year, and we keep hiring! We are happy to see how people who join Devtorium become a part of our family.

Our focus is always on the people! That’s our motto. The main goal of Devtorium is to consistently deliver the best service to our customers and the best support to our teams.

Happy to celebrate together with you all today!

Devtorium: Ukraine’s Heroic Resistance!

Posted on by Volodymyr Marynenko

On February 24, 2022 life as we know it changed forever. Russian Federation started an unprovoked inhumane war in Ukraine causing the worst humanitarian crisis in the history of mankind since World War 2. Devtorium is an American company but we have development teams based in Ukraine. We have five offices in different cities of this beautiful country and several employees working remotely from different Ukrainian cities.

Our hearts are with our team and we are immensely proud of our stoic, resilient, and downright heroic people.

Since the start of the war, Devtorium developers continue to be just as productive as ever. We haven’t broken a single deadline and all our projects continue as planned. Moreover, we are also launching our own SaaS product Marquètte, an AI-powered platform for content generation.

We are infinitely grateful to all our clients for the support they’ve shown and keep showing us. 

Of course, the best support now is to keep up a stable workflow and start new projects so we can contribute to the economy of Ukraine. To that end, if you have any ideas or contacts of interested parties, please email our sales department.

Our developers are ready and willing to put their exceptional skills to use and prove once again that Ukrainian software engineers are among the foremost professionals in the world.

Devtorium donate to Ukraine

Devtorium Company Support of Ukrainian Teams During the War

The company’s reaction to the tragic events in Ukraine was swift. We’ve always prided ourselves on how close all our teams are. Our people know that they will get all the support they need.

Regional directors of our Ukrainian offices are working closely with their teams to help in any way we are able. We are assisting those interested in relocating abroad or within the country so they can remain in those cities that are currently safer.

Not a single company employee has been fired during this crisis. Our foremost goal is to keep all our team members safe and ensure they have the job security they need.

That’s why we keep up our productive work, scheduling timetables to make them flexible. We are proud to say that many of our employees are actively engaged in volunteering activities in different cities. All our offices also donate to both the Army and various humanitarian funds.

If you want to join in on this effort, you can support Ukrainian people affected by the war by donating to the following accounts:

Company Benefits and Payouts Systems Remain Active

At Devtorium, we offer our employees multiple benefits, including but not limited to:

  • Medical insurance
  • Lunch compensation
  • Monetary support for important events (weddings or birth of a child)

All our employees get these payments as scheduled regardless of whether they remain in Ukraine or move abroad. Moreover, we would like to remind everyone that our medical insurance package covers the services of a psychologist. We want to be sure that every person at Devtorium can get the support they need for their physical and mental health.

During this trying time, all teams remain closely connected. We also remain in constant contact with our customers from all over the world. We use multiple communication channels to stay in touch and keep the workflow going smoothly. In addition, we do our best to keep our people connected so they can socialize and support each other.

Above all, we wholeheartedly believe in Ukraine’s victory!

This beautiful country shall have a bright future. And our company will continue to do its best to support it in any way we can.

Glory to Ukraine!

Devtorium supports its Ukraine-based teams

How to Use an AI Content Generator to Boost Your Content Marketing

Posted on by Volodymyr Marynenko

Are you using an AI content generator for your business already? If not, you should get on with it right away. There is no doubt that content marketing is at the heart of any efficient marketing strategy. In fact, no marketing strategy can exist without content. That’s why over 80% of marketers are actively investing in it.

And that can be a hefty investment because top-grade content is expensive, right?

Wrong!

The world has been changed by AI technology already, and the marketing industry isn’t an exception.

The power of AI makes top-grade marketing strategies affordable to any business, no matter how small. An AI content generation tool, in particular, can ensure that your business has a steady supply of rich content. It can be edited for your target audience by default. Moreover, the AI will use multiple algorithms to ensure maximum impact.

How an AI Content Generator Can Benefit Your Business

This phrase is definitely overused. However, content is still king. It’s the lifeblood of your marketing strategy. You must generate tons of fresh, engaging, and relevant content to get and stay visible in the torrent of the information world we live in. And doing that is extremely hard.

Of course, the best possible way to get the highest-quality content is to hire a team of writers. They will research and work relentlessly to ensure your website and social media channels remain relevant and engaging.

However, the majority of businesses can’t afford that. And even working with freelancers part-time can be too expensive for small and medium businesses in the long run.

Unsurprisingly, the solution to this problem came from rapidly-developing AI-based software. Using an AI container generator allows you to streamline the content creation process. Moreover, this AI-based solution can save you a lot of money and time.

At the moment, even the most advanced AI content writer can’t replace a human professional. However, it can give anyone the power to become a writer.

So, the business gets an affordable source of content that only requires minimal tweaking to use in any marketing strategy. Therefore, your overall marketing costs are going down while the ROI increases exponentially.

How to use an AI content generator to save money on marketing.

What Is an AI Content Generator?

