What Is Mobile User Interface Design?

If you think that your app can succeed without a great mobile user interface design, think again.

Just during the last quarter there were 27.6 billion app downloads from Google Play Store and 8.1 billion from Apple App Store. What it means for you is that the level of competition in this field is insane. The quality of your UX/UI design services will have a massive impact on your chances to stand out from that crowd.

And to make a great UI design, you need to understand exactly what it is and what it consists of. Keep reading to learn all the most important things about mobile UI design services. 

Mobile User Interface Design: Components

Many people mistakenly believe that mobile user interface design is only about how an app looks. However, the truth is that it’s much more about how the app works than the aesthetics. But, of course, the appearance of the application’s interface is also a factor that UI designers consider.

So, the color and shape of buttons are as much about UI design as whether any buttons should be there at all. It means that UX/UI design services are many and complex. Also, they are intricately intertwined. It means there can be no one without the other.

However, there are some critical distinctions between UX and UI. The mobile user interface design covers:

  • User’s interaction with the app.
    It includes layouts, the flow of the app, and every element through which the user interacts with the app. The main goal here would be to make all these interactions as easy and intuitive as possible. Also, UX/UI design services are closely connected to marketing. It’s because the location and even colors of buttons, CTAs, etc. all affect the user’s desire to buy/click the element. Therefore, they influence the conversions and app engagement level greatly.
  • Application’s aesthetic.
    Mobile user interface design helps you invoke an emotional response in the user. Colors affect emotions, and so do layouts. Making your app easy to navigate exactly to the points you want the users to go to is crucial. There are many arguments about whether elaborate or minimalistic interfaces get the best emotional response. However, no one can argue that invoking positive feelings and associations is the goal of any UI design. The style should be determined by your target audience’s preferences.

UX/UI Design Services for Mobile Apps: What’s the Difference?

One could say that UX is an inseparable part of UI design. However, UX, meaning User Experience, focuses on optimizing the app in order to make it pleasant and easy to use. This is the part of application design that’s responsible for completing a variety of functional tasks. Meanwhile, UI deals with the presentation of these functions to the user.

Both UX & UI design services are integral parts of custom mobile app development. They simply come into play during different stages of this process.

How to make a great mobile user interface design.

Top Tips for Fantastic Mobile User Interface Design

Mobile UI designs are incredibly versatile, which you can quickly see by browsing any App Store. Therefore, it’s impossible to say that there is one ultimate formula for an outstanding UI.

You also need to understand that the purpose of the application drives the UI design. It means that enterprise app design can differ significantly from a mobile game interface or a small cafe’s app.

Design is also a large factor in determining the cost of custom mobile app development services. But you can do many different things to ensure your design is effective and beautiful regardless of the budget. The following tips will help you.

Keep it simple

Navigating your app must be straightforward. Therefore, making it supremely easy for the user to understand and actually use is the priority of UX/UI design services.

Moreover, the app should have as few distractions as possible. In terms of mobile user interface design, it means not overusing visual elements, such as fonts. In fact, you should use few fonts and only one or two major elements on a single screen. For example, this could be a banner and a CTA button.

Your goal is to ensure maximum usability and boost the emotional impact made by each visual element.

Make it consistent

When thinking about UX/UI design services, you have got to think at a scale. In the best-case scenario, you must have a consistent design across your entire brand. It means you need to use the same colors, fonts, graphic styles, etc., for the mobile user interface design, website design, your merch, and printed marketing materials.

Make your brand style consistent to increase your visibility. But most importantly, this consistency helps boost customer loyalty. People must know that whenever they see something similar, they are dealing with the brand they trust and love.

To that end, it’s imperative that you research your target audience well before developing the brand design. It’ll help you find out your audience’s interests and preferences. Then, use them for inspiration to make your brand image more relatable.

Stick to familiar images and shapes

It’s human nature to look for familiar in the unknown. So, even if your app is unique, your mobile user interface design should include familiar elements to help people understand and navigate it.

The shape of icons and colors, in particular, should adhere to common standards. Actually, it will be good for you because it allows using many free libraries in your UX/UI design services. Therefore, the overall cost goes down without compromising the quality.

Make it interactive

Interactivity is a colossal hit in UX/UI design services, in general. Therefore, making your app as interactive as you can is always a good idea. Not only does interactivity make an app look cooler. But it also eases navigation further.

On a side note, using a variety of colors is essential for interactive elements. However, you need to make sure that these colors are part of your brand’s color scheme. In addition to that, remember not to use too many of them. Making your app too colorful can make it look cluttered and harder on the eye. Vision comfort is an important consideration. People won’t be able to use your app for long if it makes their eyes hurt.

Find a balance between image quality and loading speed

Mobile user interface design must be attractive. Therefore, using top-quality, high-resolution graphics is a must. But you also need to make an app that loads and works fast. It means you need to find a UI/UX design services provider that can make your app fast and beautiful at the same time.

This is where developers and designers have to work close together to bring the best possible result. That’s why it’s imperative to hire an experienced team that knows how to tackle any challenge in custom mobile application development.

User feedback & support

Your mobile user interface design must also include features that will enable you to collect user feedback and offer support. These are both must-haves because they do not only increase your audience’s satisfaction with the product. They also show that you care about people and want to create a genuinely user-centered design.

Also, the data that comes through these sources will help you immensely. You will be able to identify the weaknesses in your app and fix them fast. But most importantly, you’ll know what your users want. Therefore, you can launch updates that will make your app even more desirable.

Bottom Line: Value of UX/UI Design Services in Mobile App Development

The importance of mobile user interface design for the success of your app is so huge it’s impossible to measure. Therefore, you need to invest in the best design you can get. Furthermore, it must be developed after a detailed audience analysis that will show you how to make the best impression on these people. Finally, you need to hire an app development company that can create a great UI/UX design and ensure smooth app performance. Contact us for top-quality UI/UX and mobile application development services! 

Hiring a SaaS Development Company: All You Need to Know

Hiring a SaaS development company might be the most important decision in the entirety of your business career. The reason is that making a mistake with this team could ruin any chances of success you have. Your idea might be exceptional and your budget might be unlimited. But if you go wrong with developers,  none of it will matter.

So, it’s vitally important to know how to choose the best SaaS software development company. In fact, first, you need to understand exactly what makes this company ‘the best’. Read on and find out.

Why Hire a SaaS Development Company?

Custom software development for small business is always a good idea because it helps boost business productivity and cut costs. SaaS software development services can benefit your company greatly for similar reasons. But the usefulness of software as a service goes beyond that. First and foremost, this type of software product development is beneficial to the end-user. It means that if your business is planning to sell this product instead of using it internally, you can get a competitive advantage in the market.

The main reasons why investing in the services of a SaaS development company is suitable for your business include:

SaaS products are cheaper

It’s a simple truth. SaaS software p[eroduct development is cheaper for everyone. For those who order the product, the development itself is more affordable, and so is the software license. As the solution is hosted on third-party hardware, the overall cost is going further down.

