Data Science Uses in Business, Healthcare, Finance & Engineering

Posted on July 24, 2024July 24, 2024 by mkoftielieva

Do you know how many valuable insights a company’s data hides? Data science uses are innumerable, and your business can’t afford to miss out on these opportunities. This complex study applies various practices from mathematics, statistics, programming, and artificial intelligence (AI) to analyze vast volumes of data. Data scientists use analytics to explain past causality and predict the future. Some things you can quickly improve with data science services include operational efficiency, decision-making, planning, and many more.

Unsurprisingly, data science has become one of the fastest-growing fields in every industry. According to the LinkedIn Emerging Jobs Report, data scientists have seen 37% annual growth in demand, and it keeps rising. Businesses use data science to gain an advantage over competition and achieve maximum efficiency. Devtorium data science experts utilize the power of data to optimize our clients’ performance and help develop AI-powered solutions. In this post, we will dive into diverse data science applications, focusing on their uses in business, finance, and healthcare.

Data Science Uses Across Industries

Some time ago, we posted a blog explaining what data science services are. Summing up that post, you can divide the general data science uses in any industry into three categories:

Predictive Analytics
Predictive analytics uses specific historical data to analyze captured patterns and forecast the future. These forecasts are in high demand across various industries today. With their help, you can anticipate market trends or customer behaviors. For example, retailers can predict inventory needs based on seasonal trends, while manufacturers can forecast demand to optimize production schedules.
Risk Management
Data science helps organizations identify and mitigate risks. This crucial function can prevent significant losses or disruptions by analyzing rash decision consequences. In addition, fraud detection is one of the excellent data science uses. You can analyze transaction patterns to identify anomalies indicative of fraudulent activities.
Process Optimization
Another way to implement data science is to analyze operational data to identify weaknesses and inefficiencies and optimize processes. The absence of good process optimization causes huge money waste. For instance, logistics companies need data science to optimize delivery routes, reduce costs, or improve service levels.

Benefits of using data science in business.

Data Science in Business Analytics

The benefits of data science in business come primarily from the fact that it allows you to understand your performance and market trends much better. As a result, you are able to make data-driven decisions and have a greater chance of success. Considering this, the best practical data science uses in business would be:

Strategic Planning and Decision-Making
By analyzing market trends, competitive landscape, and internal performance data, your company can drive growth and innovation while avoiding potential pitfalls.
Supply Chain Management
Data science benefits supply chain management through forecasting, inventory management, and logistics planning. When companies use data-driven insights to manage their supply chains effectively, they can reduce costs and improve service delivery.
Marketing Strategies
Marketing teams leverage data science to analyze customer data and optimize campaigns. Techniques like customer segmentation and sentiment analysis enable targeted marketing efforts, which increase conversion rates.

Data Science Uses in Finance

The financial sector is the main beneficiary of the many data science uses. Some key applications in this area include:

Algorithmic Trading
Algorithmic trading is a techniques that uses complex algorithms to execute trades at high volumes fast. Data science enables the development of these algorithms. Therefore, the users can analyze market data and execute trades based on predefined criteria. The result is increased efficiency and profitability of the business.
Credit Scoring and Risk Assessment
Financial institutions, such as banks, use data science to assess credit risks by analyzing many data points. These include credit history, transaction patterns, and social media activity. The results of such analyses lead to more accurate credit scoring and better risk management.
Customer Segmentation and Personalization
Financial institutions use data science to segment customers based on their behaviors and preferences. This application provides personalized financial products and services, enhancing customer satisfaction and loyalty.

Uses of Data Science in Healthcare

The number and diversity of uses of data science in healthcare seem to be growing by the day. From personalized marketing of healthcare services to analysis of X-rays, data science services help reduce mistakes and make us healthier. This field is developing rapidly, but for now, key areas of application in healthcare include:

Personalized Medicine
Data science enables personalized medicine by analyzing genetic data and medical histories to tailor treatments to individual patients. This approach increases the effectiveness of treatments and reduces adverse reactions. Moreover, healthcare providers use predictive analytics to forecast patient outcomes based on historical data. It can help in the early detection of diseases and timely intervention, improving patient prognosis.
Operational Efficiency
Hospitals and clinics use data science to optimize operations, such as patient flow management, staff scheduling, and inventory control. This approach leads to cost savings and improved patient care.
Drug Discovery and Development
Pharmaceutical companies use data science to accelerate drug discovery and development. By analyzing large datasets, they can identify potential drug candidates faster and more accurately, bringing new lifesaving drugs to market.