An AI content generation tool is a piece of AI-powered software that can create texts on a wide range of topics. These solutions vary in the types of texts they are able to generate. Those are dictated by the power of the AI used and the skills of the AI-based software product development company.

Usually, the customer will be able to request content of varied length, type, and tone. For example, your options might be:

  • Content in various languages.
    This type of AI content generator is excellent for cutting localization costs for small businesses that want to go global.
  • Different content types.
    The most common options are blog posts, SMM posts, ad copy, email newsletters, etc. In essence, the best AI content writing software will allow you to meet all your content marketing needs. Some solutions will even have specialized templates for you to choose from.
  • Varied tones of voice.
    What is your brand tone? Do you prefer your SMM posts to be fun and easygoing or knowledgeable and sophisticated? Your target audience dictates these requirements. A good AI content generator will give you tone options, so you can ‘hit close to home’ right away.

AI-based content writing is a relatively new industry. Therefore, these solutions are advancing fast now. It means that the benefits you get from an AI content generator are increasing as the quality of texts improves.

Also, note that AI content writing software uses proven copywriting formulas. Therefore, the efficiency of the copy you get is guaranteed. Moreover, the content will also be reader-friendly as you can gear it toward a specific niche. A high readability rate is also assured, which offers SEO perks.

How to Use an AI Content Generation Tool

One of the main benefits of using an AI content writer is the ease of creating any type of content you need. You only need to set up an account. Then, follow the program’s instructions and type in your topic. Next, choose your settings for tone, type, and formatting. Then, click the button to generate the text and wait for results.

Anyone can do this, and you can use the generated piece of content right away. Or, you can go over it to edit some parts to fit your brand voice better. Another option is to have the piece edited by a professional working with the team that created this AI content generator.

It really is that simple.

Just click a couple of buttons and you’ll be able to share rich, engaging content with your audience. This way, you can create even large informative articles up to a thousand words within a few minutes.

Is creating quality content fast something you are interested in?

Our AI-powered platform Marquètte can do this for you! Contact us now to learn more.

Cloud Migration Specialists Explain Cloud-Native Vs. Cloud-Based Vs. Cloud-Enabled Software

Posted on by Volodymyr Marynenko

Are cloud-native apps better than cloud-based? What exactly does cloud-enabled mean? What is the best course for an enterprise that wants to use cloud technology better? Cloud migration experts answer these and more questions that will help you understand the differences between cloud application types. Most importantly, you’ll see how migrating to the cloud can help your business and how to do this in the most cost-efficient manner.

If you aren’t already ‘up in the cloud’, your business is losing to competition more with every passing minute. So don’t waste your chance to get better, more efficient, productive, and secure.

Cloud-Based Vs. Cloud-Native Vs. Cloud-Enabled by Devtorium Cloud Migration Specialists

Cloud-Native

Cloud-native apps are built for the cloud from the very start. They are based on microservices architecture and can be extremely versatile and flexible. These applications are created to make the best use of cloud computing technologies. They run on public cloud platforms, such as AWS, Azure, or GCP.

Benefits of cloud-native apps include:

  • Quick and easy scaling
  • Efficient use of resources
  • Ease of making updates
  • Opportunity for real-time changes for individual modules
  • Affordability (no expensive software and hardware initial investments)

Please bear in mind that ‘cloud-native’ is a term that describes how an application is designed. The app itself can be ‘located’ on-premises and only used within one enterprise. Therefore, not all of these solutions are considered to be SaaS products.

cloud-native apps: cloud migration specialists explain

Cloud-Enabled

Creating cloud-enabled applications is where cloud migration specialists can fully exercise their skills. These are applications built initially on legacy infrastructure. However, they are later migrated to and enabled to work within the cloud.

These are monolithic applications that cannot make full use of cloud technology capabilities. Therefore, they aren’t as easily scalable as cloud-native solutions. In the majority of cases, cloud-enabled apps originally were enterprise software solutions. They are migrated to boost the overall efficiency of the organization. Some parts and characteristics of the app must be changed entirely in order to adapt to the cloud.

Cloud-enabled apps are usually rather costly to run and to update after they’ve been migrated. However, despite their drawbacks, they can be a good option for organizations that have been using them for a while. Developing an entirely new cloud-native product can be expensive. Therefore, it doesn’t make sense for many enterprises to drop the legacy apps they are using successfully.

Also, the original solutions are often well-oiled machines that are secure and boost the organization’s productivity. Therefore, cloud migration specialists usually recommend working with them instead of completely substituting them. The company’s business analysts need to do comprehensive research to evaluate whether migration or substitution is more beneficial in the long run. For all that the process can be costly and the cloud-enabled app – less flexible, its overall performance can be top-grade.

Nowadays, you can get top-quality cloud-migration consulting services to understand how to make the best use of the solutions you already have. Moreover, this might be the more cost-efficient choice in the long run.

Cloud-Based 

Cloud-based apps are a middle-ground between cloud-enabled and cloud-native options. This type of application is designed with the cloud in mind. However, it’s not architected to make the most use of cloud technology.