Of course, there is also a matter of the product’s complexity. When hiring a SaaS development company, you can start small. It means that at the initial launch, your product can have only a few features. Then, as it starts making money, you can employ SaaS development consulting services to improve it. Adding more features as you can afford it will make the product more cost-efficient in the long run.

You also need to remember that SaaS software products are more affordable for users. It means that it’ll be easier for you to sell them. In addition, people don’t need to have expensive hardware to run these solutions. Therefore, your target audience can expand significantly.

SaaS products are highly accessible and easy to distribute

Speaking of accessibility. With SaaS products, you can take advantage of globalization right away. Simply put, there will be able to distribute your solution worldwide with minimal effort. So, you’ll be able to target multiple markets, thus increasing your chance of success.

Sometimes, you’ll need to invest in localization or at least content translation. However, your SaaS development company might be able to help you with this and create a multilingual product. Furthermore, it means that you’ll have a headstart on the market due to your international outreach.

Another advantage of the SaaS online distribution model is that you can make good use of tiered subscriptions. This pricing model can be highly beneficial for small businesses. Especially if you plan to add more features to the product later on. Those extra features can be rolled out to your Premium subscribers first. Also, you can launch various polls and questionnaires among these subscribers to find out what features people are most interested in. This will greatly supplement the data from your SaaS development consulting company.

Your business is 100% scalable

Scalability is the name of the game today. The best thing about SaaS software development is that it enables you to build a business that’s easy to scale. In essence, the SaaS business model is scalable by default.

It’s vitally important for any startup that wants to take over the world by storm. So, this type of software development is the best way to realize an innovative app idea. Moreover, it’s a great business model to choose if you want to launch several products simultaneously. SaaS software development flexibility allows you a lot of freedom to create products users really need. And you can update and change them based on the audience’s response through comments and reviews.

Mistakes to avoid when hiring a SaaS development company

What Can Go Wrong When Hiring a SaaS Development Company?

The worst thing that can happen when hiring a software development company is choosing developers not qualified to do the job. Please note that they can be superb quality professionals in some specific type of development. However, if they aren’t experts in creating SaaS products in particular, there’s a high risk of your entire project failing.

It’s because, for all their benefits, SaaS software products do have some weaknesses. And it’s essential to understand them so that you can work around them and create a reliable and secure product. The best way to achieve this is to start by talking to a SaaS development consulting company. These are people who specialize in SaaS and business analysis. Therefore, they are able to explain both strengths and weaknesses your future app might have.

The main things to look out for with SaaS software development services are:


A trustworthy SaaS development company must guarantee that your product will comply with all SaaS security standards. In fact, these professionals should go a step beyond and make sure your app is safe from all current cybersecurity threats. Moreover, they need to stay aware of these threats and improve your app with regular updates to increase its security level.

Note that SaaS software products are more vulnerable to attacks due to the fact that they are hosted separately. Also, their design sometimes compromises top security features to make the product accessible.

Therefore, it’s vitally important to find a SaaS development company with expertise in securing SaaS products. Check the certifications of their cybersecurity professionals. Top certificates in this area today are:

  • CCNA (Cisco Certified Network Associate)
  • CEH (Certified Ethical Hacker)
  • NCSF (NIST Cybersecurity Framework)
  • CHFI (Computer Hacking Forensic Investigator)
  • CISSP (Certified Information System Security Professional)
  • CCSP (Certified Cloud Security Professional)
  • CISA (Certified Information Systems Auditor)

Third-party payment systems

Integrating third-party products into a SaaS platform triples security risks by default. The matter becomes even more severe when this third-party software is a payment system. Talk to your SaaS development consulting professionals about these systems and how you will monetize your product.

If you need to add a payment system, discuss whether it’s safer to use an existing payment solution or develop your own. In some businesses and in some countries, the selection of payment processing operators might be limited. In this case, you’ll have no choice but to use one of the existing options. Therefore, a SaaS development company must have experience with this particular system. Moreover, the product must be developed with this particular integration in mind.

In addition, if your goal is to scale fast and go international, you might need to integrate additional payment providers. Discuss this with your SaaS development company to create the most efficient strategy.

System availability

Your SaaS development company must be able to ensure that the system doesn’t go offline with every update. Zero downtime deployment is vitally essential for SaaS software products that require frequent releases of new improved versions. There are some techniques that developers can use in order to minimize inconveniences to the platform’s users. You need to think through this strategy at the product development stage. It’s because such a system is a long-term project. Therefore, you must release it with optimal parameters for future updates.

However, bear in mind that zero-downtime deployment technologies will be more expensive. So you need to plan your budget very carefully.

SaaS development company best practices

SaaS Development Company: Best Practices

In order to provide top-quality SaaS development services, the company you hire must employ a set of specific practices. They will ensure that the software engineers and solution architects can overcome any challenges associated with the creation and launch of SaaS platforms. Moreover, adherence to the following principles will guarantee that the solution you get performs at maximum efficiency.

Developing an appropriate SaaS architecture

Designing the right architecture is crucially important to ensure a SaaS product runs smoothly and efficiently. Expert opinions differ on whether SaaS software development should be based on monolithic or microservices architecture. There are pretty solid arguments for and against both options. Therefore, it’s vital to find a SaaS development company that will be able to create the best plan for you.

Monolithic architecture is stable, which is vital for SaaS platforms. However, it’s all a vast codebase, meaning that any changes to the solution will require changing the entire thing. It’s time-consuming, complicated, and risky. However, in a big way, this disadvantage of monolithic architecture for SaaS can be offset by developing a layered architecture. In this case, ‘layers’ of code add flexibility for further improvements.

Microservices architecture is much more flexible by default because it consists of multiple components. Therefore, it’s an excellent option for highly complex SaaS solutions. But it also has drawbacks, in particular, it’s tough to manage. So, a SaaS development company that works with microservices architecture must prove that it’s capable of doing it well. Check out case studies and developers’ portfolios as proof of experience.

Also, note that the solution architect on your SaaS development project must be highly qualified and experienced. Moreover, it must have experience with this specific type of software. This expertise is necessary to make the best decisions for your product after assessing all the factors.

Setting up a CI/CD pipeline

The DevOps team of your SaaS development company must be just as experienced with this type of project. These people must ensure that your future platform is built with an integrated CI/CD pipeline.

It’s necessary to ensure that your SaaS product can be easily updated later on. The DevOps team working on your project will focus on continuous improvements and upgrades of every process. And in order to do that, the system must be designed to accommodate any of these future changes.

The entire development lifecycle of a SaaS product needs close monitoring. Therefore, CI/CD is essential to bring together the development and operation activities.

Fighting latency with CDN

Using CDN (content delivery network) during SaaS software product development helps fight latency, a problem of many SaaS platforms. It’s a highly important issue for anyone who wants to go global with the SaaS business.

CDNs, like CloudFront from Amazon, can be used to ensure that users from different countries can access all the materials within your app without suffering from latency. It means that the CDN makes the physical location of the servers irrelevant.

In order to make the most of this technology, you need a SaaS development company experienced in using CDN. So, be sure to ask what the developers plan to do in order to fight latency.

