Have an Idea for an App: Use Custom Mobile App Development Services to Start Your Business

If you have an excellent idea for an app, hiring a custom mobile app development services provider is the next logical step you should take, right? Well, it turns out there are quite a few things you’ll need to do to create a successful product.

The following guide will take you through every step of this process and offer all the resources you’ll need. Then, armed with a plan of action, you’ll create an app that will turn in profit while helping people.

Now is a great time to get into custom enterprise application development. The industry is piping hot, and the number of app users is growing fast. In addition, smartphone users today spend close to three hours daily using different apps. With the smartphone penetration rate growing rapidly, you shouldn’t miss out on the chance to launch an app that will become the next big sensation. Mobile app development is the future, so act on your ideas fast.

Introduction to custom mobile app development services.

Custom Mobile App Development Services: Going Above and Beyond

Why having a great idea for an app is not enough

Mobile and web apps are popular, everyone knows this. But have you ever thought about exactly how popular they are?

In the last quarter of 2020, over 3.14 million apps were in Google Play Store and over 2 million in App Store. However, bear in mind that those aren’t the only app stores on the Web. Also, there are specialized custom apps that only work within enterprises or businesses. Therefore, the actual number of unique applications is enormous.

It shouldn’t be a surprise as the mobile app revenues are projected to reach over $935 billion by 2023. So naturally, everyone wants a piece of that pie.

All things considered, even if your idea is unique and lucrative, getting noticed will be tough. That’s why you need to think well beyond end-to-end application development. You’ll have to finance, market, and support your product to give it a chance at success. Moreover, you’ll require assistance from experts in various fields. It can make the difference between launching a breakthrough product and failure.

Follow the steps below if you are hyped up and sure that your idea has a fighting chance.

Before You Get to Custom Mobile App Development Services

Conduct a thorough market research

When you get an idea for an app, the first thing you should do is research the market. Questions you need to answer:

  • Who is your target audience?
    Decide who will use your app. First, you need to understand these people’s age, gender, and education level. Also, research the apps they are using already. Finally, find out what devices they prefer.
  • How is your app going to benefit people?
  • Are there already apps similar to the one you have in mind?
    If yes, how is yours going to be different?
  • What are the current trends in custom mobile app development services?
  • What apps are most popular now?
    What’s unique about their design or functionality?
  • Who are your future competitors going to be?
  • What do those companies and their products offer to customers?
  • How can your app be better?
  • Should you look for end-to-end application development or a different type of development service?

Quality market research takes a lot of time and effort. However, any business that wants to succeed today must be built on relevant Big Data analysis. You can’t create a project using only conjectures, rumors, or subjective opinions. Therefore, you’ll have to do dozens of searches and study multiple industry reports.

Custom mobile app development services: where to start?

Develop your USP by studying future competitors

As an aspiring app creator, the primary source of information on mobile application development solutions should be your competitors. As Mark Twain said, “there is no such thing as a new idea.” Therefore, there’s a high chance that a product similar to the one you want to launch already exists. You’ll need to study all these solutions to make sure that your own stands out. That’s how you’re going to develop a unique selling proposition (USP).

In case you have the incredible luck of being the first, study the apps most popular with your target audience. Then, install those yourself and analyze them thoroughly.

Analyze the following:

  • What kind of UI/UX design do they have?
  • What features do they offer?
  • How do they benefit the user?
  • Why do you think people like them?

If you have direct competitors, you’ll need to do your best to find out everything about their products. 

  • What programming languages did they use?
  • How do they market their products?
  • What kind of monetization strategy do they use?
  • What are the exact features of their apps?

Also, you should take the time to go through reviews of your competitors’ products on AppStore and Google Play. Take notes of the features users like and their most common complaints.

Finally, analyze all this data and highlight the weaknesses and holes in the strategies of your competitors. Then, start building your own plan by turning those issues into your product’s strengths. Again, the enterprise mobile app development company you choose should help you with this.

Create an app monetization plan

Obviously, the app you are building should bring profit. And to do that, you need to decide precisely how you are going to monetize it. This decision will be an essential part of the business plan you’ll use to obtain financing. Therefore, be sure to think about this carefully and compare the pros and cons of every method. In addition, take a look at how your competitors monetize their products. 

The most common mobile app monetization strategies are:

  • In-app purchases.
    The number of purchases made through mobile apps keeps growing steadily. So, this can be an excellent option for many industries. However, if you plan to use this method, you’ll need to discuss it closely with your end-to-end application development team. They will need to create this type of functionality for your product or integrate a third-party payment provider.
  • Data monetization.
    You might not require any additional custom mobile app development services if you choose monetization through selling data. Of course, you’ll have to be upfront about this and ensure complete confidentiality. If you can do this, selling some types of user data to third parties can be highly lucrative. For example, this information can be used in market studies, like the ones you used to develop your business plan.
  • Subscription plan.
    Use the freemium model if you want to go with a subscription plan. You should either offer a free trial of the app or make some of its basic functionality free to use. So people will be motivated to try it and see if they want to buy the product.
  • In-app advertising.
    Remember, if you use in-app ads, make sure they aren’t annoying.

Develop an app wireframe

After settling with your idea and developing a business plan, it’s time to create an app wireframe. It’s a task for your custom mobile app development services provider.

Think of a wireframe as a blueprint for your product. Many people mistakenly believe that a wireframe must include application design. However, it’s not true. The purpose of a wireframe is to show what exactly your product will do. Therefore it must consist of:

  • Page elements
  • Possible actions
  • Object categories
  • Conversion and navigation areas
  • Content prioritization

You will present this wireframe to possible investors. In addition, you’ll use it within the team to ensure everyone is on the same page about the product.

When developing the wireframe, keep in mind that it has to show every step of the user’s journey. It will also help you see whether you need to cut some of the steps. Do not forget that users prioritize convenience above all in mobile apps. Therefore, every additional click or page load might bring down your revenue.

It doesn’t really matter what the wireframe looks like. So, you don’t have to invest in designer services before making it. However, you can provide some concept art for possible designs to add to your business plan presentation.

You don’t even need to have a logo at this stage of the project. Therefore, you can use your resources efficiently to maximize app functionality while looking for financing.

How to get financing for a mobile application development project.

Where to Get Financing for Mobile Application Development Solutions

The cost of custom mobile app development services varies depending on multiple factors. Sadly, many great application ideas never make it past that stage because people cannot secure financing.

The good news is that today, you can explore many avenues to get money for your app. So, even if you don’t have a starting capital and banks refuse you a loan, you still have options.

  • Crowdfunding.
    Crowdfunding is a great financing option nowadays. It’s a very effective way to fund custom mobile app development services. However, you’ll need to launch a good marketing campaign early for your crowdfunding efforts to be effective. Otherwise, people won’t know much about your idea, and they won’t have the motivation to fund it. Today’s best crowdfunding platforms are Indiegogo, Gofundme, Mightycause (for non-profits), and StartEngine.
  • Angel investors or venture capitalists.
    Both angel investors and venture capitalists are businesses or individuals who can fund your app if they consider it promising. Angel investors usually offer funds at the beginning stages of development. On the other hand, venture capitalists are more likely to join when the app creation process is already in the works.
  • Startup finance programs.
    A wide range of small business grants and financing programs are available in the US and worldwide. These financing options are highly versatile, and often entrepreneurs don’t know that there might be government-backed help open to them. Therefore, be sure to research these options and look up any programs available in your community. But remember that such programs and grants usually have rather specific requirements. So, you might need to adjust your product plan to make it compliant.

How to choose a provider of custom mobile app development services.

Custom Mobile App Development Services: How to Find the Right Developers for You

After you secure financing, you should start looking for a reliable provider of custom mobile app development services. Your development company should be trustworthy and consist of people you can connect with on a personal level. These professionals will translate your vision into a real-life product. Therefore, they must be able to assume your perspective and understand exactly what you want to accomplish.

The search for such professionals should start with studying their portfolios and case studies. It’s usually best to hire developers who have experience with the type of apps you want to create. It means that to get a fantastic online store, you should hire an experienced eCommerce application development company. This way, you can ensure that developers understand the niche and know how to overcome its challenges.

However, you shouldn’t discard the idea of hiring an enterprise mobile app development company that’s new to the niche. If the company’s case studies are impressive and versatile, they prove that these developers are skilled and creative no matter the challenge.

Overall, the qualities you should look for in an end-to-end application development provider include:

  • Impressive portfolio and customer testimonials
  • Willingness to sign an NDA from the start to ensure the security of your idea
  • Effective project management skills
  • Good communication with the customer to keep you updated about the progress
  • High development and testing standards
  • Wide range of QA testing measures to make sure your app performs well when it’s launched
  • Putting the client’s needs and vision first

Remember, you should hire an app development team that will work with you to bring your idea to life.

Next Level of Custom Mobile App Development Services: Launch an MVP

One of the best ways to start your mobile app business is to launch an MVP to start attracting people as soon as possible. MVP stands for a minimum viable product. Basically, it’s a ‘barebones’ version of your application. However, it’s good enough for people to actually use.

An MVP of a mobile application must have all the essential features so customers can use it. Those users then can provide truly invaluable feedback. It can help you understand what works and what doesn’t. But most importantly, you will be able to see the right direction for moving forward.

Releasing an MVP is essential not only to start making money sooner. The main goal of this business model is to avoid wasting your money on developing unnecessary features. In this case, the whole process of future development is based on the feedback loop you can build with your users.