So, a cloud-based solution is based on a legacy application. However, it incorporates some of the top cloud advantages. These usually include scalability and availability. This type of solution can be cost-effective and efficient overall.

It becomes cloud-based when an application is moved to a public cloud server, like AWS or Azure. What happens to the app afterward in terms of extensions that enable the use of cloud technology advantages depends on the customer and developers’ creativity.

There are many ways to benefit from cloud technology for an app that’s already good. So, you’ll need to consider your options and allow cloud migration specialists to explain the pros and cons of each.

Cloud-based applications are more scalable and can be more affordable. That’s because you only need to pay for the technologies you need to use.

Devtorium Cloud Migration Specialists Recommend: Best Choice for Your Business

The choice of the best way for a business to use the capabilities of the cloud should come through obtaining professional cloud migration consulting services. Only qualified experts can evaluate the situation and identify the pros and cons of each option. Moreover, they can assess the capabilities and long-term goals of the customer to help them develop the best strategy.

Each type of cloud application has its own strengths and weaknesses. Therefore, it’s impossible to say that one is superior to all else. The choice of approach should be dictated only by the customer. It’s the needs, goals, and budget of the company that will help determine how to implement cloud technology in the most beneficial manner.

If this is your business goal, contact us! Our cloud migration specialists are ready to help take your business to the next level.

Monolithic Vs. Microservices Architecture: Guide to Custom Web Development Company Services

Posted on by Volodymyr Marynenko

Today we are introducing Oleksandr Volynets, who will help you understand some of the custom web development company services a little better. Oleksandr made a brilliant presentation on modern web application design during our IT Crowd event in Vinnytsia. However, we couldn’t hope to put such a vast amount of information into a single article. So, today you’ll learn about the differences between monolithic and microservices server architectures.

Oleksandr is a true expert in the field of application design. He has been a developer for about a decade and during that time he managed to become a Solution Architect and now the Head of the Back-End Development Department at Devtorium. He holds MS: Programming in HTML5 with JavaScript and CSS3 and MCPS: Microsoft Certified Professional certifications.

Throughout his career, Oleksandr worked on numerous projects ranging from eCommerce to messaging and travel apps. However, for all of his extensive experience in development, he says that his dream is to colonize Mars as a first step to Multiverse domination. We wish him luck at that and hope that Devtorium solutions will be the first apps launched on our neighbor planet. 

We also hope that Oleksandr will share more of his developer experience and insights through articles and guides in the future.

Monolithic Vs. Microservices Architecture: What to Choose When Hiring a Custom Web Development Company

Monolithic and Microservices architecture: guide to custom web development company services

As the name implies, a monolithic application is a single app. This architecture is solid and straightforward, just like a monolith. It’s also an excellent choice for specific types of applications. So, you shouldn’t think that microservices are better than monolithic apps by default.

The monolithic architecture consists of a database, client-side UI, and server-side app. All of it is a single logical unit that can run with extreme efficiency and be very secure. Most importantly, these apps are easy to develop. So the cost of such an application will be lower. With this system, you also get a chance to minimize network latency issues.

Monolithic Architecture from a Professional Web Development Company: Pros & Cons

  • Simple to develop.
    Due to its single-unit design, monolithic architecture is simpler to develop and manage. So, creating this kind of app won’t require a big team of experts. All developer tools and IDEs are completely focused on creating one app.
  • Easy to change the app radically.
    If you need to revamp a monolithic application, it would be easier because you can change the code and the database schema, build and deploy.
  • Straightforward to test.
    Due to the straightforward layout of the architecture, the apps are easier to test. So, the entire QA process becomes easier and therefore, more effective.
  • Straightforward to deploy.
    Like building and testing, deploying a monolithic app is also easier because fewer things could go wrong. A developer just needs to install a single file on a server.
  • Simple flow to scale.
    The flow itself is simple to scale because it’s so straightforward. However, it must be noted that scaling an existing monolithic architecture can be difficult if you want to expand its functionality while doing so.

A major problem with a monolith application is that it’s too complex. It’s too large for any developer to understand fully. While it’s easy to make bigger, you don’t get much flexibility in changing it over time. Also, when it grows too extensive, it becomes hard to manage. The deployment time will grow exponentially when the application is big. There is also a risk that one bug or issue will bring down the whole construct in a unified system like this.

Monolith architecture example: guide to custom web development company services

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Microservices Architecture: Flexibility and Scalability

On the other hand, microservices architectures tend to grow highly complex but also extremely flexible. This type of system consists of multiple microservices that work together and communicate using protocols like HTTP, gRPC, async queues, etc. Therefore, the layout of microservices architectures can differ greatly, and more services can be added or removed quickly if needed.

Also, note that each service has its own database in a microservices architecture. That’s part of the reason why these apps can be extremely complex. If you hire a custom web development company to create a microservices-based app, you’ll need to choose wisely. Such systems require a team of professionals to design, build and maintain over time. Also, don’t forget testers who must continuously make sure that every piece runs smoothly with all the others.