Data science uses in various industries.

Applications in Engineering

Engineering fields leverage data science to drive innovation, improve quality, and enhance efficiency. For instance, an automotive manufacturer can use data science to optimize its production line, increase productivity, and reduce production costs. Other notable applications include:

Predictive Maintenance
Data science helps predict equipment failures before they occur. This can be achieved by analyzing sensor data and maintenance records. This feature reduces downtime and maintenance costs, improving operational efficiency.
Quality Control and Defect Detection
Manufacturers use data science to enhance quality control by analyzing production data to detect defects early in the process. It can lead to higher product quality and reduced waste.
Design and Simulation
Engineers use data science to improve design processes through simulations and modeling. This application allows for testing and optimization of designs before building physical prototypes, saving time and resources.

In Conclusion

In our data-driven world, data science is a superpower that can transform businesses across various industries. By leveraging data-driven insights, companies can make better decisions, optimize operations, and drive innovation.

Are you ready to harness the power of data science for your business? Contact us today and let Devtorium’s data science experts help you unlock the full potential of your business.

If you’re interested in learning more about our other services, check out more articles:

What Are Devtorium AI Software Development Services?

Posted on August 14, 2023August 30, 2023 by mkoftielieva

Innovation is our everything, and AI software development services offered by Devtorium reflect that. We aim to ensure that our clients have access to cutting-edge technology. Together with you, we can create tech solutions that will give your business a competitive advantage even in this age of hi-tech races. Our software engineers, who specialize in artificial intelligence solution development, can use a variety of AI tools to ensure your business stays ahead.

In this post we’ll explain exactly what kind of AI solution development services Devtorium offers. Moreover, we’ll give you concrete examples of how these technologies can be implemented to give any business a boost.

Devtorium AI Software Development Services: Technologies We Use

Artificial Intelligence technologies used today can be roughly divided into three groups:

AI/Deep Learning/Machine Learning
Reinforcement Learning
Generative Networks

It’s vital to understand that when creating AI software solutions, developers usually have to use all these technologies. The solution architect working on your project will analyze the requirements and suggest a combination of technologies to fit your needs best. AI software is highly complex and usually takes both software developers and data scientists to create.

Data Science services are an integral part of any AI software development. Artificial intelligence literally runs on data. Therefore, working with different types of databases and optimizing these processes, for example, through vector embeddings, is crucial for producing solutions that can learn and improve as they evolve. Devtorium AI software development services create self-educating systems that will grow with your business and adapt to its changing needs.

AI Software Development Technologies: Areas of Implementation

Computer vision

Object Detection
Segmentation
OCR (Optical Character Recognition)
Human Pose Detection
Face Detection

Computer vision is one of the AI software development services we encounter daily. It’s combined with other types of AI tech to produce solutions that surround us everywhere, for example:

Auto-pilots for vehicles
Security systems (FaceID, fingertip scanners, building security footage analysis, etc.)
AR applications used for eCommerce and gaming
Scanning and transcribing text via a photo (try this feature in GoogleTranslate)
Advanced search through images, videos, and large documents

Large Language Models (LLM)

Text generation
Searching
Analytics
Summarising

The most well-known example of an LLM is ChatGPT. Pretty much everyone who is even a little tech-savvy today used this platform at least once. Its most popular features are text generative and writing code. However, it can do much more than that. For example, an LLM can create text summaries, descriptions of images, and different versions of the same content. It can ‘give advice’. However, the system is pretty straightforward in the sense that its advice is content generated based on your inquiry.

Note that these AI solutions can process literary texts, code, and any other kind of textual data. A part of Devtorium AI software development services is creating and ‘training’ LLMs to automatically deliver the type of service you need.

Big Data

Statistic/Data Analytics
Data Transformation

Our world is data, and AI-powered data science solutions can make it work for you in every way possible. Devtorium’s team of data scientists is experienced in creating solutions that can extract and process data from various sources. Some of their projects included:

Deriving relevant information from digital reports and massive databases. Then, processing this data and visualizing multiple reports for eCommerce businesses to help the client make educated decisions.
Processing data from multiple sources and creating a predictive analytics model to forecast trends and market changes.
Transform data from one format to another for future processing and analysis. For example, one of our projects included collating handwritten notes from medical specialists, adding medical records data, prescriptions, and medical test results. The data was transformed, processed, and analyzed to provide necessary insights for an AI-powered healthcare solution.
Another project Devtorium completed entailed collecting data from fitness trackers, medical records, prescriptions, notes, and trainer comments as a part of an interactive athletes’ training tracking app.

