Tag: AI

How AI Content Writing Software Can Benefit Small Business

Posted on by mkoftielieva

Any online business that wants to succeed today must attract organic traffic in droves. An essential part of the process that will allow you to do it is posting tons of fresh, exciting content daily. But the services of content writers can be pretty expensive, so a solution was needed. That’s how AI content writing software came to be. This type of AI-powered solution is relatively new, but due to the enormous demand, it’s developing rapidly.

If you run a small business that needs high-quality content regularly, this post will explain whether a content-generating AI SaaS platform is for you.

Who Needs AI Content Writing Software

Any business with a ‘live’ website or just social media accounts can benefit from using an AI-powered platform for content generation. It’s because to stay active on different online platforms, you must post lots of content often. Preferably you should strive for a daily post on social media and at least a weekly blog article. Also, don’t forget things like Facebook ads, email newsletters, and new pages on the site.

Hiring a full-time content writer is well above the budget for any small and even the majority of medium businesses. Another option is to order content at UpWork or a similar platform. However, a 700-word blog article from a decent writer can cost around $70. It’ll be a few hundred from a top-rated professional. Such an investment can be viable sometimes but definitely not something you should add to your regular expenses log.

Despite the costs, the importance of content is growing for online businesses. Moreover, requirements for the quality of those texts are constantly increasing.

AI content writing software was born out of the demand for affordable quality content that can be created fast. This industry is exceptionally well-suited to implementing fast-developing AI technologies. So, the results these solutions can produce today are awe-inspiring. The result of their work might not be able to replace a human content writer completely. However, they can provide small and medium online businesses with a massive part of the raw content material they need.

What AI Content Writing Software Can and Cannot Do

How AI content writing software looks like and works.

Benefits of using an AI SaaS platform for content generation

Saving time and money. These are the most important benefits of using an AI-powered platform for content generation. The most notable thing about it is that it can create an article in a few minutes max. Meanwhile, even a highly experienced and skilled content writer will need at least an hour to research and write a basic blog post of 400+ words.

To see how it works, you can look at our AI content generation platform Marquètte. You log into your account and get to see a homepage that already has some info on recent industry trends. So, even if you don’t know what to write about, you can get some ideas right away.

Then, you ask the engine a question and it provides you with an AI-generated text in a couple of minutes. Of course, the text itself is already fit to use in different types of posts for a blog or social media. But suppose you are aiming for a sizeable informative article. In that case, you can look at the Additional Info section included in the answer to help you ask further questions on the subject.

The whole process shouldn’t take you more than 10 minutes.

Meanwhile, you can use your precious work time to focus on other important marketing and business tasks. 

If you wonder about the quality of texts generated by AI content writing software, you’ll be happy to know that over 60% of people can’t even spot the difference between human and AI works. Therefore, AI can be a fantastic help for your content marketing strategy and not only that. And the subscription costs only $19.95 compared to the minimum of $1 per word for a content writer.

Limitations of an AI-powered platform for content writing

For all that a content writing AI SaaS platform is amazing, it cannot completely replace a human expert. For a small business using it for marketing, this means that you will need to hire a content writer from time to time. However, you can only do it for sophisticated tasks, like filling your main website pages with content or creating specialized marketing materials and presentations.

Meanwhile, you can use an AI-powered platform for the majority of your content marketing needs, including:

  • Blog posts
  • Social media posts
  • Emails
  • Forum marketing

However, you’ll need to do some editing on those texts sometimes. But that’s a minor task that doesn’t require you to be a professional writer. For example, you might need to cut some text out of the piece generated by AI to make it small enough for a Facebook post. Or you can break it down into a series of posts.

You might also need to add some paragraphs to tie the AI-generated text to your brand. For instance, you might add specific paragraphs describing your services or products.

Bottom Line: Should You Invest in an AI-Powered Platform for Content Writing?

If you want to enjoy the benefits of content marketing without spending hundreds of dollars on a content writer every month, investing in an AI-powered platform for content generation is worth it. AI-driven software development is evolving rapidly, so the technology that is already impressive is getting better every day.

It means that a small business can get a big boost for a relatively small investment. Also, you will be able to cut down your time on creating content and focus on other things, like SEO or conversion.

Do you want to try it out? Get a free trial of Marquètte now and see for yourself!

What Is AI-Driven Software Development?

Posted on by mkoftielieva

Making things better, faster, and leaner, that’s what AI-driven software development is all about. Integrating AI into software products can help any business achieve incredible results. So, investing in an artificial intelligence software development company has become a trend among business leaders of today. If you consider taking your business to the next level, keep reading to learn how AI can boost your profits.

What Is AI-Driven Software Development?

Simply put, AI-driven software development is a method of adding AI to the software. The result creates an AI-powered platform or app that can be extremely efficient. AI-based tools are highly versatile as there are multiple applications for this technology.

Most often, these solutions are used for automation or to speed up research and analysis. In essence, an AI can do many of the things that a human data analyst can do. However, it processes data at extremely high speeds. In addition, it reduces the risk of human error.

The human expert is needed to make conclusions from the analysis. However, the bulk of gathering, processing, and sorting data can be done by a machine. And this type of AI-powered platform can be used in a great number of ways.

In addition, the machine learning technology that powers AI enables it to improve with every use. Therefore, all AI-based tools continuously grow more efficient, bringing more and more benefits to the user.

An artificial intelligence software development company can do both: use AI technology in the development process and create tools that use this tech.