Microservices Architecture from a Professional Web Development Company: Pros & Cons

    • Enables continuous delivery and deployment.
      Microservices architecture is particularly well-suited for large and complex applications because it makes it easier to upgrade them. Such a system minimizes deployment time and resources.
    • Services are small and easily maintained.
      While an extensive system of services requires skill and time to manage, single services are effortless to maintain. It facilitates overall system maintenance.
    • Services are independently deployable and scalable.
      Each of the microservices can be deployed individually. Therefore, it can also be improved and scaled to help scale up the system as needed.
    • Enables team autonomy.
      Teams that build and manage microservices architectures can be autonomous. It’s essential for enterprise-level businesses who prefer to outsource custom web development company services at least in part.
    • Allows easy experimentation and adoption of new technologies.
      New technologies are easy to integrate into the system to see how they perform. Therefore, you can continuously test and improve the system once the new tech is released. Most importantly, the process is fast, so you’ll be able to integrate results without disrupting business workflow.
    • Better fault isolation.
      Once a bug or a problem is spotted, it can be effectively isolated. So, your systems as a whole can continue running while the problem is solved. However, it might run at a reduced capacity.
    • Easier to understand and maintain.
      Microservices architecture appears a lot more complex. But it’s actually relatively easy to understand if you look at services individually. From this point of view, maintaining such a system can also be somewhat easier as you don’t have to take down and deploy the entire thing every time.

That said, in a distributed microservices system, communication issues can cause a significant breakdown. Moreover, these apps are more expensive and less secure due to the inherent vulnerabilities of complex design.

Microservices architecture example: guide to custom web development company services

image credit

What Architecture Is Best When Hiring a Custom Web Development Company?

To answer that question, you must clearly see the customer’s goals. It would be incorrect for a custom web development company to proclaim one type of architecture as superior. The choice of what to use best in what situation is determined by the situation.

And remember, you shouldn’t create a microservices app just because it’s trendy now. As Oleksandr likes to remind us, one must first make sure there is an actual need to choose this architecture type before designing a project.

So, anyone looking to launch an app should first look for a professional web development company that can understand their needs and come up with the best solution tailored to the business plan, like us 😉

For more posts from Devtorium experts, see:

ISO/IEC 27001:2013 Certification for Outsourced Software Product Development Company Morebis (Devtorium Group)

Posted on by Volodymyr Marynenko

We are proud to announce that the outsourcing company Morebis Inc. (morebis.net), which is part of the Devtorium group of companies, received the ISO/IEC 27001:2013 certificate in the ISMS field. We celebrate this as one of the crucial steps in our growth as an outsourced software product development company and an achievement for the entire Devtorium group.

The ISO/IEC 27001:2013 certification indicates that the accredited company maintains the high international information security standard, which is set by the International Organization for Standardization and the International Electrotechnical Commission. To prove the right to hold this certification, Morebis Inc. underwent a thorough audit during which the company confirmed:

  • Its ability to implement and maintain an Information Security Management System (ISMS) compliant with the ISO/IEC 27001:2013 standard.
  • Its readiness to monitor for and protect from threats.
  • Its understanding of the risks and preparedness to comply with all the necessary security obligations.
  • Its skill in managing the team that can successfully build a compliant ISMS.
  • Its ability to support continued information security improvements to the ISMS.

Understanding how to set up and maintain such a high-standard ISMS is a valuable asset of our information security division. Also, we are happy that we can share this knowledge with our customers and help them improve their security with our aid.

While proud of this accomplishment, we would also like to say that we do not believe that this certification is the end. One of our main goals as an outsourced software product development company is to increase our level of security. We also aim to show our customers that their data is completely safe with us. And raising this level of safety is a process we are working on relentlessly even now.

The process is led by our Chief Security Officer, Nataliia Kashuba.

Nataliia Kashuba on the Future of Outsourced Software Product Development Company Morebis and Devtorium Group

Nataliia Kashuba joined the Devtorium group of companies in September 2021 during the merger between Morebis and Devtorium. At the time, she has already been hard at work obtaining the ISO/IEC 27001:2013 certification.

Nataliia has been working in the information security sector for 15 years. She holds multiple certifications, including the ISO/IEC 27001 Senior Lead Auditor and Data Protection Officer (DPO).

She considers building the company’s ISMS from scratch as one of her most notable accomplishments to date. However, Nataliia believes that one must never stop in their growth. Therefore, she already has multiple plans and goals to improve the Information Security Department in the Devtorium group of companies.

Here’s what she thinks about this milestone:

Q: What does receiving the ISO/IEC 27001:2013 certificate mean for Morebis as an outsourced software product development company?

A: It means we’ve moved up a notch in the outsourcing business. We will have more business opportunities on the global market with this certification.  Moreover, as we have two ISO/IEC certified auditors on staff, we can offer security audits as part of our services. So we can help any business identify vulnerabilities in their systems and avoid disastrous consequences of data breaches.