Conducting a security compliance audit

No matter how much effort you put into ensuring the security of your SaaS product, it could have more. Considering the fast-growing cybersecurity threats, you need to do everything possible to make your SaaS application safe. And your SaaS development company must understand this.

One crucial consideration during the development process is security standards compliance. If you don’t want your product to be banned, it must comply with all relevant regulations. Note that although there are international SaaS security standards, some countries have extras of their own. Therefore, it’s best to have a security audit of the application that takes all of these in mind.

You either need to hire a SaaS development and consulting provider with experts that can do this audit or hire an independent compliance expert. This might seem like too big an expense. However, it’s a must-have requirement for any SaaS business that wants to operate internationally.

SaaS development company expertise

What to Look for in a Provider of SaaS Software Development Services

Finding a trustworthy and experienced SaaS development company can be a challenge. As a client, you need to know exactly what to look for:

Expertise with all necessary tools and technologies

First and foremost is for the SaaS development team to have experience working with all technologies needed to create a superb SaaS platform. Go over the points listed above to see what the best practices of SaaS creation are. These are the things that your development team must know well.

Also, be sure to not only take their words for it. A trustworthy SaaS development & consulting provider must be able to back up their words with case studies. Take a look at what the company had already done and what certifications its developers and solution architects have. This way, you’ll make sure that they are adept in technologies needed to make your SaaS solutions outstanding.

Just to give you some idea, here is a list of technologies that are often used during SaaS software development:

  • CDN
  • NodeJS
  • .NET
  • Java
  • PHP
  • Angular
  • React
  • UI/UX design
  • AWS
  • Azure

This is not a complete list. However, it should give you a better perception of just how versatile the SaaS development company’s team has to be. In addition, do not forget that this team must include experienced DevOps and a top-grade solution architect.

Ability to provide streamlined agile processes

Your SaaS development company must be adept in agile software development. It’s because agile processes are far superior in cost-efficiency and productivity. Therefore, check if the company has certified PMs involved in your project.

In fact, a reliable company should tell you that they work on agile streamlined processes right away. It’s an essential advantage for software developers. Therefore, those who are accredited experts in it always make sure to include this information in their profile.

In order to provide the most efficient processes, your SaaS development team should include:

  • Solution architect (or several, depending on the complexity of your product)
  • DevOps experts
  • Front and back-end software developers
  • Project manager
  • QA testers

Do not forget about the importance of QA testing services for any software development project. Testers often don’t get enough credit for their work. However, without them, no solution will have a chance to succeed.

Bottom Line: Hire a SaaS Development Company You Can Trust

If you want to build a SaaS product, you need to hire a development company that is skilled and experienced in this type of projects. It’s essential to take your time exploring the options because this company will have a huge impact on your business’ success.

To find the best team, you should start with engaging SaaS development consulting services. At this stage, you’ll be able to understand what kind of services your SaaS creation team must provide.

Never forget that every SaaS product is unique. So, the development team can take several approaches to bring your ideas to life. It’s also important to understand that different companies might have different plans. They might all have strong and weak points. Therefore, you’ll need to do your own research to evaluate and compare various offers.

When searching for a SaaS development team, you should look for honesty and expertise. A team that can be trusted will openly share their credentials as well as case studies. Skilled developers are proud of their work and ready to back up their words with concrete evidence.

If this is the kind of SaaS development company you are looking for, contact us! Our expert solution architects, DevOps, and software engineers are ready to take on any challenge.

True Cost of Custom Mobile App Development Services

So, you have a fantastic idea for an app and want to make it a reality, right? So, naturally, you want to find out how much custom mobile app development services cost.

However, the answer to that question won’t be simple. It’s because the cost of end-to-end web application development is affected by many factors. Read on to learn what they are. And most importantly, find out how to manage them to get maximum value for your money.

What Custom Mobile App Development Services Are Included in the Cost?

The first thing you need to understand is that the cost of end-to-end web application development can vary quite a bit. That’s because many factors affect this number. The foremost among them is the list of custom mobile app development services included in the solution development.

In the majority of cases, custom mobile app development services include:

  • UI/UX design.
    Designers are responsible for how the app will look like starting from layout to the final design.
  • Software engineering.
    The engineering stage is when the app’s code is designed. Also, it’s an ongoing process that manages application development and future improvements.
  • Back and front-end development.
    The stage when your app is actually created using the design to develop the expected functionality.
  • QA testing.
    QA testing is an essential part of mobile application development because it ensures the app’s smooth performance.
  • PM services.
    All the stages of the app development process must be managed efficiently. Therefore, you can’t do without a Project Manager who will keep it all running smoothly.

In essence, the list of services that go into the custom software product development mostly remains the same. However, it’s the scale and complexity of the app that dictate how much it’s going to cost. It’s because these are the main factors that determine what kind of team you need to hire.

Factors that affect custom mobile app development services costs.

Additional Considerations That Affect the Cost of End-toEnd Web Application Development

The main factors that influence the cost of custom mobile app development services include:

Platform the app will run on

Web and mobile apps are incredibly versatile. Therefore, they can be built using a wide range of platforms and operating systems. For example, there are well over ten great eCommerce platforms you can use to develop an online store. Each will have some advantages as well as disadvantages. So, it’s usually impossible to say that a single option is “the best” for some specific kind of development.

Also, you will need to choose whether to create a native or cross-platform app. Native apps will ensure seamless integration with your chosen system. However, if you want the app to run on multiple devices, you’ll need to develop several native solutions or a cross-platform one. It’ll often be a compromise between cost efficiency and stability of the application.

Functionality of the app

Functionality is one of the most critical factors that determine the price of end-to-end web application development. It’s because the more features you want to add, the more complex the app becomes. The more complex the development process – the more expensive it is.

It really is that simple.

Also, you’ve got to remember that cross-platform applications with comprehensive functionality can be quite tricky. The risk of bugs and crashes increases with every added feature. Therefore, you should develop a balanced app that can perform a few core functions equally well on all devices. If your mobile app idea is very ambitious, consider creating several connected apps. For example, this will be the best approach to launch some healthcare management apps that are in demand now.

Do not forget that some apps are more complex by default. For instance, mobile games are the most difficult, meaning the most expensive type of applications to develop. However, they can also bring the highest revenue. Already, the mobile gaming industry is generating over $90 billion in revenue, and this number is growing fast. So, if you want to launch an app that will bring you money, investing in game development is worth it.

Location of the custom mobile app development services provider

Location is an essential factor for end-to-end web application development. In fact, it matters on several levels. The most important is the location of your development team. In the majority of cases, they charge an hourly rate for the experts’ work. And this rate will vary greatly depending on the cost of living in the country.

Therefore, it’s unsurprising that development is the most expensive in North America (up to $250 per hour), the UK (up to $175), and Australia (up to $150). But those are also the places where the market for mobile apps is highly lucrative.

Considering this, the most cost-efficient solution is to outsource your custom mobile app development services. The best locations for this today are Ukraine ($34-64), Poland ($40-77), and India ($10-75). It’s because development companies in these countries offer the highest value for money.

Another important factor that has to do with location is the localization of your app. For example, are you only targeting one country or multiple? Do you need to create a multilingual app? If yes, will content translation suffice, or do you need to get a full-scale localization?