During software development, AI can be applied at nearly every level:

  • Understanding and refining requirements.
    Outlining and defining requirements for a project is a part of a business analyst’s work in the IT industry. AI can be applied at this stage for automating manual tasks as well as gathering and processing information. The analyst can use this data to come up with a better list of requirements for the project.
  • Design of the app.
    AI can assist with ensuring the accuracy of the app design. A specialized AI-powered platform can facilitate the work of designers and enable them to work faster.
  • Development of the application.
    The actual development is long and hard work that requires a lot of effort from human experts. However, there are some coding tasks that can be automated. It’s a great way to reduce redundancy and speed up the development process.
  • QA testing.
    QA software testing automation powered by AI can achieve outstanding results. AI can catch a greater number of mistakes and test the solution much faster. Human intervention is necessary but assisted by AI the overall productivity of a QA expert increases greatly.

Examples of AI-Driven Software Development in 2022

Personal Assistants

The majority of people now use AI without even thinking about how it’s actually an AI. We mean the use of personal assistants integrated into almost all smartphones and smart-tech. Siri, Google Assistant, and Alexa are the most popular among them. With every update, they offer a better and broader scope of services.

These assistants are versatile and can do everything from being your personal butler to running a smart home.

AI-powered platform Marquette as an example of AI-driven software development services

AI Content Generation Software

Content is becoming an ever more prevalent ‘currency’ in the modern world powered by information. Therefore, businesses that want to succeed in the digital space must consistently produce tons of fresh content. It’s hard and expensive work. However, AI-driven software development is offering ways to facilitate it.

Today, you can use an AI content generator, like Rytr or WriteSonic, that will produce texts of varying lengths. Depending on the solution and your subscription level, the levels of the texts will differ. They can range from average blog posts to short targeted messages that can be used as ads, for example.

Another type of an AI-powered platform that can be used for content marketing is Marquètte. Unlike a simple content generator, this product provides the user with information on any topic. Basically, you ask a question and Marquètte delivers an opinion on the matter drawn from the vast database of knowledge that AI can access.

This information can be used as inspiration for content writing or even as a social media post. It can provide you with answers to use on Quora and various forums as a part of your marketing strategy. Moreover, it can simply provide valuable insights that will help you understand a topic or make better business decisions.

Healthcare Apps

AI-driven software development is extremely valuable for the healthcare industry. Variations of the same personal assistants we use daily can literally save people’s lives. There are monitoring apps powered by AI that keep track of a patient’s vitals.

There are apps like Covera Health that reduce the instances of misdiagnosis by combining databases and offering a more detailed list of symptoms. Apps like Well by Chapel Hill, NC, provide people with medical guidance to improve their quality of life. There are also multiple chatbot assistants that help people access healthcare services from remote places.

Healthcare institutions, like the Massachusetts General Hospital, are investing in research and AI-driven software development to come up with unique diagnostic and treatment opportunities.

There are also apps that help manage one’s mental health. For example, Youper offers guidance in meditation and a chatbot to help relieve emotional stress.

Study Apps

An AI-powered platform can become a great learning aid as it itself learns while you are using it. This advantage has been realized in many AI-augmented study apps. For example, there is Socratic, which aids students who learn math, literature, science, and a few other subjects. The app processes images and provides explanations. So, a student only needs to take a picture to learn more about any subject.

AI-driven software development is also useful for language learners. There are apps like Elsa that help understand and learn languages dynamically. Some of them also offer translations in real-time. So, they help travelers as well.

In Conclusion: What Is the Future of AI-Driven Software Development?

The future of AI-powered apps is certainly bright. It’s crucial to understand that the list above is only a drop in the ocean of AI applications. Today you can find an AI-powered platform for marketing, self-driving cars, robotized factories, and many other tech made with the help of AI. Moreover, the number of these products is growing daily.

As it stands, a business that really wants to get the most out of technology today should be using the power of AI. But the question is how do you do this most efficiently?

The answer is simple, you talk to an artificial intelligence software development company about your business. From there on, our experts will be able to help you create a product that will bring the greatest value to your company. There is always a way to boost cost-efficiency and productivity for any business. We are here to help you achieve this!

How to Use an AI Content Generator to Boost Your Content Marketing

Posted on by mkoftielieva

Are you using an AI content generator for your business already? If not, you should get on with it right away. There is no doubt that content marketing is at the heart of any efficient marketing strategy. In fact, no marketing strategy can exist without content. That’s why over 80% of marketers are actively investing in it.

And that can be a hefty investment because top-grade content is expensive, right?

Wrong!

The world has been changed by AI technology already, and the marketing industry isn’t an exception.

The power of AI makes top-grade marketing strategies affordable to any business, no matter how small. An AI content generation tool, in particular, can ensure that your business has a steady supply of rich content. It can be edited for your target audience by default. Moreover, the AI will use multiple algorithms to ensure maximum impact.

How an AI Content Generator Can Benefit Your Business

This phrase is definitely overused. However, content is still king. It’s the lifeblood of your marketing strategy. You must generate tons of fresh, engaging, and relevant content to get and stay visible in the torrent of the information world we live in. And doing that is extremely hard.

Of course, the best possible way to get the highest-quality content is to hire a team of writers. They will research and work relentlessly to ensure your website and social media channels remain relevant and engaging.

However, the majority of businesses can’t afford that. And even working with freelancers part-time can be too expensive for small and medium businesses in the long run.

Unsurprisingly, the solution to this problem came from rapidly-developing AI-based software. Using an AI container generator allows you to streamline the content creation process. Moreover, this AI-based solution can save you a lot of money and time.

At the moment, even the most advanced AI content writer can’t replace a human professional. However, it can give anyone the power to become a writer.