Robotics & Automation Engineering

Implementation of robotics technologies at manufacturing lines is nothing new today. However, recent advancements in artificial intelligence solutions take this type of service to the next level. As a part of Devtorium AI software development services, our engineers can do much more than simply program the machines to do specific actions automatically.

We are now able to ‘teach’ robots the basics of behavior and program them to learn. As a result, you get automation that improves with every iteration. So, instead of a mindless drone, you get a helper that can increase overall business productivity and significantly reduce the risk of errors.

Bottom Line: Should You Invest in AI Software Development Services?

Answering the question of whether your business needs an AI-powered solution is easy. Just decide for yourself if you want your business to stay competitive on the market. Today implementing AI in various business processes is not about getting head through groundbreaking innovation. Already this technology is becoming so popular and widespread that not using it is sure to put you hopelessly behind.

If you want to not only retain a competitive edge but actually move forward, taking over a bigger portion of the market, contact us today. Devtorium’s team of AI software engineers will work with you to develop a strategy that can help your company succeed.

How Vector Databases Can Enhance Custom AI Solutions

Posted on July 26, 2023August 30, 2023 by mkoftielieva

Enhancing your workflow with custom AI solutions is the biggest tech trend today. However, as it’s still a relatively new technology, we face some challenges in handling large amounts of data. Vector databases can solve many of these issues and enable AI to process data faster and more accurately. Today, Devtorium AI specialists will share their knowledge of how vector embeddings and databases work and the best options available now.

Why Custom AI Solutions Need Vector Databases

First of all, we need to understand what exactly vector databases are and how custom AI solutions use them. These databases are designed to provide various AI models, for example, conversational AI, with a more efficient way to use data.

Let’s start with vector embeddings, a type of data representation used by generative AI, Natural Language Models, and semantic search. In very simple words, it works like this:

AI generates vector embeddings infusing them with various attributes and features.
Features of embeddings represent patterns, relationships, and structures of data. They are what enables AI to “understand” content and context.
Traditional scalar-based databases aren’t the best fit for working with these embeddings because they can’t keep up with their complexity.
Vector databases are designed to work with vector embeddings. Therefore, they offer the highest levels of productivity and flexibility.
Using these databases allows AI to develop long-term memory and execute more complex tasks.

The picture below shows a basic representation of how a vector database works with vector embeddings. Notice how the database identifies similar embeddings associated with original content. This allows it to be faster and more productive in handling data.

How Does a Vector Database Work?

To understand why exactly vector databases are better for custom AI solutions, you need to know how they differ from other options. Traditional scalar databases store data in rows and columns. That’s pretty straightforward, secure, and efficient, but these rows and columns can be hard for AI to navigate. Even with immense processing power, identifying and reaching the needed data takes a lot of time.

Meanwhile, vector databases are different in their methods of data optimization and querying. Instead of querying a row with a perfect value match, vector databases use a similarity metric. Therefore, they are searching for a vector most similar to your query. To achieve this, they use a variety of algorithms combined into ANN (Approximate Nearest Neighbor) search. To optimize the search, these algorithms use:

Hashing
Quantization
Graph-based search

The vector database pipeline (shown above) allows searching for information extremely fast. However, due to using ANN, the results you get are approximate. So, when working with this type of database, you need to understand that accuracy and speed are interdependent. It means that to get greater accuracy of results, you must lose speed.

That said, a good vector database, when used by custom AI solutions, should work so well that you get ultra-fast and ultra-accurate results.

Here’s how it goes step-by-step:

Indexing
The database indexes vectors using PQ, HNSW, LSH, and some other algorithms. It’s a mapping step that helps speed up the search.
Querying
The database compares indexed queries to the indexed vectors within the dataset to identify ‘nearest neighbors’.
Post processing
When needed, the database will retrieve the nearest neighbors and process them to achieve the final result with the highest accuracy.

How to Use Vector Databases in AI Solutions for Business

If you feel a little lost in all these technicalities and want to know exactly why you should consider using vector databases in custom AI solutions, see how they apply in real life.