Note that your MVP can validate the very idea of your product at the starting level. After that, you will get to see the market response to it. Unfortunately, some apps never make it past an MVP. But many more undergo complete transformations as the owners adapt them to real-life user responses.

In addition, you get a chance to find some new business opportunities. The feedback you get will be much more informative than impersonal market studies. So, you’ll be able to exploit other potential business avenues in the niche.

In essence, launching an MVP can be considered a large-scale type of A/B testing. Therefore, use this opportunity carefully to refine your idea into a product that will truly rock the market.

How to market your new mobile app.

Marketing: Must-Have Step for Custom Mobile App Development Services

It’s essential to understand that no matter how good your idea is or how well the custom mobile app development services company does its job, no one will know about your product without marketing. Nowadays, a good marketing strategy is not some kind of luxury for big corporations. On the contrary, it’s a must-have feature for any business, no matter how small.

Also, if you want to launch a successful app, you’ll need to think about marketing even before looking for an end-to-end application development company. It’ll be necessary to attract investors, as well as to generate some hype for the launch.

Start by creating a marketing plan for your app. You can find free templates like this one from HubSpot. While building your project, keep in mind that a marketing campaign for a mobile app should include the following stages:

Awareness generation stage: pre-custom enterprise application development

At this stage, you need to focus on raising product visibility. Therefore, it will be best to launch a social media campaign. You’ll need to establish your brand online and build up a following. Use advertisements and, if possible, influencer endorsements.

It’s also imperative to get involved in a variety of industry-specific groups. Bear in mind that you’ll need to post not only self-promotional content. To attract attention through social media groups, you’ll have to become an active member and build a reputation as an expert. Then, you can start sharing information about your upcoming product launch.

Note that these groups might help you attract not only future app users but also investors and business partners.

User acquisition stage

At this stage, your priority is to get people to download your app as much as possible. You also need to track all downloads to see which of your channels perform best. Then, focus on them to grow your user base.

Using paid ads will be very effective at this stage. However, you will also need to work on your app’s page optimization in the app store. It’s very similar to SEO, as you’ll also need to optimize the app description for searchable keywords. Your goal here is to increase app visibility on the platform.

In addition, you should try pitching your app to the app store’s editorial team to get it featured. It will boost visibility and increase your authority as a creator.

User retention stage

Having people download your app will be of little help if they don’t use it. Therefore, it’s imperative to establish communication with your users and keep them involved. You can do this through push notifications, email marketing, and organizing various in-app events and contests.

Also, be active with your social media marketing. Remember that you should communicate with users outside the app as well.

Finally, publish regular updates and request feedback. In addition, be sure to reply to all user comments.

How to Get More Downloads: App Store Optimization Tips

When uploading your app to any app store, you need to remember that these stores use an inner search protocol. It means that you need to apply SEO principles to your app page as you do for websites. This way, the chance of your app appearing in the store users’ search results will be higher. Therefore, your download rate should go up as well.

The most important thing for app store optimization is to use relevant keywords in your product description. Use tools like Ahrefs, SEMrush, or Google Keyword Planner to find the right keywords for your niche.

Bear in mind that you’ll also need to use these keywords in the title. The title must be compelling and stand out. After uploading it, search for your app yourself to see how easy it is to find using keywords. Compare with the other titles in your niche and think of what you can do better.

Another important part of app store optimization is choosing the images to include in the app description. From the app icon to screenshots, every image must be top quality. You also need to select the most compelling pictures to show off your product in the best possible way.

Finally, be sure to add a video as this is the most popular type of content today. Internet users prefer watching videos to get info quickly. Therefore, you need to give them a chance to see your app in action through a short clip. You can’t make it too long, so show the app’s most valuable feature first.

End-to-End Application Development Isn’t Really “The End”: Monitoring Your App Post Launch

Now that you’ve successfully built and launched your app, you need to decide what to do with it. There are two routes before you. One is to sell the project, thus entrusting its future to someone else. Or, you can keep working on it yourself.

If you choose the latter option, you’ll be in for a great ride.

In this case, you’ll need to determine KPIs to track the project’s progress. Then, perform detailed assessments, monthly or weekly, to see whether the app lives up to your expectations.

In the meantime, you’ll need to keep your iOS/Android app development company involved to monitor technical app performance. Also, a team of engineers will have to keep working on updates and improvements for the solution.

Finally, you’ll need to provide your product with maintenance and customer support teams. Luckily, these services can be largely automated and entrusted to AI-powered solutions.

It’s crucial to understand that your work as the product owner doesn’t stop at end-to-end application development. If you want people to keep using your app and spend money, you need to keep improving it. Adding new exciting features, organizing events, and tracking product performance will keep your product profitable for years to come.

Bottom Line: Using Custom Mobile App Development Services to Make Your App Idea a Reality

If you have a fantastic idea for an app, you should treat it as a full-scale business project, from creating a business plan and attracting investors to end-to-end application development. Launching your app and making sure it succeeds will take a lot of work. However, seeing the results is sure to be highly fulfilling, not to mention the product’s profit.

To bring your idea to life, you’ll need to study the market, make a great business plan, obtain funding, find a reliable enterprise mobile app development company, engage a marketing team, and ensure that your product has continuous support. The Devtorium team is ready to do all that and more! Contact us, and we’ll be happy to assist in bringing your vision to reality.

Ultimate ECommerce Website Development Guide

The world of online shopping is insanely competitive now. So, eCommerce website development has become true art. You need to hire outstanding experts in multiple areas to create a site that will stand out and give your business a chance at success.

Bear in mind that creating an excellent eCommerce site is complicated, despite 500-word step-by-step guides that tell you otherwise. An online store that can attract people and nurture customer loyalty is a complex machine produced and maintained by highly-skilled professionals. This guide explains how to build one for a business with any budget.

How to Choose an ECommerce Website Development Company

Decide whether you need an end-to-end eCommerce solution

First of all, you need to decide whether you need an end-to-end eCommerce solution development or if you are going to build a website based on an open-source eCommerce platform. Of course, the main deciding factor here is the scale of the project you plan. If you want to launch a versatile marketplace for multiple businesses, you should look into eCommerce platform development from the start.

However, launching on an existing platform like Shopify or Magento can be the best choice for the majority of businesses. Even if you plan to offer thousands of products from the get-go, these platforms can support it.

Basically, it would be best to discuss your business plan with expert developers. Then, they can advise which is the better route for eCommerce website development based on your business plan.

There are three most common ways to go about creating an eCommerce website:

  • Build an eCommerce solution from scratch or using open-source software.
  • Customize a SaaS eCommerce platform to suit your needs.
  • MACH architecture.
    MACH stands for Microservices, API-first, Cloud-native, and Headless. This architecture is the best option for businesses planning to scale and grow fast. Compared to monolithic solutions, they are much more flexible. Moreover, this type of eCommerce business will be able to add and remove various features as needed without bringing down the whole system.

Understand and compare eCommerce developers’ strengths

Every developer, no matter how great their skill, has a specialization. The same goes for a custom software development company. It means that when choosing a development team, you need to do a lot of research. Take a look at the developers’ case studies and make your own assessment. Study customer reviews if they are available. Also, take a look at the company’s ranking on websites like Clutch.

However, you should also remember that many software development projects are under NDAs. Therefore, the developers might not be able to show off their complete portfolio. That’s why you should also arrange an interview to make your assessment.

When doing your research, make a list of every developer’s strengths. Then, think about what you want from your website and see whether they can deliver the results you want.

Must-have features for eCommerce website development

Must-Have Features for an End-to-End ECommerce Solution

When planning the eCommerce website development process, you need to outline your customer lifecycle in detail. Use the data to determine what features your online store should have. Consider the following guidelines to make these decisions:

  • Make a generalized list of eCommerce store features. Doing some competitor research will be a great help here.
  • Make a list of your personal must-have features for the store. For example, this can be business-specific features like tax or international shipping rates calculators.
  • Prioritize every feature in those lists from 1 to 5.
  • Discuss the costs of adding each feature with your eCommerce application development company.
  • Make your final decision and build plans for upgrades and expansion.

Bear in mind that some features might heavily affect eCommerce website development costs. Therefore, your budget will be a deciding factor in your plans. However, some features are absolute must-haves for any modern eCommerce business.

Responsive web design

In 2022 if you aren’t doing it mobile-first, you are doing it wrong. The number of people who prefer mobile shopping is growing exponentially every year. In addition, today, you can’t really have a high Google ranking if your website isn’t mobile-friendly.

Therefore, the responsive design must be the basis of any eCommerce website development in 2022 and beyond. But you also need to understand that nowadays you have many options to be mobile-friendly.

The good news is that all leading eCommerce platforms offer responsive design capabilities. Therefore, your developer shouldn’t have any issues optimizing your shop for multiple devices if you are using them. 

However, your approach can be different if you plan to launch an enterprise-level business and want to do your eCommerce platform development from scratch. In this case, you should talk with your development team about making a mobile eCommerce app. It can be a more cost-efficient idea in the long run.

SEO capabilities (+CMS)

Any eCommerce business must attract organic traffic in droves. Therefore, you need to consider SEO at the early stages of eCommerce website development. Your site must be designed for the highest level of optimization. Moreover, it must have specialized SEO capabilities that will allow you to improve the site with time.

For example, you need to think about how you will add content to the website. Better SEO requires renewing product pages and adding new pages, like blog articles or informative pages about the business. In addition, these new pages must have optimized templates to make it easier for you to boost the website fast.