So, the business gets an affordable source of content that only requires minimal tweaking to use in any marketing strategy. Therefore, your overall marketing costs are going down while the ROI increases exponentially.

How to use an AI content generator to save money on marketing.

What Is an AI Content Generator?

An AI content generation tool is a piece of AI-powered software that can create texts on a wide range of topics. These solutions vary in the types of texts they are able to generate. Those are dictated by the power of the AI used and the skills of the AI-based software product development company.

Usually, the customer will be able to request content of varied length, type, and tone. For example, your options might be:

  • Content in various languages.
    This type of AI content generator is excellent for cutting localization costs for small businesses that want to go global.
  • Different content types.
    The most common options are blog posts, SMM posts, ad copy, email newsletters, etc. In essence, the best AI content writing software will allow you to meet all your content marketing needs. Some solutions will even have specialized templates for you to choose from.
  • Varied tones of voice.
    What is your brand tone? Do you prefer your SMM posts to be fun and easygoing or knowledgeable and sophisticated? Your target audience dictates these requirements. A good AI content generator will give you tone options, so you can ‘hit close to home’ right away.

AI-based content writing is a relatively new industry. Therefore, these solutions are advancing fast now. It means that the benefits you get from an AI content generator are increasing as the quality of texts improves.

Also, note that AI content writing software uses proven copywriting formulas. Therefore, the efficiency of the copy you get is guaranteed. Moreover, the content will also be reader-friendly as you can gear it toward a specific niche. A high readability rate is also assured, which offers SEO perks.

How to Use an AI Content Generation Tool

One of the main benefits of using an AI content writer is the ease of creating any type of content you need. You only need to set up an account. Then, follow the program’s instructions and type in your topic. Next, choose your settings for tone, type, and formatting. Then, click the button to generate the text and wait for results.

Anyone can do this, and you can use the generated piece of content right away. Or, you can go over it to edit some parts to fit your brand voice better. Another option is to have the piece edited by a professional working with the team that created this AI content generator.

It really is that simple.

Just click a couple of buttons and you’ll be able to share rich, engaging content with your audience. This way, you can create even large informative articles up to a thousand words within a few minutes.

Is creating quality content fast something you are interested in?

Our AI-powered platform Marquètte can do this for you! Contact us now to learn more.

How to Use an AI SaaS Platform for Business?

Posted on by mkoftielieva

An AI SaaS platform is a way for businesses and developers to access artificial intelligence without huge risks and investments. Also referred to as AIaaS, this type of software as a service enables businesses to achieve various goals using the immense power of AI.

Combining custom SaaS development services with an AI-powered platform opens an infinite number of opportunities for a company. You can reduce costs, boost your marketing, improve various processes and workflows, and automate multiple tasks. And the best thing is that as AI grows, the same happens to its capabilities. So, the more you use an AIaaS platform, the more this technology would be able to do for you.

How to Use an AI SaaS Platform in Real Life

Chatbots & Virtual Assistants

The most popular type of an AI SaaS platform is chatbots. Nowadays, they are used in nearly every area of customer service. Businesses also often create chatbots for communication and education within the company. Bots that run on NLP algorithms and machine learning are an area of AI that’s developing extremely fast. So, they grow more sophisticated every day. Therefore, the extent of the services they can provide keeps increasing.

This technology is also used to create virtual assistants that can perform multiple jobs. Their applications range from providing basic health consultations to personalized education.

API (Application Programming Interfaces)

Cognitive computing application programming interfaces enable developers to include various features in their apps. The important benefit of APIs is that the developer doesn’t need to actually write out the entire code. As such, APIs have a big impact on AI-driven software development services and cut costs for customers by saving developers time.

APIs are most often used for:

ML Frameworks

ML, or machine learning, frameworks enable the use of an AI SaaS platform for making personalized AIs. This particular AI will learn by processing the business’ data over time. Therefore, it would be perfectly suited for handling custom tasks within the company.

It’s a way for a business to use the power of AI without relying on Big Data. It’s also an opportunity to make the most out of custom SaaS development services for a business. So, if you consider making an AIaaS platform of your own, this is where you might wish to start.

Benefits of using an AI SaaS platform for business

Benefits of Using an AI SaaS Platform

Applications of an AI SaaS platform vary greatly. However, no matter how you use it exactly, it would bring some important boons to your business.

  • Low-cost access to AI capabilities.
    AI technology is insanely powerful but also very costly. An average SME has no chance of building a top-grade AI platform from scratch. However, a ready-to-use AIaaS allows you to enjoy all the benefits of an AI-powered platform for a fraction of a cost. So, even a small business can increase its growth opportunities by using AI tech creatively.
  • Easy scalability.
    AI SaaS development services are flexible in a way that means that you can get more power/features/bandwidth immediately when needed. It means that as your business starts growing with the help of AIaaS, it will scale along with you to constantly provide greater benefits.
  • Flexible costs.
    With an AI SaaS platform, you pay exactly for what you use. Therefore, a business can regulate its costs exactly to get the highest value for money. It also means that you have a chance to increase your capabilities fast as an opportunity presents itself. Note that some AIaaS platforms will even allow you to use processing power for short periods of time on an ad hoc basis.
  • Higher usability compared to open-source AI.
    There are open-source AI available, so you might wonder why pay more for an AI SaaS platform. The answer is that the platform is an out-of-the-box solution you can use for your intended purposes right away. On the other hand, using open-source AI will require you to hire a team of developers to create a solution that actually does what you need. Therefore, an AIaaS is more cost-efficient in the long run.