Recommendation systems
Providing personalized suggestions on your website certainly increases sales.
Searching for images and text
Converting text and images into vectors makes finding similar ones easier. That’s especially useful in eCommerce, where customers can search for items using descriptions or photos.
Natural language processing
Representing words and sentences as vectors makes it easier for AI to understand and interpret human language. You can use this in document clustering and semantic search to increase accuracy.
Fraud detection
Vector databases can be applied to find data patterns that point to fraud. For example, a specific set of transactions with similar vector representations might alert your security system.

In the nearest future, a successful business will be one that effectively harnesses the potential of AI. At Devtorioum, we know multiple ways to boost the power of custom AI solutions. If you plan on gaining an advantage over competitors using one of these, contact us for a free consultation!

What Are Data Science Services?

Posted on May 26, 2023August 30, 2023 by mkoftielieva

Data rules the world today, and data science services can be a true game-changer for any business. However, few business owners realize the potential and versatility of data science as a service. It’s regrettable, especially for SMBs and startups, which can benefit tremendously from the insight derived from big data.

Today we’ll try to remedy this situation and expand on the subject of why now is the time for data analytics. We’ll start by explaining how some basic data science consulting services can help businesses thrive in competitive and volatile markets.

Data Science Services Explained

Data Mining, Processing & Visualization

The first among data analytics consulting services is data mining. Simply put, the team will find a way to extract all the information you require from any source. This type of service is highly versatile because the type of data that businesses need to process might vary considerably. For example, in one of our cases, data scientists had to develop a method and solution to extract patient information from multiple sources, including healthcare system records and even doctors’ handwritten notes.

Then, the collected data will be translated into some universal format and processed. Depending on the volume, the team might require substantial resources to complete these tasks. Using the help of NLP (Natural Language Processing) tools is quite common when processing and analyzing data.

Data science visualization services allow the client to get the data presented in a manner they can easily use for business. For example, an eCommerce business can get detailed reports on sales dynamics during a specific period. Based on this report, the client will be able to understand exactly how people choose to spend money on their website. Therefore, they will be able to come up with more efficient offers to boost sales.

Predictive Analytics, Forecasting, Risk Management & Optimization

Big Data analytics is a type of service that can benefit any business because it’s your way to get information about the market. Therefore, it enables you to make well-informed decisions that will provide better results.

Data science services allow you to use the tremendous storage of valuable insights that is the Big Data to make accurate predictions to build your business strategy. Predictive analytics works by building NLP models that analyze specific types of situations on the market, identify patterns, and make forecasts based on them.

Data science services that involve forecasting can provide a highly accurate future development model. For a business, such prediction can help reduce risks and prepare for those that are unavailable. In addition, predictive data analytics models can be used as a strong argument for investors.

Another way to implement data science services is to have the team provide an optimization plan for your business. Then, they will use a combination of data mining, processing, analysis, and forecasting to develop a set of custom-tailored recommendations for your business.

The best thing is that such recommendations are based on actual data and existing patterns. Therefore, your company won’t waste money on changes that won’t have a positive impact in the long run. When you rely on data science services, all results are based on hard evidence, so risks are minimal.

NLP, Computer Vision, AI & Machine Learning

Are you wondering how exactly data scientists do the analytics and prediction part of their work? The answer is they use AI to assist them in these processes. The exact technology they use varies based on the task. For example, a data science team can build a very primitive NLP model to ‘mine’ information matching specific parameters from a particular database.

However, they can also use the same technology on a grander scale to build a more complicated model to analyze specific patterns, like market growth trends. Then, another model will process that data and make a forecast based on those patterns accounting for additional factors.

AI technologies are developing rapidly, and so are data science services. Therefore, the scope of insights you can derive from this service increases, giving you new business opportunities.

Another exciting type of AI-based service a data science team can offer is utilizing computer vision technology. Like NLP models derive information from textual data, computer vision extracts information from the visuals. The most common application for this tech now is the facial recognition feature used by multiple gadgets. However, on a larger scope, this technology can be used to prevent crime, analyze a stream of video footage, or monitor specific areas for emergencies.

What Businesses Need Data Science Services?

Applications of AI and data science services are endless. So, regardless of size, every business can benefit from using these services on any level. Therefore, the main factors to consider are your budget and goals.

First, determine what it is that you’d like to achieve at this stage. Do you want to cut costs? Optimize business processes to increase productivity? Enter a new market? Launch an innovative startup? Expand the capabilities of your existing product? Enhance your business strategy?