Bear in mind that each ‘yes’ answer to these questions will increase the application development cost. Moreover, every new language will add quite a hefty bit to it. However, you must never settle for a low-quality of localization and translation. They significantly affect the chances of your app to succeed with the target audience.

Post-Launch Support for End-to-End Web Application Development

Another crucial thing to understand is that custom mobile app development services aren’t limited to development only. Post-launch support and updates are just as important, if not more, as the development itself. It’s because your app should grow its user base and generate downloads constantly to bring revenue. Therefore, you have to make it better all the time. And it’s best to have the same team working on it.

Also, there is a cost of marketing to be considered. Your application needs promotion as well as good app store optimization so it can be noticed. Therefore, mobile app development costs are going to keep growing. The revenue it brings in must cover these continuous improvements.

In Conclusion: Should You Invest in Custom Mobile App Development Services?

According to Statista, projected revenues from mobile apps will reach $935.2 billion by 2023. Considering how the COVID-19 pandemic has sped up the development of this industry, real numbers might well exceed these forecasts. Therefore, anyone with a sense of business acumen should be looking to invest in this business.

Mobile and web apps are changing and evolving fast. They are also taking over regular downloadable software.

All things considered, if you have an idea for an app, you should go for it! Contact us if you are looking for cost-efficient custom mobile app development services, and we’ll find a way to turn your idea into a profitable business.

5 Benefits of Custom Software Development for Small Business

In our age of extreme competition, custom software development for small business can be the best investment for your company. Regardless of the industry you specialize in, your company could certainly do better. You can be more efficient, more productive, and overall more awesome. Custom software will help you do it because it enables you to maximize the value you offer to your customers. Moreover, it also ensures that all your employees use their time and resources in the most efficient way.

All in all, custom-tailored software makes your business one of a kind, which is key to success today.

Don’t believe this?

Keep on reading to see how exactly your small business can cut costs, increase revenues, and improve using specialized software products.

Custom Software Development for Small Business Always Produces a Perfect Fit

Small businesses are often put at a massive disadvantage by using third-party solutions built in a one-size-fits-all manner. It’s because these products are designed to be functional enough to meet a variety of requirements. It’s a mandatory requirement in order to make them accessible to multiple businesses. Also, they are often made to integrate with other similar solutions. Therefore, their functionality is limited further to reduce the risk of breakdowns during integrations.

The end result is that the solution can perform some basic functions that can help your business. However, it often won’t have many features or will have the ones you don’t need. Moreover, these products rarely have particular features or tools that can help you achieve maximum productivity.

Custom software development for small business can solve this problem completely. As the solution is designed for your company and no one else, it will fit you perfectly. In addition, it will have room for scalability. It means that the solution can grow or evolve as your business needs change. The adaptability will ensure that you always draw maximum value from the software.

Outsourced Software Product Development Saves Money for Small Businesses

On the one hand, custom software development for small business is more expensive than using third-party solutions. It’s a fact that cannot be argued, especially as some of these solutions are open-source and free.

However, developing custom software can help small businesses save a lot of money in the long run. The initial investment is always there. But even that can be minimized when you choose outsourced software product development services. Hiring software engineers from another country is often a very effective way to cut custom development costs. However, if you choose wisely, the quality of the product you receive will be top-notch.

Moreover, having custom-tailored software explicitly created to help your business with maximum efficiency will save money. First of all, it’s going to help you cut various business costs. It’s because routine task automation and optimization can make a big difference. For example, software to reduce the time of processing customer claims gives your employees a chance to respond quicker and increases customer satisfaction. So, your people get more work done in less time. Meanwhile, your customer loyalty grows, and your business wins on all sides.

Most importantly, you should always remember that seemingly small savings due to improved efficiency add up over time. Custom software development for small business is an investment that pays off in the long term. But its value for money increases with every day that the solutions are in use.

custom software development for small business integrating with third-party software

Custom Software for Small Businesses Can Integrate with Other Solutions

Of course, even the small businesses that invest in outsourced software product development won’t use custom solutions exclusively. It means that they will rely on some third-party products. Therefore, it’s essential to have all software capable of integrating with these platforms.

That’s one of the reasons why custom development can be such a great help. Basically, you can invest in a relatively simple product that will boost your business’ productivity and efficiency. And one of the top requirements for it can be effective integration with third-party solutions you are using. The product is created exactly to your specifications. Therefore, the developers will bring all these solutions together in the best way.

The result is that you get not merely a piece of software but a tool that maximizes the value you get from all solutions you use. So, your business can achieve better results with less investment.

Better still is the fact that custom software development can be an ongoing process. Therefore, your team of trusted developers can keep improving the solution as third-party platforms roll out significant updates. This way, you’ll minimize the risk of your whole system crashing because of conflicting update changes.

Custom Software Development Is More Secure

The cost of cybercrime attacks is growing every day. And it’s projected to cost businesses over $10.5 trillion a year by 2025. Off-the-shelf software always contains a lot of inherent security weaknesses. It’s a necessary compromise to make it easily accessible. Moreover, every integration with other similar tools increases the number of risks. So, using third-party software means your cybersecurity level will be rather low.

Using custom software development for small business enables you to get more secure solutions. In addition, these tools can help cover some inherent weaknesses of third-party software integrations.

The increased security of your system is a great selling point for the customers. You definitely should advertise it as a feature that makes you stand out from the competition. Also, you can save money by reducing the risks your business is facing daily.

Top-Quality Custom Software Boosts Profits

The most important reason for small businesses to invest in outsourced software product development is money. The money your business can make by selling better services to a larger number of customers. Custom-tailored solutions boost your business in many ways. And each of those translates into more considerable revenues.

It really is that simple.

Investing in custom software development for small business is like investing in your own education. You do need to put in some money upfront. And the returns will take a while to show up. However, those returns will be huge and will keep on growing constantly.

In Conclusion: Choose the Best Custom Software Development for Small Business

Small businesses today face many challenges and have a disturbingly high failure rate. Therefore, if you want to succeed, you need to use every advantage. And one of the best advantages you can get is custom software.

Allow your company to make the most of every opportunity through cost-efficient outsourced software product development. However, remember that only top-quality solutions will benefit you. It means that you need to choose a trustworthy team of talented developers that can really bring your vision to life. The Devtorium software development team stands ready to do just that. Contact us anytime, and we’ll find a way to help your business grow!

And never forget that creating custom software can become your business in itself. If you have a fantastic app idea, you can turn it into a good source of income. All you need is a development team to turn this idea into a revenue-generating solution.

What Are Enterprise Web Design and Development Services?

Think web design and development services for enterprises are too expensive? Or do you believe your website is good enough as it is, even if it hasn’t been updated for a couple of years? Or, perhaps, web design is just lower on your priorities list?

Well, answering yes to any of those questions might be one of the greatest mistakes a leader can make today. Whether you run a non-profit or a billion-dollar startup, an enterprise web development company can make a huge difference. The power lies on the Internet today. The quality, optimization, and visual appeal of your website will decide whether you succeed or fail there.