In Conclusion: When You Should Use AI SaaS Development Services

There can be no doubt that using an AI SaaS platform can benefit a business. However, you also need to understand that this technology has some inherent weaknesses. First of all, there is a security risk because you are giving third-party software access to your data.

In addition, you can’t expect transparency when working with AIaaS. You only get to see the input and output of the information. So, you won’t be able to know and even understand how that information is processed, etc.

Furthermore, some industry standards might prohibit you from using an AI SaaS platform altogether because of data security regulations. You’ll have to research all requirements for your industry in detail, especially if your business deals with sensitive information.

All things considered, custom AI SaaS development services might be the only choice for some types of businesses. Therefore, in order to get the highest value from AIaaS technology, you need to find out how to implement it in your business. Then, learn what options are available to you and how to use them with maximum efficiency. Contact us anytime and learn more about creating AI SaaS solutions perfectly tailored to your business needs!

How to Use an AI-Powered Platform for Phenomenal Marketing

Posted on by mkoftielieva

When will using an AI-powered platform make digital marketers obsolete?

Right now, available AI-based solutions might not be quite at that level yet. However, given a few years of continued crazy growth of the artificial intelligence sector, the answer might be different. Today we can see how AI-based technologies are changing the entire world, like computer vision for self-driving cars. And the combined power of AI and big data analytics has enormous marketing potential. So, it’s not a stretch to say that artificial intelligence tools used for this purpose will keep evolving fast. Eventually, they will take over all of the basic marketing tasks.

Therefore, marketers need to understand AI and use its powers to augment their skill to avoid becoming obsolete. Keep reading so you know how to start doing this right away.

What an AI-Powered Platform Can Do for Marketing

AI can bring tremendous value in marketing due to its ability to automate and draw insights from data. Right now, personalization is the number one requirement in marketing. So, you must process a lot of data about your target audience. Using AI and big data analytics will allow you to do that fast.

Artificial intelligence can find correlations and trends from a vast amount of information. Moreover, AI-driven tools do this at a speed that humans can’t hope to match.

To get the most value out of an AI-powered platform, you need a framework enabling you to use all its marketing capabilities:

  • Digital ad placement.
    AI can easily choose the best spots for your digital ads and automate the entire placement process.
  • Predictions.
    Using an AI-powered platform for predictive data analytics enables you to make reasonably accurate sales and traffic forecasts.
  • Customer service tasks automation.
    Using AI-based chatbots allows you to enhance customer service.
  • Sales boost.
    Moreover, you can use chatbots at various funnel stages for upselling, cross-selling, and lead development.
  • Customer comment analysis and classification.
    Use AI big data analytics to make detailed buyer personas and manage customer feedback to derive maximum value.
  • Marketing campaign automation.
    One of the greatest benefits of using an AI-powered platform for marketing is your ability to automate multiple tasks. As a result, it enables you to save both time and money. Nowadays, AI can automate email and SMM campaigns, generate landing pages, and handle customer segmentation to enhance campaign personalization.
  • Marketing analysis.
    Use AI and big data to perform a detailed marketing analysis of any niche.
  • Pricing.
    You can also use AI-driven insights to establish pricing.

How to use an AI-powered platform for targeted ads.

How AI and Big Data Are Transforming Targeted Ads in 2022

No marketer can deny the efficiency of targeted ads. However, marketers also know how much of a challenge targeting can be. You must be a real sharpshooter to get the highest value from these ads.

Any marketer that uses a specialized AI-powered platform today can get a considerable advantage in targeting. That’s because you can use AI for:

  • Product recommendations personalization.
    AI and big data allow you to learn plenty of details about your customers and target audience. Therefore, you can create highly personalized offers with a much better conversion rate. Remember that 74% of consumers will feel frustrated if your content isn’t personalized. Therefore, personalization is the single most important requirement for modern marketing. So, using AI that gives you a chance to achieve the highest personalization level is a must.
  • Social media sentiment analysis.
    An AI-powered platform can also surf through terabytes of social media content and analyze user sentiment. These reports will give you invaluable insight into your target audience. You can use the data not only for personalization but also to adjust and even build a new marketing strategy from scratch. Most importantly, use this capability to understand how your marketing efforts perform in real-time.
  • Web analytics narrative generation.
    Get more from your web analytics using an AI-powered platform to generate in-depth traffic analysis. This way, you can learn how many people visit your website and when. In addition, you’ll know what they are most interested in. See how they react to different types of content and learn how to attract visitors to the most relevant pages.

Remember that this information can help you further improve digital ad targeting. AI-powered market research makes a huge difference for any business today.

The Power of AI Copywriting

AI big data analytics brings colossal value to marketing. However, you can’t forget about other types of AI. The foremost of them are AI-based content generation tools.

Know that an average person consumes digital content for up to 7 hours daily. Therefore, the amount of content already available online is enormous. However, we need even more of it. Marketers understand how hard it is to generate fresh content constantly. So, the ability of AI to basically do it for you makes this technology priceless.

AI copywriting, in particular, is a service that can become a game-changer for marketers. It’s because AI services are much more affordable than hiring a copywriter. Also, AI can identify and use the most efficient formulas for writing a copy that delivers results.

An AI-powered platform for content generation can be used to produce:

  • Blog articles
  • Guest posts
  • Social media posts
  • Emails

Then, you can use a different types of AI-based solutions to post this content and monitor its performance automatically.

To sum it up, you can automate the flow of your content marketing to a great extent. Thus, you’ll be able to get maximum value from this efficient area of digital marketing with a reasonably small investment.

Most importantly, you can be sure that the content will keep coming. And AI-powered market research will keep you apprised of all the trending topics. So, you can ensure your content stays relevant.

