How to Use an AI-Powered Platform to Make Data-Driven Decisions

Posted on September 8, 2021August 30, 2023 by Volodymyr Marynenko

Advanced robots, self-driving cars, automated delivery bots, Internet of Things, and all the other cool and sexy tech we have today all run on some kind of an AI-powered platform. But those platforms only exist because of data. Data analytics is at the heart of AI, business, and the world as a whole today. So, if you want to get ahead, you must wield its immense power for making business decisions. However, the human brain cannot compute such enormous blocks of information. So, you’ll need to use a SaaS analytics platform to do it for you.

How to Use an AI-Powered Platform to Improve Your Decision Making

The best thing about Big Data is that it holds the answers to all your questions. Actually, it can even predict the future if used right. And that means ‘if it’s processed by an AI-powered platform geared toward predictive analysis.’

No business today can survive without data analytics. It’s because you literally can’t make decisions without the insights derived from data. You might only rely on your monthly business reports or go for a broader scope including global economic reports. But the point is that you have to make decisions based on something more concrete than your intuition. It means understanding what types of data analytics exist. And more importantly, how to use them at different stages of decision making.

Types of Data Analytics Performed by an AI-Powered Platform

Descriptive

Descriptive data analytics provides you with answers to the question “What happened?” In essence, you can use this data to understand how your business is doing. Then, depending on how deeply you analyze various processes, you can decide which areas to focus on.

There is no doubt that these insights from a basic AI-powered platform are extremely beneficial. They are especially handy when you need to identify areas where you can cut costs.

That said, descriptive analytics insights are somewhat limited. They only give you information about your past business performance and don’t consider any outside factors affecting it.

Diagnostic

Diagnostic data analytics is used to understand why something happened. Performing this analysis is the logical next step after collecting descriptive data insights. At this point, the AI-powered platform can delve deeper and understand why some of your business decisions failed or succeeded.

Bear in mind that diagnostic analytics will require a wider scope of data than your internal business reports. Also, it will be, at least somewhat, based on conjecture. It’s hardly possible to account for all potential factors that affect any business outcome. Therefore, you’ll have to accept that while highly valuable, these insights are also not absolute.

Predictive

Predictive analytics is far more advanced and requires the implementation of an AI-powered platform. Machine learning, in particular, is the basis of any successful predictive analytics. Insights derived from it allow you to see what is likely to happen shortly. Therefore, you can use them to make decisions that might propel your business forward.

This kind of prediction for future trends is most valuable for businesses that want to grow. However, any forecasts cannot be 100% accurate. There are just too many factors that are beyond your control that affect the outcome. Many of these factors are macroeconomic and volatile.

Bearing that in mind, you should use predictive analytics to develop a proactive approach to business. It can help you plan, especially for the situations that might affect you in the future. Thereby they help your business prepare for potential challenges.

Prescriptive

Prescriptive data analytics is the most advanced type, and it can provide the most valuable insights. At this state, an AI-powered platform will aim to give you guidance on what actions you can take. To get the most value from these insights, you need to have specific questions in mind. Then, analyzing your goals and data will enable the AI to determine the actions necessary to achieve your desired results. These insights are primarily based on the data obtained from predictive, descriptive, and diagnostic analyses.

However, prescriptive analytics will also use technology like simulation analysis to discover solutions to potential or current problems. Of course, these solutions are subject to the same limitations as any predictive analysis. But they are highly valuable as they enable you to reduce risks that are inherent to any business.

Implementing Insights Delivered by an AI-Powered Platform

Studying a real-life example is the best way to understand how an AI-powered platform can benefit your business. Marquètte is a piece of SaaS data analytics software developed by Devtorium and powered by proprietary AI tech. It uses a combination of data analytics methods and technology to conduct a SWOT and PESTEL analysis of any field.