Why Do Enterprises Need Web Design and Development Services?

There are many reasons to hire an enterprise web development company. Of course, many of them are related to marketing. Enterprises are big organizations and businesses, and they need their promotion to be top-notch. Therefore, no enterprise today can do without an outstanding website and, perhaps, even an app.

Bear in mind that not only big corporations and manufacturing businesses use enterprise web design and development services. In addition, this type of site development is used by various government agencies, non-profit organizations, financial institutions, political and public organizations, etc.

Also, it’s essential to understand that these entities do not only require a different level of design. In addition, the back-end development of such websites and applications also has specific requirements.

Moreover, enterprise-level organizations and businesses can use web design and development services not only for consumer-oriented sites and apps. These institutions usually have multiple departments and complicated inner structures. Also, they work with a large number of diverse customers and suppliers. Therefore, managing the inner workings of these organizations is a highly complicated task. An experienced enterprise web development company can create tools that will facilitate these tasks and automate multiple processes.

Because the tasks and processes within the enterprise are extremely versatile, the website might require multiple integrations. Therefore, an enterprise web development company must be able to accommodate all these tools. Moreover, the developers must leave room to add more as they become needed.

Processes and tools that need to be integrated into an enterprise web platform most commonly include:

  • Search engine optimization
  • Website traffic analytics
  • Communication channels customers can use
  • Order processing and management
  • Inventory management
  • Content publishing and editing tools (for video and other media files and a blog)

Some enterprises might additionally require specialized custom software integrations.

How to Implement Web Design and Development Services for an Enterprise

Both an enterprise web development company and the organization itself will have to do a lot of work to create a website platform. First of all, it’s necessary to conduct detailed research. The developer must understand the structure and inner communication processes of the business. Also, it’s vital to set exact goals that the new website platform must achieve.

During this research stage, one needs to analyze the current website’s traffic, security, and overall performance. Then, research competitor websites for weaknesses and functionality. In addition, the enterprise might conduct some internal surveys to outline features that should be included in the platform.

Once goals are set, the platform’s creation will consist of the following web design and development services:

  • Creating a site map
  • Content reorganization
  • Creating a database
  • Data migration
  • Identifying and fixing any broken links
  • Developing UI/UX design
  • Analyzing and setting up custom dashboards
  • Creating a responsive design

It will be wise to consider a full rebranding when using web design and development services. This way, the final product will be able to deliver maximum value to the enterprise.

It’s essential to have cohesive branding through all media. However, the company or organization’s website is its core. Therefore, it should dictate the style across all other marketing channels.

Importance of Content Strategy for Your New Web Design

Content is the lifeblood of any website today. One can say that the quality of your content will hugely impact the success of your business online. Therefore, it’s vital to develop a detailed content strategy before implementing web design and development services. The type and quality of content need to be considered when creating the design.

Moreover, content needs to be updated frequently. Therefore, the website design must be flexible and allow for quick and easy changes.

Content-wise, any enterprise-level website should have multiple media galleries, several videos, a blog, and, possibly, a podcast gallery. UI/UX designers need to plan how to embed these elements into pages for achieving the most potent visual impact. In the meantime, developers also need to find a way to ensure that the website runs at top speed. It means that the number of media elements on it must not impact loading times.

How to Choose an Enterprise Web Development Company

When hiring a provider of web design and development services you must consider the experience first. Check out the company’s case studies and design portfolios to see what they are capable of. When doing this assessment, you need to look for the following:

  • Developers with the skills and capabilities to develop a web platform big and complex enough to fit your enterprise’s needs.
  • Designers with a sense of style and vision that agrees with your brand.
  • An enterprise web development company that can guarantee it will deliver top value for your money.

Remember that a good website platform can do a lot for your business. In particular, It will significantly improve SEO and raise your online visibility. It’ll drive traffic and help achieve enterprise goals, be they generating awareness or boosting sales. A well-designed website will also increase conversions and improve customer loyalty. Note that the quality of content will be a major deciding factor here. Therefore, you need to think about hiring a web design and development services provider as well as a marketing team.

In Conclusion: Does Your Enterprise Need Web Design and Development Services?

The answer to this question is always a resounding yes! Hiring an enterprise web development company is a fantastic idea for any organization or business that wants to improve its performance and get higher visibility online. Regardless of if it’s an internal company site that enhances communication and task management or a customer-oriented website. You have got to be sure it’s the best it could possibly be.

In this age of competition, being able to stand out with the help of an incredible design and provide a top experience due to the smooth running of the website is essential for every enterprise. If those are your goals, contact our team for a consultation on how to make it happen!

SaaS Development Services: How to Build a SaaS Product

Investing in SaaS development services can be the best decision of your life. For one, this is the most cost-efficient way to launch an application these days. Second, SaaS platforms are flexible and can be adapted to multiple industries. It means that the customer pool for your product can be all but endless.

Sounds interesting?

Keep reading to learn how SaaS software development can help achieve your business goals. And get inspired with ideas for your own product.

What Are SaaS Development Services and Who Needs Them?

SaaS software development has become extremely popular nowadays because it allows people to use great solutions regardless of their hardware power. SaaS is not some specific type of software in itself but a method of delivering apps to the user. The solution is hosted by the product owner or on the SaaS application development company’s servers. Therefore, the user doesn’t have to download and install anything on their own computer.

The user might need to install a client app to access the SaaS product from their PC or smartphone in some cases. However, these solutions are relatively simple and don’t have high hardware requirements.

The majority of SaaS applications can be accessed using a regular web browser. That’s why it’s often referred to as SaaS web development.

Because there are usually no hardware or software requirements for SaaS products everyone can use them. Therefore, SaaS development services are in demand for every type of software. So it doesn’t matter what your target industry is, developing a SaaS product is always a good idea.

In fact, you should research your niche and see what your competitors do. If they aren’t offering this type of service, you are already ahead by choosing it.

But remember, SaaS is a subscription service. So you’ll need to work on product improvements and marketing continuously. Your goal will be to retain the loyalty of your customers. For this, you’ll need to compete against newer and more innovative apps.

That said, SaaS application development can be extremely rewarding. But it’s also a continuous challenge that will require you to keep getting better.

Benefits of SaaS development services for businesses and consumers

Benefits of Using SaaS Development Services

The benefits of hiring a SaaS development company to bring your ideas to life are many. The most notable of them is that it’s sure to be lucrative because SaaS products have advantages that customers love. Better yet, these same advantages will benefit you as well as the users of your product.