Considering this potential, it’s obvious why AI-powered marketing platforms are one of the main directions for AI development in 2022.

Bottom Line: Start a Marketing Revolution Through an AI-Powered Platform

An AI-powered platform can indeed make a difference in many areas of technology and business. However, taking into account all it can do for marketing, it’s easy to see that AI can revolutionize this sector.

AI-based solutions can generate, post, process, analyze, and monitor all your marketing campaigns in real-time. Moreover, using AI big data analytics allows you to learn as much as possible about your target audience. So, your business will be able to deliver the best results. And it’s not even mentioning all the other creative ways you can use AI, like chatbots.

Do you need to learn more about using AI to boost your marketing business? Or, perhaps, you even have a plan for an AI-powered platform of your own?

Contact our expert developers to help you bring those ideas to reality!

What’s in the Future of AI-Driven Software Development?

Posted on by mkoftielieva

AI-driven software development is revolutionizing every area of the world. We, users, hardly notice it, just enjoying the benefits that technology brings to our lives. But, it’s quite a bit different for developers.

Already over 80%of enterprises invest in AI. And Gartner says the artificial intelligence industry will create a value of about $2.9 trillion in 2021. The capabilities of AI are fantastic, which you can see from the rise of technologies like computer vision.

Writing code seems like it could be one of the tasks AI excels in, and in some ways, it is. However, AI-based software development isn’t about replacing developers with machines. Instead, it’s about creating a world where people augment their skills with technology.

How AI-Driven Software Development Will Reshape the Programmers

First of all, it’s crucial to note that AI-based software development isn’t going to replace the traditional development we have now. Human experts are the ones who drive and will continue driving this industry.

In the age of rising AI, developers will need to shift their priorities and expand their skills. Therefore, developers should focus on products that enhance automation and data processing when creating AI solutions for business. In essence, the primary purpose of AI-driven software development is to provide businesses with opportunities to:

  • Become leaner.
    AI’s superior data analytics and forecasting capabilities should help businesses make better cost planning and risk assessment decisions. As a result, companies can become leaner and more efficient, increasing their revenue due to accessing better data.
  • Conduct market analysis.
    Market Analytics is a very expensive service, so SMBs can’t hope to afford it. But AI-based software development can create solutions that will automate market analysis and make it more affordable. Therefore, small businesses will get a chance to become more competitive.
  • Getting intelligent assistance.
    AI-based assistance can help people handle various tasks, from accounting to providing automated customer support. Therefore, businesses can use it in multiple ways to benefit themselves and their customers.

All in all, a developer of the future will need to focus on more creative aspects of the job. Routine and mind-numbing tasks like going over the code to make minute fixes and improvements can be assigned to an AI. Meanwhile, developers must work on tasks that can’t be automated as easily, like designing and creating custom solutions.

Benefits of AI-driven software development for developers.

AI-Based Software Development: Top Benefits for Coders

The main reason software developers should appreciate artificial intelligence is that it can help resolve many challenges they face. Moreover, AI-driven software development can automate quite a few tedious menial tasks that take a lot of time. Therefore, it enables developers to focus on what’s important and allows exercising their talents to the fullest.

Security assessment improvements

Maintaining the highest level of security is crucial for software developers. Involving AI in this process can be a great help. Artificial Intelligence can analyze the data coming from the system itself and network sensors. Then, use it to identify any abnormalities extremely fast.

In essence, AI can automate code defense. Subsequently, it will significantly reduce the time and effort human developers need to spend on ensuring security.

In addition, AI-based software development quality assessment reduces the time it takes to complete a project.

DevOps automation

Making multiple changes and upgrades to the software is essential for SaaS development services. However, as any developer knows, frequent deployments can be taxing. Also, there is a risk of making a mistake at some step of the process. AI can be a great assistant during the deployment, reducing room for errors and automating many processes.

Meanwhile, machine learning algorithms will study the deployment process and analyze it. Then, the AI can use the data to offer insights on improvements and increase its response time based on learned patterns.

QA automation

Software quality testing and assurance are vitally important parts of development. So, one of the main benefits of AI-driven software development is that AI can automate these processes running them continuously.

As a result, the product quality grows and developers get real-time data on whether their ideas work.

Software design assistance

Software design is a complicated task, to say the least. It’s also one where human developers are sure to prevail over artificial intelligence. However, AI-driven software development can be implemented here as well.

It can be used to create AI assistants to help designers better communicate with clients and understand their needs. The software can allow clients to select options that will enable the designer to see their preferences more clearly. AI will generate the most likely combinations of elements. Then, a designer can use them to create a highly custom-tailored project.

Bottom Line: AI-Driven Software Development Making the World a Better Place for Developers

Any artificial intelligence software development company is a power to be reckoned with today. And the relevance of AI will only grow. AI-based software development can augment the work of human professionals freeing up their time and resources.

Developers can use AI powers for:

  • Providing accurate estimates
  • Automating code refactoring
  • Automating testing for abnormalities and errors
  • Assisting in handling errors
  • Speeding up the creation of prototypes

But most of all, AI-driven software development can help with strategic decision-making. Using the insights provided by AI and time saved by the machines crunching the data, developers can create better products, thus benefiting their clients.

So, we are sure to keep seeing more artificial intelligence applications as the world of technology evolves and becomes more user-friendly.