Once you’ve chosen one or several objectives, book a meeting to discuss data science consulting services. A team of experts will analyze your business and request and develop a list of services that will help achieve your goals.

Data Science Services: Introducing CRISP_DM

Posted on July 27, 2022August 31, 2023 by mkoftielieva

Data science services are fast becoming the most in-demand type of business service. It’s because business owners understand that it’s impossible to succeed in modern extremely competitive markets without having an extra edge. Data analytics is the most effective way to get that edge. But it’s also important to understand that it’s a highly complex subject. So, any company that wants to get valuable insights needs to know exactly how data mining and analytics work.

Modern data science services are based on a methodology called CRISP_DM, which stands for a cross-industry standard process for data mining. It’s a cycle of processes that allows data analytics professionals to set and achieve goals. This process can be ongoing, continuously circling back to the first step and setting new goals as the project grows.

Data Science Services Breakdown: CRISP_DM Methodology

Business Understanding

The primary task of the data professional at this stage is to define exact project goals. The goal is to develop a deep understanding of the client’s needs and requirements. Business understanding goes hand in hand with project planning.

This step is crucial because building a strong foundation of business understanding is imperative before you start data mining. The process goes like this:

Understand the client’s business objectives and how they can be achieved.
Perform a thorough assessment of the situation by analyzing available resources, requirements, risks, contingencies, costs, and benefits.
Define exact goals for the data mining process that correlate with the project goals.
Create a detailed plan that describes each phase of the project and lists all necessary tools and technologies.

Data Understanding

The data understanding phase enhances the previous by defining the data sets needed to accomplish the client’s business goals. Data scientists need to complete four tasks at this stage.

Collecting initial data and loading it into analytics tools.
Examining the data and documenting its properties as required.
Exploring the data: query, visualize, and determine relationships between separate pieces of data.
Verifying the data quality and documenting it.

Data Preparation

Data preparation is the most time-consuming task in the entirety of data science services. It takes up about 80% of the data professional’s time working on a project. The quality of preparation is the crucial factor that defines analytics accuracy. This stage consists of five tasks:

Choosing data sets that need to be used and documenting reasons for these choices.
Cleaning the data: correcting, imputing, or removing erroneous values.
Constructing data by deriving new useful attributes.
Integrating data by combining multiple data sets from different sources.
Formatting or reformatting data as necessary.

Modeling

Surprisingly, data modeling often takes the least amount of time among data science services. However, it can’t be completed without the lengthy preparation of the previous step. During this stage, data scientists create and assess models until they find the one that’s ‘good enough’. However, the entire CRISP_DM process must go through several iterations so the end model is ‘the best that could be’.

The modeling process consists of four steps:

Choosing modeling techniques, for example, which algorithms to use.
Creating a test design for modeling.
Building models.
Assessing each model and comparing them against each other based on test design domain knowledge and success criteria that are set at the beginning.

Evaluation

The evaluation stage is similar to the model assessment step of the previous stage. However, the evaluation goes deeper and considers not the technical aspects of the model but how it meets the business’ needs. The evaluation consists of three integral steps:

Evaluating the model results based on business success criteria defined in project requirements.
Reviewing the work to make sure nothing was missed. The findings are summarized, corrected if necessary, and documented.
Making decisions about the following steps based on the collected data. There are three choices: deployment, further iteration, or initiating new projects.

Deployment

The project requirements define the exact process of deployment. It can differ greatly from generating a report to establishing a repeatable data mining process. At this stage, the customer must be able to access and use the model’s results. To that end, data science service providers must complete several steps:

Create and document a deployment plan.
Develop a plan for model monitoring and maintenance, depending on project requirements.
Develop a final report that summarizes the entire project and includes a presentation of data mining results.
Review the whole project, determining what went well and what could have gone better to develop plans for future improvements.

How Data Science Services Help Businesses

The primary purpose of data science services is to help the decision-making process of the business. Different types of data analytics can provide a variety of predictions that clients can use for development and growth. It’s also invaluable for risk assessment and decisions about expanding to new markets.

Data analytics works best when combining AI’s ability to process vast masses of information and human intelligence that can see the best ways to implement data mining results. If you want to find out how this works and what value your business can get from analytics, contact our data science team for a free consultation!