Speaking of content, an eCommerce website should have a CMS (content management system) to make working with it more manageable. It allows you to handle and store all dynamic content with ease. Most importantly, a CMS allows you to make quick changes that will be immediately and automatically implemented across the website.

Loading speed

The bounce rate grows with every extra second your website takes to load. So nearly 100% of people who come to your website will leave it if it takes as little as six seconds to load. That’s how much speed matters.

Since online shops must offer rich visual content to increase conversion, clever eCommerce website development is essential. The team working on your site must have the experience and skills to optimize it to the max. This kind of optimization might require quite a bit of back-end work. So, make sure that the developers have expertise in this area.

Moreover, website loading speed is a Google ranking factor. Therefore, it is a part of the website SEO that must be integrated at the level of design.

Product management system

What can be worse than placing an order for an item you want, marked ‘in stock’, and then getting an email that the product isn’t really in stock? Everyone has undoubtedly experienced this kind of frustration. Did you return to that store after such an experience?

In the age of extreme competition that we live in, such mistakes are deadly for an eCommerce business. Therefore, it’s imperative to build an effective product management system while developing your store. It must make it easy for you to:

  • Add new products
  • Automatically update and manage the inventory
  • Edit product pages
  • Realize promotions and discount codes

Payments and checkout

It’s essential for eCommerce website development to integrate multiple payment gateways from the start. Nowadays, diversity is critical for global businesses. Every buyer seeks convenience. If you aren’t offering all the popular payment types in your region, you’ll lose clients.

ECommerce website development for businesses that target multiple countries will be more complex. It’s because the payment gateways must support multiple currencies and have a converter feature.

Moreover, the entire checkout process must be streamlined to the max. It’s essential because a quick and efficient payment process often motivates people to buy more. Therefore, you must make your payment and checkout as short as possible so people can complete a purchase in a few clicks.

Meanwhile, your eCommerce application development company must ensure the security remains top-notch. It means facilitating the checkout process must not affect the security measures of the payment processing provider. Trusted providers would have a set of requirements for integrating them into an eCommerce shop. Your developers will have to study them carefully to ensure full compliance.

Integrations

Even if you are doing an eCommerce platform development from scratch, it will require some integrations with third-party software. Therefore, your website must have capabilities for integrating solutions and plugins you might require. Bear in mind that you need to think ahead when planning this. Your need for integrations might increase as your business grows.

When using an existing eCommerce platform, your developers must ensure that integrations with various solutions are possible. Unfortunately, not all platforms are equal in this, so you have to pick the one that will work with every solution you want to use.

Moreover, maintaining the cohesiveness of all integrations is an essential task for the developers who will manage your website. Remember that every plugin update risks adding vulnerabilities or even crashing the entire system.

Security

PCI compliance, as well as top-notch cybersecurity, are essential requirements during eCommerce website development. These sites handle a lot of sensitive information, including credit card details. Therefore, they have to be above reproach. Moreover, meeting various specialized compliance criteria is a must to be allowed to process payments.

Your development team must understand that and know how to make your store safe. Breaking any of these requirements might result in not only in loss of trust from your customers, but also in hefty penalties. You might even lose the right to accept payments.

Moreover, you need to understand that threats evolve rapidly in the digital space. Therefore, your development team must be able to provide you with a dynamic information security system that will help keep up the safety of your business.

eCommerce website development process step-by-step

ECommerce Website Development Step by Step

Define your product offering range

The first thing to do when planning an online store is to decide what you will sell. How you make this decision is up to you. It can be a passion-driven choice, or you can study the market to find the most promising niches. However, you must outline at least the initial product offering range.

Once you do this, you will be able to decide on product categories and make a draft of your future website map. It will also be helpful to study your prospective competitors’ sites and find issues they have. Your own website must fill in those holes, thus offering customers a better shopping experience.

Set business goals

Your eCommerce website development should be preceded by creating a clear business plan. It means that you must start by setting exact goals and metrics for your business.

First of all, outline the goals:

  • Is your primary goal to build a direct-to-consumer online-only business?
  • Do you want to expand your B2C business with B2B capabilities, or vice versa, using eCommerce?
  • Do you need to grow your existing brick-and-mortar business by bringing it online?

The metrics you should consider during eCommerce website development include

  • Business growth.
    Decide how exactly you will measure it, for example, through weekly/monthly/quarterly sales and revenues, ROI, etc.
  • Local and international sales.
    Decide from the start whether you plan on selling globally, as this will affect the features your eCommerce website must have.
  • Customer Lifetime Value.
    Decide how you will measure and plan to grow CLV at the business planning stage.
  • Sales.
    Think about how many products you need to sell to turn in a profit and how you expect these sales to grow over time.

Define your target audience for eCommerce website development

Whether your business plan is B2B or B2C will help define the website structure and design. However, you also need to research your target audience in-depth. You need to know what these people like and dislike in everyday lives, not only concerning your specific niche. This way, you’ll be able to provide them with a better shopping experience.

Never forget that you can find inspiration in the most unlikely of places. Also, if you target a specific generation, like Gen-Z, you need to understand their preferences in tech. This will help you decide on website functionality and various features that must be included at launch.

Outline the desired shopping experience

You need to plan the exact shopping experience step by step. First, take note of every action your customers will take to make a purchase. Then, think about how to make the process as smooth as possible.

Remember that every extra action reduces the chance of a conversion. Therefore, you must aim to make the user experience straightforward and smooth.

Some ideas to consider:

  • What filters do you need to include in the website search?
  • Can you provide a one-page checkout?
  • Do you need to integrate a product comparison feature?
  • How will you realize the function of discounts, coupons,  and promo codes?

Consider eCommerce platform development options

If you plan to build an end-to-end eCommerce solution, you must make a considerable investment. However, today you don’t have to do this from the start. There are dozens of eCommerce platforms that allow you to set up any kind of shop. This will reduce the workload on developers. Therefore, you will be able to use your budget more efficiently.

Many of the top-grade platforms allow for scalability. So, you will be able to scale up your shop with ease. Meanwhile, as your business progresses to the next level, you can start the development of an end-to-end eCommerce solution.

Many of the top platforms have multiple plugins that make it easy to add any features you need. However, not all these platforms are the same. Therefore, you should research their capabilities carefully. Talk to your developers, as they should be able to offer advice on which platform is best suited to your business goals. Today’s most popular options are Shopify, Magento, BigCommerce, and WooCommerce. Each of them has some important pros and cons. Therefore, you should choose what meets your specific needs best.

Define the procedure to add new products

The process of adding and editing products must be supremely easy for you. Therefore, discuss this with developers in detail and make sure you resolve any issues regarding:

  • Syncing the inventory across all sales channels you have.
  • Adding high-res product images and videos without bringing down the website loading speed.
  • Ease of adding and editing structured product descriptions with SEO elements.

Most importantly, the process has to be set up in such a way that you can add products without involving developers. It means that not only does the process need to be simple. It’s also crucial to set it up so that it won’t bring down the website if you make a simple mistake.

Integrate payment and shipping

It’s a vitally important step in eCommerce website development. Even if you are using an eCommerce platform to build your shop, using the services of an experienced developer is a must. The expert will be able to set up the payment gateways and checkout, so everything runs smoothly.

You will need to offer multiple payment options. So, the developer will have to ensure that they are secure and reliable. The task will be more complicated for businesses that target an international audience. In this case, you will need more diverse payment gateways. Also, consider integrating a specialized bookkeeping solution to help you keep track of your finances and generate reports.

When dealing with international payments, you also need to research the regions carefully. Despite what some providers claim, some e-wallets and digital payment services are banned in specific regions. So, you need to make sure that the payment gateways you choose are actually supported by the areas where your audience resides. Moreover, make sure that the transaction fees they offer are reasonable.

Develop and implement a content strategy

You must have a content strategy ready before getting to actual eCommerce website development. It’s because the site will be much better when it’s built with actual content instead of fillers.

Note that the content strategy is vital for eCommerce. It’s because the content is a parge part of SEO. In turn, SEO is key to attracting organic traffic, which is the primary source of income for online stores.

Your content strategy must cover the following:

  • Establishing a consistent brand voice
  • Creating a structure for informative, captivating, and search engine optimized product descriptions
  • Creating additional information pages about your brand’s history, products, materials, mission, vision, etc.
  • Adding a blog for continuous SEO improvements
  • Integrating social media into the website

Remember that content is not only text. All the images, videos, GIFs, and graphics on the site also count as content. Therefore, you need to keep all of them in the same style and quality.

Moreover, all content must be fresh and relevant. So, you must make sure that there is a way for you to update and add new pages easily. Whether you are building an end-to-end eCommerce solution or a small website, you must make it so that content can be updated without involving a developer.

Final stage of eCommerce website development

Test and launch the website

Finally, you are ready to take the most important final steps with all that done. First, your eCommerce website must undergo thorough QA testing. There are different types of quality assurance testing that will be used. Your developers should be able to perform it or advise how to best go about it.

You can use this simple checklist for testing your website personally:

  • Check all CTAs and other buttons
  • Check all the forms
  • Test the checkout process in every possible way
  • Double-check every payment processing option you offer
  • Go over product categories and descriptions to make sure everything is in its proper place
  • Check every image and video to ensure their quality matches
  • Check every link
  • Go over the inventory to make sure everything is right
  • Test the coupons/promo codes feature
  • Test the shipping settings

When every test is complete, and you are sure that the website runs smoothly, you can launch!

But remember that you’ll need to do quite a bit of marketing pre-launch to make sure that people come to the Big Day. In fact, you should start marketing your business and building your brand while your eCommerce website is still in development.