Q: What new opportunities do Morebis and the Devtorium group of companies have now, after achieving this level?

A: The ISO/IEC 27001:2013 certificate opens many doors for us because many businesses today only agree to work with developers that hold trustworthy security certifications. So we now have a chance to participate in both state and private tenders and seek higher-level clients for development.

Q: What is the next goal for the company’s growth from the point of view of the Chief Security Officer?

A: Oooh, we have so much to work on. We must constantly improve. The security world does not stand still, and we must strive to be one step ahead of threats. That’s why our team of pentesters and security professionals is constantly working to investigate vulnerabilities and build effective strategies for strengthening security systems. The goal is always to minimize risks and prevent attacks. We must also remember that we will undergo multiple auditions for the next few years to prove that our improvement is sufficient to maintain this certification.

Q: What are the biggest information security threats now, and how can the company help its customers protect against them?

A: Alas, but People are the biggest threat 🙂 We can find vulnerabilities and help minimize losses. Information is the most valuable asset. Therefore, many are interested in making money by stealing it. Every piece of information has its price. And we can help save the valuable assets of the company by finding where the weaknesses are and building a strategy of effective defense.

Data is indeed the most valuable asset any business has. From a beauty salon’s customer database to a payment processing system’s financial information, stealing any bit of data can ruin a business entirely. As a software product development company, we work to protect our customers’ data in the best way possible. And we are sure that our Information Security division led by Nataliia can achieve this.

If you are interested in obtaining IT security services from an ISO/IEC 27001:2013 certified business, contact us!

How Enterprise Software Development Company Services Differ from Consumer Apps

Posted on by Volodymyr Marynenko

Did you know that hiring an enterprise software development company is very different from hiring developers for a consumer app? Not only is the scale of an enterprise project greater. But the development process itself must follow a separate route starting from the project planning stage.

Understanding how enterprise software compares to consumer solutions is a must if you want to create a product that will bring maximum value to your business.

Enterprise Software Development Company Services Vs. Consumer Software Development

In order to hire the best enterprise software development company, you need to understand what sets enterprise solutions apart. It will enable you to evaluate your options better and understand the services you should focus on.

Enterprise Custom Software Development Solutions

The easiest way to explain what enterprise software is and how it differs from consumer apps is to say that enterprise solutions are aimed at businesses. So, these are apps that serve several goals for an entire community of users. Therefore, the solution’s whole design, objectives, features, and even pricing are developed from a different perspective.

Let’s take a closer look at the crucial issues that an enterprise software development company must tackle in projects:

  • Serving a community of users.
    An enterprise-level solution must solve the business needs for a community, be they enterprise employees or customers. Therefore, these products must manage and connect multiple tasks efficiently. As a result, this software is complex and often not user-friendly. Also, it’s crucial for the app to be custom-tailored to the enterprise structure and its unique business model.
  • Constant improvements based on processed customer feedback.
    When you hire an enterprise software development company, you’re in for the long haul. This type of solution should constantly evolve along with the business. Therefore, the app must collect customer feedback that developers can process to improve the product.
  • Features and prices depend on the requirements.
    Many factors affect the cost of software development. However, when defining the price of enterprise software development services, the customer (business owner) is the deciding factor. They choose what to include in the package, which dictates the development costs. Note that future updates will often add new features to enterprise software.
  • The customer dictates the requirements to developers.
    Of course, there is a lot of input from the enterprise software development company in the project. However, the customer greatly affects the development process by dictating requirements for these solutions.

Consumer Software Development Solutions

The vast majority of consumer apps only focus on a single feature. However, even if they have several, there is usually one core functionality and a few supporting features. Therefore, custom software development solutions directed at consumers are less complex. They are also geared towards satisfying one end-user needs. Therefore, they differ from enterprise software in the scope of functionality and application design.

  • Serves a single end-user’s needs.
    Consumer applications are always designed from the point of view of benefitting one user at a time. Therefore, connecting users into a sophisticated system isn’t necessary, which makes the software design a lot simpler. Of course, these apps can be complex as well. However, they are still geared toward one person, even if millions of people end up using them.
  • Applications must be flawless from the start.
    While custom software development solutions today are often released at the alpha or beta testing stage, most apps must launch ready-to-use. It’s because consumers are more likely to dump the app and install an alternative from a competitor than report bugs and wait for them to be fixed. So, consumer apps must be at their best at launch instead of waiting to gather user feedback and improve.
  • Pricing is determined by consumer spending power.
    Unlike an enterprise software development company, consumer app developers don’t have the luxury of negotiating product requirements to up the price of their product. Instead, they must consider the end-user’s spending capacity before designing the software. So, being affordable for an average individual from the target audience is one of the major requirements that govern consumer software development.
  • Developers are in charge.
    End-users do not influence the consumer software development process directly. Instead, the company that creates the solution is entirely in charge of requirements.

What to Look for in an Enterprise Software Development Company

When looking for a provider of custom software development solutions for an enterprise, you need to consider the company’s experience, case studies, and developer profiles. As you’ve just seen, enterprise solutions are very different from consumer apps. Therefore, it’s essential to look for a development company that has experience with projects similar to yours.