The most important of them are:

  • SaaS development services are highly cost-efficient, and the product is affordable for the end-user. For you as a SaaS owner, the product will cost less compared to developing a top-grade solution that must be perfect and fully stacked at launch. In addition, SaaS software development is highly flexible. Therefore, you can launch a product with only a few essential features that you can afford now. Then, you’ll keep adding more and improving it as your revenue grows. Perhaps, you might even be able to develop a series of related products, like multiple Google Apps Services.
  • SaaS web development is faster. For you, it’s because developing a smaller product takes less time than creating a large multi-functional downloadable solution. For the user, SaaS products are great because they are quick to set up. In the majority of cases, one can start using this solution within a few minutes as there are no mandatory downloads or other time (and bandwidth) consuming tasks. However, do not forget that you must make the signup process as simple as possible. Otherwise, you risk losing users before they even try your product.
  • SaaS software development produces a highly accessible product. Of course, as a product owner, you will love this because your consumer base will be huge. But, on the other hand, users enjoy this particular perk because it enables them to access top-grade solutions regardless of how good their hardware is.
  • SaaS development services are cost-efficient and bring high revenues

Business Perks of SaaS Development Services: Why Your App Can Bring Money

When building a successful business is your primary goal, a SaaS development company can become your greatest ally because:

  • SaaS products generate a regular stream of revenue.
    That’s the primary and most important advantage of the SaaS business model. Subscriptions bring you revenue monthly. And if you roll out improvements regularly, this stream of income will keep growing.
  • SaaS application development allows you to create a secure product. It’ll be a major selling point for consumers today. For you as a business owner, ensuring the highest possible security level is a top priority. Remember that the year 2021 saw the cost of data breaches reach a shocking $4.24 million! This number is sure to keep rising with every passing year. So, invest in security improvements all the time. The fact that SaaS web development allows for constant improvement is another significant advantage. Due to this, you’ll be able to update cybersecurity features as soon as new threats pop up.
  • Flexible subscription plans make SaaS apps even more accessible. Therefore, you can reach a wider audience with the solution. Moreover, you can expand your customer base greatly by offering a free subscription. At this point, your app can generate revenue through advertisements.
  • Using the services of an experienced SaaS development company and good hosting will make your app very reliable. Obviously, the consumers will love this, thus increasing your number of subscriptions. However, the main advantage for you is that you won’t lose users in droves because of some basic bug or server failure. But note that you need to make sure the servers that host your app are distributed across the globe. This way, even if some server crashes, the solution won’t go down completely.

SaaS development services used to create apps for many industries

SaaS Software Development: Types of Apps

SaaS development services are flexible and versatile. Therefore, the apps created with them can be used for a variety of industries. If you are looking for inspiration for your product, the most popular applications of the SaaS model are:

eCommerce SaaS Application Development

SaaS development services for eCommerce are among the most complex and most popular. Essentially, eCommerce SaaS are solutions like Shopify, BigCommerce, and other top eCommerce platforms. These platforms enable the user to create and sometimes even host their own online store. As the online shopping niche is highly demanding, a platform like this will require a lot of features. Absolute must-haves are shipping and delivery tracking, payment processing, SEO, CRM, warehouse management, product management, and order processing.

If you consider eCommerce SaaS application development, be aware that it will require a significant investment. This niche is extremely competitive, and its leaders are giants that are nearly impossible to get close to.

Vertical SaaS Software Development

Vertical SaaS application development is a more promising niche for beginners. First, with this type of app, you’ll need to choose a niche. Then, create a product that will help improve business processes within it.

Such solutions are diverse, but all of them are focused on optimization. In this case, developing a highly specialized solution will be a benefit. It will enable you to offer the best possible result to the customer. Therefore, it makes sense to create a subscription plan that offers top-grade customization. Essentially, it means your SaaS development company will need to personalize the product to fit the needs of every customer.

CRM SaaS Applications

One of the top examples of a SaaS Customer Relationship Management system is HubSpot. This type of solution needs to integrate with a variety of systems in order to fit into business processes effectively.

If you want to apply your talents in SaaS development services to this niche, you’ll need to create a solution that automates marketing tasks. Note that CRM systems are an integral part of the sales process as well. Ultimately, the goal of this SaaS platform is to facilitate the business’ relationship with customers.

Nowadays, personalization is one of the main requirements by consumers in any industry. Therefore, advanced CRM systems that allow for detailed segmentation and targeting are in high demand.

Enterprise SaaS Development Services (ERP)

Enterprise SaaS software development is extremely versatile. It’s because enterprise requirements are enormous, and these companies often need unique custom-tailored products. For example, many big companies use SaaS development services to create ERP (Enterprise Resource Planning) software, like Oracle.

In order to be useful to such big customers, enterprise SaaS platforms need to have tremendous processing power. They also have to integrate easily with other popular management systems.

SaaS products for Collaboration

In the era of remote work and digital nomads, collaboration software is a highly lucrative niche. These SaaS platforms vary in functionality, for example, Asana and Miro. Such platforms aim to provide remote teams a space to connect, share, and track the progress of various tasks. Some of them will also have integrated messenger systems and video conferencing tools.

This niche is growing fast. However, it’s still a fantastic opportunity for your SaaS development services because the demand grows even faster. But to make a solution with a chance at success as collaborative SaaS, you have to do detailed market research. Find out what exactly is lacking in the most popular tools to create your unique selling proposition.

Project Management SaaS Solutions

Project management platforms are, in essence, a more ‘formal’ variation of collaborative SaaS software. Tools like Jira are essential for businesses today as they maximize the efficiency of remote teams.

Note that these tools can also be adapted for unique enterprise needs. Therefore, you have a lot of room for creativity with this type of SaaS web development.

SaaS Software Development for Billing

SaaS billing solutions are extremely popular with small and medium businesses. Tools like Zoho help these companies do their bookkeeping without hiring in-house accountants.

These tools are also highly useful for eCommerce. So, there are a lot of areas for you to target with such products. But bear in mind that this SaaS must be extremely secure and efficient as well as comply with legal requirements.

SaaS Development Services for Data Analytics

Some SaaS platforms take a completely different look at business optimization. For example, AI-based software like Marquètte can be used for data analytics. This platform processes vast blocks of data to provide a forecast or analysis of specific industries.

Companies can use this type of SaaS platform to predict trends and adjust their business and marketing plans. Big Data analytics is costly if you hire a specialized company for it. However, AI can make this service much more affordable. Therefore, such a platform enables small businesses to use the power of Big Data.

SaaS software development process step-by-step

SaaS Application Development Process Explained

Market Analysis

The first thing to do before finalizing your app idea is to analyze the market. You have to determine two things:

  1. What apps already exist in the niche (your competition)?
  2. What are the features your target audience is most interested in?

Only armed with these answers can you come up with a concept that will have a chance to succeed. Your objective is to develop a unique selling proposition that will make you stand out from the competition. Moreover, you will get the ability to understand what it is that can offer value to your prospective customers.

Determine SaaS Requirements

This is more of an analysis step as well. The requirements you need to consider are consumer demands such as usability, UI/UX design, and security.

During this step, you’ve got to understand how to use SaaS development services to adapt to the ever-changing demands. You need to plan your platform to be flexible. Therefore, you must outline priority directions in which it will need to evolve.

Define the MVP

MVP, or a minimal viable product, is the core of your future SaaS solution. This is what you’ll take to developers or show investors. You need to define it in order to calculate the costs of SaaS development services.

To define your MVP, you have to answer questions like:

  • Who are your target customers?
  • What is their main problem that you are going to solve?
  • How are you going to solve this problem?
  • Can you offer several solutions?