How to Use an AI-Powered Platform to Make Data-Driven Decisions

Posted on September 8, 2021August 30, 2023 by mkoftielieva

Advanced robots, self-driving cars, automated delivery bots, Internet of Things, and all the other cool and sexy tech we have today all run on some kind of an AI-powered platform. But those platforms only exist because of data. Data analytics is at the heart of AI, business, and the world as a whole today. So, if you want to get ahead, you must wield its immense power for making business decisions. However, the human brain cannot compute such enormous blocks of information. So, you’ll need to use a SaaS analytics platform to do it for you.

How to Use an AI-Powered Platform to Improve Your Decision Making

The best thing about Big Data is that it holds the answers to all your questions. Actually, it can even predict the future if used right. And that means ‘if it’s processed by an AI-powered platform geared toward predictive analysis.’

No business today can survive without data analytics. It’s because you literally can’t make decisions without the insights derived from data. You might only rely on your monthly business reports or go for a broader scope including global economic reports. But the point is that you have to make decisions based on something more concrete than your intuition. It means understanding what types of data analytics exist. And more importantly, how to use them at different stages of decision making.

Types of Data Analytics Performed by an AI-Powered Platform

Descriptive

Descriptive data analytics provides you with answers to the question “What happened?” In essence, you can use this data to understand how your business is doing. Then, depending on how deeply you analyze various processes, you can decide which areas to focus on.

There is no doubt that these insights from a basic AI-powered platform are extremely beneficial. They are especially handy when you need to identify areas where you can cut costs.

That said, descriptive analytics insights are somewhat limited. They only give you information about your past business performance and don’t consider any outside factors affecting it.

Diagnostic

Diagnostic data analytics is used to understand why something happened. Performing this analysis is the logical next step after collecting descriptive data insights. At this point, the AI-powered platform can delve deeper and understand why some of your business decisions failed or succeeded.

Bear in mind that diagnostic analytics will require a wider scope of data than your internal business reports. Also, it will be, at least somewhat, based on conjecture. It’s hardly possible to account for all potential factors that affect any business outcome. Therefore, you’ll have to accept that while highly valuable, these insights are also not absolute.

Predictive

Predictive analytics is far more advanced and requires the implementation of an AI-powered platform. Machine learning, in particular, is the basis of any successful predictive analytics. Insights derived from it allow you to see what is likely to happen shortly. Therefore, you can use them to make decisions that might propel your business forward.

This kind of prediction for future trends is most valuable for businesses that want to grow. However, any forecasts cannot be 100% accurate. There are just too many factors that are beyond your control that affect the outcome. Many of these factors are macroeconomic and volatile.

Bearing that in mind, you should use predictive analytics to develop a proactive approach to business. It can help you plan, especially for the situations that might affect you in the future. Thereby they help your business prepare for potential challenges.

Prescriptive

Prescriptive data analytics is the most advanced type, and it can provide the most valuable insights. At this state, an AI-powered platform will aim to give you guidance on what actions you can take. To get the most value from these insights, you need to have specific questions in mind. Then, analyzing your goals and data will enable the AI to determine the actions necessary to achieve your desired results. These insights are primarily based on the data obtained from predictive, descriptive, and diagnostic analyses.

However, prescriptive analytics will also use technology like simulation analysis to discover solutions to potential or current problems. Of course, these solutions are subject to the same limitations as any predictive analysis. But they are highly valuable as they enable you to reduce risks that are inherent to any business.

Implementing Insights Delivered by an AI-Powered Platform

Studying a real-life example is the best way to understand how an AI-powered platform can benefit your business. Marquètte is a piece of SaaS data analytics software developed by Devtorium and powered by proprietary AI tech. It uses a combination of data analytics methods and technology to conduct a SWOT and PESTEL analysis of any field.

On the user side, this looks like you are conducting a simple internet search. However, in reality, AI goes through huge blocks of data in order to find concrete answers to your questions. So, when it’s done its job, you get a summary that answers your question in detail and includes actionable insights. Then, as a business owner, you can put those into action right away. Thus, you ensure your company derives maximum benefit from the information.

Businesses can use the insights provided by Marquètte to:

Revamp your brand design for increased impact
Find new areas for your business to expand in
Predict challenges your company needs to prepare for
Adjust your marketing strategy for maximum efficiency
Answer any industry and niche-specific questions you have
Forecast business development when planning for the future

As you can see, an AI-powered platform is an invaluable ally for any business. So, the only question is whether you want to use an existing solution, like Marquètte, or to have custom SaaS data analytics software developed for you.