However, it’s even more essential to find a developer that can overcome inherent enterprise software weaknesses. In particular, one of the main things to consider when choosing an enterprise software development company is the devs’ ability to create great user experience. According to statistics published on TechRepublic, about 28% of users rank enterprise software user experience as somewhat worse and 16% as majorly worse.

For the majority of enterprise-level businesses, the customer itself is not the end-user. Instead, it’s the people that work within or with the enterprise who are end-users. And they have a consumer mentality when using any applications. Therefore, their satisfaction with the user experience will affect their satisfaction level with the enterprise as a whole. As a result, it can affect the business’ sales or even employee retention.

Taking all this into account, you should always look for an enterprise software development company that can make sophisticated software that remains easy to use. Devtorium is one such company. Contact us today and we’ll find a way to create a top-grade custom software solution for you!

How to Use an AI SaaS Platform for Business?

Posted on by Volodymyr Marynenko

An AI SaaS platform is a way for businesses and developers to access artificial intelligence without huge risks and investments. Also referred to as AIaaS, this type of software as a service enables businesses to achieve various goals using the immense power of AI.

Combining custom SaaS development services with an AI-powered platform opens an infinite number of opportunities for a company. You can reduce costs, boost your marketing, improve various processes and workflows, and automate multiple tasks. And the best thing is that as AI grows, the same happens to its capabilities. So, the more you use an AIaaS platform, the more this technology would be able to do for you.

How to Use an AI SaaS Platform in Real Life

Chatbots & Virtual Assistants

The most popular type of an AI SaaS platform is chatbots. Nowadays, they are used in nearly every area of customer service. Businesses also often create chatbots for communication and education within the company. Bots that run on NLP algorithms and machine learning are an area of AI that’s developing extremely fast. So, they grow more sophisticated every day. Therefore, the extent of the services they can provide keeps increasing.

This technology is also used to create virtual assistants that can perform multiple jobs. Their applications range from providing basic health consultations to personalized education.

API (Application Programming Interfaces)

Cognitive computing application programming interfaces enable developers to include various features in their apps. The important benefit of APIs is that the developer doesn’t need to actually write out the entire code. As such, APIs have a big impact on AI-driven software development services and cut costs for customers by saving developers time.

APIs are most often used for:

ML Frameworks

ML, or machine learning, frameworks enable the use of an AI SaaS platform for making personalized AIs. This particular AI will learn by processing the business’ data over time. Therefore, it would be perfectly suited for handling custom tasks within the company.

It’s a way for a business to use the power of AI without relying on Big Data. It’s also an opportunity to make the most out of custom SaaS development services for a business. So, if you consider making an AIaaS platform of your own, this is where you might wish to start.

Benefits of using an AI SaaS platform for business

Benefits of Using an AI SaaS Platform

Applications of an AI SaaS platform vary greatly. However, no matter how you use it exactly, it would bring some important boons to your business.

  • Low-cost access to AI capabilities.
    AI technology is insanely powerful but also very costly. An average SME has no chance of building a top-grade AI platform from scratch. However, a ready-to-use AIaaS allows you to enjoy all the benefits of an AI-powered platform for a fraction of a cost. So, even a small business can increase its growth opportunities by using AI tech creatively.
  • Easy scalability.
    AI SaaS development services are flexible in a way that means that you can get more power/features/bandwidth immediately when needed. It means that as your business starts growing with the help of AIaaS, it will scale along with you to constantly provide greater benefits.
  • Flexible costs.
    With an AI SaaS platform, you pay exactly for what you use. Therefore, a business can regulate its costs exactly to get the highest value for money. It also means that you have a chance to increase your capabilities fast as an opportunity presents itself. Note that some AIaaS platforms will even allow you to use processing power for short periods of time on an ad hoc basis.
  • Higher usability compared to open-source AI.
    There are open-source AI available, so you might wonder why pay more for an AI SaaS platform. The answer is that the platform is an out-of-the-box solution you can use for your intended purposes right away. On the other hand, using open-source AI will require you to hire a team of developers to create a solution that actually does what you need. Therefore, an AIaaS is more cost-efficient in the long run.

In Conclusion: When You Should Use AI SaaS Development Services

There can be no doubt that using an AI SaaS platform can benefit a business. However, you also need to understand that this technology has some inherent weaknesses. First of all, there is a security risk because you are giving third-party software access to your data.

In addition, you can’t expect transparency when working with AIaaS. You only get to see the input and output of the information. So, you won’t be able to know and even understand how that information is processed, etc.

Furthermore, some industry standards might prohibit you from using an AI SaaS platform altogether because of data security regulations. You’ll have to research all requirements for your industry in detail, especially if your business deals with sensitive information.

All things considered, custom AI SaaS development services might be the only choice for some types of businesses. Therefore, in order to get the highest value from AIaaS technology, you need to find out how to implement it in your business. Then, learn what options are available to you and how to use them with maximum efficiency. Contact us anytime and learn more about creating AI SaaS solutions perfectly tailored to your business needs!