Artificial Intelligence Software Development: First Exposure to Computer Vision

Posted on by mkoftielieva

Oleksii Makarov is one of the leading experts on artificial intelligence software development at Devtorium. During our recent IT Crowd event in Vinnytsia, Oleksii made a short presentation about computer vision. This technology is undoubtedly exciting and already has a huge impact on the world. Today, Oleksii will tell us more about what it is and how computers learning to ‘see’ affects our everyday lives. With his 21 years of experience and a passion for math, Oleksii can make this complicated subject easy to understand.

What Is Computer Vision for Artificial Intelligence Software Development?

In the simplest way possible, computer vision is a set of technologies that aims to make computers process images in a manner similar to human vision. However, the math behind the process is a lot more complicated.

One thing you need to know first is that computer vision technology already exists. It’s used in a variety of ways, including SaaS development. In fact, each of us has been exposed to it multiple times. However, you likely don’t even realize how often you come in touch with this AI-based software development product.

Also, it’s crucial to note that computer vision was somewhat limited until the recent jump in artificial intelligence software development. Due to advancements in deep learning and neural networks, this technology can now surpass human vision in some capacities. But, this particular level of computer vision is only about a decade old.

In ten short years, this technology achieved outstanding results in many areas. It means that we can expect more global transformations powered by AI-driven software development.

Of course, tech plays a significant part in this leap. However, the main driver behind the growth of computer vision and artificial intelligence software development is data.

As a society, we generate tons and tons of data. And AI learns by processing these massive databases. Just image-wise, there are over three billion pictures shared online in a single day. Every day. So, AI and computer vision have an opportunity to become better at an unprecedented rate.

Already this technology is capable of processing images at extreme speeds and identifying objects with 99% accuracy. The results of these processes are used everywhere, from crime investigation to marketing and self-driving cars.

AI-Based Software Development: Deep & Machine Learning Technologies

One of the leading technologies used in computer vision is machine learning. To be exact, this type of tech uses its subset called deep learning. Deep learning methodology learns through neural networks, enabling it to improve with every progressive deeper layer of data.

This machine learning method is currently used in computer vision and other vital areas of artificial intelligence software development. The industries where it makes the most significant impact include:

For computer vision, deep learning algorithms enable machines to understand the context of visual data they process. That’s how computers eventually learn to tell one image from another and identify similarities or differences. Computer processing can be much more powerful and faster than the human brain. Therefore, applying computer vision in various real-life situations makes it possible for machines to identify minor discrepancies in images. So, they can alert humans of any potentially dangerous inconsistencies.

AI-based software development powered by deep learning algorithms makes it possible to have machines ‘look’. However, they do not perceive images the way we do. Instead, they break down a single image into layers of pixels. That’s where convolution neural networks come into play.

convolution and deconvolution networks in computer vision and artificial intelligence software development

Convolution and Deconvolution Networks in Computer Vision AI-Driven Software Development

“Alert! This might sound convoluted, but it’s actually not so bad”. It’s what Oleksii says when he starts explaining the neural networks technology used in computer vision. In order to make computers see, artificial intelligence software development engineers use convolution networks. Simply put, this is a process of machine breaking down the image into layers and layers of pixels. Each following layer is simpler and therefore less understandable for humans. But to a machine, they are the true ‘objects’ its ‘vision’ can process.

The machine will run predictions based on what it’s seeing and eventually trigger a deconvolution process. Basically, it’s the opposite of convolution. And predictive data analysis powered by Ai is a popular technology today.

We see the results of these complicated mathematical processes within AI-powered systems of computer vision through the actions of machines. You can find the easiest to understand example in self-driving cars. First, the machine recognizes the shapes of all objects within its ‘field of vision’. Then, it runs multiple iterations of predictions. And the car uses the data to drive and safely avoid obstacles.

Artificial intelligence software development computer vision tasks: classification and segmentation.

Artificial Intelligence Software Development: Computer Vision Tasks

When you get down to the heart of it, computer vision is all about pattern recognition. Essentially, it performs two main tasks: classification and segmentation. Machines learn to identify objects and segment images into multiple views to make predictions.

Processes involved in computer vision analysis include, but aren’t limited to:

  • Object classification: understanding the category of an object.
  • Object identification: Understanding the exact type of an object.
  • Object detection: determining where the object is located within the image.
  • Object verification: verifying whether the object is present in the image.
  • Object segmentation: breaking down the object image into layers of pixels.
  • Object recognition: identifying objects in the image and their locations.

How Computer Vision Technology in Artificial Intelligence Software Development Will Change the World

Unsurprisingly, Oleksii gets many questions about the applications of computer vision and the impact of this tech on the world. According to him, the scope of it is nearly impossible to define because this technology has tremendous potential.

Oleksii believes that the main areas of computer vision, as well as AI-based software development implementation, will be:

  • Autopilot technologies, which will revolutionize the transportation sector as a whole. This won’t stop at self-driving cars as piloting other modes of transport can be automated. Moreover, machine pilots can be more efficient and reduce the risk of accidents.
  • Healthcare research is another area where the capabilities of artificial intelligence software development are tremendous. Already some companies use AI to predict the human body’s reactions and develop medications based on this data. For example, DeepMind is one of the leaders in this innovative industry.

To those worried that machines will take away human jobs, Oleksii recommends to stay calm. Of course, automation will make some professions redundant. However, many other new jobs will appear in response to global and technological changes.

To those interested in learning more about computer vision and artificial intelligence development software, Oleksii suggests the following resources:

  • TowardsDataScience: great portal with news about the latest AI tech developments.
  • 3Blue1Brown: a YouTube channel where high-level maths is explained in simple and easy-to-understand terms.
  • Jeff Heaton: a YouTube channel by a Ph.D. VP, Data Science at RGA, Adjunct at Washington University, St. Louis, who explains neural networks and other technologies in a simple way.