Bottom Line: The Long Road to ECommerce Website Development

Creating an eCommerce website that is sure to rock is a task that takes a special kind of skill. It also requires a team that’s expert not only in development but also in business analysis, project management, cybersecurity, and marketing.

When you have all these experts working together, your online shop is guaranteed to be successful. Contact us if you want to see how it works!

What Is AI-Driven Software Development?

Making things better, faster, and leaner, that’s what AI-driven software development is all about. Integrating AI into software products can help any business achieve incredible results. So, investing in an artificial intelligence software development company has become a trend among business leaders of today. If you consider taking your business to the next level, keep reading to learn how AI can boost your profits.

What Is AI-Driven Software Development?

Simply put, AI-driven software development is a method of adding AI to the software. The result creates an AI-powered platform or app that can be extremely efficient. AI-based tools are highly versatile as there are multiple applications for this technology.

Most often, these solutions are used for automation or to speed up research and analysis. In essence, an AI can do many of the things that a human data analyst can do. However, it processes data at extremely high speeds. In addition, it reduces the risk of human error.

The human expert is needed to make conclusions from the analysis. However, the bulk of gathering, processing, and sorting data can be done by a machine. And this type of AI-powered platform can be used in a great number of ways.

In addition, the machine learning technology that powers AI enables it to improve with every use. Therefore, all AI-based tools continuously grow more efficient, bringing more and more benefits to the user.

An artificial intelligence software development company can do both: use AI technology in the development process and create tools that use this tech.

During software development, AI can be applied at nearly every level:

  • Understanding and refining requirements.
    Outlining and defining requirements for a project is a part of a business analyst’s work in the IT industry. AI can be applied at this stage for automating manual tasks as well as gathering and processing information. The analyst can use this data to come up with a better list of requirements for the project.
  • Design of the app.
    AI can assist with ensuring the accuracy of the app design. A specialized AI-powered platform can facilitate the work of designers and enable them to work faster.
  • Development of the application.
    The actual development is long and hard work that requires a lot of effort from human experts. However, there are some coding tasks that can be automated. It’s a great way to reduce redundancy and speed up the development process.
  • QA testing.
    QA software testing automation powered by AI can achieve outstanding results. AI can catch a greater number of mistakes and test the solution much faster. Human intervention is necessary but assisted by AI the overall productivity of a QA expert increases greatly.

Examples of AI-Driven Software Development in 2022

Personal Assistants

The majority of people now use AI without even thinking about how it’s actually an AI. We mean the use of personal assistants integrated into almost all smartphones and smart-tech. Siri, Google Assistant, and Alexa are the most popular among them. With every update, they offer a better and broader scope of services.

These assistants are versatile and can do everything from being your personal butler to running a smart home.

AI-powered platform Marquette as an example of AI-driven software development services

AI Content Generation Software

Content is becoming an ever more prevalent ‘currency’ in the modern world powered by information. Therefore, businesses that want to succeed in the digital space must consistently produce tons of fresh content. It’s hard and expensive work. However, AI-driven software development is offering ways to facilitate it.

Today, you can use an AI content generator, like Rytr or WriteSonic, that will produce texts of varying lengths. Depending on the solution and your subscription level, the levels of the texts will differ. They can range from average blog posts to short targeted messages that can be used as ads, for example.

Another type of an AI-powered platform that can be used for content marketing is Marquètte. Unlike a simple content generator, this product provides the user with information on any topic. Basically, you ask a question and Marquètte delivers an opinion on the matter drawn from the vast database of knowledge that AI can access.

This information can be used as inspiration for content writing or even as a social media post. It can provide you with answers to use on Quora and various forums as a part of your marketing strategy. Moreover, it can simply provide valuable insights that will help you understand a topic or make better business decisions.

Healthcare Apps

AI-driven software development is extremely valuable for the healthcare industry. Variations of the same personal assistants we use daily can literally save people’s lives. There are monitoring apps powered by AI that keep track of a patient’s vitals.

There are apps like Covera Health that reduce the instances of misdiagnosis by combining databases and offering a more detailed list of symptoms. Apps like Well by Chapel Hill, NC, provide people with medical guidance to improve their quality of life. There are also multiple chatbot assistants that help people access healthcare services from remote places.

Healthcare institutions, like the Massachusetts General Hospital, are investing in research and AI-driven software development to come up with unique diagnostic and treatment opportunities.

There are also apps that help manage one’s mental health. For example, Youper offers guidance in meditation and a chatbot to help relieve emotional stress.

Study Apps

An AI-powered platform can become a great learning aid as it itself learns while you are using it. This advantage has been realized in many AI-augmented study apps. For example, there is Socratic, which aids students who learn math, literature, science, and a few other subjects. The app processes images and provides explanations. So, a student only needs to take a picture to learn more about any subject.

AI-driven software development is also useful for language learners. There are apps like Elsa that help understand and learn languages dynamically. Some of them also offer translations in real-time. So, they help travelers as well.

In Conclusion: What Is the Future of AI-Driven Software Development?

The future of AI-powered apps is certainly bright. It’s crucial to understand that the list above is only a drop in the ocean of AI applications. Today you can find an AI-powered platform for marketing, self-driving cars, robotized factories, and many other tech made with the help of AI. Moreover, the number of these products is growing daily.

As it stands, a business that really wants to get the most out of technology today should be using the power of AI. But the question is how do you do this most efficiently?

The answer is simple, you talk to an artificial intelligence software development company about your business. From there on, our experts will be able to help you create a product that will bring the greatest value to your company. There is always a way to boost cost-efficiency and productivity for any business. We are here to help you achieve this!

How to Use an AI Content Generator to Boost Your Content Marketing

Are you using an AI content generator for your business already? If not, you should get on with it right away. There is no doubt that content marketing is at the heart of any efficient marketing strategy. In fact, no marketing strategy can exist without content. That’s why over 80% of marketers are actively investing in it.

And that can be a hefty investment because top-grade content is expensive, right?

Wrong!

The world has been changed by AI technology already, and the marketing industry isn’t an exception.

The power of AI makes top-grade marketing strategies affordable to any business, no matter how small. An AI content generation tool, in particular, can ensure that your business has a steady supply of rich content. It can be edited for your target audience by default. Moreover, the AI will use multiple algorithms to ensure maximum impact.

How an AI Content Generator Can Benefit Your Business

This phrase is definitely overused. However, content is still king. It’s the lifeblood of your marketing strategy. You must generate tons of fresh, engaging, and relevant content to get and stay visible in the torrent of the information world we live in. And doing that is extremely hard.

Of course, the best possible way to get the highest-quality content is to hire a team of writers. They will research and work relentlessly to ensure your website and social media channels remain relevant and engaging.

However, the majority of businesses can’t afford that. And even working with freelancers part-time can be too expensive for small and medium businesses in the long run.

Unsurprisingly, the solution to this problem came from rapidly-developing AI-based software. Using an AI container generator allows you to streamline the content creation process. Moreover, this AI-based solution can save you a lot of money and time.

At the moment, even the most advanced AI content writer can’t replace a human professional. However, it can give anyone the power to become a writer.

So, the business gets an affordable source of content that only requires minimal tweaking to use in any marketing strategy. Therefore, your overall marketing costs are going down while the ROI increases exponentially.

How to use an AI content generator to save money on marketing.

What Is an AI Content Generator?

An AI content generation tool is a piece of AI-powered software that can create texts on a wide range of topics. These solutions vary in the types of texts they are able to generate. Those are dictated by the power of the AI used and the skills of the AI-based software product development company.

Usually, the customer will be able to request content of varied length, type, and tone. For example, your options might be:

  • Content in various languages.
    This type of AI content generator is excellent for cutting localization costs for small businesses that want to go global.
  • Different content types.
    The most common options are blog posts, SMM posts, ad copy, email newsletters, etc. In essence, the best AI content writing software will allow you to meet all your content marketing needs. Some solutions will even have specialized templates for you to choose from.
  • Varied tones of voice.
    What is your brand tone? Do you prefer your SMM posts to be fun and easygoing or knowledgeable and sophisticated? Your target audience dictates these requirements. A good AI content generator will give you tone options, so you can ‘hit close to home’ right away.

AI-based content writing is a relatively new industry. Therefore, these solutions are advancing fast now. It means that the benefits you get from an AI content generator are increasing as the quality of texts improves.

Also, note that AI content writing software uses proven copywriting formulas. Therefore, the efficiency of the copy you get is guaranteed. Moreover, the content will also be reader-friendly as you can gear it toward a specific niche. A high readability rate is also assured, which offers SEO perks.

How to Use an AI Content Generation Tool

One of the main benefits of using an AI content writer is the ease of creating any type of content you need. You only need to set up an account. Then, follow the program’s instructions and type in your topic. Next, choose your settings for tone, type, and formatting. Then, click the button to generate the text and wait for results.

Anyone can do this, and you can use the generated piece of content right away. Or, you can go over it to edit some parts to fit your brand voice better. Another option is to have the piece edited by a professional working with the team that created this AI content generator.

It really is that simple.

Just click a couple of buttons and you’ll be able to share rich, engaging content with your audience. This way, you can create even large informative articles up to a thousand words within a few minutes.

Is creating quality content fast something you are interested in?

Our AI-powered platform Marquètte can do this for you! Contact us now to learn more.

How to Use an AI SaaS Platform for Business?

An AI SaaS platform is a way for businesses and developers to access artificial intelligence without huge risks and investments. Also referred to as AIaaS, this type of software as a service enables businesses to achieve various goals using the immense power of AI.