Best Books for Programmers and Other IT Pros by Andrii Bohatyr

Posted on by Volodymyr Marynenko

Today we are sharing insights and recommendations for IT pros from our current Head of Development Andrii Bohatyr, who introduces his personal list of the best books for programmers and other IT pros.

Andrii has been working in development for over a decade. During this time he received multiple certifications, including AWS Certified Solutions Architect and SAFe. Although, when asked, he calls himself a ‘regular software engineer aspiring to become an Evil Galactic Emperor’.

The ability to see the best in any situation  and a fantastic sense of humor are highly valued Andrii’s qualities. And so is his focus on teamwork and helping junior developers to grow and realize their potential. It’s not a surprise that he managed to boost the productivity of the company’s development department by 30%.

Andrii always strives to get better at what he does. And today he is sharing some of his favorite sources that can help all developers, QAs, and other IT professionals to reach new heights in their professions.

Best Books for Programmers as Recommended by Andrii Bohatyr

Now’s the moment. You’re standing amidst the dusty bookshelves trying to pick out something robust and relevant. It doesn’t matter if you’re a Developer, young and eager to learn, a Project Manager with your eyes shining, or a QA Engineer with a never-ending itch to explore new horizons. Here you go! Below is a comprehensive compilation for any IT-related professional. I wish I could call it ultimate, but it is rather streamlined in the chaos of modern development hype and trends.

Clean Code: A Handbook of Agile Software Craftsmanship – Robert C. Martin

This one may help you to differentiate “good” and “evil”. It helps you transform an ugly and smelly pile of code into shimmering gold. Naming conventions, formatting, proper commenting, exception handling, unit testing – it’s all there!
Amazon link

Code Complete: A Practical Handbook of Software Construction – Steve McConnell

This book emphasizes the construction of software, which is a large part of software development, fostering programmer’s productivity enormously. It covers major aspects of detailed design, coding, and debugging, as well as unit and integration testing. It’s one of the timeless pieces in the art of software development.

Amazon link

Clean Architecture: A Craftsman’s Guide to Software Structure and Design – Robert C. Martin

Uncle Bob writes simply, cleanly, and with enough examples. Also, he’s writing without delving into excessively complicated details. It is a cornerstone to understanding the architecture and building applications as a solid entity. It also explains what the good and bad patterns are. Martin describes some of the software projects from his personal experience and what he learned from them.

Amazon link

Test-Driven Development: By Example – Kent Beck

The book focuses on TDD practices, showcases, and the implementation of numerous programming tasks. It delivers the mindset and approach when applying test-driven development. The author highlights the Patterns for Test-Driven Development and helps to master TDD as a whole.

Amazon link

The Pragmatic Programmer: From Journeyman to Master – Andrew Hunt, David Thomas

This book is designed to make you think and challenge yourself and the way you currently do things. Andrew Hunt and David Thomas were kind enough to transform their years of experience and knowledge into a book with practical advice you can apply instantly. This is rather a conversation than a book, it’s easy and fun to read. Each chapter gives tips on multiple topics, such as estimating, testing, debugging, prototyping, effective communication, and much more.

Amazon link

The Mythical Man-Month: Essays on Software Engineering – Frederick P. Brooks Jr.

The Mythical Man-Month is essentially a collection of old-school articles. But those can still be considered one of the fundamental sources for software engineering. While reading this book it’s hard to deny that software architecture and the personality of an architect can influence the implementation. Some chapters stress that an architect should have their own idea of implementing things while accepting alternative approaches. It’s a must-read as an introduction to project management and leadership.

Amazon link

Peopleware: Productive Projects and Teams – Tom DeMarco

It’s one of the best books for programmers about the pitfalls and practices in software development. Its content revolves around managing human resources, having a decent work and office environment, and the “right” people and atmosphere in place. It fosters understanding and introducing a better alignment between team members and a culture of quality. Remember: people are not just resources. That’s what you’ll learn here.

Amazon link

More posts from the Devtorium crew members:

How to Use an AI-Powered Platform for Phenomenal Marketing

Posted on by Volodymyr Marynenko

When will using an AI-powered platform make digital marketers obsolete?

Right now, available AI-based solutions might not be quite at that level yet. However, given a few years of continued crazy growth of the artificial intelligence sector, the answer might be different. Today we can see how AI-based technologies are changing the entire world, like computer vision for self-driving cars. And the combined power of AI and big data analytics has enormous marketing potential. So, it’s not a stretch to say that artificial intelligence tools used for this purpose will keep evolving fast. Eventually, they will take over all of the basic marketing tasks.

Therefore, marketers need to understand AI and use its powers to augment their skill to avoid becoming obsolete. Keep reading so you know how to start doing this right away.