On the user side, this looks like you are conducting a simple internet search. However, in reality, AI goes through huge blocks of data in order to find concrete answers to your questions. So, when it’s done its job, you get a summary that answers your question in detail and includes actionable insights. Then, as a business owner, you can put those into action right away. Thus, you ensure your company derives maximum benefit from the information.

Businesses can use the insights provided by Marquètte to:

Revamp your brand design for increased impact
Find new areas for your business to expand in
Predict challenges your company needs to prepare for
Adjust your marketing strategy for maximum efficiency
Answer any industry and niche-specific questions you have
Forecast business development when planning for the future

As you can see, an AI-powered platform is an invaluable ally for any business. So, the only question is whether you want to use an existing solution, like Marquètte, or to have custom SaaS data analytics software developed for you.

Clutch Names Devtorium Among North Carolina’s Top Software Developers for 2021

Posted on September 1, 2021August 30, 2023 by oleshchenko

At Devtorium, we are here to help you make sense of the digital clutter in today’s technology marketplace. We are a solution-focused SaaS company enabled by software development, digital marketing, and UI/UX design. Over the years, our team of software developers has built numerous enterprise-level SaaS solutions, mobile apps, websites, and products for venture-backed startups and enterprise-level companies.

We offer a one-stop solution to create, implement, test, and run digital marketing campaigns to generate awareness. We provide UI/UX design work and full marketing services from content marketing and social media to video, PR/blogs, and media buying. We act as a super affiliate and find the most efficient ad network and affiliates for our clients.

With that being said, it’s with great pleasure to announce that our company was recognized by Clutch as one of the Top Software Developers in North Carolina.

For additional context, Clutch is a B2B resource based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews.

There are lots of ratings and reviews websites out there, but what sets Clutch apart is that their trained business analysts perform in-depth interviews with clients about the quality of their interaction with each Clutch-registered company.

Throughout the year, Clutch highlights its highest-ranking firms across industries and locations. Receiving this award is no small feat, and we’re extremely appreciative of this recognition.

“We strive to grow and improve every day and this award proves that we are moving in the right direction.” – CEO, Devtorium

We truly appreciate our clients for the trust and support they accorded us. It’s such a great pleasure to have worked with them and an honor to have received great feedback from them. You can read more reviews on our Clutch profile.

“We were impressed by their honest efforts and, highly creative, and responsive approach.” – Marketing Director, AB Newswire

Do you have a software development project in mind? Send us a message today!

App Store Optimization Tips an Android App Development Company Needs to Know

Posted on August 25, 2021August 30, 2023 by oleshchenko

Imagine a situation, an extraordinarily talented Android app development company creates a unique product that has the potential to rack up millions. The app is amazing, and when it’s launched, everyone is 100% sure it’ll be an instant success. And yet, weeks and months go by, but the number of downloads is pitiful, so the team starts to despair.

What went wrong? How could people not want to use this awesome app?

The answer is usually simple – they just don’t know about it. As of July 2021, there are 2,89 million apps available on Google Play Store. So, it doesn’t matter how incredible your product is. In order for it to be successful, it must be visible on that huge platform. What it means for business is that it’s not enough to develop a great mobile app. You also need to master the art of app store optimization (ASO) to get it to the top of the platform’s search results.

If you think that this sounds very much like SEO, you are right. In fact, many of the search optimization practices used for Google will also apply to the app store page. That’s because these stores are, in essence, limited search engines.

However, to achieve the best results, you’ll need to go beyond the basics. The tips below will show you how to do it.

Top App Store Optimization Tips for Google Play Store

Start with competition research

The first thing you should do when planning to launch an app is to find out what you are up against. In fact, competition research must be done when the app is still an idea. It’s necessary so that you can make your product stand out. Remember that it’s always best to base your own proposition on the gaps that exist in the niche. Armed with this information, an Android app development company can create a truly outstanding product.

Also, while studying your competitors, you will be able to learn what keywords they target. It’s an essential piece of data that you’ll have to use in your ASO. You’ll have to think very hard to decide whether you should focus on targeting keywords that your competitors ignore or try to compete for the top-scoring ones.