Combining custom SaaS development services with an AI-powered platform opens an infinite number of opportunities for a company. You can reduce costs, boost your marketing, improve various processes and workflows, and automate multiple tasks. And the best thing is that as AI grows, the same happens to its capabilities. So, the more you use an AIaaS platform, the more this technology would be able to do for you.

How to Use an AI SaaS Platform in Real Life

Chatbots & Virtual Assistants

The most popular type of an AI SaaS platform is chatbots. Nowadays, they are used in nearly every area of customer service. Businesses also often create chatbots for communication and education within the company. Bots that run on NLP algorithms and machine learning are an area of AI that’s developing extremely fast. So, they grow more sophisticated every day. Therefore, the extent of the services they can provide keeps increasing.

This technology is also used to create virtual assistants that can perform multiple jobs. Their applications range from providing basic health consultations to personalized education.

API (Application Programming Interfaces)

Cognitive computing application programming interfaces enable developers to include various features in their apps. The important benefit of APIs is that the developer doesn’t need to actually write out the entire code. As such, APIs have a big impact on AI-driven software development services and cut costs for customers by saving developers time.

APIs are most often used for:

ML Frameworks

ML, or machine learning, frameworks enable the use of an AI SaaS platform for making personalized AIs. This particular AI will learn by processing the business’ data over time. Therefore, it would be perfectly suited for handling custom tasks within the company.

It’s a way for a business to use the power of AI without relying on Big Data. It’s also an opportunity to make the most out of custom SaaS development services for a business. So, if you consider making an AIaaS platform of your own, this is where you might wish to start.

Benefits of using an AI SaaS platform for business

Benefits of Using an AI SaaS Platform

Applications of an AI SaaS platform vary greatly. However, no matter how you use it exactly, it would bring some important boons to your business.

  • Low-cost access to AI capabilities.
    AI technology is insanely powerful but also very costly. An average SME has no chance of building a top-grade AI platform from scratch. However, a ready-to-use AIaaS allows you to enjoy all the benefits of an AI-powered platform for a fraction of a cost. So, even a small business can increase its growth opportunities by using AI tech creatively.
  • Easy scalability.
    AI SaaS development services are flexible in a way that means that you can get more power/features/bandwidth immediately when needed. It means that as your business starts growing with the help of AIaaS, it will scale along with you to constantly provide greater benefits.
  • Flexible costs.
    With an AI SaaS platform, you pay exactly for what you use. Therefore, a business can regulate its costs exactly to get the highest value for money. It also means that you have a chance to increase your capabilities fast as an opportunity presents itself. Note that some AIaaS platforms will even allow you to use processing power for short periods of time on an ad hoc basis.
  • Higher usability compared to open-source AI.
    There are open-source AI available, so you might wonder why pay more for an AI SaaS platform. The answer is that the platform is an out-of-the-box solution you can use for your intended purposes right away. On the other hand, using open-source AI will require you to hire a team of developers to create a solution that actually does what you need. Therefore, an AIaaS is more cost-efficient in the long run.

In Conclusion: When You Should Use AI SaaS Development Services

There can be no doubt that using an AI SaaS platform can benefit a business. However, you also need to understand that this technology has some inherent weaknesses. First of all, there is a security risk because you are giving third-party software access to your data.

In addition, you can’t expect transparency when working with AIaaS. You only get to see the input and output of the information. So, you won’t be able to know and even understand how that information is processed, etc.

Furthermore, some industry standards might prohibit you from using an AI SaaS platform altogether because of data security regulations. You’ll have to research all requirements for your industry in detail, especially if your business deals with sensitive information.

All things considered, custom AI SaaS development services might be the only choice for some types of businesses. Therefore, in order to get the highest value from AIaaS technology, you need to find out how to implement it in your business. Then, learn what options are available to you and how to use them with maximum efficiency. Contact us anytime and learn more about creating AI SaaS solutions perfectly tailored to your business needs!

How to Use an AI-Powered Platform for Phenomenal Marketing

When will using an AI-powered platform make digital marketers obsolete?

Right now, available AI-based solutions might not be quite at that level yet. However, given a few years of continued crazy growth of the artificial intelligence sector, the answer might be different. Today we can see how AI-based technologies are changing the entire world, like computer vision for self-driving cars. And the combined power of AI and big data analytics has enormous marketing potential. So, it’s not a stretch to say that artificial intelligence tools used for this purpose will keep evolving fast. Eventually, they will take over all of the basic marketing tasks.

Therefore, marketers need to understand AI and use its powers to augment their skill to avoid becoming obsolete. Keep reading so you know how to start doing this right away.

What an AI-Powered Platform Can Do for Marketing

AI can bring tremendous value in marketing due to its ability to automate and draw insights from data. Right now, personalization is the number one requirement in marketing. So, you must process a lot of data about your target audience. Using AI and big data analytics will allow you to do that fast.

Artificial intelligence can find correlations and trends from a vast amount of information. Moreover, AI-driven tools do this at a speed that humans can’t hope to match.

To get the most value out of an AI-powered platform, you need a framework enabling you to use all its marketing capabilities:

  • Digital ad placement.
    AI can easily choose the best spots for your digital ads and automate the entire placement process.
  • Predictions.
    Using an AI-powered platform for predictive data analytics enables you to make reasonably accurate sales and traffic forecasts.
  • Customer service tasks automation.
    Using AI-based chatbots allows you to enhance customer service.
  • Sales boost.
    Moreover, you can use chatbots at various funnel stages for upselling, cross-selling, and lead development.
  • Customer comment analysis and classification.
    Use AI big data analytics to make detailed buyer personas and manage customer feedback to derive maximum value.
  • Marketing campaign automation.
    One of the greatest benefits of using an AI-powered platform for marketing is your ability to automate multiple tasks. As a result, it enables you to save both time and money. Nowadays, AI can automate email and SMM campaigns, generate landing pages, and handle customer segmentation to enhance campaign personalization.
  • Marketing analysis.
    Use AI and big data to perform a detailed marketing analysis of any niche.
  • Pricing.
    You can also use AI-driven insights to establish pricing.

How to use an AI-powered platform for targeted ads.

How AI and Big Data Are Transforming Targeted Ads in 2022

No marketer can deny the efficiency of targeted ads. However, marketers also know how much of a challenge targeting can be. You must be a real sharpshooter to get the highest value from these ads.

Any marketer that uses a specialized AI-powered platform today can get a considerable advantage in targeting. That’s because you can use AI for:

  • Product recommendations personalization.
    AI and big data allow you to learn plenty of details about your customers and target audience. Therefore, you can create highly personalized offers with a much better conversion rate. Remember that 74% of consumers will feel frustrated if your content isn’t personalized. Therefore, personalization is the single most important requirement for modern marketing. So, using AI that gives you a chance to achieve the highest personalization level is a must.
  • Social media sentiment analysis.
    An AI-powered platform can also surf through terabytes of social media content and analyze user sentiment. These reports will give you invaluable insight into your target audience. You can use the data not only for personalization but also to adjust and even build a new marketing strategy from scratch. Most importantly, use this capability to understand how your marketing efforts perform in real-time.
  • Web analytics narrative generation.
    Get more from your web analytics using an AI-powered platform to generate in-depth traffic analysis. This way, you can learn how many people visit your website and when. In addition, you’ll know what they are most interested in. See how they react to different types of content and learn how to attract visitors to the most relevant pages.

Remember that this information can help you further improve digital ad targeting. AI-powered market research makes a huge difference for any business today.

The Power of AI Copywriting

AI big data analytics brings colossal value to marketing. However, you can’t forget about other types of AI. The foremost of them are AI-based content generation tools.

Know that an average person consumes digital content for up to 7 hours daily. Therefore, the amount of content already available online is enormous. However, we need even more of it. Marketers understand how hard it is to generate fresh content constantly. So, the ability of AI to basically do it for you makes this technology priceless.

AI copywriting, in particular, is a service that can become a game-changer for marketers. It’s because AI services are much more affordable than hiring a copywriter. Also, AI can identify and use the most efficient formulas for writing a copy that delivers results.

An AI-powered platform for content generation can be used to produce:

  • Blog articles
  • Guest posts
  • Social media posts
  • Emails

Then, you can use a different types of AI-based solutions to post this content and monitor its performance automatically.

To sum it up, you can automate the flow of your content marketing to a great extent. Thus, you’ll be able to get maximum value from this efficient area of digital marketing with a reasonably small investment.

Most importantly, you can be sure that the content will keep coming. And AI-powered market research will keep you apprised of all the trending topics. So, you can ensure your content stays relevant.

Considering this potential, it’s obvious why AI-powered marketing platforms are one of the main directions for AI development in 2022.

Bottom Line: Start a Marketing Revolution Through an AI-Powered Platform

An AI-powered platform can indeed make a difference in many areas of technology and business. However, taking into account all it can do for marketing, it’s easy to see that AI can revolutionize this sector.

AI-based solutions can generate, post, process, analyze, and monitor all your marketing campaigns in real-time. Moreover, using AI big data analytics allows you to learn as much as possible about your target audience. So, your business will be able to deliver the best results. And it’s not even mentioning all the other creative ways you can use AI, like chatbots.

Do you need to learn more about using AI to boost your marketing business? Or, perhaps, you even have a plan for an AI-powered platform of your own?

Contact our expert developers to help you bring those ideas to reality!