What an AI-Powered Platform Can Do for Marketing

AI can bring tremendous value in marketing due to its ability to automate and draw insights from data. Right now, personalization is the number one requirement in marketing. So, you must process a lot of data about your target audience. Using AI and big data analytics will allow you to do that fast.

Artificial intelligence can find correlations and trends from a vast amount of information. Moreover, AI-driven tools do this at a speed that humans can’t hope to match.

To get the most value out of an AI-powered platform, you need a framework enabling you to use all its marketing capabilities:

  • Digital ad placement.
    AI can easily choose the best spots for your digital ads and automate the entire placement process.
  • Predictions.
    Using an AI-powered platform for predictive data analytics enables you to make reasonably accurate sales and traffic forecasts.
  • Customer service tasks automation.
    Using AI-based chatbots allows you to enhance customer service.
  • Sales boost.
    Moreover, you can use chatbots at various funnel stages for upselling, cross-selling, and lead development.
  • Customer comment analysis and classification.
    Use AI big data analytics to make detailed buyer personas and manage customer feedback to derive maximum value.
  • Marketing campaign automation.
    One of the greatest benefits of using an AI-powered platform for marketing is your ability to automate multiple tasks. As a result, it enables you to save both time and money. Nowadays, AI can automate email and SMM campaigns, generate landing pages, and handle customer segmentation to enhance campaign personalization.
  • Marketing analysis.
    Use AI and big data to perform a detailed marketing analysis of any niche.
  • Pricing.
    You can also use AI-driven insights to establish pricing.

How to use an AI-powered platform for targeted ads.

How AI and Big Data Are Transforming Targeted Ads in 2022

No marketer can deny the efficiency of targeted ads. However, marketers also know how much of a challenge targeting can be. You must be a real sharpshooter to get the highest value from these ads.

Any marketer that uses a specialized AI-powered platform today can get a considerable advantage in targeting. That’s because you can use AI for:

  • Product recommendations personalization.
    AI and big data allow you to learn plenty of details about your customers and target audience. Therefore, you can create highly personalized offers with a much better conversion rate. Remember that 74% of consumers will feel frustrated if your content isn’t personalized. Therefore, personalization is the single most important requirement for modern marketing. So, using AI that gives you a chance to achieve the highest personalization level is a must.
  • Social media sentiment analysis.
    An AI-powered platform can also surf through terabytes of social media content and analyze user sentiment. These reports will give you invaluable insight into your target audience. You can use the data not only for personalization but also to adjust and even build a new marketing strategy from scratch. Most importantly, use this capability to understand how your marketing efforts perform in real-time.
  • Web analytics narrative generation.
    Get more from your web analytics using an AI-powered platform to generate in-depth traffic analysis. This way, you can learn how many people visit your website and when. In addition, you’ll know what they are most interested in. See how they react to different types of content and learn how to attract visitors to the most relevant pages.

Remember that this information can help you further improve digital ad targeting. AI-powered market research makes a huge difference for any business today.

The Power of AI Copywriting

AI big data analytics brings colossal value to marketing. However, you can’t forget about other types of AI. The foremost of them are AI-based content generation tools.

Know that an average person consumes digital content for up to 7 hours daily. Therefore, the amount of content already available online is enormous. However, we need even more of it. Marketers understand how hard it is to generate fresh content constantly. So, the ability of AI to basically do it for you makes this technology priceless.

AI copywriting, in particular, is a service that can become a game-changer for marketers. It’s because AI services are much more affordable than hiring a copywriter. Also, AI can identify and use the most efficient formulas for writing a copy that delivers results.

An AI-powered platform for content generation can be used to produce:

  • Blog articles
  • Guest posts
  • Social media posts
  • Emails

Then, you can use a different types of AI-based solutions to post this content and monitor its performance automatically.

To sum it up, you can automate the flow of your content marketing to a great extent. Thus, you’ll be able to get maximum value from this efficient area of digital marketing with a reasonably small investment.

Most importantly, you can be sure that the content will keep coming. And AI-powered market research will keep you apprised of all the trending topics. So, you can ensure your content stays relevant.

Considering this potential, it’s obvious why AI-powered marketing platforms are one of the main directions for AI development in 2022.

Bottom Line: Start a Marketing Revolution Through an AI-Powered Platform

An AI-powered platform can indeed make a difference in many areas of technology and business. However, taking into account all it can do for marketing, it’s easy to see that AI can revolutionize this sector.

AI-based solutions can generate, post, process, analyze, and monitor all your marketing campaigns in real-time. Moreover, using AI big data analytics allows you to learn as much as possible about your target audience. So, your business will be able to deliver the best results. And it’s not even mentioning all the other creative ways you can use AI, like chatbots.

Do you need to learn more about using AI to boost your marketing business? Or, perhaps, you even have a plan for an AI-powered platform of your own?

Contact our expert developers to help you bring those ideas to reality!

We are a team of 200+ qualified software engineers, business analysts, data scientists, project managers, and UI/UX designers. All our professionals hold specialized certifications in their niches and have expertise in complex projects for a variety of industries.

    Contact Us

    sales@devtorium.com

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