Set the Pricing Model

SaaS software development relies on the subscription payment model. Therefore, you need to decide how exactly you are going to charge your customers for the use of the platform.

The most popular subscription payment plans are:

  • Flat rate: when you charge a set price for the product or sets of features.
  • Pay per feature.
  • Usage-based plan: when the user pays based on the time/amount of using the platform.
  • Freemium: when the user has a free basic subscription but pays for a broader set of premium features.
  • Pay per active user: when any active user pays a set amount.

Set Technical Requirements

At this stage, you have to consult a SaaS development company to outline the product’s technical requirements. But remember to keep in mind your target audience. Do your research to understand what devices they use most often.

Your platform’s technical requirements must aim to fit the most basic devices used by the consumers. It’ll ensure maximum accessibility.

Finalize the Budget

Now that you understand what it is that you need to make, you must finalize your budget. Then, evaluate your available funds and either start development or keep looking for investors.

As an option, consider investing in minimal SaaS development services. But build a business plan that will allow you to reinvest a large portion of revenue into further product development.

Also, consider that your budget must not only be limited to development costs. You also need to market your app. In addition, you need to set aside an emergency fund to deal with any possible issues or bugs. 

Start Working with the Development Team

Finally, you’ve got to hire a trustworthy SaaS development company. It’s essential to find a team that has experience creating the type of SaaS products you want to make. Moreover, choose a company that has relevant certifications. Finally, you need to be sure that these people are experts in what they do.

However, personalities also matter when choosing a SaaS application development company. You should look for people you are comfortable with to discuss ideas and share your vision. Also, they must show a high level of professionalism and organization. That way, you can be sure that they will indeed be able to deliver top-quality results.

Lastly, look for a SaaS development company that employs multiple professionals with different specializations. You need to be sure that these people will be able to handle everything ‘in-house’. It’s crucial to avoid dispersing your product development across several contractors. Having everything done by one team will increase the quality of the final product.

SaaS development services providers vary greatly. Therefore, you’ve got to take your time and explore your options. Make sure that you are hiring a team you can trust completely.

In Conclusion: Is Hiring a SaaS Development Company Right for You?

Now is the time to invest in SaaS development services if you have a great app idea. In case you don’t have one yet, check out this post for inspiration.

The demand for high-quality software that helps automate and optimize various processes is huge now. Therefore, if you have an opportunity, you should consider entering this industry. SaaS software development, in particular, is a good business model due to its cost-efficiency and relatively low entry capital requirements.

If you have any questions regarding SaaS, creating your own product, or how much it will cost, contact us anytime! Devtorium offers SaaS development consulting services to all businesses and private entrepreneurs with ambitious ideas.

How AI Based Software Development Is Transforming Healthcare

When you hear about AI-based software development for healthcare, what do you imagine this tech can do? Are you thinking about AI-powered devices that tune into your brainwaves? Or do you think of technology capable of diagnosing diseases remotely? Perhaps, you can even imagine talking to a robot-therapist?

Or do these things sound like something out of a sci-fi movie?

It turns out that all of it is true now. The applications of artificial intelligence in healthcare are revolutionizing many medical fields. Already, VR and AR solutions can help people who had almost no hope for recovery only a decade ago. Moreover, various methods of AI automation in healthcare make help available to those living in remote communities.

AI technology is literally saving lives. Keep reading to find out how it does it and what we can expect to see in the future.

Using AI based software development for assisted therapy in treating depression and anxiety

Uses of AI-Based Software Development in Healthcare 2021

Artificial Intelligence in Healthcare: Assisted Therapy

The most basic form of AI-assisted therapy is the use of a chatbot for primary therapeutic interventions. Basically, the AI acts as a therapist and offers support and guidance in a patient’s moment of need.

The efficiency of psychotherapy has long been proven. But now, you might wonder whether Artificial Intelligence can replicate the effects of talking to a human therapist.

According to an extensive study from Stanford University, AI is capable of effectively helping people suffering from anxiety and depression.

The most crucial benefit of AI-assisted therapy is that it makes mental healthcare accessible to people who have no other way to get it. At the moment, there are both free and paid therapy apps that offer different interventions for depression and anxiety. The user, essentially, receives a type of self-guided therapy with AI acting as an assistant on this path.

Chatbots can also be used as support in a traditional therapy course. Patients can turn to them between sessions when they require immediate help. This both improves the patient’s mental state and makes therapy more affordable.

Moreover, chatbots do not only offer support and guidance. These healthcare AI software solutions also collect data about your condition daily. Then, they can analyze this data to provide insights into anxiety or depression-inducing patterns that a therapist can use to improve your treatment.

Using the app, you can also track your own progress. In itself, this kind of tracking can be highly beneficial for a person struggling with challenges, like depression. To have tangible proof of one’s positive progress is a vital motivator.

AI based software development makes healthcare accessible in remote areas

AI Automation in Healthcare: Chatbots and Telehealth for Remote Areas

The COVID-19 pandemic highlighted many problems within the healthcare system. One of the biggest among them is a desperate need to make healthcare services more accessible. And AI-based software development can do that.

Conversational artificial intelligence and telemedicine have saved hundreds of lives already. Moreover, these technologies are fast becoming indispensable for offering preliminary diagnostics and ongoing treatments.

Healthcare AI software solutions allow doctors to stay connected with patients no matter where they are located. In addition, they can offer basic education, support, and guidance to people who require immediate help or ongoing supportive treatments.

The potential of artificial intelligence in these areas is immense, states a study published by the Institute of Electrical and Electronics Engineers. Its full transformative power can be realized in rural areas, especially in developing countries where access to healthcare is limited. And the situation got exponentially worse with the added strain of pandemic restrictions.

At the moment, there are technologies in development that will enable immediate and effective use of telemedicine in emergencies. However, this field is only growing. Therefore, everyone with ambitions to create an outstanding app that can change the world should consider this industry.

AI-Based Software Development: VR Treatments for PTSD

Exposure therapy has proven to be a highly effective treatment for phobias and PTSD. VR tech has the power to enhance these treatments and make them much more accessible. Already, there is solid evidence that VRET (VR Exposure Therapy) can help treat phobias. In addition, studies of using this treatment as part of PTSD therapy showed positive results, reports Frontiers.

Unfortunately, at the moment, this technology isn’t widely available in clinics. Therefore, applications of VRET are limited. Also, there are only studies conducted with soldiers and veterans. Therefore, broader possibilities of VR healthcare AI solutions are still unexplored.

However, there is hope that making the tech accessible will enable researchers and therapists to develop more effective treatments. We are only starting to acknowledge the severity of the impact that PTSD has on society as a whole. And while there are some effective treatments for this condition, they are limited. So, this branch of applying artificial intelligence in healthcare is still full of possibilities.

AI based software development used for reducing stress and managing anxiety through Healium

Specialized Healthcare AI Software Solutions: Healium

The applications of AI-based software development for healthcare take many forms. But none of them so far are as futuristic as Healium, an app that tunes into your brainwaves. The app claims to be an ‘immersive media’, as Healium’s CEO said to Forbes.