If you want to talk to Oleksii regarding artificial intelligence software development or engage our services to create an AI of your own, contact us!

How AI Based Software Development Is Transforming Healthcare

Posted on by mkoftielieva

When you hear about AI-based software development for healthcare, what do you imagine this tech can do? Are you thinking about AI-powered devices that tune into your brainwaves? Or do you think of technology capable of diagnosing diseases remotely? Perhaps, you can even imagine talking to a robot-therapist?

Or do these things sound like something out of a sci-fi movie?

It turns out that all of it is true now. The applications of artificial intelligence in healthcare are revolutionizing many medical fields. Already, VR and AR solutions can help people who had almost no hope for recovery only a decade ago. Moreover, various methods of AI automation in healthcare make help available to those living in remote communities.

AI technology is literally saving lives. Keep reading to find out how it does it and what we can expect to see in the future.

Using AI based software development for assisted therapy in treating depression and anxiety

Uses of AI-Based Software Development in Healthcare 2021

Artificial Intelligence in Healthcare: Assisted Therapy

The most basic form of AI-assisted therapy is the use of a chatbot for primary therapeutic interventions. Basically, the AI acts as a therapist and offers support and guidance in a patient’s moment of need.

The efficiency of psychotherapy has long been proven. But now, you might wonder whether Artificial Intelligence can replicate the effects of talking to a human therapist.

According to an extensive study from Stanford University, AI is capable of effectively helping people suffering from anxiety and depression.

The most crucial benefit of AI-assisted therapy is that it makes mental healthcare accessible to people who have no other way to get it. At the moment, there are both free and paid therapy apps that offer different interventions for depression and anxiety. The user, essentially, receives a type of self-guided therapy with AI acting as an assistant on this path.

Chatbots can also be used as support in a traditional therapy course. Patients can turn to them between sessions when they require immediate help. This both improves the patient’s mental state and makes therapy more affordable.

Moreover, chatbots do not only offer support and guidance. These healthcare AI software solutions also collect data about your condition daily. Then, they can analyze this data to provide insights into anxiety or depression-inducing patterns that a therapist can use to improve your treatment.

Using the app, you can also track your own progress. In itself, this kind of tracking can be highly beneficial for a person struggling with challenges, like depression. To have tangible proof of one’s positive progress is a vital motivator.

AI based software development makes healthcare accessible in remote areas

AI Automation in Healthcare: Chatbots and Telehealth for Remote Areas

The COVID-19 pandemic highlighted many problems within the healthcare system. One of the biggest among them is a desperate need to make healthcare services more accessible. And AI-based software development can do that.

Conversational artificial intelligence and telemedicine have saved hundreds of lives already. Moreover, these technologies are fast becoming indispensable for offering preliminary diagnostics and ongoing treatments.

Healthcare AI software solutions allow doctors to stay connected with patients no matter where they are located. In addition, they can offer basic education, support, and guidance to people who require immediate help or ongoing supportive treatments.

The potential of artificial intelligence in these areas is immense, states a study published by the Institute of Electrical and Electronics Engineers. Its full transformative power can be realized in rural areas, especially in developing countries where access to healthcare is limited. And the situation got exponentially worse with the added strain of pandemic restrictions.

At the moment, there are technologies in development that will enable immediate and effective use of telemedicine in emergencies. However, this field is only growing. Therefore, everyone with ambitions to create an outstanding app that can change the world should consider this industry.

AI-Based Software Development: VR Treatments for PTSD

Exposure therapy has proven to be a highly effective treatment for phobias and PTSD. VR tech has the power to enhance these treatments and make them much more accessible. Already, there is solid evidence that VRET (VR Exposure Therapy) can help treat phobias. In addition, studies of using this treatment as part of PTSD therapy showed positive results, reports Frontiers.

Unfortunately, at the moment, this technology isn’t widely available in clinics. Therefore, applications of VRET are limited. Also, there are only studies conducted with soldiers and veterans. Therefore, broader possibilities of VR healthcare AI solutions are still unexplored.

However, there is hope that making the tech accessible will enable researchers and therapists to develop more effective treatments. We are only starting to acknowledge the severity of the impact that PTSD has on society as a whole. And while there are some effective treatments for this condition, they are limited. So, this branch of applying artificial intelligence in healthcare is still full of possibilities.

AI based software development used for reducing stress and managing anxiety through Healium

Specialized Healthcare AI Software Solutions: Healium

The applications of AI-based software development for healthcare take many forms. But none of them so far are as futuristic as Healium, an app that tunes into your brainwaves. The app claims to be an ‘immersive media’, as Healium’s CEO said to Forbes.

This app uses wearable devices to ‘read’ the body’s electricity and help users create their own unique relaxing world. The goal of Healium is to help fight anxiety and ease stress management.

The app uses a combination of AR and VR tech, game design, and storytelling, all powered by research in neuroscience. The result is a solution that can help people manage anxiety through techniques of immersive meditation.

Healium is currently unique, but its rising popularity indicates that it won’t be the only app of this kind. The pandemic made anxiety levels skyrocket worldwide. Therefore, various stress-reducing techniques are popular as never before. Artificial intelligence applications in healthcare are most efficient for this purpose as AI can adapt to every user’s individual needs. Therefore, it can offer highly personalized treatments.

Using AI based software development for making prescription video games

AI-Based Software Development in Healthcare: Prescription Video Games

Here is the validation of all those hours spent playing by all computer gamers worldwide. FDA approved the first computer game as a valid treatment for children with ADHD. Granted, it’s not an excuse to spend 14 hours playing PUBG every day. However, it’s clear evidence that games can be a power for good.