Role of a Business Analyst in Outsourced Software Product Development by Daryna Volynets

Being a business analyst on an outsourced software product development project is a challenge, but it’s also a fantastic opportunity. So says Daryna Volynets, our expert BA, who faces this challenge every day and loves it. Daryna says that a BA is a person who has to be proficient in a great number of IT and business-related subjects.

Daryna herself has been a business analyst for nearly four years. However, before choosing this profession, she got a well-rounded IT business experience. She’s worked as a PHP developer, PM, HTML coder, HR professional, and even has experience as an SEO specialist.

However, once Daryna discovered business analytics, she fell in love. Now she considers herself to be an ambassador for BA as a profession. She is also a mentor for Devtorium BA trainees and juniors. Therefore, she has a lot of experience explaining what it takes to build a successful career as a business analyst.

Today she is going to share her experience through the article below.

Daryna also made a fantastic presentation about this topic as well as our BA Internship Program during the Devtorium IT Crowd event in Vinnytsia. We are looking forward to learning more from her!

What Business Analyst Does for Outsourced Software Product Development

A BA is a bridge between customers and developers in the IT industry. It means that this person must have expertise in both the information technology and business administration spheres. Moreover, a business analyst must also be proficient in communication. It’s because you will need to liaise between these two sides and reason with both of them.

The goals of a BA are analyzing the company’s needs and the market situation. Then, you use this data to develop strategies to improve business outcomes.

The tasks of an IT business analyst will vary depending on the project. However, generally, they follow the same cycle:

What a business analyst does in outsourced software product development projects.

  1. Initiation phase.
    At this stage, the BA conducts analysis and develops an initial work plan.
  2. Planning phase.
    Next, the BA analyzes the problem and defines the project’s boundaries.
  3. Execution, monitoring & control phase.
    This is the stage where the plan is put into action. The business analyst will monitor every step and control the execution where necessary.
  4. Closure phase.
    Finally, there comes the closure, during which the BA will summarize results and derive insights they can learn from. You will also follow up with the client.

Although these cycle stages are clearly defined, a BA must be fluid and flexible. It’s because new problems or data may emerge, and the entire plan will need to be corrected mid-process. The business analyst must always remain alert for any news and discoveries that might affect the project or market. Therefore, the BA has to monitor the entire process of outsourced software product development.

Requirements Life Cycle Management, or Daily Life of a Business Analyst

Business analysts are people directly involved in managing the life cycle of requirements. It’s a process during which the BA can manage and maintain business requirements and determine all necessary activities. Therefore, it’s a crucial component of the outsourced software product development process.

You can get some idea of how it goes through this scheme:

Requirements life cycle management by a Business Analyst for outsourced software product development projects.

The length and complexity of the approval and some other processes can differ from project to project. However, usually the steps you need to ensure all requirements are identified, analyzed, and added to the project properly include:

  • Identifying the stakeholders
  • Gathering all necessary business requirements
  • Analyzing the requirements
  • Identifying necessary documents
  • Obtaining relevant approvals
  • Communicating with stakeholders regarding the approved requirements
  • Tracking the progress of requirements throughout the entire project
  • Identifying and managing any necessary changes to the original requirements
  • Tracing business requirements progress and reporting on their status

The business requirements gathering process can vary depending on the business’ needs. However, the tools used during it remain the same. These tools and techniques include focus groups research and interviews, documentation analysis, surveys, observations, and brainstorming.

Business requirements tracing is a critical factor in the project’s success. First of all, traceability ensures that each requirement is relevant and contributes to the project’s development. In addition, it tracks the relationships between requirements and their relationships with business needs and project deliverables. A business analyst will trace the requirements, which means they need to have a clear understanding of the business’ needs, direction, mission, and goals.

Business analysts rely on the Business Analysis Body of Knowledge (BABOK) developed by the International Institute of Business Analysts for guidance through these processes.

What You Need to Grow From a Junior to Senior Business Analyst

Like in any other profession, your growth from a junior business analyst to senior happens by gaining experience and developing your skills. Admittedly, a BA is a professional who needs expertise in a significant number of subjects. However, this job is rewarding in every way. From the salary point of view, business analysts are highly in demand and can expect to get a decent salary from the beginning. Moreover, the job outlook is great as it’s forecasted that the number of BA jobs will grow by 11% over the next decade. It means that it’s going to be one of the most in-demand jobs for the outsourced software product development industry.

In order to become a successful senior business analyst, you’ll need to gain knowledge in many areas, including:

  • Software development methodologies
  • Unified Modeling Language (UML)
  • Modeling concepts
  • Requirements types and management
  • Research and development activities
  • Document preparation
  • Project management life cycle
  • Product development life cycle
  • PMO activities
  • Software testing
  • Global business analysis

As a business analyst, you will use a great number of techniques and tools in your work. The most prominent of them include but aren’t limited to:

  • Acceptance and evaluation criteria
  • Backlog management
  • Benchmark and market analysis
  • Brainstorming
  • Business capability and rules analyses
  • Collaborative games
  • Concept modeling
  • Decision modeling and analysis
  • Data mining and modeling
  • Financial analysis
  • Estimation
  • Functional decomposition
  • Mind mapping
  • Metrics and KPIs
  • Observation
  • Organizational modeling
  • Prioritization
  • Process analysis and modeling
  • Prototyping
  • SWOT analysis
  • Risks analysis and management
  • Roles and permissions matrix
  • Scope modeling
  • Use cases and scenarios
  • Vendor assessment

To put it in a different way, a business analyst’s competency model looks like this:

Duties and competences of a business analyst in an outsourced software product development company.

So, Can Outsourced Software Product Development Projects Succeed Without a Business Analyst?

Frankly, business analytics consulting services are crucial for the success of any IT project. So, a successful outsourced software product development company should have its own team of talented business analysts.

It’s also important to remember that business analysts work not only within the software development outsourcing industry. These professionals can use their expertise to analyse markets and businesses and offer insights that can be used when:

  • Opening and staffing new departments
  • Restructuring existing companies
  • Resolving any business issues from logistics to cost reduction
  • Performance quality improvements

Business analysis is everywhere, the only question is who has the foresight to do it. Essentially, a BA is a person who must be proactive in order to identify issues problems and find solutions before the problem arises.

Our expert Daryna also notes that to be a good BA in the IT sphere, you need to enjoy communicating with people as much as you love technology. This job requires a lot of communicating and you should be highly efficient in it.

Being a business analyst is very rewarding. It’s not only because you are a crucial part of the team’s success. This work will throw tests at you every day. Moreover, you get to be the person who finds the solution and guides the entire project to success. If this is the kind of work you want to do, become a part of our team!

Your Helpers on the Way of the Business Analyst

As an expert BA herself, Daryna made a list of materials that can help beginners in this profession:

For more posts based on presentations from the Devtorium IT Crowd event see:

How an End-to-End ECommerce Solution Can Boost Your Business

Custom end-to-end eCommerce solution development has never been so important. It’s because the COVID-19 pandemic has boosted this business to unprecedented heights. Already online sales jumped to $26.7 trillion. And they keep growing.

It’s simple, if you want to sell anything in this day and age, you must sell it online. And it means that you must have the best possible platform for it. So, developing the best end-to-end eCommerce solution is a necessity for business survival.

How an End-to-End ECommerce Solution Can Solve Top Online Sales Business Challenges

It’s inarguable that the pandemic helped eCommerce businesses in a big way. However, another side of that coin is that it prompted almost everyone to start selling online. The result is that the competition level has increased. Therefore, you must work much harder to attract and retain customers.

All things considered, the focus of your eCommerce platform development must be to provide the best possible user experience. To make people choose you over the competitors, you have got to give them a store they will love. That’s why you need custom end-to-end eCommerce solution development services. A product tailored to you will effectively tackle the majority of modern online stores’ challenges.

  • Effective communication system.
    A custom solution can help you manage messaging with the customers to ensure you provide top-quality service. Communication is critical, and you need to remember that it’s used not only to reply to customers. You also require this tool to distribute messages regarding discounts, sales, and special offers. The solution should personalize these messages to an extent as this will increase customer engagement.
  • Engaging design.
    You can design an end-to-end eCommerce solution to not only be attractive but also increase conversions. Experienced UI/UX designers are able to use a variety of techniques to attract the visitors’ attention to specific areas. They can also use some tricks that help keep people interacting with the site. It’s all a matter of finding a great UI/UX design team.
  • Optimization for all devices.
    Today it’s not only about Google’s mobile-first requirements for website SEO. Any eCommerce platform development must be optimized for any device from the start. If you aren’t flexible, you will alienate a large portion of any target audience.

Benefits of developing a custom end-to-end eCommerce solution.

Benefits of Custom ECommerce Platform Development

We’ve already talked about the benefits of custom software development for small business. However, it needs to be noted that eCommerce businesses can receive additional boons from custom-tailored software. Leading among them are:

  • Order fulfillment & tracking integration.
    Many forget that eCommerce solutions must not only be easy for the buyer to use when making an order. ECommerce platform development must also make sure that the entire order tracking process is straightforward. On the shop’s part, it means that you’ll have an effective automated way to track stock and order management. This platform needs to be integrated with a third-party warehouse management system or designed to have this functionality from the start. The beauty of a custom end-to-end eCommerce solution is that you can make it ideally suited to your business model. But better yet, it can be adjusted and scaled up as your shop (and warehouse) grows.
  • Expense tracking.
    There are many expenses in the eCommerce business beyond purchasing stock and packaging supplies. An excellent end-to-end eCommerce solution can track those as well. Therefore, it can be an invaluable help in monitoring all your monetary transactions and automating bookkeeping. The data collected by the solution will not only go to your regular reports. You can use it to optimize your business processes and cut costs.
  • Reduction of human errors.
    Mistakes happen, and humans are prone to making them. Even the best of us can be stressed, distracted, or miss things for other reasons. However, payment for any error can turn huge for an eCommerce business. ECommerce platform development can allow you to automate many essential processes. Therefore, it will minimize the risk of errors and subsequent losses. Also, using an automated platform will make it a lot easier to manage your business.