This app uses wearable devices to ‘read’ the body’s electricity and help users create their own unique relaxing world. The goal of Healium is to help fight anxiety and ease stress management.

The app uses a combination of AR and VR tech, game design, and storytelling, all powered by research in neuroscience. The result is a solution that can help people manage anxiety through techniques of immersive meditation.

Healium is currently unique, but its rising popularity indicates that it won’t be the only app of this kind. The pandemic made anxiety levels skyrocket worldwide. Therefore, various stress-reducing techniques are popular as never before. Artificial intelligence applications in healthcare are most efficient for this purpose as AI can adapt to every user’s individual needs. Therefore, it can offer highly personalized treatments.

Using AI based software development for making prescription video games

AI-Based Software Development in Healthcare: Prescription Video Games

Here is the validation of all those hours spent playing by all computer gamers worldwide. FDA approved the first computer game as a valid treatment for children with ADHD. Granted, it’s not an excuse to spend 14 hours playing PUBG every day. However, it’s clear evidence that games can be a power for good.

Prescription games are very different from regular ones. But they rely on the same interactive technology. The first-ever FDA-approved game went through seven years of clinical trials and proved that an interactive play could make a quality change for some people’s lives.

 At the moment, this technology is only used for ADHD. But the potential for applying AI-based software development in this area is tremendous. So, if you have an app idea, you should go for it!

Bottom Line: AI-Based Software Development for Healthcare Is Saving Lives

There are many uses for artificial intelligence in healthcare and even more are possible. This is a field that requires more ideas and products that can improve and even save countless people’s lives. Today, there are solutions that make healthcare accessible. But there is a lot of room for growth. An experienced AI software development team working with scientists and powered by innovative ideas can transform the world by improving healthcare.

App Store Optimization Tips an Android App Development Company Needs to Know

Imagine a situation, an extraordinarily talented Android app development company creates a unique product that has the potential to rack up millions. The app is amazing, and when it’s launched, everyone is 100% sure it’ll be an instant success. And yet, weeks and months go by, but the number of downloads is pitiful, so the team starts to despair.

What went wrong? How could people not want to use this awesome app?

The answer is usually simple – they just don’t know about it. As of July 2021, there are 2,89 million apps available on Google Play Store. So, it doesn’t matter how incredible your product is. In order for it to be successful, it must be visible on that huge platform. What it means for business is that it’s not enough to develop a great mobile app. You also need to master the art of app store optimization (ASO) to get it to the top of the platform’s search results.

If you think that this sounds very much like SEO, you are right. In fact, many of the search optimization practices used for Google will also apply to the app store page. That’s because these stores are, in essence, limited search engines.

However, to achieve the best results, you’ll need to go beyond the basics. The tips below will show you how to do it.

Top App Store Optimization Tips for Google Play Store

Start with competition research

The first thing you should do when planning to launch an app is to find out what you are up against. In fact, competition research must be done when the app is still an idea. It’s necessary so that you can make your product stand out. Remember that it’s always best to base your own proposition on the gaps that exist in the niche. Armed with this information, an Android app development company can create a truly outstanding product.

Also, while studying your competitors, you will be able to learn what keywords they target. It’s an essential piece of data that you’ll have to use in your ASO. You’ll have to think very hard to decide whether you should focus on targeting keywords that your competitors ignore or try to compete for the top-scoring ones.

In addition, you’ll need to check out in which app store categories your main competitor products are located. Choosing the right category is a significant factor that affects application success.

Optimize the Title and Description with keywords

Speaking of keywords, the number one use for them you’ll have in ASO is to put them in the app’s title, URL, and description. Bear in mind that these sections in app stores always have limitations for the number of characters. Therefore, choosing the best possible keyword phrases is a must. It will literally make or break your ASO, so you don’t have room for mistakes here.

In order to succeed in keyword optimization, you can use some excellent SEO tools, like SEMrush, Ahrefs, and Google Keyword Planner. Note that the first two are highly advanced but paid solutions. However, they will be a worthy investment on the same level as top-notch custom mobile app development services are. These solutions can really help your app get noticed and thus drive downloads.

Google Keyword Planner is free and the ultimate choice for when you are using GoogleAds. It will work well for a basic keyword search.

Extra tip: never use keywords that include the word ‘app’ or your competitors’ brand names in your title or description sections.

Use compelling images

A picture is worth a thousand words. This phrase is definitely overused, but it’s true nonetheless. And images become even more important when optimizing your app store page. That’s because you only have a limited number of both pictures and words. Therefore, images will have the greatest impact.

Start with designing a memorable app icon that stands out in your category. It must be simple but also something everyone would like to have on their phone screens, and possibly T-shirts.

The Android app development company creating the product must also invest a lot into the UI/UX design. The solution has to be not only useful but also visually appealing. That’s what you’re going to show off in screenshots.

Always post as many screenshots as the platform allows. In addition, design a beautiful template for them, so they aren’t merely rendered app screens images.

Finally, make sure that your app’s color scheme is different from your competitors. You can also read up on color meanings using this colorpedia to pick something out of the ordinary.

But the most important thing to consider when choosing screenshots for the app store is that you must show off the features that make your product unique.

Include a video

Mobile app development solutions might differ, but the marketing principles remain the same for every product, niche, and industry. And today, the supreme rule for a successful promotion of anything is ‘video makes it a hundred times better’.

People now consume more video than any other type of content, and this trend is only growing. So, including an attractive video that shows off how to use your app is an absolute must. You simply cannot forgo this step!

Even if you can’t afford some cool effects or order a clip from a professional team, it’s imperative to add the best quality content you are able to produce.

Drive traffic from your website & build up backlinks

Remember how ASO isn’t SEO but they are closely related? Well, one of those relations is that you need to use your well-optimized website and various SEO strategies to drive traffic to your app store page.

Basically, app store optimization options are limited. So, if you want to increase your outreach to the target audience, you need to do this through your website and social media channels. The trick is to set up links to the app store page for downloads. You’ll be able to use the full power of SEO for this.

You can also use various link-building strategies to drive more people to your app’s download page.

Work on obtaining app ratings and reviews

Critical ASO factors that you cannot affect directly are rating and reviews. The higher the numbers you can achieve there, the better is your app’s visibility. Moreover, they have a great impact on your brand authority. Therefore, they determine the Android app development company’s success as a business.

That said, you can see that it’s imperative to build a solid framework for generating reviews and encouraging high ratings.

A vital factor for the latter will be your updates. As a developer, you must always strive to improve your app in response to user feedback. Engaging with your users through commenting on said feedback is also a great way to build up your credibility. The freshness of the updates is also a ranking factor for app stores, so be sure to do it often.

In addition, you should use social media and your blog to encourage app reviews. Run contests or some specialized campaigns and consider offering some rewards for feedback.

Bottom Line: ASO – Must-Have for Android App Development Company Success

App store optimization isn’t rocket science, but you have to invest a lot of time and effort in it. Moreover, you need to understand that it’s intricately interwoven with SEO and your overall digital marketing strategy.

Last but not least, never forget that optimizing your app’s page once isn’t enough. You need to review its performance monthly and make adjustments to keep improving.


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