Prescription games are very different from regular ones. But they rely on the same interactive technology. The first-ever FDA-approved game went through seven years of clinical trials and proved that an interactive play could make a quality change for some people’s lives.

 At the moment, this technology is only used for ADHD. But the potential for applying AI-based software development in this area is tremendous. So, if you have an app idea, you should go for it!

Bottom Line: AI-Based Software Development for Healthcare Is Saving Lives

There are many uses for artificial intelligence in healthcare and even more are possible. This is a field that requires more ideas and products that can improve and even save countless people’s lives. Today, there are solutions that make healthcare accessible. But there is a lot of room for growth. An experienced AI software development team working with scientists and powered by innovative ideas can transform the world by improving healthcare.

How to Use an AI-Powered Platform to Make Data-Driven Decisions

Posted on by mkoftielieva

Advanced robots, self-driving cars, automated delivery bots, Internet of Things, and all the other cool and sexy tech we have today all run on some kind of an AI-powered platform. But those platforms only exist because of data. Data analytics is at the heart of AI, business, and the world as a whole today. So, if you want to get ahead, you must wield its immense power for making business decisions. However, the human brain cannot compute such enormous blocks of information. So, you’ll need to use a SaaS analytics platform to do it for you.

 

How to Use an AI-Powered Platform to Improve Your Decision Making

The best thing about Big Data is that it holds the answers to all your questions. Actually, it can even predict the future if used right. And that means ‘if it’s processed by an AI-powered platform geared toward predictive analysis.’

No business today can survive without data analytics. It’s because you literally can’t make decisions without the insights derived from data. You might only rely on your monthly business reports or go for a broader scope including global economic reports. But the point is that you have to make decisions based on something more concrete than your intuition. It means understanding what types of data analytics exist. And more importantly, how to use them at different stages of decision making.

 

Types of Data Analytics Performed by an AI-Powered Platform

 

Descriptive

Descriptive data analytics provides you with answers to the question “What happened?” In essence, you can use this data to understand how your business is doing. Then, depending on how deeply you analyze various processes, you can decide which areas to focus on.

There is no doubt that these insights from a basic AI-powered platform are extremely beneficial. They are especially handy when you need to identify areas where you can cut costs.

That said, descriptive analytics insights are somewhat limited. They only give you information about your past business performance and don’t consider any outside factors affecting it.

 

Diagnostic

Diagnostic data analytics is used to understand why something happened. Performing this analysis is the logical next step after collecting descriptive data insights. At this point, the AI-powered platform can delve deeper and understand why some of your business decisions failed or succeeded.

Bear in mind that diagnostic analytics will require a wider scope of data than your internal business reports. Also, it will be, at least somewhat, based on conjecture. It’s hardly possible to account for all potential factors that affect any business outcome. Therefore, you’ll have to accept that while highly valuable, these insights are also not absolute.

 

Predictive

Predictive analytics is far more advanced and requires the implementation of an AI-powered platform. Machine learning, in particular, is the basis of any successful predictive analytics. Insights derived from it allow you to see what is likely to happen shortly. Therefore, you can use them to make decisions that might propel your business forward.

This kind of prediction for future trends is most valuable for businesses that want to grow. However, any forecasts cannot be 100% accurate. There are just too many factors that are beyond your control that affect the outcome. Many of these factors are macroeconomic and volatile.

Bearing that in mind, you should use predictive analytics to develop a proactive approach to business. It can help you plan, especially for the situations that might affect you in the future. Thereby they help your business prepare for potential challenges.

 

Prescriptive

Prescriptive data analytics is the most advanced type, and it can provide the most valuable insights. At this state, an AI-powered platform will aim to give you guidance on what actions you can take. To get the most value from these insights, you need to have specific questions in mind. Then, analyzing your goals and data will enable the AI to determine the actions necessary to achieve your desired results. These insights are primarily based on the data obtained from predictive, descriptive, and diagnostic analyses.

However, prescriptive analytics will also use technology like simulation analysis to discover solutions to potential or current problems. Of course, these solutions are subject to the same limitations as any predictive analysis. But they are highly valuable as they enable you to reduce risks that are inherent to any business.

 

Implementing Insights Delivered by an AI-Powered Platform

Studying a real-life example is the best way to understand how an AI-powered platform can benefit your business. Marquètte is a piece of SaaS data analytics software developed by Devtorium and powered by proprietary AI tech. It uses a combination of data analytics methods and technology to conduct a SWOT and PESTEL analysis of any field.

On the user side, this looks like you are conducting a simple internet search. However, in reality, AI goes through huge blocks of data in order to find concrete answers to your questions. So, when it’s done its job, you get a summary that answers your question in detail and includes actionable insights. Then, as a business owner, you can put those into action right away. Thus, you ensure your company derives maximum benefit from the information.

Businesses can use the insights provided by Marquètte to:

 

  • Revamp your brand design for increased impact
  • Find new areas for your business to expand in
  • Predict challenges your company needs to prepare for
  • Adjust your marketing strategy for maximum efficiency
  • Answer any industry and niche-specific questions you have
  • Forecast business development when planning for the future

As you can see, an AI-powered platform is an invaluable ally for any business. So, the only question is whether you want to use an existing solution, like Marquètte, or to have custom SaaS data analytics software developed for you.

We are a team of 200+ qualified software engineers, business analysts, data scientists, project managers, and UI/UX designers. All our professionals hold specialized certifications in their niches and have expertise in complex projects for a variety of industries.

    Contact Us

    sales@devtorium.com

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