What Features Does Your Unique End-to-End ECommerce Solution Need?

Small businesses have their limitations both in budget and technology they can use. Therefore, efficient custom eCommerce platform development becomes even more important. It allows you to get the maximum value from your solution. Furthermore, the most efficient set of tools will help your business grow, thus expanding your limits.

So, the trick is to make the best possible platform for eCommerce needs. Of course, every company will have some unique customization requirements. However, there are some general functionality tips that you should take into consideration:

  • Strategic navigation.
    A good end-to-end eCommerce solution must be developed in a way that makes it very easy to navigate. Your buyers, and all other users, must be able to find everything they need without exerting any effort.
  • Reviews/testimonials functionality.
    User-generated content is extremely valuable for increasing conversions and customer loyalty. Moreover, it is also a factor that affects your Google ranking. Therefore, an eCommerce store must give people a way to share their opinions about the quality of products and services.
  • Fresh content.
    During the stage of eCommerce platform development, you must make sure that it will be easy for you to manage and add new content. It’s crucial to keep eCommerce content up to date and refresh it constantly. Therefore, you’ll save a lot of money if you don’t need to hire a developer to do it every time.
  • Fast and responsive platform.
    It’s vitally important for your eCommerce platform to be fast as even a second’s wait will lose you customers.
  • Easy search.
    Most importantly, make a robust Search feature for your website to ease navigating the stock.

With the guidance of an experienced eCommerce development company, you can succeed every step of the way. You should start with choosing the best eCommerce platform to base your store on.

In Conclusion: Investing in Your Future with ECommerce Platform Development

The cost of custom solution development for eCommerce is a worthy investment considering how many business advantages it can bring. Therefore, no eCommerce business should miss this opportunity. The solution development process can be customized to meet your unique business needs and budget.

Contact us for more information and an analysis of the growth opportunities you have. Become the leading seller in your niche!

Hiring a SaaS Development Company: All You Need to Know

Hiring a SaaS development company might be the most important decision in the entirety of your business career. The reason is that making a mistake with this team could ruin any chances of success you have. Your idea might be exceptional and your budget might be unlimited. But if you go wrong with developers,  none of it will matter.

So, it’s vitally important to know how to choose the best SaaS software development company. In fact, first, you need to understand exactly what makes this company ‘the best’. Read on and find out.

Why Hire a SaaS Development Company?

Custom software development for small business is always a good idea because it helps boost business productivity and cut costs. SaaS software development services can benefit your company greatly for similar reasons. But the usefulness of software as a service goes beyond that. First and foremost, this type of software product development is beneficial to the end-user. It means that if your business is planning to sell this product instead of using it internally, you can get a competitive advantage in the market.

The main reasons why investing in the services of a SaaS development company is suitable for your business include:

SaaS products are cheaper

It’s a simple truth. SaaS software p[eroduct development is cheaper for everyone. For those who order the product, the development itself is more affordable, and so is the software license. As the solution is hosted on third-party hardware, the overall cost is going further down.

Of course, there is also a matter of the product’s complexity. When hiring a SaaS development company, you can start small. It means that at the initial launch, your product can have only a few features. Then, as it starts making money, you can employ SaaS development consulting services to improve it. Adding more features as you can afford it will make the product more cost-efficient in the long run.

You also need to remember that SaaS software products are more affordable for users. It means that it’ll be easier for you to sell them. In addition, people don’t need to have expensive hardware to run these solutions. Therefore, your target audience can expand significantly.

SaaS products are highly accessible and easy to distribute

Speaking of accessibility. With SaaS products, you can take advantage of globalization right away. Simply put, there will be able to distribute your solution worldwide with minimal effort. So, you’ll be able to target multiple markets, thus increasing your chance of success.

Sometimes, you’ll need to invest in localization or at least content translation. However, your SaaS development company might be able to help you with this and create a multilingual product. Furthermore, it means that you’ll have a headstart on the market due to your international outreach.

Another advantage of the SaaS online distribution model is that you can make good use of tiered subscriptions. This pricing model can be highly beneficial for small businesses. Especially if you plan to add more features to the product later on. Those extra features can be rolled out to your Premium subscribers first. Also, you can launch various polls and questionnaires among these subscribers to find out what features people are most interested in. This will greatly supplement the data from your SaaS development consulting company.

Your business is 100% scalable

Scalability is the name of the game today. The best thing about SaaS software development is that it enables you to build a business that’s easy to scale. In essence, the SaaS business model is scalable by default.

It’s vitally important for any startup that wants to take over the world by storm. So, this type of software development is the best way to realize an innovative app idea. Moreover, it’s a great business model to choose if you want to launch several products simultaneously. SaaS software development flexibility allows you a lot of freedom to create products users really need. And you can update and change them based on the audience’s response through comments and reviews.

Mistakes to avoid when hiring a SaaS development company

What Can Go Wrong When Hiring a SaaS Development Company?

The worst thing that can happen when hiring a software development company is choosing developers not qualified to do the job. Please note that they can be superb quality professionals in some specific type of development. However, if they aren’t experts in creating SaaS products in particular, there’s a high risk of your entire project failing.

It’s because, for all their benefits, SaaS software products do have some weaknesses. And it’s essential to understand them so that you can work around them and create a reliable and secure product. The best way to achieve this is to start by talking to a SaaS development consulting company. These are people who specialize in SaaS and business analysis. Therefore, they are able to explain both strengths and weaknesses your future app might have.

The main things to look out for with SaaS software development services are:

Security

A trustworthy SaaS development company must guarantee that your product will comply with all SaaS security standards. In fact, these professionals should go a step beyond and make sure your app is safe from all current cybersecurity threats. Moreover, they need to stay aware of these threats and improve your app with regular updates to increase its security level.

Note that SaaS software products are more vulnerable to attacks due to the fact that they are hosted separately. Also, their design sometimes compromises top security features to make the product accessible.

Therefore, it’s vitally important to find a SaaS development company with expertise in securing SaaS products. Check the certifications of their cybersecurity professionals. Top certificates in this area today are:

  • CCNA (Cisco Certified Network Associate)
  • CEH (Certified Ethical Hacker)
  • NCSF (NIST Cybersecurity Framework)
  • CHFI (Computer Hacking Forensic Investigator)
  • CISSP (Certified Information System Security Professional)
  • CCSP (Certified Cloud Security Professional)
  • CISA (Certified Information Systems Auditor)

Third-party payment systems

Integrating third-party products into a SaaS platform triples security risks by default. The matter becomes even more severe when this third-party software is a payment system. Talk to your SaaS development consulting professionals about these systems and how you will monetize your product.

If you need to add a payment system, discuss whether it’s safer to use an existing payment solution or develop your own. In some businesses and in some countries, the selection of payment processing operators might be limited. In this case, you’ll have no choice but to use one of the existing options. Therefore, a SaaS development company must have experience with this particular system. Moreover, the product must be developed with this particular integration in mind.

In addition, if your goal is to scale fast and go international, you might need to integrate additional payment providers. Discuss this with your SaaS development company to create the most efficient strategy.

System availability

Your SaaS development company must be able to ensure that the system doesn’t go offline with every update. Zero downtime deployment is vitally essential for SaaS software products that require frequent releases of new improved versions. There are some techniques that developers can use in order to minimize inconveniences to the platform’s users. You need to think through this strategy at the product development stage. It’s because such a system is a long-term project. Therefore, you must release it with optimal parameters for future updates.

However, bear in mind that zero-downtime deployment technologies will be more expensive. So you need to plan your budget very carefully.

SaaS development company best practices

SaaS Development Company: Best Practices

In order to provide top-quality SaaS development services, the company you hire must employ a set of specific practices. They will ensure that the software engineers and solution architects can overcome any challenges associated with the creation and launch of SaaS platforms. Moreover, adherence to the following principles will guarantee that the solution you get performs at maximum efficiency.

Developing an appropriate SaaS architecture

Designing the right architecture is crucially important to ensure a SaaS product runs smoothly and efficiently. Expert opinions differ on whether SaaS software development should be based on monolithic or microservices architecture. There are pretty solid arguments for and against both options. Therefore, it’s vital to find a SaaS development company that will be able to create the best plan for you.

Monolithic architecture is stable, which is vital for SaaS platforms. However, it’s all a vast codebase, meaning that any changes to the solution will require changing the entire thing. It’s time-consuming, complicated, and risky. However, in a big way, this disadvantage of monolithic architecture for SaaS can be offset by developing a layered architecture. In this case, ‘layers’ of code add flexibility for further improvements.

Microservices architecture is much more flexible by default because it consists of multiple components. Therefore, it’s an excellent option for highly complex SaaS solutions. But it also has drawbacks, in particular, it’s tough to manage. So, a SaaS development company that works with microservices architecture must prove that it’s capable of doing it well. Check out case studies and developers’ portfolios as proof of experience.

Also, note that the solution architect on your SaaS development project must be highly qualified and experienced. Moreover, it must have experience with this specific type of software. This expertise is necessary to make the best decisions for your product after assessing all the factors.