In addition, you’ll need to check out in which app store categories your main competitor products are located. Choosing the right category is a significant factor that affects application success.

Optimize the Title and Description with keywords

Speaking of keywords, the number one use for them you’ll have in ASO is to put them in the app’s title, URL, and description. Bear in mind that these sections in app stores always have limitations for the number of characters. Therefore, choosing the best possible keyword phrases is a must. It will literally make or break your ASO, so you don’t have room for mistakes here.

In order to succeed in keyword optimization, you can use some excellent SEO tools, like SEMrush, Ahrefs, and Google Keyword Planner. Note that the first two are highly advanced but paid solutions. However, they will be a worthy investment on the same level as top-notch custom mobile app development services are. These solutions can really help your app get noticed and thus drive downloads.

Google Keyword Planner is free and the ultimate choice for when you are using GoogleAds. It will work well for a basic keyword search.

Extra tip: never use keywords that include the word ‘app’ or your competitors’ brand names in your title or description sections.

Use compelling images

A picture is worth a thousand words. This phrase is definitely overused, but it’s true nonetheless. And images become even more important when optimizing your app store page. That’s because you only have a limited number of both pictures and words. Therefore, images will have the greatest impact.

Start with designing a memorable app icon that stands out in your category. It must be simple but also something everyone would like to have on their phone screens, and possibly T-shirts.

The Android app development company creating the product must also invest a lot into the UI/UX design. The solution has to be not only useful but also visually appealing. That’s what you’re going to show off in screenshots.

Always post as many screenshots as the platform allows. In addition, design a beautiful template for them, so they aren’t merely rendered app screens images.

Finally, make sure that your app’s color scheme is different from your competitors. You can also read up on color meanings using this colorpedia to pick something out of the ordinary.

But the most important thing to consider when choosing screenshots for the app store is that you must show off the features that make your product unique.

Include a video

Mobile app development solutions might differ, but the marketing principles remain the same for every product, niche, and industry. And today, the supreme rule for a successful promotion of anything is ‘video makes it a hundred times better’.

People now consume more video than any other type of content, and this trend is only growing. So, including an attractive video that shows off how to use your app is an absolute must. You simply cannot forgo this step!

Even if you can’t afford some cool effects or order a clip from a professional team, it’s imperative to add the best quality content you are able to produce.

Drive traffic from your website & build up backlinks

Remember how ASO isn’t SEO but they are closely related? Well, one of those relations is that you need to use your well-optimized website and various SEO strategies to drive traffic to your app store page.

Basically, app store optimization options are limited. So, if you want to increase your outreach to the target audience, you need to do this through your website and social media channels. The trick is to set up links to the app store page for downloads. You’ll be able to use the full power of SEO for this.

You can also use various link-building strategies to drive more people to your app’s download page.

Work on obtaining app ratings and reviews

Critical ASO factors that you cannot affect directly are rating and reviews. The higher the numbers you can achieve there, the better is your app’s visibility. Moreover, they have a great impact on your brand authority. Therefore, they determine the Android app development company’s success as a business.

That said, you can see that it’s imperative to build a solid framework for generating reviews and encouraging high ratings.

A vital factor for the latter will be your updates. As a developer, you must always strive to improve your app in response to user feedback. Engaging with your users through commenting on said feedback is also a great way to build up your credibility. The freshness of the updates is also a ranking factor for app stores, so be sure to do it often.

In addition, you should use social media and your blog to encourage app reviews. Run contests or some specialized campaigns and consider offering some rewards for feedback.

Bottom Line: ASO – Must-Have for Android App Development Company Success

App store optimization isn’t rocket science, but you have to invest a lot of time and effort in it. Moreover, you need to understand that it’s intricately interwoven with SEO and your overall digital marketing strategy.

Last but not least, never forget that optimizing your app’s page once isn’t enough. You need to review its performance monthly and make adjustments to keep improving.

Category: Business