Setting up a CI/CD pipeline

The DevOps team of your SaaS development company must be just as experienced with this type of project. These people must ensure that your future platform is built with an integrated CI/CD pipeline.

It’s necessary to ensure that your SaaS product can be easily updated later on. The DevOps team working on your project will focus on continuous improvements and upgrades of every process. And in order to do that, the system must be designed to accommodate any of these future changes.

The entire development lifecycle of a SaaS product needs close monitoring. Therefore, CI/CD is essential to bring together the development and operation activities.

Fighting latency with CDN

Using CDN (content delivery network) during SaaS software product development helps fight latency, a problem of many SaaS platforms. It’s a highly important issue for anyone who wants to go global with the SaaS business.

CDNs, like CloudFront from Amazon, can be used to ensure that users from different countries can access all the materials within your app without suffering from latency. It means that the CDN makes the physical location of the servers irrelevant.

In order to make the most of this technology, you need a SaaS development company experienced in using CDN. So, be sure to ask what the developers plan to do in order to fight latency.

Conducting a security compliance audit

No matter how much effort you put into ensuring the security of your SaaS product, it could have more. Considering the fast-growing cybersecurity threats, you need to do everything possible to make your SaaS application safe. And your SaaS development company must understand this.

One crucial consideration during the development process is security standards compliance. If you don’t want your product to be banned, it must comply with all relevant regulations. Note that although there are international SaaS security standards, some countries have extras of their own. Therefore, it’s best to have a security audit of the application that takes all of these in mind.

You either need to hire a SaaS development and consulting provider with experts that can do this audit or hire an independent compliance expert. This might seem like too big an expense. However, it’s a must-have requirement for any SaaS business that wants to operate internationally.

SaaS development company expertise

What to Look for in a Provider of SaaS Software Development Services

Finding a trustworthy and experienced SaaS development company can be a challenge. As a client, you need to know exactly what to look for:

Expertise with all necessary tools and technologies

First and foremost is for the SaaS development team to have experience working with all technologies needed to create a superb SaaS platform. Go over the points listed above to see what the best practices of SaaS creation are. These are the things that your development team must know well.

Also, be sure to not only take their words for it. A trustworthy SaaS development & consulting provider must be able to back up their words with case studies. Take a look at what the company had already done and what certifications its developers and solution architects have. This way, you’ll make sure that they are adept in technologies needed to make your SaaS solutions outstanding.

Just to give you some idea, here is a list of technologies that are often used during SaaS software development:

  • CDN
  • NodeJS
  • .NET
  • Java
  • PHP
  • Angular
  • React
  • UI/UX design
  • AWS
  • Azure

This is not a complete list. However, it should give you a better perception of just how versatile the SaaS development company’s team has to be. In addition, do not forget that this team must include experienced DevOps and a top-grade solution architect.

Ability to provide streamlined agile processes

Your SaaS development company must be adept in agile software development. It’s because agile processes are far superior in cost-efficiency and productivity. Therefore, check if the company has certified PMs involved in your project.

In fact, a reliable company should tell you that they work on agile streamlined processes right away. It’s an essential advantage for software developers. Therefore, those who are accredited experts in it always make sure to include this information in their profile.

In order to provide the most efficient processes, your SaaS development team should include:

  • Solution architect (or several, depending on the complexity of your product)
  • DevOps experts
  • Front and back-end software developers
  • Project manager
  • QA testers

Do not forget about the importance of QA testing services for any software development project. Testers often don’t get enough credit for their work. However, without them, no solution will have a chance to succeed.

Bottom Line: Hire a SaaS Development Company You Can Trust

If you want to build a SaaS product, you need to hire a development company that is skilled and experienced in this type of projects. It’s essential to take your time exploring the options because this company will have a huge impact on your business’ success.

To find the best team, you should start with engaging SaaS development consulting services. At this stage, you’ll be able to understand what kind of services your SaaS creation team must provide.

Never forget that every SaaS product is unique. So, the development team can take several approaches to bring your ideas to life. It’s also important to understand that different companies might have different plans. They might all have strong and weak points. Therefore, you’ll need to do your own research to evaluate and compare various offers.

When searching for a SaaS development team, you should look for honesty and expertise. A team that can be trusted will openly share their credentials as well as case studies. Skilled developers are proud of their work and ready to back up their words with concrete evidence.

If this is the kind of SaaS development company you are looking for, contact us! Our expert solution architects, DevOps, and software engineers are ready to take on any challenge.

5 Benefits of Custom Software Development for Small Business

In our age of extreme competition, custom software development for small business can be the best investment for your company. Regardless of the industry you specialize in, your company could certainly do better. You can be more efficient, more productive, and overall more awesome. Custom software will help you do it because it enables you to maximize the value you offer to your customers. Moreover, it also ensures that all your employees use their time and resources in the most efficient way.

All in all, custom-tailored software makes your business one of a kind, which is key to success today.

Don’t believe this?

Keep on reading to see how exactly your small business can cut costs, increase revenues, and improve using specialized software products.

Custom Software Development for Small Business Always Produces a Perfect Fit

Small businesses are often put at a massive disadvantage by using third-party solutions built in a one-size-fits-all manner. It’s because these products are designed to be functional enough to meet a variety of requirements. It’s a mandatory requirement in order to make them accessible to multiple businesses. Also, they are often made to integrate with other similar solutions. Therefore, their functionality is limited further to reduce the risk of breakdowns during integrations.

The end result is that the solution can perform some basic functions that can help your business. However, it often won’t have many features or will have the ones you don’t need. Moreover, these products rarely have particular features or tools that can help you achieve maximum productivity.

Custom software development for small business can solve this problem completely. As the solution is designed for your company and no one else, it will fit you perfectly. In addition, it will have room for scalability. It means that the solution can grow or evolve as your business needs change. The adaptability will ensure that you always draw maximum value from the software.

Outsourced Software Product Development Saves Money for Small Businesses

On the one hand, custom software development for small business is more expensive than using third-party solutions. It’s a fact that cannot be argued, especially as some of these solutions are open-source and free.

However, developing custom software can help small businesses save a lot of money in the long run. The initial investment is always there. But even that can be minimized when you choose outsourced software product development services. Hiring software engineers from another country is often a very effective way to cut custom development costs. However, if you choose wisely, the quality of the product you receive will be top-notch.

Moreover, having custom-tailored software explicitly created to help your business with maximum efficiency will save money. First of all, it’s going to help you cut various business costs. It’s because routine task automation and optimization can make a big difference. For example, software to reduce the time of processing customer claims gives your employees a chance to respond quicker and increases customer satisfaction. So, your people get more work done in less time. Meanwhile, your customer loyalty grows, and your business wins on all sides.

Most importantly, you should always remember that seemingly small savings due to improved efficiency add up over time. Custom software development for small business is an investment that pays off in the long term. But its value for money increases with every day that the solutions are in use.

custom software development for small business integrating with third-party software

Custom Software for Small Businesses Can Integrate with Other Solutions

Of course, even the small businesses that invest in outsourced software product development won’t use custom solutions exclusively. It means that they will rely on some third-party products. Therefore, it’s essential to have all software capable of integrating with these platforms.

That’s one of the reasons why custom development can be such a great help. Basically, you can invest in a relatively simple product that will boost your business’ productivity and efficiency. And one of the top requirements for it can be effective integration with third-party solutions you are using. The product is created exactly to your specifications. Therefore, the developers will bring all these solutions together in the best way.

The result is that you get not merely a piece of software but a tool that maximizes the value you get from all solutions you use. So, your business can achieve better results with less investment.

Better still is the fact that custom software development can be an ongoing process. Therefore, your team of trusted developers can keep improving the solution as third-party platforms roll out significant updates. This way, you’ll minimize the risk of your whole system crashing because of conflicting update changes.

Custom Software Development Is More Secure

The cost of cybercrime attacks is growing every day. And it’s projected to cost businesses over $10.5 trillion a year by 2025. Off-the-shelf software always contains a lot of inherent security weaknesses. It’s a necessary compromise to make it easily accessible. Moreover, every integration with other similar tools increases the number of risks. So, using third-party software means your cybersecurity level will be rather low.

Using custom software development for small business enables you to get more secure solutions. In addition, these tools can help cover some inherent weaknesses of third-party software integrations.

The increased security of your system is a great selling point for the customers. You definitely should advertise it as a feature that makes you stand out from the competition. Also, you can save money by reducing the risks your business is facing daily.

Top-Quality Custom Software Boosts Profits

The most important reason for small businesses to invest in outsourced software product development is money. The money your business can make by selling better services to a larger number of customers. Custom-tailored solutions boost your business in many ways. And each of those translates into more considerable revenues.

It really is that simple.

Investing in custom software development for small business is like investing in your own education. You do need to put in some money upfront. And the returns will take a while to show up. However, those returns will be huge and will keep on growing constantly.

In Conclusion: Choose the Best Custom Software Development for Small Business

Small businesses today face many challenges and have a disturbingly high failure rate. Therefore, if you want to succeed, you need to use every advantage. And one of the best advantages you can get is custom software.

Allow your company to make the most of every opportunity through cost-efficient outsourced software product development. However, remember that only top-quality solutions will benefit you. It means that you need to choose a trustworthy team of talented developers that can really bring your vision to life. The Devtorium software development team stands ready to do just that. Contact us anytime, and we’ll find a way to help your business grow!

And never forget that creating custom software can become your business in itself. If you have a fantastic app idea, you can turn it into a good source of income. All you need is a development team to turn this idea into a revenue-generating solution.

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